Unlock the power of explainer videos! Explore ten different types of explainer videos you can create this year and their examples. 

Explainer videos are the most popular class of video.

They’re widely used and always deliver phenomenal results. Explainer video has so many different types; in fact, you may already be using some kind of explainer video in your business and you just don’t know yet, or you call it another name.

There are several types of explainer videos, and here we’re going to share our top ten plus a YouTube video example of each.

So let’s begin.

Top 10 Explainer Videos Types and Examples

Let’s dive in.

1. Whiteboard Animation Explainer Video

Whiteboard animation is one of the most common types of explainer videos today. 

What makes it an excellent choice for your business is that viewers are 66 percent more likely to share them. Also, they are about 33 percent more entertaining and can result in a 15-percent increase in information retention.

This explainer video shows someone hand-drawing simple pictures on a whiteboard or a blank background. This way, making complex information easy to understand by breaking it down into simple visuals.

2. Kinetic Typography Explainer Video

I believe kinetic typography video is the most common explainer video today.

Yeah, probably because it’s the easiest to create compared to the other explainer video types. Plus, several AI-powered online tools are available to help you make one in a couple of minutes.

This explainer video combines texts and movement to convey ideas and grab viewers’ attention. It animates letters and words, creating a visually engaging way to pass information and messages.

When done right, kinetic typography explainer videos can help evoke the right emotions in viewers, especially when combined with a good soundtrack.

3. 2D Animation Explainer Video

2D animation is the right explainer video type if you’re considering making one for marketing, advertising, and educational purposes.

It also works great for customer onboarding experiences, especially where clarity is the key. A 2D animation explainer video creates the illusion of movement for characters and objects within a two-dimensional space. 

With this explainer video type, you can easily create visually appealing videos that visualize complex topic, making them easy to understand.

4. Live Action Explainer Video

If you want to be “realer” or have something to demonstrate to your audience, then a live action explainer video is your best bet. 

It’s another easy explainer video to create. 

Just, camera! light! action!, then start demonstrating. However, you might need to invest in expensive video equipment and editing software to make studio-grade live action video.

Alternatively, you can record with your smartphone and edit with intuitive, free online video editors, like ClipChamp, CapCut, and Canva.

5. 3D Animated Explainer Video

3D animation easily tops my list of explainer videos. 

For me, it’s 2D animation on a steroid. The explainer video leverages three-dimensional graphics and animation to break down complex concepts. This way, it helps you convey ideas into visually immersive, easily digestible visual content.

However, you might need a professional to create one. And the learning curve is steep.

6. Motion Graphics Explainer Video

Motion graphics, as the name implies, are graphics in movement. 

It’s another sure pick on my list of top explainer videos this year. This explainer video works perfectly for advertisement and educational purposes. 

Instead of animated characters, it uses moving graphics, transitions, and transformations to tell a story. With this explainer video, you can create easy and seamless graphic videos.

https://www.youtube.com/watch?v=1bbuBawTp8Q

7. Infographic Explainer Video

If you are looking for a way to explain information and analysis in a way that it can be understood easily, infographics are a great way to do that.

Infographics present information and analysis of products and services in graphic video format, making it easier to understand.

So next time you want to simplify complex information for easier understanding, I recommend an infographic explainer video.

8. Stop Motion Explainer Video

Stop motion is simply images moving from frame to frame. It is a complex form of video explanation as it involves physically manipulating the objects within the frame.

This form of explainer video is good for advertisement as it is retained in the memory for a longer period of time. When put in use perfectly, stop motion can be both promotional and educational.

9. Isometric Explainer Videos

Imagine watching a video from a CCTV camera angle. How would that feel? Cool right?

Isometric explainer videos are like a middle ground between 2D and 3D animation videos. Think of it as 2.5D animation if you want. These videos show scenes from above and from the side, using isometric perspective to convey ideas and make things look real.

With this explainer video, you can enhance engagement and simplify complex content in an understandable way.

10. Parallax  Explainer Video

Parallax is a visual effect where the foreground and background appear to move at different speeds.

You can achieve this by manipulating still photos to create immersive slow-motion shots. This type of explainer video helps you stimulate a three-dimensional environment to easily pass your messages to your viewers.

It’s perfect for telling stories, showcasing, producing, or guiding users through a narrative.

Top 9 Explainer Video Best Practices

Here are nine things you should keep in mind while creating an explainer video:

1. Focus on your product or service benefits instead of the features. Customers are not often interested in product features but in the benefits.
2. Include a compelling, clear, and concise call to action (CTA) to guide viewers on the next action to take.
3. Add music and effects to your explainer videos to stimulate the right emotions and connection.
4. Write your script before you start creating your explainer videos. It helps you achieve great results.
5. Use a clear voiceover to make it easier for your audience to understand your points. For the best results, use a voice-over artist instead of AI-generated voices.
6. Use a storyboard to break down the actions into individual actions and pre-visualize your explainer video.
7. Leverage storytelling to create powerful and compelling communication.
8. Design your visuals to grab attention on the fly and keep the attention. Ensure the visuals reflect your brand identity.
9. Keep your timeframe short. This way, it becomes easier for viewers to watch to the end and retain the information.

Hosting Your Explainer Videos: How Adilo Can Help

Creating stunning, visually captivating explainer videos is not enough.

You’ll need a reliable video host to host and share them securely. And that’s where Adilo comes in. It offers a robust platform for hosting and managing your explainer videos, making it easy to share them with your audience. 

CLICK HERE TO GET A FREE ADILO ACCOUNT

Here’s how Adilo can help:

• Secure and reliable hosting: Adilo’s cloud-based platform ensures that your videos are hosted securely and reliably. You can rest assured that your content will be available to your audience when they need it.
• Easy video management: Adilo’s intuitive interface makes it easy to upload, organize, and manage your explainer videos. You can create playlists, add captions, and customize thumbnails to make it easy for your audience to find and watch your content.
• Powerful analytics: Adilo provides detailed analytics to help you track the performance of your explainer videos. You can see how many people are watching your videos, where they’re coming from, and how long they’re watching. This information can help you optimize your videos for better results.
• Seamless integration: Adilo integrates seamlessly with your website and social media channels. You can easily embed your videos on your website or share them on social media with just a few clicks.
• Affordable pricing: Adilo offers affordable pricing plans to fit every budget. You can choose the plan that’s right for you. We recommend signing up for the free plan to see how it works.

FAQs

Final Thoughts On Explainer Video Types and their Examples

Explainer videos have become a powerful tool for businesses of all sizes to engage with their audience, educate customers, and promote their products or services. With so many different types of explainer videos available, it can be challenging to choose the right one for your needs.

The key is to consider your target audience, your budget, and the overall message you want to convey. 

For instance, if you’re looking for a visually appealing and engaging way to explain a complex concept, then an animated explainer video may be a good option. If you want to demonstrate a product or service in action, then a live-action explainer video may be a better choice.

Ultimately, the best explainer video type for you will depend on your specific needs and goals. 

After you’re done creating those awesome explainer videos, I recommend you check out Adilo. It’s a top-rated video host that’ll help you store your videos safely in the cloud. With Adilo, sharing and embedding your videos is a breeze!