Let me set the record straight once; just in case you haven’t noticed, Snapchat is becoming one of the social media platforms which businesses, especially those targeting gen z’s, and millennials, need to utilize to attract their market.
Having weathered various storms and stood the test of time since its launch in 2011, Snapchat has become every teen and young adult’s favorite social media platform, not forgetting Instagram, YouTube, and TikTok, of course!
The point is that Snapchat has come to stay.
As a social media platform directed toward the young generation, the are several marketing Snapchat marketing benefits available to companies whose potential customers are those under age 34.
Now, if your brand falls under this category, chances are that you already have a list of social media marketing channels and are wondering why you should bother adding Snapchat to the list.
And like I said earlier, Snapchat is ranked one of the most popular apps for teens and young adults globally, coming second to TikTok.
2022 data by Statista shows that the platform’s daily audience is now at 339 million, with 39% of this audience (132, 200, 000) being people between the ages of 18 – 24.
This suggests that there are several Snapchat marketing benefits available for the taking for businesses that know how to use their harvesting tools well. With that being said, here are 12 reasons you should implement Snapchat marketing as a part of your marketing strategies.
Snapchat marketing benefits
1. Less competition
One Snapchat marketing benefit brands need to consider is that the channel offers less competition, unlike most popular social media platforms.
Every business that has ever existed seems to have a Facebook and Instagram account.
I mean, check out any company’s “contact us” website, and you will probably see a tiny Instagram and Facebook logo.
Because these platforms are part of the big five social media platforms globally, Facebook alone has over 2.96 billion monthly active users, and Instagram with 1.28 billion monthly active users.
Most businesses market their products/services on these sites to reach their target market.
As a result, engaging users on these platforms can be difficult, as many marketers are also vying for their attention. And it can be more challenging to make your content stand out from the competition, especially if you run a small business or a startup that hasn’t yet established a reputation.
However, the story is different from Snapchat marketing.
Because the platform has a limited audience type, gen z and the millennials, and a smaller audience, there is less market competition making it easy for companies to shine and draw in their target market faster and more effectively.
2. Drives traffic
Take a selfie or make a video, aka snap, set a timer for how long it will last before it self-destructs, and send it to a friend – Snapchat summarized.
While this feature may appear counterproductive, it is one of the reasons the platform is loved by many; there is just something exciting about sending a message that will self-destruct once the receiver gets it.
And thankfully, this is a Snapchat marketing benefits for brands as they can use this function to drive traffic to their site.
How?
Because of the sense of urgency it creates in your audience.
Snapchatters know that snaps have a short lifespan. Hence, getting a friend’s snap breeds an urgent desire to see the post before it disappears.
Companies can use snaps to inform their audience about upcoming deals and events and send them personalized content.
3. Connect deeper with your market
Another Snapchat marketing benefit you should consider is that it provides an opportunity to connect personally with your market.
Compared to other networks, most Snapchat users have a smaller friends list compared to their friends’ list on other social media platforms like Facebook and Twitter.
This is because they are more likely to interact with close friends and pals on Snapchat than with parents, extended relatives, and celebrities.
In that vein, chances are they are real when communicating with their peers on Snapchat.
They can upload and send snaps they would ordinarily not post on other social media platforms since their buddy list is slimmer, and the snaps would vanish anyways.
Being part of such an “inner circle” will benefit a brand seeking to attract and grow its Snapchat market base as prospects will feel connected to that business on a personal level.
Additionally, Snapchat informal atmosphere will also aid businesses in winding down and chilling out as they would with friends, gaining the trust of their audience in the process.
4. Drive brand awareness
Being a platform whose audience is those of the younger generation, Snapchat offers diverse functions, and features businesses can use to drive brand awareness.
From using our story function to paying for a Snapchat ad-type of choice to using pictures and video filters, augmented reality, lenses, etc., the platform offers a variety of features brands can use to draw in their market.
If you have not been interacting with your market as much as you would like on other platforms, Snapchat marketing may be the platform you need to reach them.
5. Discover new ways of driving brand engagement
Standing apart from the crowd is another Snapchat marketing benefit I cannot but mention.
Snapchat gives you the opportunity of discovering new ways to engage your audience in addition to the ways you are probably already doing.
It gives your content and brand the opportunity to stand out from the crowd, which is one thing your brand should focus on if it wants to draw in more market, “stealing away” its competition’s customers in the process.
Chances are that your competition is already using the typical blogs, PDFs, videos, e-books, etc., to attract their audience.
However, in addition to these marketing tactics, you can take the extra step of using Snapchat’s features like using hilarious photo filters in your content, adding music to your post, etc., to get your markets more engaged with your posts.
