eCommerce video marketing is easy and straightforward if you have just a few basic principles to guide you. Today, we share with you the seven tips to create high-converting eCommerce product videos that will help you sell your products fast.
Whether you do private label, drop-shipping, subscription, or manufacture your products, if you can follow these seven simple video marketing tips for creating high-quality product sales videos, you’ll be able to win big in eCommerce.
Tips to create high-converting eCommerce product videos
By and large, the following are the top 7 tips to create high-converting eCommerce product videos with little or no issue at all.
1: Keep It Short
Except if you’re trying to sell $5,000 electronics, there’s no reason your product video should be up to 10 minutes or above; your potential customers will most likely become bored, and you lose engagement and sales.
Average eCommerce products like kitchen wares, home appliances, leather goods, fashion, etc., are usually anything from $0 (Free + Shipping) to $300.
And for products in this price range, a 2-minute video is more than enough to make sales, and if you’re going to use the video outside of your product’s page, maybe you want to use it for online ads (Facebook, Instagram, Youtube, etc.), a 1-minute video is good enough.
2: Eliminate Background Sound
You definitely want your audio quality to be crisp, and you don’t want your audience to hear things clattering in the background, the sound of a fan/AC humming, or anything that will suggest you didn’t handle this video professionally.
Use the professional recording mics to record your voice during the shoot so it will be easy to eliminate background noise. You can also 100% mute the video and layover your voice at the end.
3: Invest in Quality
Consumers translate your video’s quality to represent your products’ quality, so make sure your videos are sparkling, crystal clear, and have excellent sound quality.
4: Excite Emotions with Music
Great music, soundtracks, and tunes elicit magic feelings in consumers; depending on the soundtrack you use, a consumer can feel sad, excited, or inspired when considering purchasing your product.
As a tool that evokes emotions, you should use it in your product videos to provoke the feelings you want from your consumers.
5: Focus on the Product
In eCommerce product videos, you have just 30 seconds – 2 minutes to make your point and close a sale. That’s not enough time, especially considering that regular sales videos of digital products are anywhere from 8- 15 minutes, and webinars are anywhere from 30 minutes – to 2 hours.
This means you have a very limited window to make a sale, and that window should be focused on the product and its benefits close-up.
6: Don’t Just Talk About It, Show It
In situations where results are possible such as supplements, show the results. Or a household appliance where you can show people what doing the same activity without the appliance looks like and what it looks like when it’s done with the device, then do not hesitate to show this.
Records have shown that 70% of consumers feel more confident to buy a product after seeing it in action. In your videos, always try to show the product in action.
7: Strong Call to Action
Always close your video with a solid call to action, asking your viewers to order your product immediately. Also, always use incentives and scarcity to motivate them to take action fast.
