Discover our top seven free video ad creation software this year. Explore platforms that can help you easily create engaging video ads for Facebook, Instagram, and YouTube.
Looking for great software or platform as a service you can use to create your online video ads for Facebook, Instagram, and YouTube? Here’s the list of our top seven social video ad creation tools that are free to use or at least come with a great free trial.
So let’s begin.
Table of Contents
TL;DR
Here’s a quick comparison of the top 8 free video ad creation software and apps.
Video AD Creation Software | 3 Key Features | Paid Annual Plans | Customer Support Channels | G2 Rating |
Adobe Express | – Text-to-image generator – Video converter – Background remover | – Premium: $99.99 – Team: $49.99 per person | – Help center – Live chat support – Support forum | 4.5 out of 5-star rating from 402 customer reviews |
Biteable | – Studio quality animation – Screen recording – Auto caption | – Pro: $180 – Premium: $588 | – Live chat support – Help center – Product demo – Email support | 4.3 out of 5-star rating from 27 customer reviews |
Ripl | – Template customization – Photo to video generator – High quality video (HD 1080p) | – Base: $99.99 – Premium: $164.99 | – Help center – Ticketing support | 4.4 out of 5-star rating from 13 customer reviews |
Powtoon | – Animated videos – Video messaging – Character builder | – Lite: $15/mo – Professional: $40/mo – Business: $125/mo | – Help center – Ticketing support | 4.4 out of 5-star rating from 230 customer reviews |
Rocketium | – AI-powered creative automation – Powerful analytics and insights – Multivariate experiment | None | – Email support | 4.2 out of 5-star rating from 84 customer reviews |
Promo | – Free image resizer – Photo to video maker – Social media calendar | – Basic: $348 – Standard; $708 – Pro: $2,388 | Email support | 4.3 out of 5-star rating from 47 customer reviews |
Renderforest | – AI video generator – AI animation generator – 3D video explainer toolkit | – Lite: $9/mo – Pro: $9.5/mo – Business: $29/mo | – Email support – Help center | 4.7 out of 5-star rating from 433 customer reviews |
Top 7 Free Video Ad Creation Software & Makers This Year
Here are some of our favorite free video ad creation software for this year:
#1: Adobe Express
Adobe Express is very easy to use and a total darling for making simple social media video ads.
From our experience, it’s incredible to use and makes creating stunning graphics and video ads a breeze. The best part is the video ad creator is completely free to use. Of course, except if you want some of their pro features.
Adobe Express Features
- Text-to-image generator
- Image resizer
- Text to template generator
- Video resizer
- Background remover
- Video converter
- Audio to animation generator
Paid Plans
- Premium – $9.99/mo. ($99.99 when billed annually)
- Team – 4.99 per person monthly ($49.99 per person when billed annually)
This video ad creation software offers a 30-day free trial.
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- Top 50 Video Marketing Statistics This Year
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#2: Biteable
Biteable is one of the most powerful video ad maker software. It comes with a completely free plan. The only issue is that you can’t export and download the videos you make in free plan; instead, you can embed it on your websites, landing pages, social media, etc.
Biteable provides pre-existing stock footage and templates to help you quickly create business videos. It is an online video ad maker that provides the tools needed to create social media videos, presentations, ads, and other professional videos.
Biteable Features
- Video editing
- Studio quality animation
- Video branding
- Stunning templates
- Voice-over
- Soundtrack
- AI Voice-over
- Screen recording
- Auto caption
- Video collaboration
- Video publishing
- Analytics
Paid Plans
- Pro – $15/mo ($180 when billed annually)
- Premium – $49/mo ($588 when billed annually)
This video ad creation software offers a 7-day free trial.
#3: Ripl
Ripl creates the most beautiful branded social video ads. They’ve got an incredible collection of stunning video assets and allow you to manage your social media publishing directly. Oh, and yes, completely free to use.
Ripl Features
- Photo to video generator
- High quality video (HD 1080p)
- Template customization
- Trending and seasonal templates
- Social media sharing
- Social engagement tracking
Paid Plans
- Base – $8.33/mo ($99.99 when billed yearly)
- Premium – $13.75/mo ($164.99 when billed yearly)
This video ad creation service offers a 7-day free trial.
#4: Powtoon
Powtoon is what you need if you want to take things more seriously and create stunning video slides and presentations to use in the sales video and video ads. They have one of the most powerful video editors and a 100% free plan.
Powtoon Features
- Animated videos
- Video messaging
- Character builder
- Powerpoint to video
- Screen recording
Paid Plans
- Lite – $50/mo ($15/mo when billed annually)
- Professional – $190/mo ($40/mo when billed annually)
- Business – $125/mo billed annually only
This video creation software does not offer a free trial.
#5: Rocketium
Rocketium is a platform where your creative team, i.e., marketers, designers, content creators, and developers, can run all their creative work in one place. It is currently used by over 100,000 users.
