Personalized video email marketing is fantastic. We already know about the incredible power of email marketing.

And on this blog, we never get tired of talking about the incredible power of video. Hence this article will discuss how to use email marketing to increase product sales and close deals.

Analogically, Video + Email Marketing = Revenue Explosion.

That has never changed and won’t change soon, either.

Now, we also know…

• Personalized Emails get more engagement and sales.

• The personalized video also gets more attention and sales.

Then imagine this.

PERSONALIZED VIDEO EMAIL MARKETING

Now, that’s something for the history books, but only if you know how to leverage it right.

Now, the big problem is that we humans (especially marketers) are caught up with technology advanced that we often forget to ask, “are the consumers going to adopt this?”.

And even when we do case studies to test and prove, we still end up controlling the case study in such a way that it tilts positively towards our narrative.

I will share some examples in the video industry.

Look at this, video in the email.

Initially, the standard was to send image thumbnails of your video in an email – consumers loved this and ate it up.

Then many inbox providers started processing GIf, now this allows you to embed a video-like image, say 5 – even 30 seconds clips of a video that makes it feel as if a video is playing – consumers loved this even more.

Then enter the actual video in your inbox – now, this came with mixed reactions. 

First, not all inbox providers like it or have accepted it, etc. Gmail, which controls far more than half of the inboxes, is yet to adopt it, and that’s a big deal.

Then not all the consumers like the video itself being in their emails.

So, this is yet to increase in the minds of general consumers, and one must be careful when adopting it.

It’s similar to using IPv6 in email marketing instead of IPv4.

Maybe in the near future, it will be entirely accepted and adopted by all consumers and inbox providers but just as the IPv6, that time is not now, and just like IPv6, even though actual video in email has more benefits, one must be pretty careful when using it.

So, if you plan to use it, adopt a prolific embed code with a “FALLBACK” to your Gif and static image thumbnails so that Gmail receives those while inbox provides that process video receives an actual video.

Same thing with video personalization.

Some marketers erroneously believe that it’s okay to gate their video and ask the intended viewer to enter their details such as name, address, etc. then they spend the next 10 – 30 seconds loading with placeholder text “Personalizing Video for You.”

First of all… time is too short for loading and buffering, nobody has that amount of time to wait for you to personalize their viewing experience.

Consumers expect things done before they even need them so they expect them done on the fly.

Secondly, because they just gave you these details and waited for you to personalize, you lose the wow factor.

I’ve seen a lot of people running personalized video campaigns and they end up losing more potential viewers and customers than when running regular video campaigns.

You must ask yourself, if this is so great already, how many of the leading brands have adopted it? And how did they adopt it? Because adopting it is not the only KPI, the method of adoption actually matters.

Many top brands adopt personalized videos in a unique way only a few software right now allows you to use customized videos in that way, and most of them are custom/internal for the company.

The best adoption is where you don’t have to ask the viewer to enter their information before watching the product.

Once the link to the video is licked in the email, it should pull in the subscriber’s data from your email marketing app or your CRM automatically and use it.

Or suppose the viewer just subscribed to your landing page on Clickfunnels, Instapage, Leadpage, etc., or purchased your product on Shopify, Etsy, BigCommerce, Stripe, Paypal, WooCommerce, Samcart, Squareup, Braintree, etc.

In that case, it should be able to automatically pull the subscriber’s/customer’s data from the platform and use it.

When it comes to tech, forget all the complicated pieces of junk, they may look advanced, hot, brand new, and fancy but the critical question you must ask yourself is the consumers. Have the consumers accepted this? What latency effect does this have on my consumers?

Now, with that said, I’m sure you can start looking at personalized video email marketing differently.

So let us look at the most efficient ways to leverage personalized video email marketing to grow your business.

They are two easy, efficient, and straightforward methods.

1: Personalized Video Outreach – perfect for sales teams

This is a personal video that the sales rep records and sends to their prospects.

It’s usually an introductory video, a welcome video, a reminder, or a personalized product demo.

Usually, it’s one video per prospect as the video is wholly customized for the said prospect.

In this type of personalized video email marketing, the sales rep usually gets in front of the camera anytime and creates content to use anytime they wish.

It could be a simple selfie video from their smartphone, a webcam video from the computer, a full-blown DSLR video (rarely), a screencast video, or a hybrid of webcam + screencast.

Yes, they’re more time-consuming but highly effective in converting prospects to clients and advancing relationships.

It’s used chiefly when executing B2B sales, selling high ticket products or software subscriptions with annual contracts/similar commitments, or costly subscriptions with high retention rates.

2: Personalized Video Broadcast – perfect for marketers

This is great for online marketers who want to send personalized video emails on a scale, maybe to a contact list of 10,000+ subscribers, etc.

Being able to personalize just both the thumbnails shown in the email and the actual video is what you need.

But the real game-changer is when you can personalize full-on auto in the background without requiring specific action from the recipient.

Most of the video personalization tools you see today require the viewer at some point to enter their name or other details, which will now be used for personalization; as I stated earlier, this is not ideal.

To achieve this level of personalization with the best performance, whatever tool you’re using for your personalization should be able to

• Show personalized thumbnail in an email (if needed)
  
  
• Automatically pull the contact data from the email service provider (Mailchimp, Aweber, etc.) and use it to personalize the video for each subscriber that clicked to watch.

Here are some of the video tools you can use to personalize on a scale

• Adilo Connect Suite
  

•  Lightworks
  

• Adobe Premiere Rush
  

• HitFilm Express
  

• DaVinci Resolve
  

Conclusion

We believe you can learn from the preceding how personalized video email marketing can boost your product sales.

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