Branding

Brand Positioning Strategy: Types, and How it works

• Branding
• 15 Mins Reading Time
• Favour Nmadu

What is a brand positioning strategy? A brand positioning strategy is a process that involves highlighting your brand's personality, history, and culture in a way that customers can easily picture. It requires planning and executing communications campaigns to help you connect with your audience in a meaningful way. Brand positioning strategy I would describe brand…