Power your eCommerce brand growth with data-backed eCommerce YouTube video marketing strategies inspired from our study of 49,300+ eCommerce videos. Discover expert tips to retain and attract customers to your brand.
YouTube has more than 2.70 billion monthly active users as of December 2024. This makes it a profitable medium to connect to customers and drive sales.
Unfortunately, it’s a competitive space where only the best wins the race. Hence, to grow your brand with YouTube videos you need to apply data-backed video marketing strategies.
To fast-track your marketing journey, our video marketing team carried out an extensive study of 49, 393 eCommerce videos and discovered effective strategies that resonate with successful eCommerce brands.
Adilo research team analysis cut across t0p eCommerce brands with revenue between $1 million and $100 billion in different niches including health, sports, fashion, skincare, and digital products.
We also studied over 9.9 billion YouTube video views and 21.8 million YouTube subscribers. This birthed 9 data-backed eCommerce YouTube video marketing strategies that have proven effective.
Keep reading to discover what we found out.
Recommended For You: Best ECommerce YouTube Video Length For Optimal Views And Engagement Rate: A 2025 Study
Table of Contents
Key Takeaways
- The average eCommerce YouTube engagement rate is 0.02%.
- The optimal eCommerce YouTube video length is 3 – 4 minutes.
- eCommerce YouTube channels with more than 500,000 subscribers get 4.6 times more video views than those with fewer subscribers.
- Featuring celebrities in eCommerce YouTube videos can improve subscriber engagement.
- eCommerce YouTube channels with the most views have over 820+ videos on average, which is over 100 more than the industry average of 706 videos.
- The eCommerce channel with the best subscriber engagement rate has videos that are between 2 – 3 years.
- Focusing on product benefits and customer pain points can drive better subscriber engagements.
- Using storytelling to sell one product feature per video captures attention by engaging customer’s emotions and imaginations.
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Top 9 eCommerce YouTube Video Marketing Strategies Backed By Data
Here is what we learned studying 49,393 eCommerce videos:
1. Explore Video Marketing Beyond YouTube
Data: The average eCommerce YouTube engagement rate is 0.02%.
In contrast to the average 2% video engagement rate on YouTube, our study discovered it’s less for the eCommerce industry having an average video engagement rate around 0.02%.
While YouTube remains a powerful platform for video marketing, you need to explore video marketing beyond YouTube to skyrock your brand’s growth.
Expand your reach by leveraging social media platforms including Instagram, TikTok, Facebook and even LinkedIn— social media videos generate 1200% more shares than text and images combined, making them an effective tool to build brand awareness and engage potential customers in different ways.
Gymshark, an eCommerce fitness brand we studied, utilizes TikTok to connect with younger demographics and drive traffic to its store.
Action Plan: Analyze which platforms your customers frequent and create targeted videos that are short, and engaging. Also, include trending hashtags to increase brand’s visibility, reach broader audiences, enhance engagement and boost sales.
2. Prioritize Short-Form Content
Data: The optimal eCommerce YouTube video length is 3 – 4 minutes.
A Microsoft study revealed that the human attention span has dropped to eight seconds.
This calls for a prioritization of short-form content as part of your eCommerce YouTube Video Marketing Strategies.
Also, our team study discovered that the average YouTube video length is 4-5 minutes. This makes short videos effective in grabbing attention quickly and delivering your brand’s message. Besides, 73% of consumers prefer short-form videos when searching for products or services.
In addition, short-form videos receive 2.5 times more engagement than long-form videos. As a marketer you can leverage this strategy to encourage immediate action, such as visiting your website or purchasing a product.
Action Plan: Restructure your eCommerce videos into short, visually appealing and engaging content. A 60 second video focusing on a specific product is all you need to get started. Also, include clear call-to-action such as “Shop now,” or “Grab the deal.”
3. Invest in Growing Your Subscribers
Data: eCommerce YouTube channels with more than 500,000 subscribers get 4.6 times more video views than those with fewer subscribers.
Subscribers are the pillars of every eCommerce YouTube channel. They’re more likely to view, like, share, and patronize your brand. This helps increase your brand’s visibility organically.
However, we discovered that the average subscriber engagement rate falls as eCommerce YouTube channels gain more subscribers. This implies you need to be intentional in growing a loyal subscriber base who are genuinely interested in your brand.
Action Plan: You can grow your YouTube subscribers by creating value-driven content that solves your audience problems or entertains them. Ensure to post regularly while engaging with your audience through comments, asking for feedback and encouraging viewers to subscribe.
