Sales Pitch Ideas

First, before discussing these fantastic sales pitch ideas, let’s talk about Sales Pitch itself…

What is a Sales Pitch?
A sales pitch is a short and simple story, or presentation that’s designed to convince people to buy your product or invest in your idea/project.

Many times, your pitch may be directed to businesses (B2B) or directly at consumer customers (B2C). Still, regardless of who or what you’re pitching, the goal always remains the same, to get the person/business to invest/purchase your idea/project/product/service.

Here are some powerful sales pitch ideas you can leverage to convince anyone to buy your product. When drafting your sales pitch presentation, make sure you utilize some of these great sales pitch ideas.

Sales Pitch Idea #1: Focus on 3 points (3 x 3 rule)

Human beings have very short attention spans and tend not to remember much; this is why great sales pitches are always fast. A good sales pitch presentation should convey no more than three big, central ideas around your product.

Even if your product does 15 things, find the 3 big ones and focus your entire presentation on it, the rest of the 12 things it does will add-on, extra benefits that won’t receive as much spotlight as the 3 big ideas.

And each slide should contain no more than three pieces of information; this will make your entire presentation easier to understand and remember.

Sales Pitch Idea #2: Undeniable Certainty 

Always begin your pitch with a fact your audience is familiar with, something they can readily agree to without any doubt. This approach makes sure you both start the presentation on the right foot. This could be a problem your audience/business you’re pitching currently have.

For example: if you rent out a sales agents company to help businesses get on calls with potential customers and increase sales, and you’re pitching this service to an investment company, your beginning pitch may sound like this.

“95% of people that book calls with investment firms never go-ahead to invest any money with the firm; over 40% of them won’t even show up for the call.”

This is an undeniable circumstance that the investment company you’re pitching can easily resonate with and get on the same footing with you.

Sales Pitch Idea #3: Offer Solutions to Problems (AKA: The Big Promise)

Anytime you raise a problem, you must offer a solution. This goes without saying that you shouldn’t bring up any situation in which your product/idea doesn’t provide a solution. Going by our last example in idea #2, we raised an issue; we must let our audience know we have the answer to the problem.

“This is not happening because your prospects don’t have the money to invest with you or that your ads aren’t suitable… the reason this is happening is because of the way you’ve set up your sales pipeline, precisely the same predictable way every other investment company does them. At ACME company, we do things differently.

We have a unique blueprint we follow to prequalify everybody who books a call to make sure they’re suitable for the opportunity, so you don’t waste your time with no fliers, ensure that everyone we pre-qualify shows up on time for the call, and more importantly, get 2 – 3X more people to invest”

In #2, we poked the bear by touching the undeniable certainty surrounding the product (service) that we’re selling. In #3, we made a significant promise by offering solutions to this particular problem.

Sales Pitch Idea #4: Proof, Stats & Mentions Makes You Trustworthy

Offering a solution in sales pitch can only get you so far. Why should anybody in that room or anyone watching your presentation even believe you.

Why should they trust you? For all they know, you could promise to go back in time to rebuild the titanic and make sure it never crashes. This is why you must immediately back up your big promises with facts, proof, stats or anything that makes you more trustworthy.

This could be a list of clients who trusted you with similar tasks, results you got for your clients, testimonials or statistics that prove whatever promise you’re making accurate.

Sales Pitch Idea #5: Use flattery

Yes, we all like being complimented. It improves our mood and increases our level of self-esteem. Therefore, you can use flattery in your sales pitch. Even if customers subconsciously understand that you have an ulterior motive, they will feel pleased. As a result, they will be more likely to respond to your request.

If you’re making your sales presentation pitch in a room, you can pick up anything instantaneous and make a flattery note with it on the fly; just make sure it sounds natural and not offensive.

If you were making a sales presentation on the webinar or via a video, then pick something that anyone watching the video can easily resonate with and make some light jokes about whatever it is you’re pitching.

Sales Pitch Idea #6: Pique technique

Sometimes it is hard to find an opening line for your pitch. The pique technique can help. Start your sales pitch with a question which will have people wondering why you’re asking it. Intrigue helps to get people interested and make them wonder what will happen next.

Example: if you owned an advertising agency and you were pitching your services to an eCommerce company, a nice opening line you could use would be “what would you do if you get to work tomorrow and suddenly you have hundreds of new orders to fulfill?”

This opening line works really great and you can have an amazing follow up that would seal the deal too. At this point, they’re wondering what made you ask such question then you hit them with a follow up like these:

“I remember when XXXX hired us and I asked them the same questions, they laughed because they had been struggling to sell their XXXX product, never sold more than a dozen a day.

You better believe they weren’t prepared for what we had in store for them, they hired us and after a week of preparing our campaign with all fulfillment automation, we launched on Saturday afternoon (biggest mistake ever), we flooded them with buyers and before you knew it, they ran out of stock, they got to work on Monday, 100s of orders and no products to fulfil them, they phone was ringing off the hook, apparently their fulfillment warehouse was very angry they were getting orders but no products.

We had to shut down the campaign, it took them 3 weeks to recover and that was because their CEO even flew out to China and sat on the product to make sure it wasn’t delayed. I learned a big lesson, never launch on a weekend and always ask your clients if they’re ready before launch.”

Sales Pitch Idea #7: Educate

Selling is no longer talking all about your product, the benefits, features, and all that. Most customers don’t even realize how invaluable your product will be to them until you educate them on the prospects and opportunities. This is why sales education and assignment selling are a big deal today for expert sales reps.

Also, when you educate and share lots of valuable information instead of a straight arrow pitch, it shows your audience that you’re an expert authority on the topic and you have a great understanding of what the problem is which means your solution is definitely going to be more viable than the competition.

This creates more trust and increases sales. So when next you’re creating your sales pitch, ask yourself… what’s the cool thing most people don’t know that I can teach on this topic.

For example: if you were selling a coaching class on grilling & barbecue, you could host an educational class, online training, web class, masterclass on how to roast the perfect prime rib or 

Sales Pitch Idea #8: Stories Sell

When we were children, we all loved listening to stories. Luckily, stories still hold the same appeal for adults. A great story will always win over a great sales pitch.

Our brains and DNA have been hardwired to enjoy stories, so when you include stories in your sales pitch, you’re ultimately creating a pitch your audience would love listening to.

When you tell stories, you tap into the personal journey of your audience, and they may connect with you on this unique journey if they’ve shared personal experiences in the story. This makes reports a potent tool for connecting and engaging any audience. However, keep it short enough to keep the audience from getting bored.

Conclusion

Using the proper techniques when pitching a sale is of utmost importance, so before you start, ensure you are prepared, have a goal, and stick to it. Practice over and over until you are confident, and then go out and smash that pitch.

READ ALSO: 7 Tips to Create High-Converting Ecommerce Product Videos

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