It’s crucial to keep up with the most recent content marketing statistics and trends to successfully navigate this unstable and continually evolving environment.
Because the content marketing environment is so fluid, strategies that were successful for you last week or the month before may not be effective for you now. Every day, new rivals appear, search engine algorithms are updated, and trends are developing more quickly than ever.
The digital marketing field, including content marketing, is pretty broad. Various content types are used, including textual information, graphic Content, audio Content, Interactive Content, and more.
In light of this, you should also consider video marketing statistics, social media marketing statistics, and much more while discussing the most recent content data.
For this reason, we’ve chosen to examine each of these many types of content marketing separately here. Let’s get to some of the most critical content marketing data and trends that every content marketer should know.
8 Content Marketing Statistics Every Marketer Should Know
1. Content Marketing Effectiveness
Why content marketing is crucial will be the focus of the first piece of material we have for you.
Looking at content marketing’s success rate is the most acceptable approach to convey its significance. 96% of marketing decision-makers worldwide claim that Content has been successful for their business today, according to Zazzle Media. From the 70% who stated so in 2017, it is an increase of 37%.
In the words of almost one in five of them, the information is “extremely effective.” With 89% of marketers reporting that it now forms part of their company’s larger aims, this is so much so that it is increasingly incorporated into brands’ fundamental business goals.
Written Content is still a marketer’s favorite among the typical sorts of content marketing. Almost all marketers (98%) use written material in their content strategy. Email marketing comes in second with 82% of the vote, while organic social comes in third with 78%.
2. Measuring Content Marketing
Although the figure mentioned earlier shows that content marketing is beneficial, this does not suggest that you should start producing Content without considering its effectiveness. There must be one in place, and success measurement plays a significant role.
According to the most recent content statistics, 51% of marketers utilize organic traffic to gauge the effectiveness of their Content (Semrush, 2022). This is when visitors arrive at a website via unpaid channels after discovering Content through an internet search.
With 42% of marketers using it as a metric to gauge how well their Content has succeeded, this is the most common method of measuring content strategy performance, followed by search ranking. With 40% each, 34%, and 32% of the top five most popular KPIs, leads, conversion rates, and social shares are represented.
3. Most Achieved Content Marketing Goal
Setting objectives and goals is a necessary component of any content strategy. A recent poll found that 88% of marketers have achieved their goals of increasing brand recognition and developing credibility and trust using content marketing.
Due to this, they rank among the objectives that content marketing has helped to accomplish most. Other purposes that marketers have performed with the aid of Content include the capacity to enlighten their audiences, which has been achieved by 80% of marketers, followed by the ability to increase customer loyalty (78%), as well as the generation of demand and leads (72%).
Content marketing statistics are a crucial tactic to expand your dropshipping company, as seen by the rising number of marketers claiming success in achieving their goals for these metrics.
4. Active Investment in Content Marketing
It should be unsurprising that as many as 70% of marketers are actively investing in Content, given the high success rate of content marketing in achieving goals.
However, not all material forms are created equally, and prices might range across various techniques. For instance, video marketing may be expensive, mainly if it uses professional-grade tools, high-quality video, and expert editing.
The price of influencer marketing may vary significantly, depending on your sector or niche and the kind of influencers you’re targeting—a micro-influencer or a strong influencer.
Your content marketing budget will ultimately determine how much time, effort, and money you can put into the Content, which takes me to my next point.
5. Content Marketing Budget
Content marketing indeed works. The most significant effects, however, are seen in what ways and in what areas?
According to the most recent content marketing data, most marketers (72%) believe that content marketing increases engagement.
Interactions between users and the Content are referred to here. They may be anything, such as liking, sharing, and reacting to a social media post, or they might be hitting on a call-to-action placed on a landing page.
Additionally, a significant majority of marketers (72%) believe that content marketing successfully boosts the number of leads.
Understanding return on investment (ROI), which establishes whether or not a particular activity creates sufficient positive returns to justify its expenditure, would help us assess the efficacy of content marketing. Continued content production is more valuable the better the ROI.
It’s not as simple as it seems, however. Our subsequent data demonstrates the need for a strong content strategy to increase ROI.
6. Content Marketing Strategy
A suitable plan to achieve commercial objectives is different from investing in Content.
According to previous marketing statistics, companies invest resources in content marketing to help them achieve their objectives. Nevertheless, not all of them have a plan of action.
According to the most recent statistics, 57% of businesses claim to have a written content marketing strategy, which is a little under six in ten.
A majority of them, or at least 39%, think their plan is “somewhat successful,” while 33% think it’s “moderately successful.” The method has been “very” practical, according to 19%. Nine%, nevertheless, said it was “unsuccessful.”
Creating compelling content marketing that fulfills your company’s goals is not simple. It entails ongoing assessment and fine-tuning to adjust to the shifting demands of the market, your audience, and your company objectives.
7. Customers anticipate Content from brands
It’s interesting to see that 90% of customers want Content from businesses. Although there is a need, it may be challenging to get your Content to connect with customers since 58% of online Content is not seen as necessary.
Undoubtedly, the industry of content marketing is competitive. You must set your Content apart from that released by other companies and, more significantly, from that of your rivals if you want it to be noticed.