4. Go Big on Celebrity Endorsements & Collaborations
Data: Featuring celebrities in eCommerce YouTube videos can improve subscriber engagement.
When viewers see a well-known personality advocating for your brand, it creates trust and inspires purchase decisions. Research shows that 49% of consumers rely on influencer recommendations for making purchases.
Additionally, campaigns involving celebrities or influencers deliver 11x higher ROI than traditional advertising.
Dunkin’s Donut has the best average subscriber engagement rate among the 49,300+ videos we studied. The brand collaborates with influencers and celebrities to create videos, like Sabrina Carpenter, an American singer and songwriters.
Other celebrities include Ben Affleck, Jennifer Lopez, Joey Fatone and A.J McLean who recorded a song inspired by Iced Coffee for Dunkin’s Donut. We also observed that Dunkin Donuts channel and video are super branded to reflect their company’s identity.
Action Plan: Expand your eCommerce YouTube video marketing strategies with celebrities and influencers relevant to your niche. Partner with them to create content that resonates with your audience such as product reviews, unboxing videos or showcasing products in action.
5. Consistency is key— Create More Videos
Data: eCommerce YouTube channels with the most views have over 820+ videos on average, which is over 100 more than the industry average of 706 videos.
Regularly posting high-quality videos on your channel keeps your audience engaged, enhances brand visibility and signals YouTube’s algorithm to promote your videos to a broader audience. ‘
Get on board fully with your brand’s YouTube channel by maintaining a steady stream of content. Your consistency makes it easy to build trust, showcase expertise, and drive consistent traffic to your store.
Action Plan: Quit random posting and create a content calendar using automation tools like TubeBuddy. Also, commit to 2-3 shorts per week to maintain consistency without compromising quality.
6. Create for the Future—Make Evergreen Videos
Data: The eCommerce channel with the best subscriber engagement rate has videos that are between 2 – 3 years.
Evergreen videos are timeless content that remains relevant to viewers long after their initial upload. For eCommerce brands, this means creating videos for the future that address customer’s common questions, show product use, or provide valuable insights that align with your brand.
Crocs has the second best average subscriber engagement rate among the 49,300+ videos we studied. We observed that their most recent videos are 2 – 3 years old and are still applicable to today’s demands.
Also, from our research we observed that most recent videos from Dunkin Donut, the most engaged channel, as at the time of the study, are 3 months to 1 year old, while latest videos from Eight Sleep are 1 months to 4 years old.
Hence, DunKin Donut, Crocs, and Eight Sleep prove that eCommerce YouTube videos perform better with time.
Action Plan: As an eCommerce video marketer, be patient with your video’s growth if it addresses customers’ pain points and frequently asked questions. Create for the future, and ensure your videos are evergreen through regular updates.
7. Leave Product Features, Focus on Benefits
Data: Focusing on product benefits and customer pain points can drive better subscriber engagements.
Customers are more likely to engage with content that shows how a product improves their lives rather than merely listening to features.
So, instead of highlighting a blender’s “1,000-watt motor,” showcase how it effortlessly makes smooth, nutrient-packed shakes for a healthy lifestyle. This emotional connection drives purchasing decisions, as consumers visualize how your product solves their pain points or adds value to them.
Eight Sleep, the third most engaged channel we studied, creates videos that mostly demonstrate their product benefits. Their eCommerce YouTube video marketing strategies also centre around videos demonstrating product uses that addresses their customer’s pain points.
Action Plan: Research your target audience to understand their problems, desires, and priorities. Create targeted videos with these data showing how your product solves their problems and improves their everyday life.
8. Sell a Product with Storytelling Centred Around Just One Feature
Data: Using storytelling to sell one product feature per video captures attention by engaging customer’s emotions and imaginations.
Focusing on a single standout feature simplifies your message, ensuring viewers instantly grasp your product’s value without being overwhelmed. However, these eCommerce YouTube video marketing strategies work well for products with unique features that solve specific pain points.
In addition, you could leverage customers’ reviews or testimonials to sell your product with storytelling.
Apple has the video with the most views among the 70 eCommerce brand videos we studied. Instead of beaming light on all the product features, the brand chose to focus on just one, using video storytelling to capture attention and stand out.
Action Plan: Identify your product’s most compelling feature and create a relatable story showcasing how the feature benefits real-life users.
