Marketing
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Marketing
Pinterest Marketing: The beginners’ guide
Pinterest marketing Pinterest is more than just a social media site for checking out new food recipes, memes, or the newest fashion or latest outfit. When used correctly, this platform is one of the best channels to market your work to your target market. Whether you own a small or a huge business or a…
Elizabeth Oyinlola
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Marketing
How to Become An Influencer: 9 Steps to Follow to Become an online Power Influencer
Who is an influencer? Influencer The above line is the main catchphrase of the internet right now. If I had to choose one word to describe influencer marketing, it would be "powerful. "Influencers have a way of changing our perception of something we have zero knowledge of. That's what makes them powerful; they have the…
Favour Nmadu
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Marketing
What Is Influencer Marketing & How Do You Use It to Generate Sales For Your Business?
What is influencer marketing? Have you heard of influencer marketing? Have you ever considered using it to generate sales for your business? If not, then you're missing out. Influencer marketing is rising as more people turn to social media to build their brands. If a company partners with an influential blogger or YouTuber, they can…
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Marketing
Brand Positioning Strategy: Types, and How it works
What is a brand positioning strategy? A brand positioning strategy is a process that involves highlighting your brand's personality, history, and culture in a way that customers can easily picture. It requires planning and executing communications campaigns to help you connect with your audience in a meaningful way. Brand positioning strategy I would describe brand…
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Marketing
Starbucks Brand: Positioning, Segmentation, and Targeting
The world's largest coffee chain has an impressive marketing strategy to capitalize on its wide range of tastes and products. The most popular spot for a cup of coffee is a daily habit for millions who love the Starbucks brand because of the wide variety of options. In this article, we will explore how Starbucks'…
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Marketing
14 Content Marketing Types For Successful Marketing
Content Marketing Content marketing is a popular phrase used more frequently, from startups to Fortune 500 companies scrambling for their slice of the pie. Content marketing—using written, visual, audio, and video communications as part of a plan to market a product or service by promoting it —has become more critical than ever. Content marketing Content…
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Marketing
A Definite Guide to the Difference Between Inbound VS. Outbound Lead Generation
Companies use inbound or outbound lead generation or a mix of tactics. Marketers often generate and distribute marketing materials like blog posts or PPC advertisements online via inbound lead generation, while they may also make billboards or TV commercials offline. Inbound and Outbound Lead Generation To generate outbound leads, merchants contact prospective customers directly by…
Temidayo Olayinka
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Marketing
10 Inbound marketing tactics for B2Bs and startups.
Inbound marketing tactics In a previous post, I discussed the inbound marketing strategies b2bs and startups can employ to draw in their target market and ultimately level up their business. However, despite how important it is to know the inbound marketing strategies you can adopt as a b2b or startup is, it is equally vital…
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Marketing
Inbound Marketing Strategies for B2Bs and Startups
Inbound marketing One of the easiest ways to explain inbound marketing is the fish-bait example. Rather than spreading a net to catch a wandering fish, you use bait to lure the fish in; clean, simple, and efficient. That is inbound marketing simplified. It attracts potential market to your brand by proving value first - the…
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Marketing
10 Email Marketing Tools and Software for Marketers
In a world where we have various channels of Marketing, Email marketing finds a way to stand out as the most effective form of marketing. With an ROI of about $38 for every dollar spent, Email marketing has earned its place in the must-have toolbox of every marketer. If you already know how effective email…
Chukwuka Mark