Discover how is AI transforming video production for businesses. Learn how to gain an edge with these technologies and scale your video production with AI without losing authenticity.
Creating high-quality video content traditionally required large crews, expensive equipment, and a lengthy editing timeline.
Now, businesses can generate product explainer videos, ads, or personalized customer greetings using AI-assisted tools that reduce time and cost. A HubSpot survey found that 74% of marketers say AI has helped them produce video content more effectively.
Hence, brands of all sizes can experiment more, grow faster, and connect with audiences through consistent visual storytelling, without stretching their budget or teams.
With AI transforming video production for businesses, the key to adapting these technologies is recommended by Alexander Weber, founder and digital entrepreneur at Axlek;
“The key insight for marketers in 2025 will be mastering the balance between maintaining an authentic brand voice while leveraging AI to create these personalized variations at scale. Focus on building a strong core message first, then use AI tools to adapt it for different audience segments— but always maintain human oversight on the final output to ensure quality and authenticity.”
In this guide, you’ll learn how to gain an edge with these technologies and scale your video production with AI without losing authenticity.
Let’s begin.
Table of Contents
How Businesses Can Leverage AI in Video Production
While total reliance on AI technologies isn’t recommended, here are key ways your business can leverage AI to streamline your video production processes:
Automated Video Ideas Generation
AI tools can analyze trends, audience behaviour, and engagement metrics to suggest compelling video ideas that suit each audience’s preferences.
Instead of relying solely on creative teams, businesses can feed AI platforms with social data, SEO insights, and competitors’ content to generate high-quality video ideas. For instance, LatelyAI and Jasper analyze existing content and user interaction to recommend video topics that align with audience interest and search trends.
In addition, most marketers found ideation to be one of their biggest bottlenecks in video production.
However, AI helps businesses overcome this by quickly generating data-driven suggestions tailored to their niche, saving time and creative resources.
Personalized Video Ads
AI makes it possible to tailor video ads to individual viewers’ preferences using real-time data. Businesses can create multiple video variations that address customer segments, locations, or behaviour patterns.
Founder and digital entrepreneur Alexander Weber has started applying this AI technology, and here is what he has to say;
“Highly personalized AI-generated content variations will become the norm for scaling reach.”
He further adds;
“I’ve already seen incredible results by adapting my golf tutorial content into personalized versions for different skill levels and demographics. What used to take my team a full week of editing can now be done in hours, allowing us to create targeted variations that speak directly to specific audience segments. For example, we took one core putting technique video and created 24 variations with personalized voice-overs and overlays, helping us reach new audience segments we previously couldn’t target effectively.”
Like Alexander, your business can also leverage AI in video production to boost engagement and conversion rate.
Interactive Video Content
Interactive videos allow viewers to click, tap, or hover over elements in the video to reveal more information, answer questions, make decisions, or navigate to other components.
Plus, interactive videos increase conversion rate by up to 70% compared to non-interactive content, so expect to see more of these video types, and don’t get left behind!
However, AI technologies make creating interactive video content easier, turning passive viewers into active participants.
Filip Dimitrijevski, business development manager at CLICKVISION BPO, predicts that;
“In 2025, it will be all about those amazing videos that immerse the viewer into the story. Such movies feature interactive hotspots and 360-degree views, making users interact with content in a new way. The more control people have over a brand, the deeper they bond with it. This increases their propensity for loyalty towards it. I have collaborated with firms that employed interactive videos for product demonstrations, resulting in significantly increased customer engagement.”
Scaling Video Production With AI
Traditionally, producing video on a scale meant higher costs and a longer timeline. In contrast, AAI changes this equation.
Text-to-video tools, smart editing with AI, AI translation and dubbing, and automated voice-overs allow businesses to easily create hundreds of videos.
Today, AI in video production has helped remove manual processes and streamline the entire video production process. Hence, irrespective of your business size, you can scale your video production with AI.
Descript, Pictory, and Runway ML are amongst the tools enabling rapid video production without sacrificing quality.
