Discover how cloud-based video hosting platforms can revolutionize your audience-building and targeting strategies. Learn how to create high-converting retargeting audiences with videos.
Building and targeting the right audience is the cornerstone of any successful marketing strategy.
With countless brands vying for attention, businesses need innovative tools to stand out. Video marketing software has emerged as a powerful ally in this endeavor, offering automation, insights, and precision targeting to drive meaningful engagement.
Video content is one of the most impactful tools in a marketer’s arsenal.
According to HubSpot research, 62% of consumers use video as their go-to medium for learning about brands and products. Videos captivate audiences, convey messages effectively, and inspire action.
However, creating high-quality video content is only part of the equation. Delivering that content seamlessly to a global audience, tracking its performance, and leveraging the insights to refine strategies require a robust solution.
This is where cloud-based video hosting platforms shine.
This post will explore how cloud-based video hosting platforms enhance audience building and targeting strategies and why they should be a cornerstone of your marketing software stack.
Table of Content
Building Retargeting Audience From Video Views
Key Takeaways
- With the rise of digital platforms and shrinking attention spans, video offers a dynamic and captivating way to communicate messages, build connections, and drive actions.
- Humans are naturally drawn to visual content. Videos combine visuals, sound, and storytelling, creating a multisensory experience that resonates more deeply than other formats.
- In a fast-paced world, videos offer a convenient way for audiences to digest information quickly and effectively.
- Through storytelling, videos can evoke emotions, making messages more memorable and impactful.
- From product demos to customer testimonials, videos can serve various purposes, catering to different stages of the customer journey.
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Why Use Online Video Hosting Platforms for Audience Retargeting?
Online videos reached 92.3% of global internet users in the first quarter of 2024.
Cloud-based video hosting platforms are revolutionizing the way marketers create, distribute, and optimize video content. These platforms go beyond basic hosting. They offer a suite of tools designed to enhance audience engagement, streamline workflows, and deliver measurable results.
Here’s why cloud-based video hosting platforms are an essential part of marketing strategy:
Seamless Scalability
With cloud-based platforms, you don’t need to worry about bandwidth limitations or server capacity. These platforms are built to handle growing audiences and increasing video demands effortlessly. This ensures high-quality playback even during traffic spikes.
Enhanced Video Performance
Cloud platforms utilize global content delivery networks (CDNs) for fast and reliable video streaming. This minimizes buffering and lag. The result is a seamless viewing experience that keeps your audience engaged.
Built-In Retargeting Audience Builder
Some video hosting sites, like Adilo, have built-in tools that make it super easy to build retargeting lists from video views. All you have to do is install your retargeting pixel at different timestamps on your videos. The pixel event fires when a viewer watches up to that point.
The best part is that you can install multiple retargeting pixels. Also, the platform is compatible with all the major ad platforms, including Google Ads, Facebook ads, Adroll, Bing Ads, LinkedIn ads, and others.
Advanced Analytics and Insights
Unlike traditional hosting solutions, cloud-based platforms offer robust analytics. This helps you understand viewer behavior and refine your strategy. Key metrics include:
- Watch time and completion rates.
- Audience demographics and geographic locations.
- Engagement with interactive elements like CTAs or polls.
These insights enable data-driven decisions, helping you create content that resonates with your target audience.
Customization and Branding
Cloud-based platforms for marketing allow you to maintain brand consistency. This is done by customizing video players with your logo, colors, and style. You can also add interactive features like clickable CTAs, forms, and annotations to drive engagement and conversions.
Integration with Marketing Tools
The best software for marketing integrates seamlessly with other tools in your marketing stack, such as:
Social Media Channels: Optimize video formats for easy sharing across platforms like Instagram, Facebook, and LinkedIn.
CRM Systems: Sync video engagement data with platforms like Salesforce to enrich customer profiles.
Email Marketing Software: Embed videos in email campaigns to boost open rates and click-through rates.
