As AI continues to automate creative tasks, brands, creatives, and marketers alike are asking: will AI replace video marketers? Learn from the 56 experts’ predictions we’ve curated to gain an edge with AI technologies. 

As AI tools rapidly evolve, they now offer everything from automated editing to AI-generated scripts and avatars. Platforms like Pictory, Synthesia, and Runway can now generate entire videos in minutes, no camera, crew, or editor needed. 

However, this shift is raising a big question: will AI replace video marketers?

To get ahead into the future and ease the concerns of video marketers, the video research team at Adilo, an online ad-free video hosting platform, chatted with 56 experts and got their predictions about the role of AI in video marketing.

They reassured that the rise of AI doesn’t mean video marketers should panic. Also, they gave in depth insights on the current state of AI, its limitations, will it replace video marketer, and what the future holds.

Let’s begin.

Key Takeaways

Steve Nixon, founder of Freejazzlessons, says, “AI can’t feel what a piece of content will do to a person’s emotions. It doesn’t know how to make a message land in just the right way. Marketers bring that deep understanding of what connects with people, what makes them tick, and what grabs their attention.”

He believes that video marketing is about telling stories. And stories aren’t just made up of words and pictures; they’re built from emotions, connection, and understanding what the audience wants to feel. He further adds that AI can help with things like editing or creating some content, but it can’t tell a story the way a human can.

Dinesh Besiahgari, a full-stack engineer, discovered that 70% of customers crave connection.

He brought to mind that, “Some of the most effective video ads you have seen: Dollar Shave Club opened with a comedic sketch or Nike-created emotional advertisements. These were not written in a prompt box but by people who knew humor, timing, and heart.”

So, will AI replace video marketers in the coming years?

Daniel Gorlovetsky, founder of TLVTech, “While AI-driven automation speeds up production, storytelling, branding, and emotional connection still require human creativity and strategic thinking.”

Also, Karun Thankachan observed that creating content has become ‘technically’ less difficult with AI. And more people are doing it, and more content is being generated. 

However, he says, “A video marketer who is creative and can create ‘fresh and engaging content’ will still have a job.”

In addition, Meyr Aviv, CEO of iMoving, “AI is changing video marketing, but it’s not a replacement for human creativity—it’s a filter. At iMoving, we use AI to streamline edits and analyze engagement, but the videos that truly connect with people? Those come from human stories, not algorithms.”

Dennis Sanders, founder and CEO of Burning Daily, appreciates the increase in production speed and reduction in video marketing budget that AI tools bring onboard. 

“For businesses like ours, working with limited resources, all these new AI tools have really helped democratize video marketing. At scale and for larger corporations I can only imagine the ease and excess of output AI brings to the table.”

Plus,  Ihor Shulezhko, an SEO expert and founder of IhorShoo, agrees that tools for automated editing, AI-generated scripts, and predictive analytics are making video production faster.

However, “Marketers who integrate AI to enhance their work will stand out. Those who rely on it entirely will blend into the noise.”

According to Steve Nixon, founder of Freejazzlessons, AI Is a tool to make work easier. Think of it like this: 

“In music production, AI can help with mixing or sound design, but it’s the producer who sets the direction for how a track should feel. The same goes for video marketers, AI will make their job easier, but it won’t take over.”

Will AI replace video marketers? Here is a firsthand experience from Dinesh Besiahgari, a FullStack Engineer, “One month ago, I created a 60-second video promo for a client’s e-commerce site using Synthesia. The script was written, and the video was ready in less than an hour. It helped save time and produced a professional outcome.”

But here’s the catch: “I still had to come up with the script, choose the tone, and determine the call to action. The AI didn’t understand the client’s brand voice or the audience’s problems; I did.”

Will AI replace video marketers?

Daniel Gorlovetsky, founder of TLVTech, “Instead of replacing video marketers, AI is becoming their most powerful tool, helping them work smarter and create more engaging content. The future of video marketing is AI-powered—but human-led.”

