Adilo Blog

The position of your product in the market is determined by how well you recognize the consumer’s needs and how to help them solve
Product Positioning

Product Positioning Playbook: Strategies, Examples, and Steps

By Favour Nmadu

12 Mins Reading Time

Best Guide to Brand Positioning in 2022

By Favour Nmadu

9 Mins Reading Time

Target Market

Introduction to Target Marketing: Importance & Strategies

By Tomiwa Babajide

8 Mins Reading Time

The Concept of a Brand: Elements, Types, 10 Global Brands in 2022 & What Makes Them Successful

By Tomiwa Babajide

7 Mins Reading Time

benefits of market segmentation

10 Benefits Of Market Segmentation For a Business

By Elizabeth Oyinlola

8 Mins Reading Time

6 Market Segmentation Examples + How To Use Them In Your Business

By Elizabeth Oyinlola and Felix Johnson

12 Mins Reading Time

What Market Segmentation Actually Means

What Market Segmentation really Mean – The Marketer’s Guide

By Elizabeth Oyinlola

10 Mins Reading Time

Email Marketing

What is Email Marketing? The Complete Marketer’s Guide

By Chukwuka Mark and Felix Johnson

14 Mins Reading Time

5 Types of Market Segmentation – Explained

By Elizabeth Oyinlola

10 Mins Reading Time