What is an Interactive Video?

An interactive video is a special type of video that allows the audience to participate while watching the video.

Through a variety of techniques, an interactive video allows the audience to engage with the video’s actual content. Similar to how they would engage with web material, users can click, drag, scroll, hover, gesture, and do other digital activities to interact with the video’s content.

The participation could be a survey, quiz, hotspots, tags or making choices.

Usually, the level of participation that can be included in each video differs from platform to platform.

Due to this interaction between the viewer and the video, engagement increases, clickthrough rates increase, and the video delivers higher performance than an average video.

Why Use Interactive Videos for Growing Your Business?

There are many reasons to use interactive videos to captivate your audience and market your products, business, and services, and I will share a few of them here.

1: Interactive videos are fun to watch

Imagine watching a video, and 15 seconds into the video, the speaker asks you to make a choice right on the video screen, and every choice you make customizes what you see next.

Now, that’s fun, and viewers love it. It’s the ultimate form of personalization.

2: Interactive video is so popular right now
Today more brands are jumping on interactive videos because they work. 83% of brands that have used interactive videos said it increased their sales and audience engagement.

Both brand recognition and consumer behavior attest to its appeal. A startling amount of interactive video content is being created by brands; it makes up 36% of all video content produced.

On the other hand, interactive video is receiving higher engagement rates from customers. DemandGen claims that interactive content receives two times as much interaction as static information.

3: Interactive video outperforms linear video
Magna found that interactive video ads drive a 47 percent gain in time spent with a marketing message compared to a non-interactive ad.

People have known linear video for a long time, but sometimes they want to try something new if your audience is tired of the same type of video. Interactive video, in this case, is an integral part of showing your new ideas.

Your audience will have more interaction with your brand or product. Many studies have shown that interactive video ads are 9x more memorable than regular video ads and increase purchase intent by up to 32%.

4. Interactive videos convert
Compared to many other digital video ads, interactive videos convert much faster. Mainly, conversion rates for banner advertisements, Google display ads, and YouTube annotations are less than 1%.

With more than an 11% increase in conversion, interactive video outperforms all others.

Examples of Interactive Videos

1. BANDERSNATCH (2018) ALL Endings Explained (Including “Secret”)

This interactive video is of the most popular videos on YouTube; it shows various alternative endings to the movie episode and encourages viewers to choose the one that best suits them.

Viewers effectively decide whether the protagonist survives, dies, succeeds, or fails.

There were 35 alternative outcomes for the interactive video. Charlie Brooker, the producer, claimed there might be more and that he had forgotten how many options there might be for the spectator.

2. Templine Interactive Video

Here is a very basic interactive video sample.

The story is interactive, and the audience can influence how it ends. Two explorers are trapped in a temple and need to escape. The journey is everything from simple, despite the appearance of the images.

Additionally, it is very effective to give the audience a say in how the story concludes.

3. Philips Click & Style interactive Video

This Philips video demonstrates how much fun interactive video can be while also delivering an engaging brand message.

Their promotional film for the Click & Style electric razor has a recently-shaved narrator who struggles to remember his night’s activities. Viewers can click on several hotspots to branch into many versions of the same story.

The narrator adopts numerous accents and facial hair patterns as he recounts the many events of the previous evening. The video is entertaining in addition to selling the product.

4. IKEA’s Commerce Video

In this video, IKEA transforms commonplace tasks into a documentary in the vein of David Attenborough.

The shoppable video allows the spectator to hover over IKEA home furnishings to explore additional details before clicking the “shop now” call-to-action. The viewer will then be sent to the brand’s online store to complete their purchase.

If not, they can continue the experience by returning to where they left off in the interactive video.

The Best Interactive Video Platforms

You have two options if you’re looking for how to make an interactive video.

Option 1 is hiring a video agency to do it for you, which is just unnecessarily costly and not worth it, or at least, I don’t appreciate the option (my option).

Option 2 is to get software for interactive video; thanks to technology, today, there are many interactive video makers in the market, and you’ll not lack options.

Whether creating interactive video ads or making full-length educational interactive videos, you’ll find one of the interactive video creators that will work fine for your needs.

1. Wyzwol

Wyzwol stands out from the other choices on our list because they handle most of the labor-intensive tasks. However, their analytics platform turns this into a platform/service hybrid.