So, if you’re wondering if AI will take over your job, here is what Meyr Aviv, CEO of iMoving has to say, “The marketers who embrace AI as a tool will thrive. Those who expect it to do their job “for” them? They’ll be replaced—by better marketers, not machines.”

In the same vein, Maria Cannon, an associate of AMBART LAW PLLC says,  “AI will replace video marketers who are mediocre. The best video marketers will leverage AI to enhance their creativity by offloading busywork.”

She further said, “ Think of AI as giving creatives a partially filled-in canvas to explore their creative designs, instead of starting with a blank slate every time.”

For Spencer Romenco, chief growth strategist at Growth Spurt, AI will never replace video marketers entirely for me.

Why?

“While extremely analytical, artificial intelligence does not have real empathy and experiential knowledge of human emotions required to develop very effective video content.”

He also believes that beyond basic data analysis, a human video marketer has the natural ability to identify little audience hints, forecast emotional responses, and create tales that actually appeal to and inspire. 

Danilo Coviello, founder of Espresso Translations, “Video marketing demands human emotional intelligence to produce compelling content since artificial intelligence lacks understanding of human emotions and stories. The human touch is still key to making content that feels personal and real”

In addition, Daniel Roberts, the CEO of Lava Roofing, says;

“AI can generate clips, but it does not understand humor, irony, or sentiment in the way a human does. It lacks the ability to adapt to social trends, navigate brand reputation, or create content that feels authentic.”

Will AI replace video marketers? I don’t think AI can replace video marketers says James Bowdler, founder of PrimeCarers;

“Much like in social care where AI streamlines matching processes for customers and caregivers but cannot replace human empathy, video marketing requires immense creativity and storytelling that AI cannot replicate fully.”

According to him, the very essence of video marketing is building emotional connections, which is deeply human. An AI-made product cannot connect with humans in the same way a human-made product can.

Also, Steve Nixon believes that people connect with content when it feels authentic. When it makes them laugh, cry, or think differently about something, that’s something AI can’t do, no matter how advanced it gets. 

He further says;

“AI can look at data, tell you what’s worked in the past, and even predict trends. But it doesn’t know how to craft a message that’s going to spark emotion and create a true connection.”

Will AI replace video marketers?

In the gaming industry, Marin Cristian, CEO of Online Games acknowledged that AI is changing video marketing, but believes it’s not replacing the human touch.

“AI can help with technical tasks like generating subtitles, automating A/B testing, and analyzing viewer engagement, but it can’t replicate the emotional pull of a well-crafted game trailer or the hype that comes from understanding player culture.”

He further narrates to us how him and his team have being utilizing AI;  

“When we launched a new game, we used AI to identify peak engagement times and adjust content length based on viewer drop-off rates, boosting views and retention. But the actual creative direction — the pacing, the soundtrack choice, the emotional highs — came from our team’s deep understanding of gamer psychology. AI gave us the insights, but the creative execution made the difference.”

Moreover, AI doesn’t understand a client’s brand voice or the audience’s problems. Hence, Dinesh Besiahgari considers AI as a tool for execution and not for intuition.

“Video marketing is not just putting together videos; it is telling a story that sticks.  AI can try to mimic, but it cannot sit in a room with a client, get their passion, or recognize a trend before it becomes a trend. The year before, I found a startup that had to change the focus of its video campaign to sustainability after a simple conversation with its audience. That could not have been detected by an algorithm.”

Action Tips

Steve Nixon, founder of Freejazzlessons, “Where AI really does its magic is in personalization. It can analyze so much data that it’s able to give marketers insights into what’s working, what’s trending, and what kind of content people respond to the most.”

In addition, “AI helps tailor content to specific audience segments and optimize video formats to get better engagement. That’s huge, especially if you’re dealing with a broad audience, but even with all that data, AI is still just part of the picture.”

Gregory Shein, CEO of  IT Engineering Solutions, predicts that the future will be a hybrid model where AI handles repetitive tasks, allowing marketers to focus on strategy and creativity.

