We will be looking at company explainer video, why you need them, and the necessary tools you can use to leverage them to your business advantage.
So whether you’re a startup, small business, local business, mid-size business, or fortune 500 company, you need an explainer video to promote your products and services, educate your audience, share new ideas, and much more.
This blog post will focus on company explainer videos, startup explainer videos, and business explainer videos covering everything you need to know about them, including examples, so you can go out there and start creating a powerful explainer video for your business.
And if you’re a startup, you’re going to love this blog post even more because we’ll be sharing exactly what type of explainer video works for startups, how to create the explainer videos that will excite potential customers into backing your new software, your new app, your new idea or any new product you’ve got coming.
You’ll be seeing how successful startups have leveraged explainer videos to manipulate consumer emotions and spur purchase intents that have resulted in astronomical growth for their businesses.
Why Do Startups and Businesses Need Explainer Video?
- Because first impression matters!
Wait, let me explain…
In today’s world, video is the first point of contact because of your company and your customer.
And you need to make a fantastic impression if you want your brand to be remembered forever.
- Bland, tasteless videos don’t cut it anymore.
And standing face-front on the camera babbling words for the next 5 minutes all by yourself will most likely cause you to lose engagement.
- It would be best if you captured their attention
- You need to be demonstrating
You need to show humor, some flare, some seriousness, explain in detail, and appear super cool all at once; the average human can’t cope.
But guess what copes just perfectly?
EXPLAINER VIDEOS… YES!
Explainer videos allow you to be whoever you need to be, and explainer videos are super flexible and very forgiving; you can create any character with them, 2D, 3D, live-action, stock footage, stop motion, motion graphics, and animate the living ‘shit’ out of them thus hitting all the right emotions and magnetically engaging your audience.
Important of Company Explainer Video
Here’s another reason why a company explainer video is a must for any business.
- Videos Stimulate Our Visual and Auditory Senses
Human beings understand more when they see visuals; it activates our memory than reading or hearing the same message. When trying to acquire customers online, you can only trigger visual and auditory senses, and videos allow you to do just that.
But all videos are not equal.
Animated videos have more sensory impact on the brain, they stimulate the senses, and our brain loves that, it savors every moment of it, and this is why we always recommend soundtracks in all your business explainer videos; it’s also proven to soothe the brain waves more than just regular voiceover only.
And here are even more reasons why startup explainer video is the future:
- Explainer videos close the sale
- Explainer videos tell your story, idea, mission, and motivation.
- Videos show what the problem is and how your product is the solution.
So what are the best explainer video markers for startups, businesses, and companies?
- Camtasia
- Adobe After Effects
- FilmoraPro
- Corel VideoStudio Ultimate
- Doodly
- Video Scribe
- Create by Vidello
- Moovly
- Wideo
- Animaker
- Adobe Premiere Pro
- Pinnacle Studio
- Powtoon
- Cinema 4D
- Camtasia
- Vyond