9. Drive Your Point Home With a Touch of Wit
Data: Humorous eCommerce YouTube Videos boost watch time and increase purchase likelihood.
Delivering your brand’s message with a touch of humor creates entertaining videos that resonate with your target audience emotionally. Also, humorous videos subtly encourage viewers to take action immediately including clicking a link, or making a purchase.
According to Oracle research, 72% of consumers would select a humorous brand over the competition and 80% would recommend that brand to friends and family.
Natives has the video with the second most views among the 49,300+ videos we studied. Its videos uses humorous scenarios to depict common body odor concerns and recommends its product as the solution, making its content both entertaining, relatable and educative.
Action Plan: Identify the type of humor your target audience appreciates—playful, sarcastics or quirky. Also, use relatable scenarios that align with your products and services. And don’t forget to end with a witty but clear call to action.
More Video Strategies to Power Your eCommerce Growth
In addition to the above data-backed eCommerce YouTube video marketing strategies, here are more effective strategies to power your eCommerce growth:
1. Invest in Video SEO
Your eCommerce brand will rank higher in search engines with the right SEO tools and techniques. That said, using video schema is one effective way to enhance your video SEO.
A video schema is structured data added to a video that helps search engines understand the content of the video.
This structured data includes video title, duration, thumbnail, upload date and description, which the web crawlers use to generate rich search results.
To begin, invest in video SEO with Adilo which offers turnkey solutions.
This platform allows marketers to enable SEO indexing with just one click. This uploads your videos to Adilo’s authority content map; a high-priority sitemap that is submitted to search engines leading to fast video indexing.
2. Utilize Video Content Creation Tools and Softwares
To create quality videos you need to leverage content creation tools and softwares. Platforms such as Adobe premiere pro, Final Cut pro, and Canva are excellent for editing and polishing your video.
Also, integrating your eCommerce brand videos with modern technologies like augmented reality (AV) and virtual Reality (VR) enables customers to visualize and interact in a more immersive way, enhancing their decision making process.
3. Explore Video Landing Page
Your landing page determines if a customer will purchase your product or consider another option. Hence, your landing page should be customized to reflect professionality and trust.
A professional landing page should contain key features like product purchase options, appointment scheduling buttons, and special offers that give customers a seamless experience.
However, Adilo’s video landing page builder offers you a standout tool. This allows you to build exceptional landing pages.
4. Incorporate Shoppable Features
Embedding shoppable features directly into your YouTube videos can convert passive viewing into an active shopping experience.
Use YouTube’s “Shopping Shelf” or third party integration to add branching videos, and clickable hotspot/link to your videos. This enables viewers to make purchases directly while watching, reducing friction in your buyer’s journey.
5. Invest in Video Email Marketing
According to Mailmodo research, adding videos to your email can increase click rates by 300%. Whereas, text worded emails are likely ignored.
However, you can stand out with video email marketing by signing up with Adilo.
This platform is known for its cutting edge video email marketing features designed to help businesses create stunning, and engaging emails by embedding videos directly into them.
Adilo is our recommended video email marketing platform if you’re looking to engage more, sell more, or simply stand out in your customers inbox; It offers you a complete suite from recording to hosting and email embeds features.
6. Create Personalized Videos
Personalized videos help build a deeper connection with your audience by tailoring content to their preferences, interest, and shopping habits.
Utilize data from customers’ interaction and previous purchases to customize product recommendations in your videos. Personalized videos not only enhance viewers engagement but also foster trust and loyalty, as customers feel understood and valued by your brand.
According to a McKinsey study, brand’s using personalized video have reported a 10-20% increase in sales.
7. Video Split Testing
Video split testing is an essential phase in video editing that helps eliminate guesswork.
It allows you to compare two or more versions of your video and see which one performs better in terms of conversion and engagement rate.
Tools like VWO, TubeBuddy, Unbounce amongst other A/B testing tools can be used for video split testing. Unfortunately, they incur more expenses.
However, you don’t have to worry about extra cost with Adilo. Its advanced built-in video split testing tool comes with all the tools you need for video split testing without hassle.
8. Take Advantage of User-Generated Content (UGC)
User Generated Content (UGC) is an effective eCommerce YouTube video marketing strategy that showcases authentic customer experiences and builds credibility for your brand.
Encourage your customers to share video testimonials, unboxing experience, or reviews of your products, and then feature these on your YouTube channel. Highlighting real users increases trustworthiness and resonates better with potential buyers.