When asked, will AI replace video marketers? He responded that, “AI will not replace video marketers but will enhance their capabilities. AI-driven tools streamline editing, automate captions, and optimize content for different platforms, improving efficiency.”

Similarly, Daniel Vasilevski, director & owner of Bright Force Electrical, “AI is useful for automating repetitive tasks, like generating captions or improving video quality, but the best marketing content still requires human direction.”

Will AI replace video marketers?

Sandy Meier, head of marketing at Contentellect, “These AI tools can handle lower-funnel performance ads where the brand authenticity matters a lot less, but they really utterly fail at creating meaningful brand narratives in the larger scope.”

However, she said; “What frustrates me a lot is watching marketers rush to adopt these tools without any type of strategic consideration in mind, they’re just treating AI as some magic engagement solution when it’s really just automating the production of a whole lot of forgettable content at scale.”

Will AI replace video marketers?

Dean Krowitz, co-founder of Australian adtech company Blend AI,  “The operative word here is “replace.” Will AI completely replace video marketers? Maybe. But a better way to think of it is as a shift in context: AI will handle the grunt work, freeing marketers to lean into what they’re best at — creative strategy and storytelling.”

In addition, Kham Inthirath, founder and CEO of Compound Effect LLC, agrees that AI tools have helped to streamline video marketers jobs.

He said, “ I leverage AI to streamline operations, scale businesses, and build AI-powered virtual teams across all departments. For example, these innovative strategies have reduced content creation times from weeks to minutes, allowing companies to respond swiftly to market demands while maintaining quality.

Will AI replace video marketers?

He further said; 

“AI does some great work when it comes to streamlining processes things like editing, cutting out key moments, or even suggesting visuals. For instance, using AI on auto captions or extract highlights is a huge time saver, especially on deadlines.”

For Alex Lefkowitz, founder/CEO at Tasty Edits, “Using these AI tools is like having a good personal video editing assistant to get rid of the tedious and annoying parts so that we can focus more on creativity and providing a higher quality output, a higher quality and faster deliverable at the end of the day.” 

Action Tips

• Use AI generated analytics to segment your audience based on behaviour, interests, and demographics.
• Leverage AI tools to create personalized video message at scale
• Use AI tools to automate repetitive tasks, edit video clips, organiz footage, generate captions, or even suggest SEO keywords.

5. The Future Will Be a Collaboration Between Humans and AI

Will AI replace video marketers? Amidst this growing concern, 10 of the experts we chatted with reassured that AI isn’t a video marketer’s competitor but a companion. 

Peter Murphy Lewis, fractional CMO & TV host at Strategic Pete, believes that the future is hybrid: “AI can handle analytics, automation, and even basic editing, but human marketers bring originality, humor, and empathy—things AI still struggles with.”

It’s about working together, says Steve Nixon, founder of Freejazzlessons. In fact, “AI won’t replace marketers. Instead, it will assist them in doing their job better and faster. Marketers will continue to focus on strategy and creative direction, and AI will handle the technical parts.”

For Alisa Volynets, HR and career growth consultant at SEO for Contractors, the best marketers are becoming AI collaborators rather than competitors. What’s happening, she said, is, “ video marketers are adapting — using AI for mundane tasks like initial drafts or data analysis while focusing their time on strategy and creative direction.”

Hone John Tito, co-founder of Game Host Bros testified that he has seen firsthand that, when we combine Artificial Intelligence’s data-driven strengths with human creativity, the results are undeniable. 

He gave a practical collaboration experience with AI in his industry, “In the gaming industry, we noticed that content tailored to the unique voice of specific gaming communities often leads to 25% more engagement. Artificial Intelligence can identify patterns, but it is the human touch—crafting narratives, understanding trends, and personalizing content—that drives real results.”

Similarly, Wes Wakefield, founder of Pro Coffee Gear, “I have seen how rapidly things evolve in the coffee world. Artificial intelligence is undeniably making its mark on video marketing, but I think its role will remain more of a supporting act than a lead. Artificial intelligence can handle tasks like data analysis and performance tracking, helping marketers reach the right people and optimize their content.”

