Marketing
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Marketing
SEO Video Marketing: How to Make Your Business Videos Rank Higher in Google & Get Free Organic Traffic
SEO Video Marketing Videos grow businesses, and there is no point disputing this fact. So to reach a wider audience with your video content, you need to master SEO video marketing. While you'll agree that videos bring in customers and lead and build awareness around your brand,, publishing them is not good enough unless your…
Soliu Jamiu
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Marketing
Brand Repositioning: The Definition, Strategies & Real Life Examples
What does brand repositioning entail? Brand repositioning is a strategic approach to rebranding a company or product. This involves changing the image of a brand or product to better align with the needs of consumers. Strategic approach Brand repositioning is a strategy where a company takes its existing brand identity and uses it to create…
Favour Nmadu
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Marketing
15 Unpopular Marketing Strategies for Startups and Entrepreneurs
Startup Generally speaking, all startups are characterized by two factors. - They want to grow fast- They have a very tight budget And considering the second factor alone, achieving the first seems inconceivable, or is it? Today, we hear phrases like "9 out of every ten businesses will fail due to a lack of insufficient…
Elizabeth Oyinlola
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Marketing
How to use Digital Marketing to Position your Brand
Digital marketing is internet marketing that helps brands market their products and services. This form of marketing uses technology to reach potential consumers. Brands use the Internet to communicate directly with their clients and prospects. This communication may occur anytime and in various channels, including email, websites, blogs, forums, articles, etc. Digital marketing Digital marketing…
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Marketing
Video Email Marketing: 3 Clever Ways to Send Video through Email for Higher Engagement
Video Email Marketing Previously we talked about the benefits of videos in email marketing and how to use videos in email marketing. This blog post will focus on how to send videos through email for higher engagement. Videos are just like any other file, so arguably, the easiest way to send them is to attach…
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Marketing
Demand Generation Funnel: The 2022 Playbook
Making the buyer's journey and the demand generation funnel seamless is the ultimate objective of a marketing plan. But what exactly is demand generation, and how do you build a funnel that turns the most leads into paying clients? This blog post will go through these ideas in detail. Read on, then! What is demand…
Temidayo Olayinka
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Marketing
Product Repositioning Explained: Definition, Strategies, and Examples
What is Product Repositioning? Product repositioning Product Repositioning is taking a well-known product and rebranding it into a newer, better version that can compete with its current competitor or even beat them. When we talk about product repositioning, we mean taking your existing product and making it better, more effective, or even completely different than…
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Marketing
The Most Detailed Guide to Drip Marketing in 2022
What is Drip Marketing? Drip marketing, also referred to as a drip campaign, is a marketing strategy in which pre-written and automated messages are sent to prospective and existing customers to increase customer engagement and sales. The "drip" part of drip marketing refers to a gradual and consistent stream of messages. Drip marketing is the…
Tomiwa Babajide
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Marketing
Is Tiktok Marketing Worth It For Your Brand? Important Facts No One is Telling You
"Is TikTok marketing worth it?" is a question many brands are poised with today. With the lasting trends and innovations in digital marketing, brands are braced with new business decisions every season. With the new buzzing trends to jump on and whether it fits well with their business objectives is one critical decision every business…
Glory Agu
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Marketing
Apple’s Brand Positioning, Targeting, and Segmentation Explained
Regarding marketing, Apple continues to be at the head of the pack. No matter how expensive the product is, a long line of people will always wait outside the store when a new release occurs. In this blog post, i am going to discuss extensively Apple Brand Positioning, how they carried out their market targeting…