What is a Sales Pitch Deck?
A sales pitch deck is a sales presentation that enables a sales professional to convey information about a firm and its goods and services to prospective clients and consumers. A pitch deck is another name for a sales deck. In most cases, it is presented in the form of a PowerPoint (PC) or Keynote (Mac) presentation and is typically given in person at a meeting.
It is also possible to print it off and distribute it to customers so that they may view it after a meeting has been completed. Because it is a component of the pitch that is made while attempting to persuade someone to purchase a product or service or even to invest in a business, the pitch deck got its name from this fact.
A sales deck is a presentation given in the form of a sequence of slides, each of which contains a variety of text, images, imagery, and statistics intended to inform and convince an audience to agree with your point of view. The objective is to achieve a conversion, also known as a sale, by using the presentation.
You may use a sales pitch deck in one of two primary ways: either as a guideline and visual support for your live sales presentation or as a tool to give to leads so that they can discover further about your service or product on their own time. Both of these uses are beneficial to the seller.
Utilizing it in a presentation to a single lead is usual, but providing the deck is helpful, particularly for complicated B2B sales involving numerous decision-makers. Rather than depending on the internal champion to persuade their coworkers, you rely on the deck you produced
Sales deck structure
You should always include critical things in your sales deck, regardless of your industry, the consumer you serve, or the selling environment you find yourself in. These consist of a cover slide introducing your company and a problem and solution fall explaining the primary concern and how your service or product may assist with it.
The following slide will be a social proof slide, which may include images and a testimonial from a previous client who had a similar experience. At the very end, there needs to be a compelling call-to-action slide asking the lead to take action, like accepting a business proposition.
Cover Slide
A cover slide is the very first in a sales deck, and it is the first thing a client sees when they sit down at your conference table or open the deck in an email. Therefore, the cover slide should make it instantly evident that your organization is relevant to the viewer’s requirements and the industry in which they work.
Put your company’s name and logo on this slide so people can easily recognize your business. You might keep it basic and end here, or you could capture their attention with an interesting graphic, a provocative title, and your unique selling proposition (USP) or elevator pitch.
Before you get into the meat of the presentation, giving your lead some time to absorb this crucial wording and build confidence in you by displaying it on the screen before the production formally begins might be helpful.
Problem Slides
To get started with your problem-solution framework, bring attention to the issues and expenses pertinent to the customer. This problem might be a significant change in the industry or a case that the leaders brought up during your discovery call, depending on how much you’ve discussed it with the information.
Think about using one slide to illustrate the issue and then another to highlight what it costs the customer, including the ramifications and any supporting facts. The implications may include daily minor annoyance and significant adverse effects on the company.
Solution Slides
After discussing the primary issue, you may demonstrate how the lead’s life or company would be improved if they did not have to deal with that issue (also called “the promised land”). Explain how their company will have tremendous success, how they will be happier, and how much quicker their firm will work. Any other benefits your existing customers are enjoying that apply to their situation.
If this slide is intended to accompany a spoken presentation, keep it as short as possible; however, if your lead will review the deck independently, incorporate extra text.
Social Proof Slide
Demonstrate to the potential customer that your product can provide the advantages you promised and address the issue they are experiencing. You can compile all of your evidence into a single slide after your presentation, much as we’ve done in the free template we’ve provided, or you may sprinkle it throughout the whole deck.
Include specifics such as case study summaries, testimonials from satisfied customers, and/or other types of social proof (such as a comment from a recognized authority on the subject) to substantiate your assertions.
CTA Slide
A call to action (also known as a CTA) is an imperative statement that outlines the behavior that you want the prospect to exhibit. Suppose you’re going to present in person to a qualified lead. In that case, it’s wise to consult them on the spot to take your specified next phase with you rather than using the common practice of ending a sales deck with a simple call to action that says “contact us” and includes your contact information.
However, if you’re using this method, it’s essential to remember that this is a common way to end a sales deck. You are the boss in the room; be transparent with the audience, and they will value the clarity that you have provided on what they are expected to do next.
Why use a sales deck?
When it comes to reaching out to prospects and making a sale, using a sales deck is beneficial for several crucial reasons, including the following:
– There are various methods by which individuals take in information; nonetheless, research has shown that the human brain can digest visual information 60,000 times quicker than text. Even though your sales deck consists of nothing but images of your product (which, by the way, is something we do not advocate), you will still have more success than if you did not have any sales deck.
– Having a sales deck will make you seem more knowledgeable and well-prepared. Almost 57 percent of B2B customers have expressed that they believe sales staff are unprepared for their first encounter. Using a sales deck suggests that your organization made an effort to offer superior information, which is more impressive than the spontaneous creation of a good presentation by a skilled sales representative.
– These days, most senior buyers would rather discuss or watch a presentation. That is wonderful, but before making a purchase, the customer still needs critical information about your organization and goods. You can hold that discussion with your customer while also providing all of the relevant information to them if you use a sales deck.
Let’s look at some excellent examples now that we understand why sales decks matter.
Best Sales Pitch Deck Examples
Zuora sales deck
Zuora, an enterprise software business specializing in the development of accounting software adapted specifically for subscription-based services, is the source of one of our most favored sales decks. Zuora is distinguished by the presence of three essential features: commerce, billing, and finance.
The sales deck consists mainly of visuals, with just a little text and includes a variety of thought-provoking remarks, facts, and statistics. Personalizing and distinguishing their brand from their rivals is made more accessible by using image-rich backdrops.
In their presentation deck, Zuora begins with an industry transition (the subscription economy), then provides examples of what may happen if they don’t adapt. One of its findings is that 52% of Fortune 500 businesses have perished in the previous 15 years.