Furthermore, Shivam Kumar, co-founder at Adscrey has this to say, “The future of video marketing involves combining AI tools with human creativity to scale production efficiently while maintaining authenticity and emotional resonance.”

He buttressed that;

“Marketers who use AI as an assistant and focus on their unique human strengths, such as creativity, strategy, and empathy, will thrive in an AI-augmented industry.”

According to Vikrant Bhalodia, head of marketing & people ops at WeblineIndia, the best approach? “Blend AI-driven efficiency with human creativity. We can use AI for time-consuming processes while focusing on storytelling, brand positioning, and audience psychology. This way, AI amplifies our efforts rather than replacing them.”

So, will AI replace video marketers? 

Coming from Charlie Marchant, CEO Exposure Ninja, “AI won’t replace video marketers — but video marketers who understand AI will absolutely replace those who don’t.”

For him, “Successful video marketers will embrace AI as a collaborator rather than viewing it as competition. It will push the development of new skills for video marketers, like understanding AI capabilities and maintaining the ethical boundaries around AI-generated content.”

Paul DeMott the chief technology officer at Helium SEO, “I do see AI as a tool that will continue to work alongside the industry. Per my own observation, the current situation today is more on video marketers learning to work with AI to improve on their creativity and personalization.”

Action Tips

• Collaborate with AI to automate repetitive tasks like trimming, subtitles and background noise removal
• Leverage AI to brainstorm video topics, titles, and scripts based on audience trend
• Integrate AI to create personalized video content tailored to different audience segments.
• Use AI powered A/B testing to analyze which video formats perform best.
• Apply AI analytics to identify viewer behavior, and engagement patterns.

6. Possibility of Copyright Infringement Will Drive Pushback on AI Adoption

Will AI replace video marketers?

In the coming years, AI adaptation will face pushback due to the possibility of copyright infringement.

The reason lies in how AI works. In order to create content from AI (video, photos, text), you have to ‘generate’ it by typing some commands and descriptions on what content should be generated.

To arrive at your result, many AI tools are trained on large datasets scraped from the internet, including copyrighted videos, scripts, music, and images. When these tools generate new content, there’s often uncertainty about whether that content is original or if it inadvertently borrows from copyrighted materials.

Roy Kaufmann, founder of Servicemembers Civil Relief Act Centralized Verification Service, “AI sources their ‘content’ from places all over the internet, which means, AI sources already existing content on the internet. If AI is sourcing existing content, there is a chance that AI can duplicate an already existing content to a generated one.”

And when asked, will AI replace video marketer? He strongly affirms, “AI will not and can not replace video marketers.”

However, he said there is a huge side effect with the possibility of copyright infringement with AI tools;

“The negative effects on it will be massive. If the time will come that AI will replace video marketers, there will be a chance that AI will just copy, imitate or duplicate those actual human video marketers on either their marketing script, clothes, and worse, product secrets, which, if you ask me, is a very huge possibility of a copyright infringement case.

Action Tips

• Review your AI tool licenses and understand how it sources and generates content.
• Stick to stock media libraries that allow commercial use.
• Combine AI speed with personal creativity and storytelling.
• Let AI assist, not lead, the creative process such as original script and ideas

7. Video Marketers Will Rely on AI to Automate Repetitive Tasks

Will AI replace video marketers?

AI is great for tasks like automating repetitive stuff, editing video clips, organizing footage, generating captions, or even suggesting SEO keywords. —Steve Nixon, founder of Freejazzlessons.

According to Steve, “Those things take time, and having AI handle them means marketers can spend more time working on creative decisions and strategy. But AI will never decide what tone a campaign needs or how to shape a message to make it hit home with the audience. That’s still up to the marketer.”

Eli Itzhaki, CEO and Founder of Keyzoo, also testifies; “I handle all the video marketing for our business, and I’ve seen how AI tools are able to speed up editing, scriptwriting, and even content generation.”

Peter Murphy Lewis, fractional CMO & TV host at Strategic Pete, believes that AI can generate scripts, edit clips, and even personalize content at scale, but it can’t replicate human intuition, creativity, or the ability to truly connect with an audience.

