HubSpot Google Analytics integration helps to gather information about the visitors to your HubSpot site.

Why you need Google Analytics Integrations to your HubSpot Site

Google Analytics is now the most popular analytics tool used by everyone. It’s fair to claim that the tool provides many capabilities for analytics insights, even though much of the appeal is still with the free version.

It is simple to extract and use website traffic patterns based on key parameters to modify business plans. 

The main draw of this article is the ability to discover intriguing insights about accumulating marketing trends.

You have access to real-time reports on user interactions with your Website. Specific marketing metrics can illuminate, especially if you have experience using data with HubSpot.

Google Analytics is frequently used to analyze dynamic data trends with prompt specifics, including the number of active audiences, website traffic based on geographic locations, and other information that can be important for efficient marketing.

As demonstrated below, a visual representation of patterns, such as user visitations, locations, and top devices in use, aids in identifying appropriate channels for marketing. 

Here, you can quickly determine your brand’s benefits and adjust what isn’t.

Read more about Google Analytics for a better understanding of this topic.

Overview of HubSpot

HubSpot is a full-service platform with data processing and management tools, sales, marketing, and customer service. HubSpot is an excellent piece of software to handle various business marketing needs in addition to being free and devoid of any technical setup or contract.

Tools for content management, social media marketing, search engine optimization, and website analytics are also available. Additionally, it interfaces with many different platforms to increase its usefulness.

Standard HubSpot features are usually free, but you may subscribe to higher plans that cost between $50 and $180 per month for each user.

It also makes it possible for a group of ten people to work together on a single plan, which is fantastic for business marketing management.

The Essence of HubSpot Google Analytics

Several fundamental reasons are combining Google Analytics and HubSpot can impact. 

While HubSpot offers various tools mainly geared toward sales and efficient marketing, Google Analytics can provide insightful information for the same data to help optimize marketing tactics.

The following list of factors cites the need to combine data from HubSpot and Google Analytics:

• Overview of your marketing performance in full.

HubSpot and Google Analytics offer different kinds of site analytics. Data from both platforms may be combined to examine your entire marketing and sales performance in one place. 

To determine what aspects of your Website are compelling and where you should concentrate your efforts, segment and analyze your data more thoroughly.

• Report on and analyze the overall client experience Easily

Your HubSpot and Google Analytics data can be combined to allow you to monitor and report on the entire customer experience from beginning to end in a single platform. 

By doing this, you may “close the deal” on marketing effectiveness and ROI. For instance, you may keep track of how many websites customers visited throughout their search and what they did before clicking on your CTA.

• Better Understand the Performance of Your Channel

It could be more challenging to accurately understand your marketing performance using more digital platforms. Your data is categorized, which explains this.

You can, however, have a better picture of how your campaigns perform across channels by combining data from HubSpot, Google Analytics, and other social media platforms. 

You may also assess how different campaigns fare within each channel and across a number of them. 

These insights will enable you to allocate funds appropriately by letting you know which channels will provide the highest return on investment for your campaigns.

• Create customized sales and marketing reports.

You can produce customized reports that use your data to tell stories more effectively by combining the data from HubSpot and Google Analytics. 

You could build full-funnel reports and select which data to display in a dashboard because all of the data would be available at once.

Different Ways to Add Google Analytics to HubSpot

Your Google Analytics account will gather information about the visitors to your HubSpot site when you combine Google Analytics with HubSpot. There are two methods for integrating HubSpot and Google Analytics:

1. By including a Google Analytics Measurement ID in your HubSpot settings, you can integrate with material that is hosted by the platform. Only a Measurement ID can be used for integration by users with a Marketing Hub Starter subscription and no CMS Hub subscription.

2. The site header HTML for your domain can now include a piece of your Google Analytics monitoring code. This technique can also be used to track simply a particular blog or page.

NOTE: Google will replace Universal Analytics with Google Analytics 4 as of July 1st, 2023. You must change to Google Analytics 4 to prevent losing data synchronized to HubSpot.

Read more on Google Analytics 4.

3. Add Google Analytics with a Measurement ID

4. Add a Tracking ID to your HubSpot settings to track visitors in Google Analytics. Either individually or across all domains, Google Analytics can be integrated.

5. Please be aware that the Google Analytics script will only be activated for visitors who have consented to be monitored if you are using GDPR features or a cookie policy banner that requires visitor consent. 

A visitor’s data won’t be tracked if they choose not to have their data collected by Google Analytics, which means the script won’t run.

6. For one or all of the domains hosted by HubSpot to be integrated with Google Analytics:

• Click the settings icon in the main navigation bar of your HubSpot account.
  
  
  
• Go to Website> Pages on the left sidebar menu.
  
  
  
• To update a domain’s settings, click the Choose a domain dropdown menu and choose a domain. Select Default settings for all domains if you want to be tracked to all HubSpot-hosted content. 
  
  

The particular settings for a domain will take precedence over the overall default settings if there is a disagreement.

• Then click the Integrations tab.
  
  
  
• Choose the Integrate with Google Analytics 4 checkbox under the Tracking integrations section. Instead, uncheck the box to disengage the integration.
  
  
  
• Enter a Google Analytics Measurement ID in the field. Alternatively, you can include the Google Analytics monitoring code in your Website’s HTML header.
  
  

• Finally, in this method, click Save in the lower left corner.

