Increase your business engagement, conversion and sales rate by applying our expert video email marketing ideas for small businesses. Discover effective video email marketing platforms!
Did you know that adding videos to your email can increase click rates by 300%?
So, whether you’re a seasoned marketer or just getting started, applying video email marketing ideas is what you need to make your email stand out in your customer’s inbox in today’s fast paced digital world.
Gone are days of traditional email marketing ranging from lengthy newsletters to wordy promotional email hoping to get a sale.
In contrast, video email marketing is that game changer your business needs, that combines videos with personal stories and testimonials to engage your customers in a meaningful way, which increases click-through rates and produces better results.
Wondering where to begin?
In this post we will explore video email marketing, why your business needs it, effective ideas that work and the right video email marketing platform for your business.
Let’s get started.
Table of Contents
Key Takeaways
- According to research, videos in emails can drive 2X more email CTR, 5X more audience engagement, and 68% more sales and conversions.
- Compared to traditional marketing methods like billboards, flyers, TV ads or word-of-mouth, video email marketing is cost effective.
- Sharing how-to or tutorial videos of your product serve as valuable content that educate your customers about how your product works.
- Be quick to send a thank you email video thanking your customers for their purchase, which makes your customer feel valued and increases the likelihood of future purchase and recommendation to others.
- Adilo is my recommended video email marketing platform if you’re looking to engage more, sell more, or simply stand out in your customers inbox; It offers you a complete suite from recording to hosting and email embeds features.
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What is Video Email Marketing
Video email marketing is a marketing strategy that embed video content into email campaigns to create more engaging, and meaningful communication with your recipient.
Unlike traditional text-heavy emails, video emails make subscribers want to click on your email which is easier to consume.
By adding video to email, you can showcase your business products, explain your services or share product testimonials in an attention grabbing and memorable way.
Also, utilizing videos in your email marketing conveys your information quickly and effectively which results in high email read rate, increased product click-through rate and improved conversion.
In addition to keeping subscribers interested in your content, video email marketing humanizes your brand, boosting personalized connection with customers. This marketing strategy makes customers more likely to take your desired action; signing up for an event, making a purchase, or simply learning about your brand.
Why Video Email Marketing Matters?
Why video email marketing matters
According to research, videos in emails can drive 2 X more email CTR, 5X more audience engagement, and 68% more sales and conversions.
Perhaps you’re among the few still wondering if video email marketing matters and if you should invest in video email marketing ideas this year, here are reasons to give you a change of thought:
Increases Engagement Rates
Embedding videos into your regular emails boosts your subscriber engagement rate with your products and services.
Adding a product demo video or a personalized greeting welcoming new subscribers can capture your audience attention more effectively compared with plain text email.
Video email marketing makes it easier for you to convey your business message in a personalized way which is more likely to be read, Interacted with and shared by customers, thereby, increasing your brand visibility.
Increases Sales and Conversion Rates
Utilizing video email marketing makes it easier to send personalized emails based on your customers preferences which is more likely to drive sales and conversion.
For instance, sending a video demo on a series of product recommendation emails to customers who have browsed certain items leads to high conversion rates as buyers connect with your video in a personalized way.
Also, sending seasonal promotions, exclusive offers or testimonial videos via emails can encourage your subscribers to make purchases.
Reaches More Customers
You can leverage video email marketing to expand your business reach by sending emails to thousands of subscribers.
This is done through personalized product suggestions, discounts and updates, which ensure the receiver gets emails relevant to them.
Cost-Effective Marketing
Compared to traditional marketing methods like billboards, flyers, TV ads or word-of-mouth, video email marketing is cost effective.
As a small business you can leverage video email campaigns within your budget using tools like Adilo video email hosting and Mailchimp. This marketing strategy requires no physical material or ads placement space which could incur more expenses.
Gives Your Brand a Personalized Outlook
Subscribers connect more with content that is humanized and tailored to their needs.
Hence, video email marketing helps you create personalized emails, for instance, sending a birthday discount or personalized product video on a customer’s birthday makes that customer feel valued and would stick with your product and recommend your business to their friends and family.
Top 12 Video Email Marketing Ideas for Small Businesses
To benefit from video email marketing, your video must be meaningful and valuable to the recipient and not just random videos without any message being passed across to your customers.
Hence, to craft a successful video email, leverage our expert effective video email marketing ideas explained below:
1. Showcase Your Product or Service in Use
Video email marketing ideas
Videos in emails aren’t there for the fun of it.
That said, you have to be intentional in creating and sharing quality videos which includes showcasing your product or service in use, which gives your customers tons of reasons to hit the purchase button.