When asked, will AI replace video marketers? Peter responded;

“AI is your assistant, not your replacement: The best marketers will use AI as a co-pilot, speeding up the boring stuff so they can focus on high-level strategy and human connection.”

In addition, Natalia Szubrycht, marketing specialist at Klik Lekraz;

Rather than replacing video marketers, AI serves as a powerful tool to streamline editing, enhance visual effects, and generate ideas, allowing marketers to focus on strategy and creativity.

 

Action Tips

• Automate editing tasks with AI tools.
• Leverage AI to add subtitles and captions to your video.
• Feed long videos into AI tools to auto-generate multiple short clips
• Use AI tools to schedule posts across platforms

8. Authentic Videography and Storytelling Prices Will Rise to a Luxury Style Market

Will AI replace video marketers?

In the coming years, video marketers would rely on AI to automate repetitive tasks. However, Peter Murphy Lewis, fractional CMO & TV host at Strategic Pete, caution;

“Consumers crave authenticity. Brands that rely solely on AI-generated content risk sounding robotic. Video marketers who understand audience psychology will always have the upper hand.”

Further, as a video marketer, your authentic relationship with your audience is priceless and irreplaceable by AI tools.

As such, Spencer Romenco, chief growth strategist at Growth Spurt, advises;

“People desire authentic online relationships to transcend basic marketing approaches. Community development bridges customers directly to your brand while generating devoted supporters from their audience. The establishment of effective client interactions has taught me about the vital role of human connection.”

In the same light, Denise Murray, marketing manager at Microdose Mushrooms, shared with our research team a firsthand experience his team had with upholding authentic storytelling;

“At Microdose, we believe authentic storytelling is key. Instead of just pitching products, we share real stories from people using microdosing to improve focus, creativity, and mental health. These personal experiences help our audience connect on a deeper level. It’s something AI can’t replicate, genuine human stories to build trust in a way no automated content can.”

So, will AI replace video marketers in the coming years? No, it won’t be replaced as authenticity is appearing to be a better lead generator now more than ever, replied Hannah, founder of Littlebigdreams, 

However, she said; “The game will change. I believe authentic videography prices will rise to a luxury style market”

For Lindy Boag, director of Secret Weapons, authenticity is a non-negotiable factor in video marketing. “A great marketing campaign isn’t just about visuals and automation; it’s about storytelling, authenticity, and the ability to tap into real experiences. AI is a tool, not a replacement. The best brands will use it to enhance efficiency while keeping the creative heart of marketing firmly in human hands.”

As you might imagine, AI has been a hot-button issue for Young and his team of creatives, and he responded extensively about these changes to our research team.

Will AI replace video marketers?

Ronny Young, president and founder of OddBeast has this to say; “Let’s first look at live-action video. One big advantage of this medium is authenticity. Imagine a talking head documentary where credibility reigns supreme. You wouldn’t want to use a lot of AI to replace, or otherwise cut out, talent. People want to see real people, real locations. “

He cited an example, “The recent Gabby Petito doc on Netflix comes to mind. They used an AI voice to read Gabby’s diary in “her voice,” which I found very weird and unnecessary. BUT… as a marketing tool, the use of AI kind of generated buzz and PR. So, take from that what you will.”

However, he strikes a balance, “AI is really a tool at the end of the day. While there is lots of hype (some warranted and some completely wrong), you still need humans/artists to push the buttons and prompt the machine. History does, however, show us that those who don’t adapt get left behind. Don’t be that person.”

Action Tips

• Emphasize real emotions, unscripted moments, and personal stories.
• Invest in quality video production
• Develop a unique visual and narrative approach that sets your work apart from AI-generated content.
• Show your behind-the-scenes process to build trust.
• Focus on niche storytelling.

9. Success In Video Marketing Will Be About Listening to Customers and Staying on Top of AI Trends

Success in the video industry isn’t just about creating great products, it’s about really listening to customers and staying on top of trends.

Will AI replace video marketers?

