Signing up for Wix Google Analytics to track your activities on your E-commerce website is a great way to run your site smoothly. 

Just like other websites, Wix Google Analytics integration requires sequential steps which should be followed for proper navigation and without wasting much time. 

You can keep track of information about site visitors with Google Analytics. You can also see details such as the number of visitors to a page, their origin, their length of stay, and the search terms they used to locate your website.

The good news is that even as a complete beginner, with the simple guide, explained in this article, your journey to setting up wix google analytics will be more straightforward.

The similarities between other E-commerce websites are pretty noticeable, just like WordPress.

By incorporating Google Analytics, you can govern your website and make intelligent choices to increase visitors.

How to setup Wix Google Analytics

To begin, you should have a Wix account rightly set up. If you haven’t, check out how to create an account on Wix.

GUIDE 1: There is a need to have a running Google Analytics Website. 

• You can go to the Google Analytics homepage to create an account. You can also acquire all you should know about Google Analytics here.
  
  
• When you are ready to begin measuring, click the “Start measuring” button and sign in with your Gmail account if you have one, or create one if you don’t.
  
  
  

• Put a name for the account in the “Account name” field. This will often be your company’s name.
  
  
  

• Select the information you want to share with Google, then click the “Next” button.
  
  
• Next, you’ll see a screen with “Property details.” The name of your website is the same as the name of your property.
  
  
• Enter the name of your property in the “Property name” section, then click the “Next” button after deciding on your time zone and local currency.
  
  

• A “Business information” screen will appear when you get there. Choose the “Business size” and “Industry category” that best suit you.
  
  
• When asked, “How do you intend to use Google Analytics with your business?” check the appropriate boxes before clicking “Create.”
  
  

Check out: How to Set up & Install Google Analytics to WordPress (Step by Step Guide).

• Select the email you wish to receive from Google Analytics, check the relevant boxes, and click “Save.”
  
  

• Select “Web” from the list of options under “Set up a data stream to start collecting data.”
  
  

• Put the URL of your website in the “Website URL” field. Avoid using “HTTPS” to start the URL
  
  
• The name of your website should be entered under “Stream name.” Click the “Create stream” button with “Enhanced Measurement” still enabled.
  
  
• Measuring ID should be copied from the “Measurement ID” box.
  
  
  

Google, for a fact, knows how to treat its users right; Google went out of its way to create courses for you online on how to use Google Analytics here effectively.

GUIDE 2: Adding Google Analytics to Wix Site

It is time to integrate this data into your Wix site since you have a Google Analytics account and copied the text for the “Measurement ID.” 

To integrate Google Analytics into your Wix website, you must purchase a premium subscription to the Wix plan, which will cost you some amounts. Otherwise, you cannot.

This is because the tracking code will only accept a separate URL.

If your tracking ID begins with G-*** rather than UA-***, you must also delete your existing tracking code in Google Analytics before adding a new one.

The user-created an ID that begins with the letter “G” to track an app rather than a website.

Delete the current code by going to the “Property” part of Google Analytics under “Admin” if this is the situation. Just be sure to create the new ID before using it on Wix.

The following steps will link your Wix with Google Analytics.

• Access Wix and log in.
  
  
• Go to the “Marketing & SEO” tab on the dashboard and select the “Marketing Integrations” button.
  

• What pops up beneath the Google Analytics box is Connect, which you are to press.
  

• The next step in this guide is to insert the MEASUREMENT ID you previously copied from Google Analytics in the next tab.

• Check the IP Anonymization box if you want Google to be unable to identify your visitors’ IP addresses.
  
  
• A “Save” button will appear, which you must click to save the connection successfully.

With all these, it’s a big Congratulations from Google! You have linked your Wix website to your Google Analytics account. 

However, to start seeing the statistics in your Google Analytics account, you might have to wait 24 to 48 hours.

GUIDE 3: Ascertain that Google Analytics has been connected to your Wix Site

Last but not least, you have to confirm that your Wix website is successfully linked to your Google Analytics account.

The following steps are essential to demonstrate the link between Wix and Google Analytics.

• Go to your Wix website (not in the Wix editor, but the actual site in a browser).
  
• Go to the Google Analytics website and sign in using your account in a new tab.
  
  

• Navigate through the “REAL TIME” tab on the left side of the page.
  

The word “1” should appear under “Users in Last 30 Minutes” because you are viewing your website in a different tab.

Google Analytics notes that it could take up to 24 hours for traffic to show up in the Google Analytics dashboard. 

Repeat the procedures in this article to ensure you successfully added Google Analytics to Wix if, after 24 hours, your website is still not showing any traffic.

THE NEED TO VERIFY YOUR WIX SITE BEFORE CONNECTING TO GOOGLE ANALYTICS

The Wix website has to be verified before connecting it to Google Analytics.

Google might ask website owners to prove they are the rightful owners of the website before allowing them to use Google Analytics on a Wix domain. 

The most straightforward way to demonstrate verification on most WordPress-powered and comparable platforms-based websites is to include an a.txt file in the top-level domain. 

The Wix website currently does not support the inclusion of.txt files.

Instead of using the.txt file, an alternative account verification method is adding a meta tag. The following procedures should be followed to complete the meta tag verification on Wix:

– Go to Google and pull up the Meta Tag: Enter your website’s URL in the Google Search Console.

– Copy the meta tag to the clipboard after selecting the “proceed” button on the following link.

– Adding a Meta Tag to Wix Go to your Wix website and open the “SEO Tools” section from the dashboard without closing the Google Search Console window. 

– Google Search Console can be accessed by clicking “Site Verification.” Publish after adding the meta tag. 

– As an illustration, click verify as shown above when you are back in the Google search console window. 

– The use of Google Analytics on your website will then be confirmed.

CONCLUSION

Connecting Wix to Google Analytics is a great way to have a full understanding of your site visitors with other relevant metrics. 

With Google analytics, you stand the chance to see the number of visitors to a page, their origin, length of stay, and the search terms they used to locate your Wix website.

With this knowledge of how far Google Analytics can help your E-commerce, the guides given in this article will help you navigate through the setup.

Related: How to set up Google Analytics on Squarespace with ease.

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