The platform comes with great free forever pricing, 720p video quality, and more.
Rocketium Features
- AI-powered creative automation
- Powerful analytics and insights
- Multivariate experiment and split testing
- Built-in, easy-to-use templates
- Multiple third-party apps integrations
Paid Plans
- None
This video creation service does not offer a free trial.
#6: Promo
Promo is another video ad creation software and service with a completely free plan.
With 1.2 million users, they’re probably the biggest of them all. But it’s definitely not #1 on my list. I think their editor could benefit from an improvement.
However, their videos always come out looking great. It’s one of the stuff I enjoyed using their app.
Promo Features
- Free image resizer
- Photo to video maker
- Social media calendar
- Free online collage maker
- Free photo editor
- Video compilation maker
- Video merger
- Online mp4 editor
- Video compressor
And many more…
Paid Plans
- Basic – $29/mo ($348 when billed annually)
- Standard – $59/mo ($708 when billed annually)
- Pro – $199/mo ($2,388 when billed annually)
This video creation software does not offer a free trial.
#7. Renderforest
Renderforest, a cloud-based video ad maker, assists in quickly and easily creating powerful and professional ad videos. You can create videos in minutes, from infographics to commercials and slideshows, if you have an unlimited imagination.
Renderforest, a video AD maker, allows you to choose from a variety of templates; its simplicity and ease of use make it a personal favorite.
You can upload a voiceover to your video to convey the right message and change the colors, duration, fonts, and so on. The templates allow you to edit the animated scenes and select your music or music from the library. It also has pan and zoom options.
Renderforest Features
- AI video generator
- AI animation generator
- 3D video explainer toolkit
- YouTube video ideas
- YouTube intro maker
- Online animation maker
And many more…
Paid Plans
- Lite – $14/mo ($9/mo when billed annually)
- Pro – $39/mo ($9.5/mo when billed annually)
- Business – $49/mo ($29/mo when billed annually)
10 Tips for Choosing the Best Video Ad Creation Software
- Consider the pricing plans to choose the option that’s within your budget.
- Compare your business goals with tool features to see compatibility.
- Read customer reviews on Trustpilot and G2 to learn what others think about the software.
- Consider platform ease of use so you won’t spend valuable time trying to figure it out.
- Test the support channels to see if you can get assistance from your preferred channels.
- Check for pre-built video ads templates and template library size to ensure you can quickly create your video ads and cut down on production time
- Pay attention to supported video resolution and aspect ratio to avoid going for options that don’t meet your minimum video quality requirement.
- Check for the built-in split-testing tool to create video ad versions your audience would love.
- Look for team features for easy video ad creation collaboration with team members.
- Test the free versions to see the option that works best for you.
Handpicked For You:
- Top 50 Video Marketing Statistics This Year
- 15 Best Tools for Making Social Media Videos
- 5 Killer Explainer Video Script Templates & Examples
FAQs
What is a video ad creation maker?
Video ad creation maker is software that allows users to create professional-looking video ads without the need for extensive video editing skills or expensive tools.
What are the benefits of using video ad creation software?
Benefits of using video ad creation software include ease of use, affordability, and the ability to create high-quality video ads quickly and easily.
What features should I look for in video ad creation tools?
When choosing a video ad creation tool, consider features such as ease of use, templates library, pricing, and analytics.
How can I use video ad creation software and maker to create engaging video ads?
To create engaging video ads with video ad creation software and maker, use attention-grabbing visuals, a clear and concise message, and a call to action.
What are some tips for creating effective video ads?
Tips for creating effective video ads include keeping them short and to the point, using high-quality visuals, and targeting the right audience.
How can I measure the success of my video ads?
To measure the success of your video ads, track metrics such as views, clicks, conversions, and engagement.
What are some common mistakes to avoid when creating video ads?
Common mistakes to avoid when creating video ads include using too much text, making the ad too long, and not including a call to action.
Final Thoughts On Free Video Ad Creation Software
Free video ad creation software can be a great way to create professional-looking video ads without breaking the bank. Thankfully, you can begin your searches from our carefully handpicked options here.
However, the best free video ad creation software for you will depend on your specific needs and budget.
If you’re just starting out, then free video ad creation software can be a great way to get your feet wet. However, if you need more advanced features, then you may need to consider paid video ad creation software.
I'm a serial enterpreneur with over 14 years of experience in digital marketing and SaaS.
Currently leading the ADILO team and building a strong brand @BigCommand
Felix is the Senior Content Editor and Strategist at Adilo, where he harnesses his expertise in social video marketing, online video platforms, video editing, e-commerce, e-learning, and marketing to to help businesses drive results. With a keen eye for storytelling and a pulse on industry trends, Felix crafts actionable content that empowers brands to elevate their video marketing strategies and thrive in the digital landscape.