Katie Breaker, sales director at BirdieBall Golf, shares her firsthand experience;

“When the golf boom hit, especially during the pandemic when new players joined in, we had to think fast. It wasn’t just about making more products. We needed to understand what this new group of players was looking for in their golf experience. By paying close attention to what they said and didn’t say, we quickly realized it wasn’t just about a product; it was about making sure they had everything they needed to really enjoy the game.”

In the end, she said, “What’s been crucial for us is staying flexible. We don’t just react to trends, we think about what’s next. Listening to customers isn’t just about answering questions, it’s about figuring out how we can improve and grow with them.”

So, will AI replace video marketers?

Stephany Kaufman, founder & CEO, UPBEAT, “While I don’t foresee AI replacing video marketers entirely — at least not in the foreseeable future — the number of dedicated video marketing positions will likely shrink.”

He didn’t stop there, he further offered an antidote for video marketers;

“To stay relevant, today’s video marketers need to stay savvy in using the latest AI tools to work more efficiently and enhance their work.”

Action Tips

• Regularly check comments, shares, and messages to spot what viewers like and prefer
• Use polls or surveys to ask your audience what they want to see.
• Next, create content based on their responses.
• Stay updated on new video features and formats.
• Use insights from views, retention, and click-through rate to adjust your strategy.
• Learn from what top creators and marketers are doing right now. 

10. AI Will Lack the Moral Judgment Capacity to Make Complex Ethical Decisions

AI lacks the personal touch and empathy to build authentic connections or analyze the feedback and reassess the strategy. 

will AI replace video marketers?

Fergal Glynn, AI security advocate & chief marketing officer at Mindgard, “AI can quickly suggest trending video formats or optimize upload times that can help you stay ahead of your competitors. However, you will remain the decision maker and tend to choose the best suggestion that aligns well with your brand’s voice. After all, emotional touch, cultural context, and unexpected ideas come from humans and not from algorithms.”

Hence, will AI replace video marketer? AI is amazing and it’s only going to get better and better. Will it replace true video marketers? I don’t think so, replied Matt Tudge, founder and marketing specialist at Tudge Digital.  

Why?

“You cannot replace the creativity of a true video marketer being able to really put themselves in the customers footsteps and create an engaging story that resonates on an emotional level. AI isn’t human, and nor will it ever be. I don’t think it will ever be able to replicate the human touch and emotiveness that marketers are able to convey.”

Daniel Roberts, the CEO of Lava Roofing says, “Good marketing is built on nuance. A campaign needs the right tone, timing, and cultural awareness to connect with an audience—things AI can’t replace. These are the things that separate generic marketing from content that drives results.”

Moving forward, he said, “The ability to shape a brand’s message, direct AI-driven workflows, and develop strategies that work across multiple platforms is what will define success moving forward.”

Will AI replace video marketers?

For Gerti Mema, marketing manager at Equipment Finance Canada, “The real power behind successful video marketing is understanding human connection, storytelling, and tapping into the emotions that drive engagement. Yes, AI can help with editing, generating scripts, and making data-based choices, but it misses the creative spark and personal touch that experienced marketers bring to the process.”

Karina Tymchenko, founder at Brandualist shares his team experience working with AI tools:

“We recently helped Mailvelope (an email encryption tool) transition from consumer to enterprise marketing. Created their conference materials, including a video presentation showcasing their product to potential corporate clients. Could AI have done this work? Parts of it, maybe. AI might have compiled technical specifications or suggested template-based layouts. But the heart of what made the project successful was deeply human.”

The lesson? “What I’ve learned from projects like this is that video marketing requires empathy and strategic thinking. So we had to feel Mailvelope’s struggle to communicate technical benefits in human terms.”

Will AI replace video marketers?  “I think AI will not replace video marketers, but AI will most certainly replace stock footage and images.” — Jerome Serra, founder of Melo Multimedia LLC.

“The thing about advertising and marketing is that it needs that human element that connects the product with the target audience and AI hasn’t made it that far yet. I do see AI being a resource for video marketers for research, mood boards, etc.”