Also, rewarding contributors with discounts or shout-outs can motivate more customers to create and share UGC, creating a cycle of engagement and promotion for your brand.
9. Try Paid Campaigns
Paid campaigns are a marketing medium to try out as they promote your brand to targeted audiences.
By investing in platforms like Google Ads, Facebook or YouTube campaigns, you attract new customers to your brand.
Paid campaigns allow you target specific demographics such as location, age, interest or online behaviors. This way, your campaign reaches people most likely to need your products and services.
1o. Utilize Video Analytics and Performance Metrics
Leveraging video analytics is vial for continuous improvement. Wyzowl reports that 63% of marketers use video analytics to measure success.
Metrics such as engagement rates, watch time, and click-through rates offer insights into customer behaviour. Additionally, monitoring conversation rates from shoppable links or specific campaigns can provide data to improve your eCommerce YouTube video marketing strategies.
These insights help you identify successful content, refine underperforming videos, and better align your videos with customer’s preferences.
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- Best ECommerce YouTube Video Length For Optimal Views And Engagement Rate: A 2025 Study
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FAQs
What are video marketing strategies?
Video marketing strategies are plans and techniques used to create, share, and optimize video content to promote products, engage customers and drive sales.
How can I make my eCommerce video more discoverable?
To make your eCommerce videos discoverable, optimize your video tiles, descriptions, and tags with relevant keywords. Also, use high-quality thumbnails, add closed captions, and share your videos across social media and email campaigns.
Do subtitles matter in eCommerce videos?
Yes, subtitles matter as they increase accessibility, enhance viewer retention, and improve SEO. They make your content accessible to non-native speakers and viewers who watch videos without sound, leading to better engagement and a wide audience reach.
How can I personalize my video marketing strategy?
To personalize your video marketing strategy use customer data to tailor content based on preferences, demographics, and shopping habits. Additionally, create personalized product recommendations, region-specific campaigns, and address customers by name or their interest in your video content.
How can I make my eCommerce video interactive?
To make your video interactive add clickable links, polls, or quizzes, and integrate shoppable features like links. Also, use AR and VR to create immersive experiences, and encourage viewers to participate through comments.
Final Thoughts on eCommerce YouTube Video Marketing Strategies
At the end of our research, it became clear that the top eCommerce brands we studied didn’t get there by chance, rather they worked their way up the ladder of success through effective strategies.
These strategies birthed 9 data-backed eCommerce YouTube video marketing strategies that were discussed in this guide— if it worked for the best eCommerce brands, yours won’t be different.
However, begin by thinking beyond YouTube, and creating more short-form content that focuses on a single product feature while going big with celebrity endorsement and collaboration. Also, prioritize product benefits over features, and focus on creating evergreen content that would stand the test of time.
Most importantly, stay consistent with growing your eCommerce brands YouTube channel even when the going gets tough—if you don’t give up, your consistency will pay off as your video grows.
Experience: Happiness Hassan is an SEO content writer and strategist with over 7 years of experience helping brands boost visibility, engagement, and sales.
Expertise: Whether it's keyword research, crafting content, or fine-tuning on-page and off-page strategies, I’ve got you covered. My goal is beyond driving traffic but making your users experience a win-win for everyone!
On the coaching side, I’ve trained countless writers to turn their passion into profitable SEO careers. I help them navigate the SEO path, standing out in even the toughest niches and cashing in on their skills.
When I’m not geeking out over SEO, you’ll find me deep in the world of self-development. As a dedicated student of continuous growth, I write about my growth journey, sharing insights to help others unlock their potential.
Education: Complementing my BSc. Geography and Environmental Management from the prestigious Ahmadu Bello University, Zaria, I have honed my skills as an SEO content writer and strategist through comprehensive training at Northpad, where I gained expertise in crafting optimized content to boost search engine visibility. As a certified student of Jobberman Soft Skills Training, I developed strong communication and problem-solving skills, which complement my SEO proficiency.
My dedication to continuous personal learning and online training keeps me updated with the latest industry trends, enabling me to create content that aligns with the ever-evolving demands of search engines and user experiences. I stay connected with top experts to ensure my strategies remain current and effective.
Felix is the Senior Content Editor and Strategist at Adilo, where he harnesses his expertise in social video marketing, online video platforms, video editing, e-commerce, e-learning, and marketing to to help businesses drive results. With a keen eye for storytelling and a pulse on industry trends, Felix crafts actionable content that empowers brands to elevate their video marketing strategies and thrive in the digital landscape.
