As a marketer, it is pertinent to be familiar with Inbound and Outbound Marketing. These two types of marketing are prevalent in today’s marketing environment as companies and brands constantly seek to improve their brand reputation.
Inbound marketing and its techniques seek to pull customers in with valuable content, while outbound marketing wants to push the brand’s message to the audience.
It is not also enough to know about Inbound and Outbound Marketing. You have to be familiar with their tools as well. Inbound Marketing tools help marketers achieve their goals of drawing customers in, while Outbound marketing tools help marketers push their products to a large audience.
If you are curious about these tools and how they help, let us show you the standard Inbound and Outbound marketing tools. But first, let us give you a refresher on what Inbound and Outbound Marketing entails.
Inbound Marketing
The whole point of Inbound marketing is to attract customers. The processes and techniques involved in Inbound marketing aim to provide quality content and resources to customers to draw them in.
You might be wondering why you have to provide content to prospective customers. The answer is simple. Buyers are typically curious when searching for solutions to specific problems they have. This curiosity leads them to make possible research solutions.
They don’t just look at one. They search for information on the various products their search has led them to. This ensures they get the right product for the right price.
With this in mind, as a marketer employing Inbound Marketing, you must provide content that will educate prospective customers on why your product is the best solution for their needs. By doing this, you sell them the idea of a solution instead of just promoting a product.
Unlike Outbound marketing, which we would get to later, With its valuable content, Inbound marketing engages prospects, and its tactics are subtle and non-disruptive. If done right, Inbound Marketing would help customers see your company as a dependable source of information and not just a product seller.
Inbound Marketing also makes these customers feel in control of the whole process. Instead of feeling like a product is being sold to them. Customers think this way in Inbound marketing mostly because they choose to reach out to the brand.
The time and place of the meeting are typically up to the Customer’s discretion.
To achieve this, Inbound Marketing has a methodology that any marketer looking to employ Inbound Marketing strategies must be aware of.
Top Inbound Marketing Tools
Now that you are familiar with Inbound Marketing and its methodology let us look at Inbound Marketing Tools. These tools would facilitate the implementation of various Inbound Marketing strategies.
Facebook Groups
The social media platform Facebook is a very effective tool for Lead Generation. You can subtly create groups of potential prospects. The most significant advantage of this is the ability to target specific people, which ensures this particular demographic views your content. The best part is that this is free to set up.
Google Keyword Planner
Earlier, we mentioned using SEO techniques to optimize your content. One way you can do so is by making use of relevant keywords. Google Keyword Planner can help you determine which keywords should appear in your content. It is free; however, you need an account with Google ads.
HubSpot
This is a very efficient Customer Relationship Management tool. However, it is a tool that comprises different automation tools that comes with an easy-to-use dashboard-oriented platform. It has a free plan that comes with a lot of features and can help solve multiple problems. It is ideal for marketers who need one tool for various activities. The Hubspot tool offers solutions such as a conversations box, team email, conversational bots, ticketing, content managing, and many more.
JotForm
Forms are one method for lead generation marketing. JotForm helps marketers with forms that can drive traffic and collect valuable data. The data collected will be essential in your Inbound Marketing strategy. With JotForm, you can also add helpful widgets to your forms.
Mailchimp
Email Marketing is another crucial aspect of Inbound Marketing. Mailchimp is an email marketing tool and arguably the best around. Their services might not be free, but it is an excellent value for money.
Yoast
Another tool for SEO purposes. Yoast enables you to make search-engine-optimized content on your site. It is a plugin for WordPress websites and can be installed for page and post audits.
Trello
It is pertinent to keep your tasks organized and seamless. Trello helps you manage workflow into simple and agile processes. It comes with a To-do, In-progress, and Done project management board.
Typito
Making videos with Typito is almost too easy to be true. This tool also helps you convert articles or statistics into SEO-optimized videos. It is an efficient video tool, and because videos are very marketable on social media, it is one powerful ally.
SEMrush
With your site running and content being posted, you need to track keywords, view backlinks, analyze keywords that work for your competitors, and so much more. It is a must-have tool for every marketer.
Google Analytics
This tool is so efficient that you can run a digital marketing campaign using it and some 1st party tools. It is an analytic web service that helps marketers with statistics and the essential analytics tools for SEO and other marketing processes.
With these Inbound Marketing Tools, you will help you navigate the tasks involved in various aspects of Inbound Marketing, such as;
1. Customer Relationship Management
2. Analytics
3. Search Engine Optimization
4. Project Management
5. Social Media Management
6. Email Marketing
Inbound Marketing Methodology
Inbound marketing methodology is three critical processes needed to create meaningful content and engage and build lasting relationships with customers.
These processes are;
1. Attract
This should be the first thing to consider as an Inbound Marketer. ‘What kind of content can you create to pull in your ideal prospect’ should be your first question. Then you need to ensure this content will be seen by the people you want to see it. A great way to achieve this is by using SEO techniques to optimize your content.