This is accomplished with “10x content,” according to expert Rand Fishkin; when creating such Content, it’s essential to consider whether it evokes an emotional reaction, is distinctive, and offers outstanding information.
The viewpoint of your Content and your capacity to provide readers with a content experience distinct from anything else previously released matter most in this situation.
8. User-Generated Content Is Essential
User-generated Content is one sort of Content that seems to be essential and valuable. So many more than 79% of individuals claim that it significantly influences their purchase choices, making it one of the most successful types of content marketing.
However, just 13% of them claim that sponsored Content influences their choices in the same way, and this%age drops to 8% for influencer-produced Content.
One may argue that a large part of this has to do with the sense of how accurate these kinds of Content are.
Consumers are 2.4 times more likely to see user-generated Content as genuine than sponsored Content. Contrast this with the viewpoints of marketers, who are twice as likely to believe that sponsored Content is more honest.
5 Content Marketing Trends Every Marketer Should Know
1. Combining Live and Virtual Events
Most of the experiences over the last year have been online, including real-time interaction, and others provided recordings.
Consumers seek a more excellent mix of in-person and online engagement after mainly living virtually due to the pandemic.
Businesses are aware of this and seek methods to combine virtual and real events to serve their clients better.
Although businesses did a remarkable job adjusting to the virtual world, certain live events, including seminars and conferences, will return in 2022.
Meanwhile, online event hosting technologies like webinars and live-streaming social media will keep developing.
Each company will need to evaluate how it uses both of these and develop a hybrid marketing plan that balances the demands of its target audience.
While some marketers plan to cut down on their spending on virtual events in 2022, doing so doesn’t appear practical or probable.
2. Approaches to hyper-personalization and personalization
In email marketing initiatives, personalizing messages and Content boosts total client engagement.
Customers are growing to like this standard customization as they use it and are looking for businesses that tailor their unique buyer’s journey.
Brands will thus increase their attempts to personalize their marketing in 2022.
While such initiatives will still be beneficial, a more recent trend—hyper-personalization—will become more and more prevalent in 2022.
Calling a consumer by name is just one aspect of hyper-personalization. It appeals to personal tastes, requirements, and desires.
In essence, hyper-personalization is a data-driven marketing strategy that uses data, analytics, AI, and automation to generate customized interactions with specific clients.
This allows marketers to consider their buyer personas and tailor content to different goods, marketing channels, languages, and other factors.
Amazon, Netflix, Naked Wines, and VI Trainer are a few companies that have successfully used the hyper-personalization content strategy.
3. Infographics are still being used to optimize visual Content.
A successful technique is to combine different content kinds across marketing platforms.
Text alone is no longer a sure way to draw customers, even if blog articles still dominate in this regard.
More visual information will be included in 2021 content, and this trend will continue far into 2022, further improving the user experience.
Because the human brain analyzes pictures rapidly, well-designed visual material may improve engagement and help customers go more swiftly through the buying process.
Infographics are one kind of visual information that will continue to grow and draw viewers.
These visual representations of important facts, information, or expertise are often the best method to convey your message quickly.
If done well, infographics are jam-packed with insightful data.
A customer may interact, learn knowledge, and rapidly comprehend what you are offering by just skimming an infographic. Customers who understand best visually will find this to be remarkably accurate.
Creating aesthetically appealing and educational material may improve the message and communication while giving your audience an enjoyable experience.
4. Adding Additional Audio Content
While text and video have long dominated marketing, audio has recently become more common owing to creative podcasts that can be listened to on-demand or live.
Although podcasts are not novel, their popularity will increase through 2022 and beyond.
A tool to spread knowledge while listeners are engaged in other activities like commuting or working out, podcasts are expanding at a constant rate.
Additionally, in 2022, more sponsored audio material will likely enter the market and attract listeners.
Clubhouse was an invite-only audio chatroom program that surprised the marketing community and encouraged novel customer-reach strategies.
According to HubSpot’s most recent study, 80% of marketers surveyed want to spend the same or more of their money on podcasts and audio Content in 2022, counting on its rising performance even if ROI for podcasts and other branded audio material is still debatable.
5. Employing AI Technology
Artificial intelligence (AI) is slowly but steadily making its way into the world of content marketing, offering value without being overpowering or scary in a manner that would turn away customers.
Better marketing tactics, time and resource savings, and better customer results may all result from combining AI and human efforts.
Even while AI has advantages and disadvantages of its own, it is being used more and more to enhance marketing initiatives, including Content.
In 2022, usage of AI is predicted to increase in the following areas:
Data analysis for discovering patterns and other purposes.
Creation of blog entries with optimization.
Including thorough grammatical and plagiarism checks.
The incorporation of AI-powered chatbots.
As was already noted before on this list, you will also see it being employed increasingly in hyper-personalization techniques.
There will be more AI testing as companies dabble in the technology to explore what it can do for content marketing.
Pilot projects for using AI in producing advertising material, purchasing digital ads, creating composite customer personas, and other tasks are already being tested by businesses.
Conclusion
With these content marketing statistics, we hope you now understand the value of content marketing and how it may benefit your e-commerce company.
If you already have a content marketing plan, please explain what has and hasn’t worked in the comments. Please share your opinions with us!
READ ALSO: Content Marketing in 2022: How to go about it
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