Bring your brand to life! Discover the top 20 explainer video software for creating stunning, animated videos that engage and convert.
Explainer Video Software
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An explainer video, as the name indicates, is a video that’s designed to explain a product, service, idea, or teach. For instance, animated whiteboard videos are a type of explainer video.
Unlike regular videos with a talking head or the video, the creator captures him or herself on camera in explainer videos, slides, characters, graphics, stock photos, footage, icons, vectors, illustrations, and other video assets to create an explainer video.
A well-made, high-quality explainer video can help promote your business or boost your product conversions; the best part is you won’t need to hire a video production company. Armed with special tools, you can create explainer videos on your own
There are many ways how to create explainer videos.
But the most crucial part is to learn how to create a high-quality explainer video.
To avoid wasting time creating the wrong video for your product or service, starting correctly with the right software is best.
Here’s what a typical explainer video look like:
Explainer videos are the absolute best, we’ve used it to generate millions of dollars in product sales and use it for ages in promoting all our SaaS products resulting in thousands of active customer subscribers.
So, there’s no doubt they work so well and we’re going to show some of our favorite software for making these explainer videos.
so, let’s begin
Table of Contents
Best Animated Explainer Video Makers and Software
Use these explainer video makers and software to create beautiful, interactive explainer videos for your next product launch or project.
1: Camtasia
For our CEO, who enjoys creating many explainer videos (one of his many hobbies), this is his go-to software for making one, and he’s a total legend with it. In his hands, I’ve seen unlock possibilities in Camtasia we never thought were possible and created stunning, animated explainer videos that spurred our growth.
Camtasia explainer video software and editor is very flexible, super easy to use (almost no learning curve), compatible with mac and windows computers, plus has a generous free 30-day trial.
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2: Explaindio
Explaindio is one of the most popular animated explainer video software, this software is already used by thousands of customers and enjoys a broad community support.
Excellent tools are provided by the Expalindio explainer video software to make the explainer video appear polished and seamless.
Many of Explaindio’s clients have become devoted followers. Reading reviews of whiteboard animation software can allow you to confirm this. Anyone can use its 2D and 3D functions, regardless of skill level. You can access the whiteboard drawing components by purchasing this software.
3: WireWax
The unique feature of Wirewax explainer video software is its ability to allow you to infuse advanced interactivity into your explainer videos; you can add branching, hotspots, and 360-degree experience into your videos.
4: Wideo
Wideo is indeed a powerful explainer video software, it’s easy to use, and it’s cloud-based, so there is nothing to worry about in terms of machine compatibility; they also offer a seven-day trial plan to test it out before subscribing to a payment plan.
The granular animation features enable objects to move and move in complicated ways. The timeline function isn’t overwhelming because editing is done scene by scene.
In the canvas, you can use the edit or create features. Click “edit” if all you want to do is make changes to a template. Select “create” if you plan to add new components or scenarios.
5: Biteable
Biteable explainer video software creates explainer videos that are stunning, breathtaking, and perfect for social media. If you’re into social media marketing or content marketing where you need to push out high-quality videos fast, Biteable is an excellent choice.
The pre-made templates are divided into scenes along a chronology at the bottom of the screen and are simple to customize. The video can be customized scene by scene, and you can add any more scenes anywhere.
Biteable is appropriate for producing blog material, advertisements, social media videos, and explainer videos.
There are several music soundtracks available that may be added quickly.
6: Wave.VIDEO
Wave.Video is a free explainer video software that makes social media-focused videos just like Biteable; if you want to make a short 1-minute explainer video clip, I think you’ll love the simplicity of this software.
With the largest stock video and image library—roughly 300 million videos—Wave is a straightforward and reliable tool for creating videos.
You can upload your video clip or use a pre-made template to personalize it by adding text and a logo, choosing your colors and fonts, and using customized video filters. You can also include stickers and GIFs to enhance your explainer video’s engagement further.