For instance, Adilo as a renowned video hosting platform utilizes video email marketing to showcase its hosting services.
These videos highlight the key features of hosting your video with Adilo such as unlimited, ad free hosting service, likewise audio and podcast hosting services, showing potential customers how Adilo solves their hosting challenges and adds value to their businesses and brands.
This approach is a quick way to educate your audience, and build trust as people are more likely to purchase products and services they have seen in use.
2. Customer Testimonial Videos
Integrating customer testimonial videos into your email is a key video email marketing idea that helps you build credibility with new and existing customers faster.
Likewise, increases conversion rate as more customers are convinced of the value of your products. Perhaps, you run a skincare business, send emails to your subscribers with a short video of a satisfied customer discussing their success story using your moisturizer.
Sharing customer testimonial videos creates emotional connection with other customers and provides social proof that your product is worth trying, convincing other subscribers to trust your brand and make a purchase based on real-life experience.
3. How-To or Tutorial Videos
Wondering why there are less purchases of your product and referrals?
It could be because customers don’t know how to set up and utilize your product. Sharing how-to or tutorial videos of your product serve as valuable content that educate your customers about how your product works.
A small business offering kitchen gadgets sharing a video on how to set up and use their blender, mixer or slicer via email is sure to receive more purchase compared to their competitor who just hopes its customer knows how to utilize their gadget because the product names spell out its functions.
4. Event Invitations
Do you have an upcoming webinar, product launch or in-store event?
If yes, sharing short video inviting your customers is an effective video email marketing idea you should apply without hesitating.
This is because such email gets read on time compared to a text-based email containing lengthy description of your event because most users don’t have the time to read a lengthy email to get your invite message.
Moreover, remember to stick to the purpose of your video which is event invitation so you don’t get your subscriber overwhelmed with unnecessary information.
Stick to the main focus; event theme, date, location, what to expect and invited guests if any. This helps build anticipation and FOMO ahead of your event which will most likely guarantee higher turn up for your event.
5. Share Tips, Tools and Strategies
In addition to sending promotional video emails of your product, you could leverage this medium in sharing effective tips, tools and strategies regarding your industry.
Applying this video email marketing idea helps position your brand as an authority in your industry.
Adilo as a video hosting platform also shares tips and guidelines on how to start a video production company, inbound and outbound marketing tools and softwares and more.
This caters for the needs of its users who are not just interested in hosting service but also in other industry related aspects. This helps add more value to your customers and keep them engaged with your business.
6. Seasonal Greetings or Holiday Messages
As the festive season rolls in, you can maximize this period by emailing your customers videos of seasonal greetings or holiday messages.
This shows that your business values them as a customer beyond the need to promote your business to them. This video also brings your brand to the mind of your customer to patronize you during the festive season.
Apply this video email marketing idea for the upcoming festive or holiday season and experience business growth. You could begin by creating a holiday video message thanking customers for their support and patronage through the years and wishing them a happy holiday season.
Also, adding holiday offers like a discount, or bonus makes your video personal and promotional which helps humanize your brand and increase sales.
7. Special Offers and Promotions
You could spice up your video email marketing with special offers and promotions which drive sales for your business.
Your next weekly email could include a quick video showing off items on sales with the whopping discount or extra package attached when certain amounts are bought. Don’t forget to include a sense of urgency such as urging customers to take advantage of the limited time discount.
The videos should also showcase the product in use, making the deal more compelling. Don’t forget to include a “shop now” call-to-action at the end of your video to direct customers to your store for instant purchase.
8. Thank-You Videos
Showing appreciation can go a long way in building loyalty and connection with your customers.
A thank-you video is a video email marketing idea you can leverage to maintain and increase your customer reach. Be quick to send a thank you email video thanking your customers for their purchase, which is more effective when done by you as the owner of the business expressing your gratitude.
This simple act of gratitude makes your customer feel valued and increases the likelihood of future purchase and recommendation to others.
9. Welcome Videos for New Subscribers
Don’t leave your new subscribers guessing their way around your business which can make them change their mind about patronizing your products and services.
Therefore, when someone subscribes to your email list, sending them a welcome video is a great way to make a strong first impression which leads to future purchase and recommendation.
Just as you get a welcome video when you sign up to Adilo hosting service, which shows you a recap of what to expect with Adilo service.
You could also add a special discount code on their first discount to encourage your new subscriber to make their first purchase and explore other exciting products or services right away.