Next, it focuses on the survivors and identifies a common thread among them: a shift to subscription-based solutions. Slide 20 is when they finally present their solution and explain how it may assist potential customers in taking advantage of this shift. Change/opportunity narrative sales decks should follow this example’s lead.
The Zuora’s deck is a perfect sales pitch deck example, and has used over a decade ago by businesses. You can use it as a template for your own company too.
Airbnb sales pitch Deck
After participating in Y Combinator and presenting their early-stage venture to potential investors, the most disruptive technology startup in the hotel industry successfully raised $600,000 from an angel round in 2008.
Because it is so effective, their pitch deck has been renowned as one of the most well-known in the industry. The creators of Airbnb can express quite clearly their aims and the possibilities of their creative firm without depending on a lot of flashy marketing or other techniques. When viewed with the benefit of hindsight, it is remarkable how exactly the company’s founders were able to identify the company’s potential upside, as well as its primary competitive advantages and growth drivers.
After more than a decade, Airbnb’s pitch deck has and can unquestionably serve as a template for the one you create for your own business.
You must have a strong opening slide to keep your audience interested in what you have to say after the intro. It must captivate and hold your readers’ attention, much like a narrative or article. Make your company description as simple as possible so that everyone can comprehend what you’re doing. Booking rooms with locals instead of hotels is a concise yet compelling way for Airbnb to explain its business.
Consider your competitors and the level of competition you face as well. An investor’s understanding of whether a firm is feasible or not is aided by a clear depiction of its rivals and its position in the market. The company’s position in the market is shown via a simple perceptual map.
Uber for Business Sales Deck
Uber has created a wonderful notion for its sales pitch deck that is appealing and somehow relates to what is occurring globally. It shows the Uber business model, the digital age, and the system that addresses the current issues facing the taxi industry.
Reddit Ad Sales Deck
Reddit took the initiative and created an interesting sales deck. In this Sales pitch deck example, you may find amusing photos and original memes there. However, it illustrates that it can be a strong competitor in the advertising and marketing space, standing alongside advertising behemoths like Google and Facebook.
Immediately Sales Deck
From Immediately, a polished and expert-looking deck. It exemplifies a succinct and understandable point. Additionally, it shows business-oriented mobile sales solutions.
Snapchat Ad Sales Deck 2015
Snapchat’s 2015 sales deck is just as direct as its 2014 one. Instead of wasting time with dull or ineffective introductions, it gets right to the point by stating that “Snapchat is the best way to reach 13-34-year-olds.”
Tumblr Ad Sales Deck
Tumblr does an excellent job of displaying its new product aesthetically in this deck rather of relying just on words to sell it. In light of this, we like to see more succinct and simple language.
ProdPad Sales Deck
The ProdPad sales deck was simple to understand. It uses huge, strong graphics, amusing photographs, and straightforward representations of its solutions to directly address the issue of its target market.
LeadCrunch Sales Deck
The introduction of LeadCrunch’s new product was the main focus of this sales pitch. Numbers are highlighted in bigger typefaces, and symbols are employed for aesthetic appeal. Because of the presentation’s distinct color palette, it is seamless.
Adgibbon Sales Deck
The excellent corporate presentation by Adgibbon vividly displays its product and makes each slide fresh and interesting.
Bounce Exchange Sales Deck
By emphasizing their product features that condense their data visualization, analysis, and design, Bounce Exchange’s deck addresses all of its prospective clients’ unique demands.
Appsflyer Sales Deck
This customer-focused sales deck has a straightforward, basic design that is nonetheless intriguing, pertinent, and visually appealing. The capabilities of its product and the demands of its consumers are further explained.
Splunk Sales Deck
This deck thoroughly discusses the benefits of the product and provides a step-by-step rundown of how it works. It provides a clear explanation of the data it uses and the implementation process.
Office365 Sales Deck
Office 365 has excellent visuals and a vibrant color design for its corporate presentations. Additionally, it accentuates the message’s key points and communicates them succinctly. Pictograms made the data simple to understand.
Andy Raskin’s best sales deck
Strategy is what Andy Raskin assists businesses with. Numerous venture-capital companies, including Andreessen Horowitz, First Round Capital, GV, and others, have enlisted his services on various occasions.
In a recent Medium article referred to the Zuora sales presentation as the greatest he’s ever seen.
Consider reading Andy’s Medium essay, which outlines six essential components of an engaging company story:
– Give an example of a significant shift that has occurred around the globe. You don’t need to begin your presentation by speaking about yourself; instead, highlight a fundamental change that increases the stakes and generates an urgency.
– Affirm the existence of winners and losers. As a result, “loss aversion,” the fear of failure that keeps people from changing course even when doing so would result in a considerably more significant gain, might be lessened.
– Make light of “the Promised Land.” Stay away from product specifics and instead focus on describing the ideal future state that will be enabled by your solution. This assists in establishing the backdrop for the next step, which is to:
– Introduce characteristics as “magic gifts” for conquering the Promised Land’s challenges. Product features are only intriguing when used in conjunction with other components, and they are only necessary if they’re a means to a goal.
– Present proof that supports the story’s assertions. Prospects are cynical by nature. This is your opportunity to provide quantifiable, tangible data from a meaningful case study.
Finally, as Andy points out, corporate narratives only function when the whole team is on board.
RELATED: Sales Pitch Overview 2022: Everything You need to know about Sales Pitch
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Temidayo is a graduate of the Federal University of Technology, Akure. Apart from writing, his passion and hobbies include nature, environmental sustainability, insects, and surfing the net.