2. Engage
The next phase is engagement now that your content has piqued their interest. A vital aspect involves you providing relief to the prospect’s key pain points. Then you have to give ways the person can reach your company. Customer service calls and emails are communication channels to be used by potential customers. Do not forget that when engaging customers through any communication channel, you must keep to the idea of selling a solution and not just your product.
3. Delight
Now that you have the prospect’s attention and interest, you have to ensure these prospects enjoy the purchase process. Even after the purchase, your company should provide support to customers when needed.
Inbound Marketing Software
While there are Inbound Marketing tools, we also have Inbound Marketing software. These are different mobile and desktop applications that are accessible to business owners to help them generate and nurture leads.
These apps typically offer content creation and management, planning and implementation, lead capture, analytics, and more. Some of these can be referred to as tools. They include;
– Jumplead
– Hubspot
– SEMrush
– Hotjar
– Quora
– Marketo
– Pardot
Enough about Inbound Marketing tools. For now, let us look at Outbound marketing and Outbound Marketing tools.
Outbound Marketing
So Inbound Marketing focuses on pulling customers in with informative content. Outbound Marketing instead seeks to push out the message of a brand or product to a large audience. Outbound marketing is focused on going after the customers instead of waiting for them to come around.
This marketing method is especially effective when you want to push the message of a new product to the market. The techniques in Outbound marketing, if done correctly, can quickly drive the awareness of this product.
However, in recent times, Outbound Marketing has come under some scrutiny. Experts who study the marketing environment have made speculations about the relevance of Outbound Marketing in modern times. The base of their criticisms was built around the disruptive nature of Outbound Marketing.
This disruptive term associated with Outbound Marketing results from the channels it utilizes to spread its message. TV ads and Print media adverts such as Newspapers and Magazines are common channels used by Outbound marketers. These adverts usually disrupt what the viewer is consuming, which can be perceived as annoying by various audience members.
However, the advent of new techniques in Outbound Marketing and the consistency in the quick return on investment has helped Outbound Marketing remain a favorite marketing strategy for many companies. Outbound Marketing Tools are essential in the process of producing immediate results and their other benefits.
These Outbound Marketing Tools are essential for marketers as they help them quickly capture leads and get prospective customers through the buying process.
Now, the real question is ‘what are these tools?’.
Outbound Marketing Tools
Carburetor
This tool helps marketers manage their email pipelines and organize predictable revenue efficiently. It is famous for its reliable, user-friendly dashboard, sales integration, and more. They specialize in outbound sales, development, messaging, company research, and lead generation.
InsideSales
The most important features of this tool are its data visualization, communications, and predictive analysis. This tool helps you come in contact with prospective customers at the ideal place and time. InsideSales also helps predict Leads that can be contacted and the best way to reach these leads. InsideSales works in tandem with a predictive engine called Neuralytics and a database called NeuralView. Neuralytics helps in the process of contacting Leads, while NeuralView as a database facilitates sales interaction.
Sales Loft
At the basics, this tool automates manual tasks that otherwise would be tedious and timewasting to facilitate deals. When synchronized with a functional Customer Relationship manager, it can help you run many day-to-day activities. Marketers using this tool tend to have an increased number of appointments.
Hubspot
Customer Relationship Management is still essential in Outbound Marketing. Hubspot is an excellent tool for tracking customer interaction and contact information on the same platform. With this tool, marketers can also create document and message templates that can be shared conveniently with prospective customers. Hubspot is one trusted tool in the process of Outbound Marketing.
LinkedIn Sales Navigator
Social selling is another efficient way to generate Leads. And if you need a tool for Social Selling, look no further than LinkedIn. LinkedIn’s sales navigator helps you focus on the right prospect and build dependable relationships.
Avention
This tool helps customers connect and understand companies, and relevant topics, feed pipelines, and offer innovative lead insights. Avention leverages business signals and conceptual searches using its Ideal Profile feature.
Witty Parrot
Another efficient tool as it offers multiples services, including; sales enablement, talent acquisition, marketing enablement, and even customer service. It also helps with the Sales process by keeping content fresh and personalizing content. Other features of this tool include its real-time access to questions, facilitating the follow-up process, and shortening the sales cycle.
InsideView
With this tool, you can engage with ideal prospects. It creates a list of excellent candidates, and you can add filters to get a detailed view. InsideView can also analyze real-time data and provide credible information. Finally, you can synchronize data to your Customer Relationship Manager tool and give your Outbound marketing campaign a boost.
Close.io
This tool was made by actual marketers and sales experts. This can be seen in the smooth and efficient workflow it offers. This tool helps organize valuable channels for your business and also your lead generation process.
Outreach
In terms of follow-up, there aren’t many tools better than Outreach. This makes them an excellent tool for your sales goal. In addition, it also uses email addresses to generate productive Leads, connect your salesforce to your mail to automate the marketing process, and schedule emails in an automated method.
Conclusion
Inbound Marketing and Outbound Marketing tools are essential to their respective forms of marketing. As a marketer, feel free to familiarize yourself with these tools and watch how they’d make your marketing process run smoothly.
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