Before we go to the next way to connect HubSpot and Google Analytics

Note that the header of a website, blog, or page should contain tracking code for Google Analytics. Heading in HTML. Hence, the next way is to :

2. Apply Google Analytics to a website’s HTML site header.

The header HTML of your domains can now include the Google Analytics tracking code. Using a customized Google Analytics script is also advised in this situation.

Take note that the HubSpot cookie policy banner cannot restrict a tracking code for Google Analytics placed via header HTML. 

Whether a visitor has opted in or not, data will be collected by default about them. Google has developer documentation that you can use to modify this behavior. 

Your legal and development teams are the most significant resources for you to use to ensure that the Google Analytics script on your Website is used in compliance.

Click the settings icon in the main navigation bar of your HubSpot account to access the settings page.

Go to Website> Pages in the sidebar menu on the left.

Select a domain from the dropdown menu under “Choose a domain” to update its settings. Selecting default settings for all domains will add the tracking code to every HubSpot-hosted domain. In a conflict, the particular default settings for a domain will prevail.

Put your Google Analytics tracking code in the Site header HTML area. Discover more about getting your Google Analytics tracking code.

• Click Save in the lower left corner.

Similarities Between HubSpot and Google Analytics

Even though the two reporting tools may appear somewhat dissimilar, they share some characteristics.

Page views

Rates of Conversion 

Traffic Reporting

Sources 

Goal Settings

Page Views

Your blog posts, website pages, landing pages, and all other page types are all included in Google Analytics and HubSpot’s page view statistics. 

Both give you access to information such as the average time spent on each page, the number of visitors, the exit rate, the bounce rate, and the quantity of CTA clicks and views.

Traffic Reporting 

You may see traffic metrics with the aid of Google Analytics and HubSpot.

Rates of Conversion

You can learn which pages users convert on from both HubSpot and Google Analytics.

Goal Setting

Both Google Analytics and HubSpot you the tools you need to create a variety of goals kinds.

Sources

Both HubSpot and Google Analytics provide a system showing your traffic sources across your Website, including organic visitors, social media, and email marketing.

Significant Differences Between Google Analytics and HubSpot

Page Views

In contrast to HubSpot, only Google Analytics shows your individual page views.

Traffic Reporting

With the help of HubSpot, you can compare custom-set dates and traffic throughout periods of a year and a month. 

Regarding traffic reporting, Google Analytics goes further by letting you know what devices your visitors are using or by keeping track of both new and returning visitors to your Website.

Rates of Conversion

In contrast to HubSpot, Google Analytics does not allow you to record every visitor’s interaction with your site during a single session.

Goal Setting

With HubSpot, you can create individual user-specific quotas for sales teams. In contrast to Google Analytics, they also allow you to develop process objectives.

Sources

The medium, a subcategory of each source, is displayed by Google Analytics as an extra step. Observe internet recommendations and paid search sources at cost per click.

Frequently Asked Questions about HubSpot and Google Analytics

1. Does Hubspot require Google Analytics?

You can monitor the performance of individual web pages using the HubSpot platform, but evaluating your Website’s overall functioning is challenging. 

To examine your Website as a whole and get a more comprehensive view, you should utilize Google Analytics.

2. Replace Google Analytics with Hubspot?

The channel groups used by Google Analytics differ from those used by HubSpot. 

Google Analytics can bucket data from Google Ads into either Paid Search or Display, depending on the ad, as opposed to HubSpot, which buckets metrics from Google Ads into Paid Search.

3. How Do I Add The Google Conversion Code To Hubspot?

To use Google Ads, you must register for an account.

Click the Tools button in the top right corner of your account, select “Measurement,” then click Conversions.

The HubSpot conversion you’ve produced will be identified as “Import from clicks” and marked with the same name and source.

4. How does Google Analytics track Hubspot Form Submissions?

In Google Tag Manager, start by creating a custom HTML tag.

Add a dataLayer variable to read the HubSpot form 

Make the trigger is the third stage.

The fourth step is to build a Google Analytics event tag.

Finally, establish the new event as a goal in Google Analytics.

5. With what systems can Google Analytics be integrated?

To utilize website traffic and campaign data, Google Analytics is frequently integrated with CRM, ERP, Marketing Automation, Analytics, and other applications.

6. Are There Analytics on Hubspot?

All of your activities are directly integrated with the HubSpot analytics engine. Thanks to HubSpot’s integrated analytics, you’ll have all the information you need to make wiser, data-driven decisions that will aid in the expansion of your business.

7. How does Google Analytics with Hubspot Integration work?

By integrating Google Analytics with HubSpot, you can use your Google Analytics account to gather information on the users of your HubSpot website. 

If you use Google Analytics 4 or a custom script, the Google Analytics tracking code snippets can be put to the site header HTML for your domain.

8. Google Analytics: Do I Need It?

You can monitor and understand your customers’ behavior, user experience, online content, device functionality, and more using Google Analytics.

No matter what kind of Website you have, understanding your customers’ behavior will help you make smarter business decisions.

Conclusion

Without mincing words, using HubSpot and Google Analytics together has numerous advantages, and this post looks at how to implement that integration. 

Considering the nature of your data will help you decide what is best for you. And the directives provided in this article will help you to operate more efficiently with various Google Analytics Dashboards.

However, check out the guide here for more understanding of these integrations.

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