Start a Video Production Agency this Year

Start a video production company this year! Learn the step-by-step guide to starting a successful business in 2024, from planning to production. Use our expert tips to build an agency that’ll stand the test of time.

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Are you looking to start your Video Agency company soon? First, forget about the fancy offices, you won’t need them! At least for a start. And you getting it before you need to could mean a high, unnecessary overhead cost that will blow a hole in your budget.

From my experience, if you’re armed with a laptop/desktop, a tripod, a camera, or a good smartphone (iPhone 11 and up or Samsung galaxy note 10/s10 and up) plus a great mic and some lightning, then you’re good to go.

Even better, you can start your video creation agency without touching a camera; if you’re completely broke or don’t even know the first thing about video creation.

You may wonder why would I want to start a video creation agency right now?

The video business is lucrative; customers pay anywhere from $250 to $1,000 for 1 minute HD video, and you can charge even more depending on the extra services you offer.

Extras may include:

• Scriptwriting
• Brainstorming, planning, and storyboard
• Be the actor or employ professionals
• Use the product being promoted on camera
• Video captions
• Rights to video assets
• Location-based shoots

Here’s what you’ll need to know before you start a simple video marketing agency fast:

Start a Video Creation Company Following these 11 Easy Steps

Follow these quick steps to start and launch your video creation agency

1: Start Small

The secret is starting small unless you already have a swath of clients waiting in a row to pay for you to make videos, then it’s best you start small, don’t go heavy on equipment and software, work your way up progressively and grow.

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2: Forget about getting an office in the Beginning

Forget about an office or location-based; the big money is on the internet. Unless you’re targeting specific businesses in an area that you plan to walk into their office or have them walk into your office, then you don’t need an office.

On the internet, you have millions of businesses all over the world (France, Italy, Canada, USA, New Zealand, UK, Australia) ready to hire you; you can get clients while eating a hotdog in your bedroom (I know it sounds weird but that’s how excellent internet does businesses).

Instead of an office, invest in a great studio which could be in your garage, a spare room in the house, or a small portion in a rented warehouse so you can shoot high-quality videos effortlessly.

3: Decide what kind of videos you want to be making

This will be crucial to deciding the equipment you’ll need; if you choose to master animation, doodle, and social media videos, you may not even need a camera.

Choose the video genres that your business should produce. Concentrate on developing types and genres that you appreciate, are familiar with, and are good at.

Examples include videography for weddings or other special occasions, advertising campaigns, indie films, or horror flicks. You may choose what projects to develop if you have a distinct cinematic personality. Additionally, clients with specialized demands frequently look for businesses that specialize in that industry, which can help you grow your firm.

You can think about broadening your focus to cover other genres once you’ve mastered your specialization and started to build your business.

4: Stack up Video Assets

As a video production agency, you can never have enough video assets. 

One secret is to avoid buying video assets one by one, which means you have to avoid sites like Shutterstock except when there’s a particular video asset they have and you need it.

Other than that, look for sites where you can get unlimited access/downloads for a single monthly subscription (it’s far more budget-wise) and look out for websites that sell assets in bundles.

5: Create samples for imaginary businesses & stack your portfolio

As a new business, breaking ground and getting clients to hand over money to you is not easy. To break the ice, you should create lots of demo and sample videos you can use to stack up your portfolio.

Think of ideal brands and situations for your target clients and use your imagination to create incredible videos around them.

All these videos will now be in your portfolio and position you as an expert.

6: A website & landing pages

If you want to charge a premium, you have to look like it; nothing makes you appear more professional than a professional website.

For people to locate your business online, create a website for it or hire a designer to do it for you. Maintain a straightforward yet valuable website containing your contact details, a biography, and samples of your work.

As your company expands, you might add elements like blog articles, lists of previous projects, and team member websites.

7: Social media presence

Everyone in your family has probably joined social media by now. It is everywhere, whether it is LinkedIn, Twitter, Facebook, or Instagram, and that is precisely why you should use it for your business.

You should use social media to showcase your work and interact with clients and other creators more quickly, almost like an extensive portfolio.

You can also use social media as a point of contact for your company, allowing people to contact you via Facebook Messenger. Your presence on Facebook, Instagram, Twitter, YouTube, and TikTok makes your clients know you’re a business and they can trust you.

8: Get yourself & your clients a good video publishing partner that allows for easy collaboration

You can’t own a video agency without a reliable video hosting platform to house your creativity, and YouTube isn’t going to cut.

At the same time, you don’t need to blow a hole in your pocket, this is why thousands of video agencies prefer Adilo.

Adilo will help you host your client videos and monitor performance on every video without costing you a fortune.

But the real win here is the project collaboration feature in Adilo that allows you to publish videos and invite your clients to make corrections right inside Adilo before you publish the final version.

In the same way, your clients can host videos you created for them and invite you to monitor the performance of the videos and make changes if needed.

9: Set up portfolio on top freelancing websites

Freelancer.com, Upwork.com, Fiverr.com, PeoplePerHour.com, and Guru.com, make it very easy to hire you.

When you start building your portfolio, it is critical to show off your previous work. How will people learn about your content if you don’t have any channels through which to distribute it?

Make a collection of content you may present to prospective clients or investors. You might offer to develop free or proof-of-concept projects, such as short films or demos, to demonstrate your video production skills if you’re just starting out in the field and have a few samples of your original work.

Post examples of your work or portfolio on your website and social media platforms. As you take on new tasks and develop your company’s brand, broaden and update your portfolio.

10: Decide on a price

The hardest thing to do is to assign a value to your efforts. What do your clients consider acceptable? The truth is, there isn’t a simple response to this question.

When determining your price, it would be best to consider what your competitors are charging. You’ll get a solid notion of what to charge from people in similar geographic and experience brackets.

You could first charge less than businesses anticipate or are prepared to pay you, but that is all part of the learning and building process.

Transparency and consistency in pricing are two things to consider when determining a price. This does not mean you should go into great detail with each client about your rates, but publishing a full project fee rather than an hourly rate on your website would be a fantastic idea.

Setting a general price for the many packages you offer, such as “Facebook ad,” “Brand Video,” “Wedding Video,” etc., even though there may be price variances, makes it simpler for customers or businesses to construct a budget. Simply put, it’s an excellent service and might raise interest in your offerings.

11: Advertise

First, intensely advertise your video production company to spread awareness of it in the market.

Simple adverts on Facebook/Google ad platforms for just $20 – $50 a day will start bringing clients to your business right away.

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• How to Create Whiteboard Video Animation Professionally
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Final Thoughts On Starting a Video Production Agency

I know this is a ton of information to process, so take it one step at a time.

Also, don’t expect yourself to be an expert at everything immediately. It’s acceptable to make errors; you’re going to price something incorrectly and go over budget; it’s all part of the adventure.

You grow more intelligent due to these errors because you learn from them.

I sincerely hope that this post has aided in your entrepreneurial preparation.

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