Miran Antamian, founder at BookWatch, “Video marketers will be able to test hooks with different AI avatars and find the best angel for their ads. But someone has to guide it to the right direction with the brand guidelines, what worked before in terms of creatives etc.”

Komninos Chatzipapas, founder of HeraHaven AI, “I do believe the video editing part of advertising will be totally outsourced to AI within just a couple of years. However, the creative direction part will have to be dictated by a human.”

Action Tips

• Don’t rely on AI to understand cultural or social sensitivities.
• Use AI as a tool, not a voice
• Prioritize your brand’s value over automation speed.
• Establish ethical guidelines for AI usage.

11. Marketers Who Understand Storytelling, Psychology, and Audience Engagement Will Scale With AI

Will AI replace video marketers?

For Peter Murphy Lewis, fractional CMO & TV host at Strategic Pete, “What is happening right now is a split. AI is making the lazy, templated content instantly forgettable. Meanwhile, the marketers who understand storytelling, psychology, and audience engagement are using AI.”

He further shared his experience with AI:

“At Strategic Pete, we’re already utilizing AI, not to substitute for creatives, but to hone our process. We teach models our voice, we make repetitive edits automatic, and we analyze what hooks lead to retention. But the vision? The narrative? The emotional draw? That’s human.”

Will AI replace video marketers? No.

“But it will replace whoever thinks that video is simply pixels on a screen instead of a means for trust, authority, and feeling.”

Ivan Vislavskiy, CEO & Co-founder of Comrade Digital Marketing Agency, “66% of consumers say they’d rather watch a short video to learn about a product or service than read about it. Somebody’s gotta make those videos worth watching, AI just helps speed it up. That’s still a human job. AI gives you more time to focus on the creative stuff that makes a video worth watching in the first place.”

Will AI replace video marketers?

According to Sasha Berson, co-founder and chief growth executive at Grow Law Firm, “AI’s not here to replace video marketers, it’s here to replace video marketers who refuse to adapt. The camera doesn’t make the movie. The script, the emotion, the connection—that’s human. AI can help you cut the fat, speed things up, and get those captions perfect in seconds.”

He added, “About 91% of businesses already use video as a marketing tool, and 70% say video shows a positive ROI. So if anything, AI is just helping marketers scale what’s already working.” 

Will AI replace video marketers?

Matt Little, CEO of Festoon House, “While AI tools can generate videos based on templates, they can not create the kind of stories that people can relate to. That is why, instead of replacing video marketers, AI will likely become a powerful tool that enhances their work. The human touch will still be needed for creativity with emotional connection and strategy that make video content truly effective.”

Action Tips

• Structure your video around key emotional touchpoints your audience experiences.
• Write your script based on your audience language.
•  Turn numbers into narratives your audience can relate to and remember.

12. AI Can’t Create a Video Marketing Strategy the Same Way a Human Would

A marketer’s instinct is irreplaceable when it comes to real time decision-making, especially in response to live trends.

As such, will AI replace video marketers?

Loris Petro, marketing manager of Kratom Earth, “AI follows scripts and patterns based on past data, but marketing is about reacting to what is happening at the moment.”

In fact, “A campaign may launch with one concept, but if a trend picks up on social media or audience sentiment shifts, adjustments need to happen fast. This is where human marketers step in. They make calls based on experience, gut feeling, and an understanding of what connects with audiences beyond the data. AI lacks that adaptability and creative spontaneity.”

She further shared her team’s experience when asked, will AI replace video marketers?

“We ran a campaign where influencer engagement unexpectedly spiked after a post went viral. The original content plan was already set, but we adjusted quickly, creating a reaction-style video and adding a limited-time offer to ride the momentum. That decision increased conversions by 30%. AI would not have predicted that shift in engagement or adjusted the messaging on the fly. It works as a tool, but it does not replace the ability to read a situation and pivot in real time.”

For Nikola Baldikov, CEO & founder of InBound Blogging, “AI can’t create a video marketing strategy the same way a human would.”