10. Behind the Scenes Footage
Sharing behind the scenes footage is a great video email marketing idea as people love to get an insider view of the product and service they patronize.
This is the fastest way to build transparency and trust with existing and new customers. Be confident in sharing your brand story which spells out your brand uniqueness and distinguishes your business from amongst its competitors.
For instance, a coffee roastery could send a video showing how they source their coffee beans, roasting techniques and packaging process. This type of email video gives your subscriber a view of your brand’s story and process.
11. Provide Digital Content Samples
This video email marketing idea is for you if your small business sells digital products like eBooks, courses or music.
Video emails are a great way to provide your customer samples of your product to ignite their interest to purchase the entire package.
Perhaps your business is one of those that offer online courses, you can send an email with a video preview of a lesson, giving subscribers a taste of what to expect when they buy the complete course.
12. FAQs Videos
Your customers both new and existing most likely have certain questions about your business product and services.
Hence, you could utilize video email to help clarify common customer questions and reduce the need for additional customer support.
Tech companies like Adilo send FAQs videos answering common questions regarding how to use Adilo video recorder, troubleshoot issues or take advantage of specific features like video split testing or video chapter feature.
You too can utilize this video email marketing idea to address concerns in a visual, easy to understand format, thereby reducing friction in the purchasing process and providing a better customer experience with your business.
My 3 Favorite Video Email Marketing Platforms
To insert video links into your email, you need to utilize email services like Gmail, Mailchimp, Zoho CRM and more along with video email marketing platforms.
This helps you create and distribute your product videos. You could read our guide detailing the step-by-step guide to add video to your email.
That said, below are my top 3 favorite video email marketing platforms for effective results:
1. Adilo
Adilo video email marketing features
Adilo is a top rated software for video hosting and management.
Also, it’s known for its cutting edge video email marketing platform designed to help businesses create stunning, and engaging emails by embedding videos directly into them.
Adilo is my recommended video email marketing platform if you’re looking to engage more, sell more, or simply stand out in your customers inbox; It offers you a complete suite from recording to hosting and email embeds features.
Also, Adilo brings life to your email, by taking your video email marketing to a whole new level making them more personal, interactive and conversion driven.
Leveraging video in emails with the right video email marketing platform like Adilo can drastically improve click-through rates, increase audience management and boost conversions, ensuring your business gets the attention it deserves.
Features
- Embed videos in emails
- Video hosting, management and sharing
- Unlimited video and audio hosting
- Multiple format support
- 4K quality for every frame
- Automatic video transcription and translation
- Private and secure video hosting
- In-browser video and audio recording and editing
- Compatible with all major email platforms including Gmail, Mailchimp, Outlook and more.
- Collaboration features for teams
- Fast, device-compatible video playback
- Video split testing
- Ad-free streaming
- In-video CTA tools
- Built-in video and audio recorder
- Video and audio content scheduler
- Video monetization option
- Real-time video analytics for data-driven decisions
- Podcast recording, hosting and distribution
- Multi-channel content embedding for wider reach
- High-converting landing pages with integrated CTA buttons and links
- Advanced video SEO capabilities
2. Wistia
Wistia is a popular video marketing platform tailored for businesses to boost your email marketing effort.
Its rich insight analytics tracking and monitoring of video performance enables you to modify your email marketing strategy to boost engagement, and increase click-through rates.
Wistia supports seamless embedding of video in emails and sharing with tons of subscribers.
Features
- Easy video integration with email campaigns
- Email marketing embeds with thumbnails
- Custom link for personalized experience
- Viewer engagement analytics
- Seamless linking to landing pages or media pages
- Support for HTML embeds for non-email service users
- Team collaboration
- Video privacy and security feature
- Ad-free streaming
- In-video CTA tools
3. Vidyard
Vidyard is an accepting video email marketing platform designed to boost your business sales via email.
It comes with numerous content templates for your pick, making it ideal for outbound sales reps.
With Vidyard video email marketing features, you can create personalized videos and deliver them right into your customer’s inboxes, making them perfect tool kits for creating content.
Just like Adilo hosting, Vidyard also supports unlimited hosting for users on the paid plans, likewise, offers a customizable video player, a free screen recorder and video analytics.