7: Powtoon
Powtoon is an animated video software that is constantly improving. With Powtoon, making an explanation video is simple and uncomplicated. To get started, pick a style and search the templates.
The variety of styles available on Powtoon is its best feature. You have a choice between Modern Edge, Whiteboard, Cartoon, Infographic, and Real. The program assists you in adhering to the style once within the editor so that the overall appearance of your film is balanced.
You can alter a template inside the editor or start from scratch when making the video. The difference is that you can flip between them. It’s simple to modify the explainer video’s dimensions if you need to use it on different platforms.
Other tools do not have branding features as the character builder has. They’re also aiming to provide more body kinds, which is fantastic.
8: Moovly
This explainer video software is a joy to use.
If you are looking for flexible explainer video software, look no further than Moovly. You can achieve much with Moovly because of the abundance of high-quality alternatives on their canvas.
You can easily change or duplicate the template to entirely personalize it when utilizing one to produce an explanation film. With this capability, generating films in a matter of minutes is simple by just editing the template’s content.
The actual video editor is sophisticated and provides a wide range of editing tools similar to those found in professional video editing software. Each scene has a dropdown menu on the timeline with a list of all the items.
You have absolute control over how you arrange the scenes and other components on the timeline.
9: Filmora Pro
Flimora Pro is one of the best live-action explainer video software. Filmora Pro is in the same class as Camtasia studio, it can handle both 2D and 3D video animations, and for only $149, you get lifetime access to the product.
FilmoraPro allows you to produce polished videos using compositing, motion graphics, special effects, color correction tools, and other features. It is both practical and straightforward to understand.
10: Lumen5
The major standout for the Lumen5 explainer video software is its ability to turn articles and blog posts into animated explainer videos. If you’re looking for an easy to use animated explainer video software with a free forever plan, Lumen5 should interest you.
11: Visme
Visme is a visual content creation platform and drag-and-drop animation program. You can make an animated explainer video with characters that you can customize using Visme. The visual richness of the video is further enhanced by the abundance of backgrounds, components, and animation effects.
Utilize your Brand Kit to produce branded animated explainer videos quickly. Ensure the color schemes and typography in your explainer film are consistent with your brand.
Visme is simple to use and requires little training. The team is constantly improving the user interface and design elements to make it simpler for you to create visual content.
Visme is an incredibly flexible online tool for content creation. You may design documents, social media graphics, infographics, data visualizations, interactive material, and much more in addition to making films.
12: Animatron Studio
If you want a convenient tool for making online HTML5 explanation videos try Animatron Studio. You may access hundreds of pre-animated resources, share your explainer video immediately on social media, and save it in various formats.
You may use the software’s hundreds of pre-animated features to make your explainer videos more engaging. Pick from various animated characters, backgrounds, scenes, and other elements to tell your story.
You may also make HTML5 (offline web) banners, HTML5 presentations, and whiteboard animations with the aid of Animatron Studio. Online collaboration tools let you upload your movies, record voiceovers, and share projects.
13: Animoto
You can create a simple explainer video with Animoto if your objectives aren’t too lofty. Use Animoto if you want to produce an explainer video that strikes a balance between polished and casual videos.
The explainer movies you produce using Animoto will be relatively simple compared to the outcomes you may achieve with some other tools on our list.
You may make films while on the go with the software’s mobile apps for iOS and Android.
Another advantage is that you may make explainer movies in various aspect ratios for use on different web and social media platforms.
14: Vyond
The new design for the GoAnimate video editing tool is called Vyond. It’s one of the list’s most versatile explainer video software, the characters and animation are comparable to Powtoon.
The bespoke characters’ facial expressions, skin tone, attire, and movement can change. But body type modification is still lacking.
All the components can be animated to produce incredibly animated explainer films. At the bottom of the screen, the editor has a simple timeline tool. Customize the scene’s characters and props quickly.
You can make any video with Vyond, not just explainer videos. You can also use the templates for various reasons, including topics from education to information.
Regarding audio capabilities, Vyond provides the traditional music and voiceover options in addition to a library of sound effects that other programs lack.