Hence, he outlined key factors to consider to develop a successful strategy:

• Budgeting
• Audience research
• Determining what message will resonate with your audience
• Monitoring video trends
• Weighing up whether they will fit your brand image, and more.

For him, he views all current AI video editors as tools that can help marketers enhance their efficiency and help with data-driven decision-making. The rest of the creative process remains in the hands of marketing specialists.

Action Tips

• Define clear video content goals and objectives.
• Use real insights, not just data points, to understand your audience’s pain points, behaviours and preferences.
• Plan your content around emotions
• Map your video to your buyer journey.
• Use storytelling to connect.

13. AI Will Lack the Moral Judgment Capacity to Render Complex Ethical Decisions

Brand alignment and ethical judgment call for human discretion.

Michelle Nguyen, product owner & marketing manager at UpPromote, “Video marketing has to negotiate difficult ethical questions about messaging, representation, and possible unintended consequences. Artificial intelligence lacks the moral judgment capacity to render these complex ethical decisions.”

Michelle believes that human marketers can spot possible brand risks that might not be clear from statistics alone and know the subtle ways video content could be seen across many cultural settings.

So, will AI replace video marketers? She responded, I think AI won’t be able to replace video marketers. 

why?

“Without knowledge of the wider social consequences of content decisions, AI tools run just on pattern recognition and optimization metrics. They cannot evaluate on their own how particular images or messaging might support negative associations or reinforce damaging stereotypes for particular audience groups. Beyond algorithmic analysis, the complex calculus of balancing marketing effectiveness with social responsibility calls for human judgment.”

According  to her;

“The kind of values-based decision making that today’s consumers demand from the brands they support cannot be understood or independently executed by artificial intelligence. This essentially human capacity for ethical judgment guarantees that video marketers will always be indispensable in guiding content strategy independent of technological developments.”

Action Tips

• Before use, review AI-generated content thoroughly
• Stay accountable for brand’s ethical standard
• If AI suggests edgy or risky content, take a moment to assess the real-world impact before publishing.

14. AI Will Impact the Demand for Entry-level and Junior Video Marketing Professionals

Will AI replace video marketers?

AI is changing the landscape of video marketing by automating many tasks that were once handled by entry-level and junior professionals. 

Tasks like basic editing, caption generation, scriptwriting, and even creating simple explainer videos can now be done quickly with AI tools. This shift means companies may no longer need to hire as many junior staff for routine production work, as AI can handle it faster and at a lower cost.

Nikola Baldikov, CEO & founder of InBound Blogging, “one thing I can see happening is AI impacting the demand for entry-level and junior video marketing professionals. Many companies are eager to integrate AI-powered tools into their workflows, and video marketing is no exception. As a result, I can see companies prioritizing specialists who already have experience working with AI.”

However, this doesn’t mean junior professionals are obsolete, it means the expectations are changing. Employers now look for video marketers who can combine AI efficiency with human creativity, critical thinking, and storytelling.

Hence, those that understand how to use AI tools to improve content quality and align with marketing goals will be more valuable.

Action Tips

• Develop skills in content planning, audience targeting, and storytelling to stand out beyond basic editing.
• Build a strong creative portfolio
• learn to use AI tools and stay updated on AI trends
• Collaborate with AI, not compete
• Invest in soft skills that AI lacks but employer value.

FAQs

The Future? Collaboration, Not Replacement

AI is transforming video marketing, but it’s not here to take over—it’s here to assist.

While automation will reduce the need for repetitive, technical tasks, it won’t replace the human creativity, strategy, and emotional insight that drive effective storytelling. 

Gartner predicts that AI will be involved in 80% of creative work by 2027, but this is an expansion, not a replacement. 

However, the key to success in the future was recommended by one of the experts we chatted with regarding the question, Will AI replace video marketers?

“The most successful marketers will be those who know how to use AI efficiently while maintaining the human element that makes content engaging. Those who rely on outdated methods will struggle, but those who evolve will have more opportunities than ever before.” — Daniel Roberts, CEO of Lava Roofing.