Learn how AI changed video production in 2024 and how you can leverage this change to streamline your brand video marketing journey. As AI revolutionizes the video production process, discover what to expect in the coming years.
The application of AI exploded in late 2022 with OpenAI taking the lead. And with the speed of light, it has transformed the digital space, including video production processes with speed and efficiency.
This change was huge in 2024 as companies of all sizes began to integrate AI video tools, including editors, script generators, voiceover, and animation software, into their everyday workflows to stay ahead of the curve.
Even fast-thinking brands like Adilo known for its seamless video hosting and marketing join the league—Adilo introduced AI driven analytics, AI caption and transcription amongst others.
However, Adilo remains transparent about its application of generative AI features in its services.
Unfortunately, with these fast-paced changes comes the lingering concerns about whether AI tools are reliable, will it replace human creativity, and what the future holds for AI technologies.
Keep reading to find answers to these concerns as we analyze how AI changed video in 2024, and how this technology is set to reshape the future of video production.
Table of Contents
Text-to-Video Tools
One of the biggest groundbreaking moments for video production in 2024 is definitely the rise of text-to-video tools.
Text-to-video tools are exactly what they sound like; you provide a text including a prompt, a script, and a scene description, and the AI generates video content from it automatically.
Some of the top players in 2024 include Runway ML’s Gen-2, Sora by OpenAI, and Pika Labs.
Today, startups and small businesses who once struggled with expensive video production costs now churn out product videos, social media ads, and training content in days instead of weeks or months.
Additionally, experts believe we’re just scratching the surface. In the next 2—3 years, text-to-video tools will likely become even more cinematic, generating complex scenes, realistic human characters, and multi-minute storylines from just a paragraph of text.
Plus, some predict AI could assist directors during film production, helping visualize scenes before a single camera roll starts.
Smart Editing With AI
Editing used to be the most time-consuming phase of video production. Prior to now, creators would spend hours scrubbing through video footage, trying to piece together a perfect sequence.
Now, with AI you can seamlessly edit your video with speed and quality.
These AI tools understand your content, suggest cuts, find highlights, and edit video based on your prompt.
AI now helps creators detect best shots, improve audio clarity, fix lighting issues, and even suggest different versions of an edit optimized for platforms like YouTube, TikTok, or Instagram reels.
Also, data backed how AI changed video in 2024 through smart editing as a 2024 report by Zebracat states that AI driven video editing tools reduced production time by an average of 58%.
In short, smart editing with AI has completely redefined how we think about video production. It’s faster, smarter, and more creative—and it’s only going to get better from here.
AI Translation and Dubbing
A few years back, if you wanted to make your video available in multiple languages, you had to hire teams of translators, voice actors, and editors, not to mention the long production timelines and high production costs.
In contrast, in 2024, AI translation and dubbing became possible like never before. In fact, it does it faster and cheaper, without sacrificing quality.
AI translation and dubbing tools automatically convert your video’s spoken content into different languages, and then generate synthetic (but very human-like) voice-overs that perfectly sync with your visuals.
This is a mind-blowing technology that’s making global storytelling effortless.
Adilo, known for its smart video hosting and marketing solution, now leverages this AI technology to streamline its clients’ video production.
Hence, in 1-click, Adilo AI translation and dubbing tool generates 99% accurate subtitles for your videos and translates your video to 31 other languages.
The result? Major Adilo clients have reported massive improvement in engagement rates after using AI dubbing to reach non-English speaking markets.
Voice-Over
You know those smooth narrations you hear over explainer videos, ads, online courses, and even YouTube content? Well, in 2024, a lot of those voices aren’t human anymore, they’re pure AI.
Now, AI voice over tools have become almost indistinguishable from real human narrators.
These tools allow creators to type out a script and have a realistics, emotionally intelligent voice narrate it; all in a matter of minutes. Some even let you tweak emotions like excitement, sadness, or authority, depending on what tone you’re aiming for.