6. There is room for authenticity and creativity
Snapchat marketing allows a brand to be real.
It allows it to relate with its audience as friends would.
Unlike other social media channels like Facebook, Twitter, and Instagram, where brands act prim and proper, posting only polished content, Snapchat promotes authenticity; this may be because most of its users are young teens and adults who typically have a simple outlook on life.
Snapchat users are not looking for your brand’s polished, professional, flawless version.
No.
They want to get in on the real stuff; the behind-the-scenes, real-time video, customized messages, emojis, and hilarious version of your business.
They want the unpolished version of your company that is bursting with characters yet simple enough for them to relate to.
This is why the app supports creative, carefree, and cheerful features.
To give an example of this required authenticity, instead of professional images of high quality, Snapchat users will want you to use bitmoji avatars, music, and filters to modify your content, making it more fascinating and fun.
One vital thing to always ensure is that the real version of your brand you are highlighting to your Snapchat audience is relevant to prospects and still in line with your marketing goals.
7. Build a customer-brand relationship
Building customers’ trust and enhancing their relationship with your brand is another one of the many benefits of Snapchat marketing.
As Snapchat promotes person-to-person messaging, it is easy for your market to reach out to brands directly and layout their reviews, recommendations, and complaints.
This is an important marketing tactic for companies that want to grow and retain their customers because most people, you and I included, tend to be loyal to a brand that listens to their needs.
If customers realize that you are always ghosting their messages or not responding ASAP, they can become discouraged and stop using your brand completely.
Worse, they can even dissuade others from patronizing your business.
To prevent this, you must show your audience that you care about them and what they have to say, even after they have patronized your business.
8. Be discovered by new market
By maximizing the discovery section on the Snapchat app and using Snapchat ads, it is easy to be discovered by new prospects.
The Snapchat discovery section is similar to Instagram reels.
It is where Snapchatters can find new brands, watch content created by different companies, subscribe to new channels, etc.
However, unlike Instagram reels, not everyone can post on Snapchat discovery as Snapchat makes the call on which contents get published in its discover section,
But not to worry.
You can get your post on the to discover channel by:
– Registering as a Snapchat publisher
– Submitting your content to be featured in Snapchat’s Our stories
– Submitting your content to one of Snapchat’s existing publishing partners
– Note that it is vital to be sure that the contents of your post meet Snapchat’s community guidelines because if it does not, your story may never get published in the discover section.
Snapchat ads, on the other hand, are available to anyone and everyone with a Snapchat business account.
There are various ad options available at different prices. Businesses can also choose their ads targeting goals and campaign objectives.
9. Show that your business keeps in touch with the latest developments
Another essential Snapchat marketing benefit, is that it shows you are one of “dem cool kids.”
There is something about a business that knows about the latest updates or developments before others do. If your prospects are gen z’s and millennials, who are generally crazy about the newest thing in town (no offense given), you want to show them that you are constantly in touch with new societal developments.
And using Snapchat, in addition to your other social media marketing platforms, achieves this for you.
How your brand acts on Snapchat, its language, content types, etc., are vital parts of looking cool and vogue to your prospects. To draw them in, you want to use terms, content types, Snapchat filters, etc., that are trending in your market.
10. Room to reach more prospects
Room to attract more of your potential customers is another advantage of Snapchat marketing you should not ignore.
If your goal is a large customer following, you cannot limit yourself to a few social media platforms.
You need to spread your content across multiple channels to attract prospects wherever they may be.
Most Snapchat users use Instagram, TikTok, Facebook, Whatsapp, and YouTube, but there is still a percentage of those who do not.
Also, given a large number of users on these other platforms and the competition therein, it is possible prospects may never come across your business while on any of these apps.
However, with Snapchat, that possibility is greatly diminished thanks to fewer users and low market competition.
11. It is free
Opening a Snapchat account for business is free; we all love free stuff.
12. Have fun
“Effective marketing needs to be dull and boring,” said no one ever!
A spillover benefit of Snapchat marketing is that it allows you have fun even as you connect with prospects and market your goods/services to them.
As a platform that promotes real content, brands can enjoy coming up with and implementing silly marketing tactics that seem unprofessional or sound hilarious.
Snap it!
I could go about many other benefits of Snapchat marketing. But I decided to give you the top twelve instead.
And while it is a wonder that till today, many have failed to recognize the marketing opportunities hidden in this platform, with most still tagging it as a social media site for kids, there is more room for growth for brands who have recognized Snapchat as the marketing powerhouse it is, and have started milking its many business benefits.
RELATED: 12 Prominent Snapchat Marketing Campaigns
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