How to Write a Killer Explainer Video Script that is Ultra Persuasive [+ Templates]

Explainer Video Script

Once you’ve decided to create a video for your new product, website, service or business, it’s very easy to get lost in the middle or end up saying nonsense that will have little to no impact on your audience.

Video scripts act as the angelic guide to stop you from straying.

Which is why you must write them beforehand.

It’s like when you’re going on a vacation and you don’t have your trip planned, you’ll end up all over the place and achieve almost nothing.

But just like in every trip, traveler A can use $2,000 to create a lifetime of unforgettable memories on the most epic vacation there is and traveler B can spend $5,000 and still end up pissed about the vacation because everything was a clusterfuck for him and he felt no real happiness and joy from all that money spent.

The same thing happens in video creation.

A lot of businesses will blow thousands of dollars on video products and still end up with a video that doesn’t convert or engage the audience.

While another business spends just $500 or less and creates a video that ignites flames in the minds of the prospects.

The difference is in the script.

So how do you write a killer explainer video script that’s so persuasive your prospects will be lining up to take action right after watching it.

Step 1: Planning Your Explainer Video Script

Before writing your video script, you should try to grasp the whole picture of the video.

What’s your KPI (key performance indicator) for this video?

– To get clicks from social media ads to your website
– Webinar registrations on your landing page
– Purchases in your eCommerce store
– New free subscriptions 
– New trial sign up
– To create awareness & build buzz

Whatever your KPI for the video is will determine most of the factors that will guide your video script.

You also need to know who’s your target audience, what their problem is, and what’s your solution.

During the planning stage, you should build a profile of your typical audience, this will guide you on the body language of the video, your words, and overall, the entire video.

For instance: if your target audience is 50-year-old army veterans, you’ll consciously include words and phrases such as:

– Honor
– Sailor
– Damn the torpedoes, full speed ahead.
– I only regret that I have but one life to give
– There’s no quitting
– Going balls out
– Boots on the ground
– Bite the bullet
– Got your six
– In the trenches
– On the frontlines
– Fangs

And all that stuff in your video script, but if your target audience is Gen Z or Gen Alpha and you do this, your video will fall on the sword.

If you were  targeting the Gen Z audience, consciously embedding words and phrases as seen below is more apt:

– A whole meal
– Canceled
– Boujee
– Drag
– Doing the most
– Zaddy
– Extra
– Ghosting
– Flex

Basically, depending on who your audience is, your language will adjust.

You have to investigate other videos that have offered similar solutions, find out what they failed in, and be sure to prevail in those areas.

And choose the type of video you want, and how you want things to move. 

Decide what your call to action is when to introduce it and the actions that will follow before and after the introduction to ensure maximum persuasion.

Once this is done, you have everything you need to create a draft.

Step 2: Create and Trash Drafts then Recreate

There’s something about writing your explainer video script draft on a piece of paper, roughing them up, and throwing it away as you start the next draft.

The high can’t be replaced, it’s like a tradition for me and so many other video creators and copywriters.

Obviously, your real and final video script will be written on your computer but the initial drafts are best ‘drafted’ on paper with ink.

It allows you a level of flexibility that pumps creative juices into your brain and allows you to think beyond the fitting of your word processor or scriptwriting software.

So, when next you’re ready to create a high converting script for an explainer video, get your ink and paper out, and start writing.

Let your imagination flow freely through the ink and just as an artist that you are, let the video script writer spirit in your run wild even if it’s your first time, don’t be shy… just write, they’ll be enough times for fine-tuning and corrections.

Step 3: Watch Similar Videos and Get Ideas

No matter what product you’re selling, the niche or audience or whatever type of video script writing you’re doing, chances are someone else has already created a similar video or sold similar products and they did it well.

Don’t live in your cocoon, get out of it and explore the world of other video script writers and video makers, see what they’re doing and get inspiration from their work.

Most times when writing a script (though this is a bit rare if it’s well-planned out), you’ll get writer’s block, this is when you need inspiration the most.

Go out there and find websites that are your competitors or created videos you love and watch their videos over and over again, your writer’s block will disappear and inspirations will flow.

This will work even for corporate video script writing, not just explainer video scripts.

Step 4: Keep it Short and Straight to the Point

You don’t want your viewers to lose engagement and nothing does that more than the storyteller (you) drifting away in your own story. You’re the guide, you can’t lose track of the journey.

And your journey is simply getting the audience (viewers) from point A to B in the shortest amount of time possible which means drifting away and killing time is not in the books.

For instance: if you’re creating an explainer video script for a lip gloss promo video, midway into the script, you spend the next 2 minutes talking about how you used to steal your mom’s lip gloss as a kid and how your kid now do the same.

This is unnecessary information that’s not needed to make an impact.

Don’t deviate from the topic, always focus.

And don’t try including every single benefit of your product in your video, you’ll end up with a stupidly long video script, and trust me, you don’t want that.

There will be enough time to showcase each feature of your product in the buying process.

Step 5: Make it fun

When selling, humor is your best friend, maximize it.

Humor is a great tool for selling so long as the humor supports your message. Make sure your attempts at humor fit seamlessly within the story you’re trying to tell and keep in mind that misplaced or poorly timed humor can be distracting and may actually put off potential customers.

Step 6: Read out loud, does it flow?

If you read your script and you find yourself cringing at the sound of it, trust me… it’s as bad as you think, probably even worse since you wouldn’t even judge yourself so harshly.

Some videos sound like the voiceover is just reading a list of bullet points from PowerPoint and this sucks. 

Your video script has to flow like a lubricant oil over engine parts, so smooth and slick. 

Read your video script out over and over again, you’ll be sure to find paragraphs that are not just in tune with the rest of the script’s flow or feel like a bump in the road, get rid of those.

If you’re like me, your 10th version of the script will likely be your final. That means you would have overhauled the video script 9 times already to get that iconic final version that’s so smooth, that everyone will be taking action.

Step 7: The Make or Break 30 Seconds

There’s no one who is essentially an expert in video scriptwriting though the rule of thumb predicts that the more you write these explainer video scripts, the better you become at it even without using readymade video script templates.

With that said, whether this is your first time writing a video script or this is your 100th time, never forget the first 30 seconds.

It’s the most important.

You may have captured their attention in the first 5 seconds but whether they buy or call you BS depends on what happens in the first 30 seconds.

Free Explainer Video Script Template

Here is a list of free explainer video script templates you can use to create beautiful and professional looking videos.

1. Vidico.com

Use a script template that has been successfully used in hundreds of successful video projects, from live-action to animated explainers, to tell better tales.

Your work will go faster, and you’ll be able to convey better stories thanks to the Vidico explainer video script.

2. Wondershare Anireel

To create explainer videos with Anireel, you must select your script type and upload your original content. Anireel will automatically match the script to lush animation and turn the text into voiceover.

3. Wave.Video

The Wave.Video explainer video script template is the sauce you need to jumpstart and perfect your explainer videos; it’s easy to use and free!

4. Bitable

Biteable has a variety of explainer video script templates you can choose from, ranging from social media campaigns to charity events. Any kind of explainer video you want to make, Biteable has a perfect script for you.

RELATED: Top 20 Explainer Video Software for Creating Beautiful, Animated Explainer Videos

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https://biteable.com/templates/category/explainer-video-templates/
https://wave.video/blog/explainer-video-script/
https://vidico.com/free-script-template/
https://anireel.wondershare.com/tips-tricks/free-explainer-video-script-template-download.html