15: VideoScribe
The whiteboard animation program VideoScribe is ideal for creating explanatory videos. It is desktop software that you may find online. Aside from Powtoon and Vyond, it’s regarded as one of the best whiteboard animation tools.
The desktop program is available for download. It is useful for those who want to work without an internet connection or who have a slow internet connection, and it also has offline access
Under the hood, there are more tools and functions than the eye can initially see. The controls for animation are flexible, and it’s simple to make intricately animated explainers.
With Sparkol Studio, VideoScribe provides artistic services. If you need an animated whiteboard explainer film quickly, you may hire them to make one for you using VideoScribe.
16: RawShorts
Another great explainer video software is RawShorts. Users have four ways to create, and options for artificial intelligence are available to support any creativity.
Its most significant advantages are the storyboard wizard and brand features of RawShorts that allow you to make videos from text. You can create an explanatory video quickly using simple text. Additionally, you have the option of designing from scratch or pre-made designs.
You can add a voice-over or audio to videos; there are also distinctive-looking frames that most other equipment lack.
17: SimpleShow
You can make animated explainer movies with SimpleShow, also known as MySimpleShow, in a distinctively different style. You can’t stray from a particular approach in which two hands clear the scene while one hand pushes an image into the canvas.
The SimpleShow explainer video software has an original technique; the program guides you through a wizard with options and visuals to create the plot for your film.
There is a built-in text-to-voice capability, although it has few features. In the end, you can change the default voice, but it still has a tinny sound.
The exact text you wrote down at the start will be pulled when you add subtitles to the video.
You can make balanced films using the editor’s seven illustration limits per scene.
18: Toonly
Toonly is an incredible tool for making animated explainer movies, according to its creators, even if you’re not a designer. Although highly flexible, this tool has a distinct cartoon aesthetic. It is not a cloud-based tool; instead, it is a desktop one.
With already created backgrounds and sets, it is simple to produce videos quickly. All of Toonly’s visual content is original without stock photos or videos.
It’s really simple to quickly put together a scene thanks to the drag-and-drop feature for the people and their accessories. Every scene in the video has a timeline option, which makes it simpler to maintain everything in chronological order.
19: Animaker
The Animaker explainer video software provides animation visuals for your video marketing primarily. With Animaker, you can create any video, including explanation videos. Scenes can be edited separately in the Animaker editor. This system makes the timeline editor in expert video editing software less overwhelming.
The custom character creator in Animaker is an excellent resource for explainer videos. Except for the body size, almost any other aspect of the character is editable.
Animaker includes various editing options that make it easy to construct complex explainer movies packed with details and animated graphics. Additionally, animation transitions between scenes are available.
20: RenderForest
Renderforest is an innovative explainer video software that offers a variety of ways for you to produce visual content for your company. A video editor is one of the resources and is excellent for producing animated explainers.
The AI will choose the scenes for you after you’ve selected a style pack and added your content text.
RenderForest is much more than just a program for creating animated explainer videos. Additionally, you may design websites, mockups, and logos. When you first use the tool, an option will appear.
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Final Thoughts On the Best Explainer Video Software
All of the explainer video creation software discussed in this article is excellent. Take your pick from any of these tools and try out the trial version or launch the app on the free plan to get a feel for it.
Have you created explainer videos using any of the software mentioned above? Comment below and let us know.
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READ ALSO: 15 Best Video-making Apps for Creating Beautiful Social Media Videos
I'm a serial enterpreneur with over 14 years of experience in digital marketing and SaaS.
Currently leading the ADILO team and building a strong brand @BigCommand
Felix is the Senior Content Editor and Strategist at Adilo, where he harnesses his expertise in social video marketing, online video platforms, video editing, e-commerce, e-learning, and marketing to to help businesses drive results. With a keen eye for storytelling and a pulse on industry trends, Felix crafts actionable content that empowers brands to elevate their video marketing strategies and thrive in the digital landscape.
