“Is TikTok marketing worth it?” is a question many brands are poised with today. With the lasting trends and innovations in digital marketing, brands are braced with new business decisions every season.
With the new buzzing trends to jump on and whether it fits well with their business objectives is one critical decision every business and brand needs to make quickly.
Today, we’ll analyze the intricacies of TikTok marketing, examples of brands maximizing what it offers, and proffer data-driven guidance on creating your brand’s presence on TikTok and a comprehensive marketing plan.
What Is Tiktok?
One of the all-time fastest-growing social media networks is TikTok. In 2020, it received 850 million downloads and generated $1.9 billion in sales, a 457 percent increase yearly.
TikTok is the most downloaded app globally as of 2021. This merely serves as a preview of TikTok’s future level of popularity. Your brand or company ought to be participating and maximizing its potential.
TikTok, like Instagram, Facebook, and Twitter, is a social networking platform for fostering interpersonal connections. So what makes TikTok unique?
First things first, it’s all about short videos and clips. Users can upload and edit videos up to a minute long; the more original and entertaining, the better.
Since its redesign in September 2018, it has exceeded all other social media applications in monthly installs. It was created from the well-known platform Musical.ly.
The idea behind the app is straightforward: make short, shareable clips using a range of in-app, popular theme songs/sounds, filters, and effects.
The app makes use of several features that are intended to engage users with other people’s content.
An example of such is the well-known “duet” feature that enables users to watch another user’s video and add their own to it in an adjacent panel.
Users can also “stitch” videos together by mimicking the content of an original video.
Additionally, the network just added a live stream feature known as TikTok LIVE that enables users and their favorite creators to communicate in real-time and send and receive “gifts,” or tokens, that can be converted into cash.
Important Facts No One Is Telling You About TikTok Marketing?
TikTok offers companies, both big and small brands, the chance to broaden their reach and establish connections with an interested audience as one of the top five most downloaded apps worldwide.
Businesses can strengthen their brand awareness and message, emphasize their product and service offers, and interact with a growing and influential audience that has the potential to become devoted and lifetime consumers by adding TikTok into their marketing strategy.
People discovered new methods to consume content and engage in entertainment to continue to be productive, alert, and connected during the prolonged lockdown period.
Internet usage has grown significantly since the pandemic. Hence, TikTok gives marketers a direct path to target consumers and encourages in-the-moment dialogues that help communities form relevant ideas and interests.
Your business’s reach can be significantly increased by using TikTok. This will draw in more potential customers, which will increase sales and help your bottom line.
Most people don’t even know what TikTok is or that it may be very important for their business marketing strategy, I discovered after delving deeply into understanding TikTok as a marketing tool over the previous few weeks. Here are a few facts people are not telling.
1. Worldwide, there are around 800 million active users:
Wow, that’s a whole lot of folks! According to recent statistics, more than 800 million people actively use TikTok. This already exceeds Twitter, LinkedIn, and Snapchat in a big way.
This is enough reason to reconsider your belief that TikTok is a strange and weird video platform for just the young folks. Comparatively, Instagram has one billion active users.
And given TikTok’s explosive development, this number may be achieved soon.