Marketing
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Marketing
Best Guide to Brand Positioning in 2022
Brand Positioning Brand positioning Have you ever wondered how Apple grew to become a valuable brand? Did you know that a 1.8 trillion dollar rise in the value of their brand was attributed to name recognition? Understanding your target market's requirements and desires is crucial to brand positioning. It complements your overall brand strategy by…
Favour Nmadu
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Marketing
Introduction to Target Marketing: Importance & Strategies
introduction to target marketing A target market is a subset or segment of the total market comprising people with similar characteristics to whom a company markets its products and services. In other words, a target market is a group of people whom a business's products and/or services are aimed. While customers may emerge from the…
Tomiwa Babajide
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Marketing
The Concept of a Brand: Elements, Types, 10 Global Brands in 2022 & What Makes Them Successful
What is a Brand? Brand A brand is a concept that distinguishes a person, organization, product, or service, among others. A brand is designed to create a perception in the minds and hearts of people about what an organization is selling. Logos, slogans, and other brand elements are frequently referred to as brands. Even though…
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Marketing
10 Benefits Of Market Segmentation For a Business
There are several benefits of market segmentation available to businesses that know how to apply it. From identifying your target audience to formulating effective marketing strategies to boosting conversion rates and making sales, the list goes on. BUT... If you are a newbie to market segmentation, you want to read my article on what market…
Elizabeth Oyinlola
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Marketing
6 Market Segmentation Examples + How To Use Them In Your Business
Looking for real-life market segmentation examples? Check out these 6 famous brands that have effectively applied market segmentation to boost their businesses. 1. Victoria's Secret Victoria's Secret Logo Founded in San Francisco, California, United States, the famous lingerie brand has over 1,400 retail branches in several countries today. That, plus a large loyal customer base…
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Marketing
What Market Segmentation really Mean – The Marketer’s Guide
What is Market Segmentation Simply defined, market segmentation is dividing a target market into categories based on similar characteristics like needs, age, location, consumer behavior, gender, income, etc., to formulate sale strategies that uniquely appeal to each group and ultimately increase company sales. It is a form of market research whereby marketers classify potential buyers…
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Marketing
What is Email Marketing? The 2022 Marketer’s Guide
Email marketing is one of the oldest forms of Digital Marketing; however, it is arguably the most efficient channel in modern-day marketing. Its average Return on Investment of $42 for every $1 spent makes it an important marketing channel. While there is a lot of hype around marketing channels such as social media and live…
Chukwuka Mark
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Marketing
5 Types of Market Segmentation – Explained
With all the noise about market segmentation, one thing is clear; market segmentation is useless to you unless you apply it correctly. Let me explain: Imagine that as a kids wear brand, you have identified working-class parents aged 24 - 40 living in Texas, US, and married with a kid as your potential market. How…
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Marketing
Marketing Strategy Guide For Your Business Growth
What is Marketing Strategy? marketing strategy No one starts a business without an aim. Every brand you know of or hear about on the TV or the internet has business goals it desires to attain. However, without a strategy, suffice it to say that those goals will never see the light of day. These highlight the…
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Marketing
The Differences Between Inbound & Outbound Marketing Explained
Inbound Marketing Vs Outbound Marketing Inbound and Outbound Marketing has a few similarities and also unique individual functionalities. Inbound and Outbound Marketing can be used separately or simultaneously. Marketing What are the differences between Inbound And Outbound Marketing? As a brand owner, marketing is one of the most important things you need to get right…