Features
- Rich video template library
- Embed videos in emails
- Unlimited video hosting
- Free screen recorder
- Video engagement tracking and analytics
- CRM synchronization for data management
- Two-in-one video editor and sharing tools
- Live streaming function
- Intro banner creation for videos
- Integrated with numerous platforms like Google Drive, Gmail, Hootsuite, and more
How the Top Video Email Marketing Platforms Compare
| Features | Adilo | Wistia | Vidyard |
| Unlimited Video Hosting | ✔ | ✖ | ✔ |
| Pricing | FreeUnlimited plan: $42/month | FreePlus: $19/monthPro: $79/monthAdvanced: $319/monthPremium: Custom pricing | FreePro: $19/monthPlus: $59/monhBusiness: custom pricing |
| Marketing CTA | ✔ | ✔ | ✔ |
| Camera and Screen recording | ✔ | ✔ | ✔ |
| Video split testing | ✔ | ✔ | ✔ |
| Video channels | ✔ | ✔ | ✔ |
| Monthly Bandwidth | 1TB | 2+TB | Unlimited |
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FAQs
What types of videos work best for email marketing?
Opt for videos that deliver value and engage with your audience, this type of videos works best for email marketing. For instance product demonstration videos, customer testimonial videos and how-to/tutorial videos perform well for email marketing as they inform and educate your audience.
How long should a video be in an email?
While videos are game changing video email marketing ideas in today’s world, lengthy videos might overwhelm and bore out the recipient . Hence, keep your email videos below 2 minutes. Short and concise videos are more likely to capture and hold your viewers attention.
How do I add a video to my email marketing campaign?
To add video to your email, embed your video thumbnail with a play button that links to your video hosted on a landing page or video email marketing platform like Adilo. Also, to easily add videos to an email, upload your videos to video platforms like Adilo, Wistia, or Vidyard, next, generate a thumbnail, and insert the thumbnail into your email, hence users are often redirected to a landing page to watch the video.
What tools can I use to create video emails?
There are several tools available for recording, editing, hosting and embedding in email. Adilo is highly recommended as it allows seamless unlimited video hosting and embedding with tracking capabilities. Other external tools include email service providers like MailChimp.
How often should I send video emails?
The frequency of sending video emails depends on the nature of your business and your audience preference, however, sending video emails once or twice a month is a great start. Sending too many emails can overwhelm your audience, similarly sending a few videos or nothing at all can decrease business sale performance and conversion. So, be consistent and moderate in the number of video emails sent to keep your audience engaged without leading to high unsubscribe rates.
Final Thoughts on Video Email Marketing Ideas for Small Businesses
Sending out the usual wordy, and lengthy emails to your subscribers only bore them out,
These emails are likely not to be opened by a lot of customers. In contrast, you can spice up your email marketing by maximizing the video email marketing ideas shared in this post.
When you invest in videos in your emails, you can expect; 2X more email CTR, 5X more audience engagement, 68% more sales and purchases, 9X conversion, 39% decrease in unsubscriptions and spam reports, and a 120% more response rate.
Moreover, the success of your video email marketing is greatly influenced by the video email marketing platform you chose.
As an expert in email marketing with years of experience, I recommend you sign up with Adilo video email marketing platform.
Adilo takes care of everything for you, from recording to hosting and email embeds; sign up now and let’s take your video email marketing to a whole new level.
Experience: Happiness Hassan is an SEO content writer and strategist with over 7 years of experience helping brands boost visibility, engagement, and sales.
Expertise: Whether it's keyword research, crafting content, or fine-tuning on-page and off-page strategies, I’ve got you covered. My goal is beyond driving traffic but making your users experience a win-win for everyone!
On the coaching side, I’ve trained countless writers to turn their passion into profitable SEO careers. I help them navigate the SEO path, standing out in even the toughest niches and cashing in on their skills.
When I’m not geeking out over SEO, you’ll find me deep in the world of self-development. As a dedicated student of continuous growth, I write about my growth journey, sharing insights to help others unlock their potential.
Education: Complementing my BSc. Geography and Environmental Management from the prestigious Ahmadu Bello University, Zaria, I have honed my skills as an SEO content writer and strategist through comprehensive training at Northpad, where I gained expertise in crafting optimized content to boost search engine visibility. As a certified student of Jobberman Soft Skills Training, I developed strong communication and problem-solving skills, which complement my SEO proficiency.
My dedication to continuous personal learning and online training keeps me updated with the latest industry trends, enabling me to create content that aligns with the ever-evolving demands of search engines and user experiences. I stay connected with top experts to ensure my strategies remain current and effective.
Felix is the Senior Content Editor and Strategist at Adilo, where he harnesses his expertise in social video marketing, online video platforms, video editing, e-commerce, e-learning, and marketing to to help businesses drive results. With a keen eye for storytelling and a pulse on industry trends, Felix crafts actionable content that empowers brands to elevate their video marketing strategies and thrive in the digital landscape.