Building a Retargeting Audience With Video Hosting and Marketing Software
Creating compelling video content is just the beginning of an effective audience-building strategy.
To truly connect with viewers and expand your reach, you need the right tools. Thankfully, cloud-based video hosting platforms provide a comprehensive solution. With these platforms, you can seamlessly build multiple audience retargeting lists from your video views.
Follow these steps to pull it off.
Creating Engaging Video Content
The foundation of audience building lies in producing videos that resonate with your target audience.
Whether it’s educational tutorials, behind-the-scenes glimpses, or customer testimonials, video content for marketing should be relevant, authentic, and aligned with your brand’s voice. Video hosting platforms enhance this process by offering tools to:
- Customize Video Players: Match your brand’s aesthetics with customizable players that create a cohesive experience.
- Add Interactive Elements: Use features like clickable CTAs, polls, or annotations to boost engagement and encourage action.
- Record Videos: Advanced and cutting-edge video platforms come with an online screen and video recorder that makes it a breeze to record videos.
- Embed Retargeting Pixels: With Adilo, you can easily add ad pixels to your videos to quickly build a retargeting audience from your viewers.
Expanding Reach Through Seamless Sharing
One of the greatest advantages of video hosting platforms for marketing is their ability to amplify your reach.
- Embedding Across Channels: Easily embed videos on websites, blogs, and landing pages without compromising performance.
- Social Media Integration: Share videos across social platforms with optimized formats for maximum visibility.
- Email Marketing Compatibility: Incorporate videos into email campaigns to increase open rates and click-through rates.
By enabling seamless distribution, these platforms ensure your content reaches the right audience, wherever they are.
Leveraging Audience Segmentation and Targeting Tools
Video hosting platforms often come equipped with advanced analytics and targeting features that help you refine your audience-building efforts. The following strategies facilitate video prospecting:
- Audience Segmentation: Identify specific groups based on demographics, behaviors, or interests to tailor your content.
- Personalized Recommendations: Use data-driven insights to suggest videos that align with individual viewer preferences.
- Targeted Campaigns: Create campaigns that address the unique needs of different audience segments, boosting relevance and engagement.
Maximizing Engagement with Retargeting Strategies
Retargeting is a powerful way to reconnect with viewers who have already interacted with your content. Video hosting platforms for marketing make this easy by tracking viewer behavior, such as:
- Video completion rates.
- Engagement with interactive elements.
- Repeat views and time spent watching.
These insights allow you to craft retargeting campaigns that reengage users with tailored messaging, driving them further down the sales funnel.
How to Enhance Retargeting Strategies With Video Analytics?
Video content is not just a powerful tool for engagement. It is also a goldmine of data that can transform your targeting strategies. Cloud-based video hosting platforms provide advanced analytics that offer insights into viewer behavior, preferences, and interactions.
These insights allow marketers to refine their campaigns and connect with audiences on a more personalized level.
Here we present tips on how to grow your business through video marketing:
Understanding Viewer Behavior
Video analytics track detailed metrics that reveal how audiences interact with your content, including video email marketing, such as:
- View Counts: Understand how many people are watching your videos and identify trends in popularity.
- Engagement Rates: Measure how much of the video viewers are watching and where drop-offs occur.
- Click-Through Rates (CTRs): Track how often viewers take action, such as clicking on embedded links or CTAs.
These metrics provide a clear picture of what resonates with your audience, helping you craft more effective content and strategies.
Personalizing Campaigns Based on Viewer Insights
Video analytics enable marketers to move beyond generic targeting and deliver highly personalized experiences.
- Content Preferences: Use data on which types of videos perform best to tailor future content to audience interests.
- Behavioral Targeting: Segment audiences based on their viewing habits, such as frequent viewers, those who rewatch specific sections, or those who drop off early.
- Geographic and Demographic Insights: Leverage location and demographic data to create region-specific or audience-specific campaigns.