Interactive AI Features
Another huge shift in how AI changed video in 2024 is the rise of interactive AI features.
Gone are the days when videos were just something you sat back and watched passively. Now, with AI, videos are becoming living, breathing experiences, where viewers can interact, choose, and even influence them in real-time.
With AI, business can include interactive AI features including:
- Interactive video branching
- Personalized video paths
- In video quizzes and surveys
- Voice and chat interaction
As a result, businesses across industries—from eCommerce to education, to real estate are leveraging interactive AI to keep viewers hooked, learn more about their products, and drive sales faster.
Also, as augmented reality (AR) and virtual reality (VR) grow alongside AI, we would soon be seeing videos where you can literally walk into a scene, interact with virtual characters, and shape the narrative as if you were inside a game, all seamlessly powered by AI.
AI-Generated Video Details
Coming up with video ideas like meta description, introduction, characters, background and even scenes can be overwhelming.
Often, you would require a scriptwriter, a voice actor, and an animator to come up with an effective video idea. In contrast, with AI, you can create every tiny detail of your video automatically.
Plus, companies that adopted AI video generated details earlier have reported a 40% faster turnaround time for campaigns and over 30% savings in production costs.
Shortcomings of AI in Video Production
While AI might seem to have streamlined the video production process, it’s not without its shortcomings.
Let’s dive in:
Limited Creative Intuition
AI tools, no matter how advanced, lack genuine creative intuition.
Humans on the other hand can sense cultural nuances, experiment with abstract ideas, and invent new storytelling methods—things AI simply can’t do on its own.
Plus, AI can remix existing concepts based on its original programming. Hence, lack a touch of creativity.
Over Reliance on Prompts
Most AI tools can only produce outputs based on the input they recieve. If the prompt isn’t detailed, imaginative, or correctly structured, the result will often fall flat.
This creates a situation where the creative burden shifts back to the human users—meaning you still need skilled creatives to craft strong prompts and guide the AI effectively.
Quality Limitation
Even though AI can generate videos faster than ever, there are often noticeable quality issues. This includes awkward animation, inconsistent lip-syncing and strange visual artifacts. These lapses make AI generated videos look off especially when compared to traditionally produced professional footage.
Limited Human Emotions and Performance
AI avatars and virtual influencers have made giant strides in 2024, but they still struggle to capture the full depth of human emotion and nuance.
Subtle facial expressions, voice intonations, micro reactions and all the tiny details that make human performances authentic, are hard for AI to replicate authentically.
Homogenization of Content
With so many creators relying on the same AI tools and datasets, we’re starting to see a homogenization of video content. Many AI videos share similar visual style, pacing, transitions, and even themes, leading to a lot of content that feel repetitive or the same.
FAQs
Can AI replace human video creators?
While AI can speed up editing, animation, and content generation, it still lacks the emotional depth, creative intuition, and storytelling ability that human creators bring. AI is best seen as a tool to assist, not replace, human creativity.
Are AI-generated video copyright safe?
Some AI tools produce fully original content, but others may unknowingly pull from copyrighted material in their training data. Hence, always check the licensing terms of the AI tool you use, and when in doubt, seek legal advice or create custom assets to stay safe.
Why do so many AI-generated videos look the same?
This happens because most AI models are trained on similar datasets and rely on prompt-based instructions, leading to repetitive styles, visuals, and themes. So, without strong human input and creative prompts, the outputs often end up looking generic.
What’s Next
We have seen how AI changed video in 2024, this is a clear indication that AI application in video production will continue to rise as new AI technologies and modifications keep unfolding.
Hence, moving into the future, businesses and creators are advised to leverage AI tools when and where possible to streamline their workflow and enhance productivity.
But, while AI is an incredible creative partner, it’s not a perfect substitute for human creatives. AI tools still need your imagination, emotional intelligence, and intuition to be efficient.
