Master Your Video Impact with A/B Split Testing

With Adilo’s A/B Testing tool, you can make every view count. Test, tweak, triumph!

why build a/b testing campaign for videos?

Improve engagement, increase views, and optimize your marketing strategy

Confidently select content that resonates with your audience

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Compare video performance and make data-driven decisions

End the Guesswork in Video Marketing

  • Test video content effectiveness

  • Measure engagement and view duration

  • Real-time performance insights

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Thumbnail Testing for Max Views

Discover which thumbnails capture attention and drive play rates

  • Compare thumbnail effectiveness

  • Enhance viewer attraction

  • Optimize for higher play rates

Set up your experiment

Here’s How Adilo Video Split Testing Works

1

Choose Videos or Thumbnails

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Begin by defining your experiment, choose your videos or thumbnails. Determine which aspect of your media needs fine-tuning for optimal performance. Make your choice, and let the testing commence.

2

Set Performance Goals

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What's your endgame? Is it a higher playrate, deeper engagement, lengthier view durations, more efficient email capture, or increased link clicks? Tailor your experiment to meet your goals and define the duration of the test.

3

Publish. Test. Succeed!

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Launch your split test and let the data lead the way. On completion, get a comprehensive dashboard displaying the results, highlighting the stronger performer. Implement the winner and get improved engagement and results.