As a Content marketer, nothing beats having the right marketing strategy, content, and competent professionals. However, adding the right Content Marketing Tools to this can take your marketing strategy from a barely functional one to a very successful one.

Choosing the right Content Marketing tool can be difficult, considering the wide range of features each offer and the sheer number of tools available. If you are having a hard time making that decision, we created this blog post to help you make the right decision.

Content Marketing Tools

Before we get into Content Marketing Tools, let’s talk about Content Marketing. Understanding what these tools are needed for before we talk about them is essential.

Content Marketing is a marketing approach that uses relevant and valuable content distributed to a target audience to drive sales. With Content Marketing, instead of promoting your products to the audience, you are providing them with helpful content that will help the audience with their current problem.

Content marketing has become relevant for marketers today with the recent shortcomings of traditional marketing methods. It is being used by many prominent organizations, including Cisco and Microsoft.

For more on Content marketing, you can check out Adilo’s Guide to Content Marketing.

Back to Content Marketing Tools. With these, you can save time and money while improving the quality of the content you are creating for your audience. These tools help reach your ideal buyers and turn prospects into customers.

Expert knowledge of these tools will go a long way in making your content marketing campaigns successful and efficient, as time and money would be saved and used for other vital processes.

So, let’s look at some of the 15 best Content Marketing Tools for Marketers.

15 Best Content Marketing Tools

1. WordPress

This efficient Content Management System helps marketers create blogs and websites. It also allows them to publish their content on the website or blog easily.

You can use the various plugins on WordPress can be used to track visitors and optimize the content published on the website.

One of the ways WordPress helps marketers create their websites is by offering numerous website templates to them. The marketer or customer will choose a template and can customize these templates as they see fit. 

These templates and the customization process are simple, and customers can build their websites as quickly as possible. You can use these customizations to fit any form of blog, online store, or portfolio.

WordPress is one of the most trusted Content Management Systems worldwide, and it powers over 30% of the websites found on the internet today. It is a tool that is helpful to beginners and also sophisticated enough for experts.

2. Trello

No matter how efficient you are as a marketer, sometimes you would have to work in a team. It is not uncommon to find businesses and companies creating a team to take on the task of creating and executing an efficient Content Marketing strategy.

In this situation, you would need a Content Marketing tool to help your team organize tasks and facilitate collaboration between team members. This is where Trello comes in.

Trello makes planning and collaboration between team members easy and also efficient. Boards represent projects, and the cards within those boards represent the tasks needed for the projects.

With Trello, marketers and companies can track projects and tasks with the same tool. Trello also works well with other Content marketing tools and allows integration.

It allows you to also leave messages for other members of the team, as well as share content with team members.

3. Canva

When creating content, you always want to add elements that attract and interest your readers. You do not want your content to look dull, and you also don’t want your website to look unattractive. One way to prevent these is by adding high-quality, relevant images to your content.

However, you can’t always create the images that fit your content perfectly.

 Using Photoshop to create that perfect image can sometimes be challenging, expensive, and time-consuming. Instead of that, you can make use of Canva.

This Content Marketing tool provides the tools needed to create that image that fits your content. These images can also be appropriately sized to fit whatever platform they will be displayed on.

For instance, there is an image template for Instagram photos, and this is sized accurately to fit Instagram.

Canva allows novices and experts to create images, infographics, cover photos for blogs, social media posts, and so much more. With the help of its intuitive design, novices can access its features and get their desired results.

4. Google Analytics

Understanding your audience’s behavior is crucial, and tracking the metrics your website produces is vital. With these metrics, you can get valuable insight into what attracts your visitors, why your customers are staying or not visiting, etc.

To do this, you would need a content marketing tool capable of tracking these metrics accurately, and Google Analytics is one of such tools.

With Google Analytics, you can track product purchases, form submissions, and set up certain behavioral events. It is also a free and easy-to-use content marketing tool, giving it a massive advantage over other analytics tools.

It is one of the most used content marketing tools online, and it is easy to set up. All you need do is create a Google Analytics account and put in the code provided for your website, and you can track all the essential data.

5. Buzzsumo

To keep up with the trends in your industry, you need to know what is trending in that industry. This reduces the number of assumptions that goes into your content creation.

For these situations, Buzzsumo is the content marketing tool you need. It is a multi-purpose research and content marketing tool that gives accurate insights into what contents are ideal for your industry.

Buzzsumo finds the headlines generating the most traffic and the trending topics for almost any industry. It has a feature that helps you track what your competition is putting out and how it is performing. You can compare their results with yours and get insights into what works and doesn’t.

6. Ahrefs

With Ahrefs, you can get an insight as to why your annoying competition has been doing well. Ahrefs also gives you the information you need to do better than them. It is a robust Search Engine Optimization (SEO) tool that provides in-depth performance information, yours or that of a competitor.

With Ahrefs, you can track mobile rankings, keywords, locations per website, and update frequency. It’sIt’s the perfect tool for doing research before creating content. And after the content has been completed and published, you can also track its performance with Ahrefs.

Ahrefs scans over 4 billion web pages daily, so you can be sure that whatever information or data you are getting is up to date.

7. HubSpot

This multi-purpose tool provides you with all you need to create and optimize your content. You can also use it for sales, other forms of marketing, and even Customer Relationship Management. It is regarded as the most powerful marketing automation tool in some quarters.

