In this blog post, we will discuss all the necessary things to know about explainer videos and how to use them to your advantage.

If you want to learn about explainer videos for your business, put on your digital marketing coat and follow me.

But before then, what is an explainer video?

What is an Explainer Video?

An explainer is a short animated usually in 2D, 3D, whiteboard, stop motion, or live-action format that’s used to deliver ideas, pitches, product demonstrations, and educational lectures in a straightforward way.

95% of all explainer videos are under 10 minutes; you’ll see the bulk of explainer videos between 15 seconds to 3 minutes.

Explainer videos rely on attractive animations, appealing imagery, and soothing sounds to capture an audience’s attention, engage them and persuade them into taking the desired action.

Explainer videos are relied on by all types of businesses, from small businesses to eCommerce businesses, mid-sized companies, and fortune 500 companies. Everybody loves them because they.

It’s the best class of video to adopt for social media content marketing, video ads, sales videos, and product demos.

They always come out crisp and perfect; they’re devoid of character judgment which is significant with camera-recorded videos where the viewers can judge the character in terms of appearance, body language, accent, and human mistakes.

In explainer videos, these factors rarely exist and make it perfect for companies to focus on engaging their audience and selling to their customers. Explainer videos allow the creators a level of flexibility beyond imagination.

 

Where is Explainer Video Used? Where Can You See Explainer Videos?

The significant places you’ll see an explainer video are usually:

• Company website
  
  
• Loca business & service websites
  
  
• Product landing pages
  
  
• Social media posts
  
  
• Video ads
  
  
• Product demos
  
  
• How-To Contents

How to Make Explainer Video

Anybody can make explainer videos even without any previous video production experience; all you’ll need is an explainer video software and a quick guide on how to create explainer videos.

It usually will take you just five steps to create a beautiful animated explainer video using any explainer video maker of your choice; I’ve outlined the five steps below:

1. Write a script; this is very important; without a script, you can’t do anything.
   
   
2. Record your voiceover, and you don’t have to do this yourself; you can hire someone on voices.com, fiverr.com, or upwork.com for just a few bucks to record a studio-quality voiceover.
   
   
3. Choose explainer video style; there are many types of explainer videos which we will talk about below; choose the style you want.
   
   
4. Plan your storyboard and prepare your video assets.
   
   
5. Pick an explainer video software that comes with readymade explainer video templates like Wideo, Wave.video, etc. and use it to make your video; this way, you won’t have to worry about creating from scratch because you’re using a premium explainer video template, your video will come out nice even as a newbie.
   
   
   
   

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Types of Explainer Videos

They’re many types of explainer videos you can create; below are the seven most popular types.

• Whiteboard animation
  
  
• 2D animation
  
  
• 3D animation
  
  
• Live-action
  
  
• Kinetic typography
  
  
• Stop motion animation
  
  
• Motion graphics animation

How Much Do Explainer Videos Cost?

An explainer video cost is determined mainly by three major factors

1. Length of video
   
   
2. Type of video
   
   
3. The video company/agency

Primarily, the cost is determined by the 3rd factor, “Video Company,” for a 1-minute video; some companies may charge you $1,000, $5,000, or even over $10,000.

Typically, companies that do this suck you with the lame pitch of the “Fast, Good, Cheap” theory.

But the truth is this is BS.

Yes, back in the day, I would agree that small businesses paying $10,000+ for a 60-second video is okay, but today I think it’s extortion and plain stupid to do it.

There’re many drag-and-drop video software, readymade effects, and templates today that will rival whatever custom job the big companies can deliver so that any company can make these iconic videos with far less effort, less time, and lots of automation and ease.

If you’re coca-cola or amazon, by all means… go for the $10k – $1 million per minute video, but if you’re a small business owner, startup, or marketer who wants great value for their money.

Do a quick search; there are loads of affordable video companies that will give you incredible, stunning, and beautiful explainer videos for anywhere from $100 – $400 per 60 seconds.

Check out their portfolios, review them, then hire.

An average cost for a good explainer video that’s pretty priced is $100 – $500 per 1 minute.

Awesome Explainer Video Makers

Here are some of the best explainer video software that is easy to use; most of them have free trials and free forever plans, so you can give them a run before choosing.

• Camtasia
  
  
• Doodly
  
  
• filmopro
  
  
• Moovly
  
  
• Wideo
  
  
• Pinnacle Studio
  
  
• Adobe After Effects
  
  
• Wave.video
  
  
• Animaker
  
  
• Explaindio
  
  
• Biteable
  
  
• Headliner
  
  
• Clipchamp Create
  
    
• Create by Vidello

Explainer Video Example

So go out there and get creative.