Also, AI transforming video production for businesses will keep increasing, so businesses are advised to embrace AI-driven production tools to better position themselves to meet their audience’s expectations.
Setting Up a Video Library
Video libraries are strategic assets that help businesses organize, manage, and scale their video marketing and training efforts.
A structured video library streamlines content access and enables AI technologies to analyze viewers’ behavior, personalize experience, and drive data-informed decisions.
With AI transforming video production for businesses, it’s essential to lay the groundwork with a robust video library.
9 Steps to Set Up a Video Library
Let’s dive in:
1. Define Your Objectives: Start by identifying the core purpose of your library. Are you aiming to host educational videos, product demos, team training modules, or customer support content? Segment your library by use case: marketing, training, support, or internal communication for easy navigation and performance tracking.
2. Audit and Organize Existing Video Content: Audit what you already have before creating new content. Sort videos by relevance, quality, and purpose. Categorize them using tags, topics, dates, and department to make retrieval efficient. Also, use AI tagging tools to automate categorization if your video volume is high.
3. Choose a Reliable Video Hosting Platform: Hosting is a critical choice that impacts scalability, performance, and analytics. Adilo is a top-tier video hosting platform that enables businesses to build secure, branded video libraries. It supports features like content grading, advanced analytics, and integration with marketing tools.
Adilo also allows businesses to embed videos anywhere, track user engagement, and apply video personalization, which is crucial for AI-enhanced targeting.
4. Implement a Naming Convention and Folder Structure: To maintain consistency, establish a naming convention (e.g., “ProductDemo_FeatureX_2025”). Use nested folders or playlists to organize videos by topics, department, or funnel stage.
5. Add Metadata and SEO Tags: Enhance each video’s metadata—titles, description, categories, and tags. This improves both internal searchability and external SEO. However, Adilo offers advanced video SEO features that ensure your videos rank in top search positions.
6. Enable AI-Powered Analytics: With a structured library, businesses can activate AI-powered analytics to track video performance. When you build your video library with Adilo, you can access built-in video analytics, which includes click-through rates, watch time, and drop-off points. It also shows viewers’ preferences, allowing you to refine your content strategy.
7. Automate Video Recommendation: Once your library is in place, you can leverage AI in video production by suggesting videos to viewers based on behaviors, roles, or past interactions.
8. Integrate with Other Business Systems: Connect your video library to your CRM, LMS, or marketing automation tools. This allows you to deliver tailored video content at different stages of your customer’s journey. Platforms like Adilo support integration with multiple platforms.
9. Maintain and Update Your Library Regularly: While you leverage AI in video production, set a review cadence to remove outdated videos, refresh content, and optimize top-performing videos. AI tools can assist by fagging underperforming videos or suggesting updates based on your audience feedbacks.
FAQs
Can AI replace human video creators?
While AI can speed up editing, animation, and content generation, it still lacks the emotional depth, creative intuition, and storytelling ability that human creators bring. AI is best seen as a tool to assist, not replace, human creativity.
Are AI-generated videos copyright safe?
Some AI tools produce fully original content, but others may unknowingly pull from copyrighted material in their training data. Hence, always check the licensing terms of the AI tool you use, and when in doubt, seek legal advice or create custom assets to stay safe.
Why do so many AI-generated videos look the same?
This happens because most AI models are trained on similar datasets and rely on prompt-based instructions, leading to repetitive styles, visuals, and themes. So, without strong human input and creative prompts, the outputs often look generic.
What’s Next?
With AI transforming video production for businesses, it’s key to note that AI doesn’t replace creativity—it amplifies it.
Businesses looking to stay ahead in their niche should actively leverage AI in their video production strategies. Hence, by using AI for tasks like voiceover, translation and dubbing, smart editing, and real-time captioning, businesses can reduce production costs and turnaround time while maintaining high-quality output.
Moreover, predictive analytics allows for better audience targeting and content optimization, ensuring each video performs more effectively.
As such, when you adopt AI in video production, it enhances consistency and engagement across the board, including customer onboarding videos, product demos, or social media marketing ads.