Its structure prevents you from having internal control over producing the interactive material yourself, but you do get the advantage of delegating creation to experts. The business performs all the research for you.

2: WooTag

The WooTag interactive video software was created for online shopping; it provides tools like clickable tags and conversion tracking to make it simple to quantify your engagements.

Depending on what you’re searching for, they may not be a good fit because they don’t offer other interactive elements like branching. WooTag can also be used for interactive display advertisements on Google in addition to interactive videos.

3: WireWax

WireWax is a subsidiary of the Vimeo company.

And just like the parent company, WireWax is an excellent tool for making videos.

Branching and hotspots/clickable tags are only a few interactive elements in the Wirewax software.

They offer distinctive 360-degree experiences, and you can add more if necessary, both moving and static.

These hotspots can show more details through their interactive video player, add something to the viewer’s wishlist, and do other things.

Sincerely, WireWax is a fantastic tool for making an interactive video.

4: Smartzer

The Smartzer interactive video software provides interactive tagging capabilities via hotspots, primarily utilized in shoppable videos.

It provides fantastic geo-targeting capabilities like multi-language functionality and a straightforward, user-friendly UI.

5: Engajer

Engajer provides an interactive video platform on which you may create an interactive video tree using questions to allow your viewers to choose their path through the film.

It offers extra features, including a way to track your visitors and an e-commerce plugin. There are few interactions and few technological features.

6: Eko

When the Eko software was first launched, it was used to create interactive music videos. They then transitioned into the area of online advertisements and branded content. These days, interactive video software is available with a strong emphasis on storytelling, e-commerce, and advertising.

Shoppable videos are now Eko Interactive Video’s area of expertise. Their product was developed to enable the purchase and customization of goods. This is accomplished by combining video clips to create an interactive experience.

7: Spott

With Spott, you can make different interactive content, including videos, images, PDFs, catalogs, and 360° images.

Utilizing a user-friendly platform and Spott’s innovative interactive software capabilities may dramatically increase engagement and CTR and even double or triple your conversion rates.

8: ThingLink

Thinglink provides a platform for interactive video, emphasizing education, e-learning, and corporate training in addition to marketing and communications.

ThingLink provides five interactions that can all be accessed by a pin in the video/image and launched as popups.

9: Cinema8

Gamification, eLearning, and marketing are the three main focus areas for the Cinema8 interactive video platform. Using features like clickable sections, questions, buttons, and more enables users to create an interactive video.

10: Touchcast

Touchcast is an all-in-one video platform with great interactive features like embedding. It even has live video functionality, which almost no other video platform does. These days they are concentrating on the Metaverse.

11: HiHaHo

You can make your videos pop using HiHaHo’s interactive video maker!

You may make interactive videos using the interactive video platform compatible with all online video platforms for any objective and industry. You can do so much with interaction kinds like clickable buttons, menus, and questions! 

12: ClickView

ClickView interactive video software focuses on online education. They started with interactive videos in ClickView Original Series, knowing that students today enjoy watching television and YouTube series.

By utilizing their built-in questions in the interactive video tool, you can use these to supplement your lesson material and make your interactive videos. With their smartphone app, they also emphasize interacting with other students.

13: EDpuzzle

Teachers mainly use EDpuzzle.

You can enhance Existing YouTube videos with interactions and voiceover using EDPuzzle. The teacher can then distribute this to the class and evaluate the responses.

Although you can’t link to other video platforms, you are allowed to upload a video or use one from another instructor.

Compared to HiHaHo, the questions are displayed with the video instead.

14: Stornaway.io

You can use Stornaway.io for business, marketing, training, education, and learning initiatives, as well as in cinema, television, and video games.

Stornaway.io offers assistance in creating interactive video experiences. Without coding or intensive development, the platform is practical and engaging.

15. Klynt

Klynt is a tool for interactive video storytellers in new media.

You can create rich interactive videos with Klynt by combining video, photo, audio, text, and web resources. This results in compelling interactive storytelling. You can also use a mind map of some sort to arrange your videos and story by dragging and dropping uploaded or linked films into that map. Klynt can be used by all professionals from every sector, from teachers to journalists, bloggers, etc.

RELATED: How to Make an Explainer Video From Scratch In 5 Simple Steps & 10 Great Explainer Video Maker

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