Personalization ensures that your messaging aligns with the unique needs and preferences of your audience, boosting engagement and conversions.
Retargeting with Precision
Video analytics also enhance retargeting strategies by providing actionable insights into audience behavior. For example:
- Targeting Drop-Off Points: Retarget viewers who did not complete a video with follow-up content addressing potential objections or questions.
- Engaging High-Intent Viewers: Focus on users who watched most or all of your video, indicating strong interest, with tailored offers or calls to action.
- Cross-Promotion Opportunities: Recommend related videos or products based on what viewers have already engaged with.
These strategies ensure you stay connected with potential customers. It also keeps your brand top-of-mind as the customers move through the buyer’s journey, as reflected in video marketing statistics.
Optimizing Campaigns in Real Time
Cloud-based video hosting platforms often provide real-time analytics, allowing marketers to adjust their campaigns on the fly.
- Modify CTAs or video descriptions to improve click-through rates.
- A/B test different video formats or lengths to see what works best.
- Identify and address underperforming content quickly to maximize ROI.
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FAQ
What is the most used video platform?
YouTube is an essential tool for video marketing due to its reach, advanced analytics, and integration with Google Ads for targeted advertising. Businesses use it to build brand awareness, educate audiences, and drive conversions through engaging video content.
With over 2.7 billion monthly active users as of 2024, YouTube is the second most-visited website in the world after Google. While other platforms like Vimeo, Wistia, and Brightcove cater to specific professional needs, YouTube remains the most widely used video hosting platform for both personal and business purposes.
Which video format is best for streaming?
The best video format for streaming is MP4 with the H.264 codec for video and AAC for audio. This format is widely regarded as the standard because it offers an excellent balance between high quality, efficient compression, and universal compatibility. MP4 files are supported across almost all devices, browsers, and platforms.
One of the key advantages of MP4 is its compression efficiency. The H.264 codec reduces file sizes significantly without compromising visual quality. Additionally, MP4 works seamlessly with adaptive streaming technologies like HLS (HTTP Live Streaming) and MPEG-DASH.
What is the most used video streaming protocol?
The most used video streaming protocol is HLS (HTTP Live Streaming). Developed by Apple, HLS has become the industry standard for delivering video content over the Internet due to its adaptability, reliability, and compatibility across devices.
HTTP Live Streaming (HLS) dynamically adjusts video quality to optimize playback based on network conditions. This minimizes buffering and ensures smooth viewing across various devices and browsers without plugins. Its use of standard HTTP servers and segmented delivery allows for scalable distribution and robust security features like encryption and DRM for premium content.
What is video in digital marketing?
Video in digital marketing refers to the use of video content to promote products, services, or brands, engage audiences, and drive conversions. It is one of the most powerful tools in modern marketing strategies.
Video in digital marketing enables businesses to communicate their message in a visually compelling and easily digestible format. Live videos engage audiences in real-time, offering an authentic connection with brands. Short, engaging videos used in social media ads can effectively capture attention and drive traffic.
Final Thoughts On Retargeting Audience Building With Videos
Video content has proven to be one of the most effective ways to captivate audiences.
It can tell compelling stories and inspire action. However, to truly harness the power of video, marketers need tools that can help them retarget their video watchers to deliver more personalized content.
Cloud-based video hosting platforms like Adilo offer a comprehensive solution. They provide the scalability, analytics, and integrations necessary to refine your retargeting strategies, deliver personalized experiences, and optimize campaigns in real time.
Plus, they make it a breeze to effectively nurture leads, drive conversions, and build lasting relationships with your audience.
Felix is the Senior Content Editor and Strategist at Adilo, where he harnesses his expertise in social video marketing, online video platforms, video editing, e-commerce, e-learning, and marketing to to help businesses drive results. With a keen eye for storytelling and a pulse on industry trends, Felix crafts actionable content that empowers brands to elevate their video marketing strategies and thrive in the digital landscape.