For Content Marketing, HubSpot offers features such as a form builder, popup tools, a utility WordPress plugin, and chatbots. It also has an efficient Content Management System. Its automation features become a tool for centralizing your content management activities while being a free Customer Relationship Management tool.

HubSpot has something for every stage of your company’s development.

8. Google Docs

You can’t be a content marketer without content. And it would help if you had a tool where you create your content. Think of a kitchen as a chef. It would be best if you had a place to cook up that content you know will interest your audience.

An excellent platform for this is Google Docs. This Content Marketing tool is a favorite of a lot of content creators. With Google Docs, you can edit content and collaborate with other writers to ensure your content is optimized before publication. It is easy to use, and it has a great user experience.

It allows you to share documents easily with team members, and you can give certain team members editing access. Team members can also make comments and suggestions, and the content writer can view them.

Google Docs also works well in tandem with other Content Management Systems. This will facilitate the publishing of the content. With tools like WordPress, plugins like Wordable can aid the upload of content to the website.

It is also a free content marketing tool.

9. Airtable

Like Trello, this tool can be seen as a project management tool. However, it offers more than that. With Airtable, you can store extensive data in one place and sort them out correctly to ensure they are easy to access when needed.

You can manage projects and databases with this Content marketing tool. As a project management tool, it is a little more complicated than others, such as Trello, but it is customizable.

Other features of this content marketing tool include; allowing you to edit your calendar and track marketing campaigns.

It is a free tool, but it has a plus and paid relatively inexpensive plans, especially for a device that offers multiple features for different aspects of content marketing.

10. Grammarly

It is hard to get customers to engage with your content or even trust your brand if your content is filled with spelling and grammar mistakes. No matter how well you market the content, it would still perform poorly due to these mistakes.

However, that should not happen in a world where the Content marketing tool Grammarly exists. Not many grammar-checking tools can analyze grammatical errors or even consider the context of specific sentences.

With Grammarly, you can proofread your content and catch mistakes you missed. It detects errors such as overused words and squinting modifiers.

Grammarly has a browser extension that works well with Chrome, Safari, and other popular browsers. With their free plan, you can have your basic grammar and spelling checked.

11. Google Optimize

With statistical tools and regular analytics, this content marketing tool helps businesses find out what their site visitors are most interested in. You can use this information to improve on the aspects that do not get enough engagement from visitors and consolidate on those that get enough attention.

Google Optimize is especially significant when you have changed your website pages. Their modeling tools can simulate real-time performances for any test you want to run on the platform.

It is a great place to start your A/B testing. For those that might not be familiar with that term, A/B testing is a randomized experiment where multiple versions of a variable such as a webpage are shown to different types of website visitors. This is done to find out which one of these versions has more impact on the audience.

You can conduct such tests with Google to optimize and improve your website or blog.

12. Yoast

Search Engine Optimization is essential in marketing, especially content marketing. Yoast helps marketers write content that is SEO focused. It is a plugin that can optimize your content in little to no time.

It suggests relevant links, helps edit meta descriptions and suggests relevant internal links and keywords.

It comes with yellow, red, and green indicators that help you navigate various parts of your content, telling you which are good enough and which are not.

It is mainly found on WordPress, and on the WordPress marketplace, it has a 4.9 rating out of 5, that’s how good it is.

13. Loom

It’s 2022, and Video Marketing has to be an integral part of your Content marketing strategy. And your video marketing strategy would feel incomplete without a content marketing tool like Loom.

Loom is a user-friendly versatile video tool that enables users to create video presentations and tutorials. It is pretty handy for users looking to make videos about complex topics and requires visuals to aid their explanations.

It is a simple tool that can be powerful in the hands of the correct user. Beyond its content marketing purposes, it allows users to create quickly, edit and share videos. And for content marketing purposes, it will enable marketers to develop and integrate tutorials to facilitate the audience’s understanding of a topic.

14. MailChimp

Email marketing is an essential aspect of Content marketing. With the right email marketing strategy, your content can be promoted to your target audience and drive your website’s traffic.

To have a successful email marketing campaign, tools like MailChimp are helpful. MailChimp is a relatively free email marketing tool on mobile and desktop devices.

MailChimp is an effective tool for various email processes. However, it is well known for allowing users to build an email list of interested individuals that engage with their content. It also allows users to track these prospects.

Users can track click rates, average email subscribes, and unsubscribe rates.

15. Mutiny

This Content Marketing tool uses an Artificial Intelligence-driven process to guide content recommendations. Asides from that, it is known for letting users personalize their websites.

Users can make quick changes to their sites or blogs and see these changes in real-time.

Some marketers and website owners like to give visitors a unique experience depending on the device they use to access the website. For instance, you can create a unique popup form for desktop users. Or you can send an offer of a free eBook to visitors that have read a certain number of posts on the website.

Conclusion

If you need a project manager, analytics tool, or a content management system, various Content marketing tools can come to your rescue. Remember that these tools would not be as effective if you do not have an effective content marketing strategy. 

The tools we explained above are arguably your best bet to navigate through the various aspects of content marketing.

Feel free to try out the ones that fit your content marketing needs and see which ones are effective.

 RELATED: The Ultimate Content Marketing Guide in 2022

 You love this Article, right? Get more Updates via Adilo’s Twitter Page