Marketing
-
Marketing
Best Tiktok Marketing Guide
TikTok is one social media platform that nearly broke the internet last year when it won Google as the top most visited website in the world. The video-sharing social media app has increased, having about two billion downloads and up to a billion monthly active users. Additionally, up to half of all TikTok users have…
Glory Agu
-
Marketing
Content Marketing Statistics and Trends Every marketer should know in 2022
Content marketing statistics It's crucial to keep up with the most recent content marketing statistics and trends to successfully navigate this unstable and continually evolving environment. Because the content marketing environment is so fluid, strategies that were successful for you last week or the month before may not be effective for you now. Every day,…
Temidayo Olayinka
-
Marketing
Digital Influencers VS Celebrities: Who is better at driving Sales & Consumers to Brands
Digital influencers vs celebrities Celebrity endorsements had existed long before you or I ever existed - except if you were born in the 1760s. Back then, the available form of celebrity advertising was royal endorsements, which were used by several businesses to show that the royal house certified it as trustworthy and its products as…
Elizabeth Oyinlola
-
Marketing
How To Develop The Best Tiktok Marketing Strategy
TikTok became one of the internet's most popular social media apps in less than four years. In 2017, this platform was introduced to the western world, and by 2020, it had more than 300 million active users. TikTok has moved further to influence modern culture to an unprecedented level. From entertainment, fashion, beauty, and even…
-
Marketing
How To Create A Successful Brand Image [+ 25 Brand Examples]
What is a Brand Image? The brand image is how a company presents itself and its products to its target audience. It is the total of your marketing efforts, including website design, logo design, social media presence, and even packaging. Brands are everywhere. They have become a fundamental part of our everyday lives. We use…
Favour Nmadu
-
Marketing
Successful Email Marketing Campaign in 11 Steps
Introduction to email marketing campaign You've launched your new product, done a great job at marketing, and now you have a steady stream of clients. All that's left is to turn those leads into customers. This is where an email marketing campaign comes in handy. Email marketing campaign It is an effective way to nurture…
-
Marketing
What Are Micro-Influencers & Why Are They So Effective In Promoting Products
What are Micro-influencers? When you think of influencers, the individuals who come to mind are likely big-time celebrities, sports stars, and other high-profile individuals. But what about the smaller market influencers? Those with less than 100k followers on a social network may not be as well-known but have an even more significant impact because their…
-
Marketing
The Snapchat Marketing Guide for Brand Growth
Snapchat marketing When people hear "social media marketing," their minds tend to go to Facebook, Instagram, and Twitter for a good reason. These platforms have been around for a long time, are part of the top social media channels utilized globally, and have proved to be marketing powerhouses for companies over the years. However, in…
-
Marketing
12 Snapchat Marketing Benefits for Your Business Growth in 2022
Snapchat marketing Let me set the record straight once; just in case you haven't noticed, Snapchat is becoming one of the social media platforms which businesses, especially those targeting gen z's, and millennials, need to utilize to attract their market. Having weathered various storms and stood the test of time since its launch in 2011,…
-
Marketing
12 Prominent Snapchat Marketing Campaigns
One golden marketing rule is to market your product/services where your customers are. If your target audience is the younger generation, think persons not older than 34, chances are that one social media platform your brand needs to be on is Snapchat. Known for its funny filters and disappearing snaps amidst other great functions, Snapchat…