Unlock insights into your app’s performance! Learn the basics of Firebase Google Analytics in our beginner-friendly guide
Over time, Google has grown to be so much more than a simple search engine that it is known for. Our lives have been made simpler and more convenient by several Google products.
These products, equipment, and services benefit consumers, propel businesses, and help them reach their full potential. Particularly for firms reliant on apps and eCommerce, which is excellent.
Firebase Google Analytics is one of its incredible products. It is a vital component of the comprehensive Google cloud development tools, offering numerous advantages.
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Why Firebase Google Analytics?
As we all know, data is king, and any online business that doesn’t have a solid data mining and processing plan is presently lacking.
One requires access to reliable data for practically anything of relevance, from marketing to performance enhancements.
Access to data power is now a requirement for success in the modern world, and Firebase gives you this capacity.
When the most recent Google Analytics app reports are displayed in the Firebase interface and in Google’s other app-centric products that communicate with one another through Firebase, they are referred to as “Google Analytics for Firebase.”
They are the same as the reports you see in the Firebase interface if you’re using the new app reporting in Google Analytics.
Apparently, Google says: Google Analytics for Firebase, a free and unlimited analytics tool, sits at the core of Firebase.
You may specify up to 500 different events using the Firebase SDK, and Analytics connects with all Firebase services to provide you infinite reporting for each one.
You can utilize analytics data to understand better how your users behave, which will help you decide how to market your app and improve its performance.
Thus, it enables everyone in your company to work with the same data and reports for your app, regardless of whether they’re using the Firebase console or Google Analytics.
You can utilize it to gather important information on how your app is used, engaged with, performing, and much more.
You can use it to learn more about how users interact with and utilize your Android and iOS apps. You can also create your unique events and gather the information that is important to you.
If you run a shopping app, you may analyze the data to identify your app’s most popular products, pages, or sections. Although it may sound easy to do in words, it is far more involved.
The sophisticated Firebase interface, which makes it simple to understand and operate, can be used to gather and view all the data.
The process of gathering data is also easy. Register for a Firebase account, link your application, record data, choose your target audiences, and then begin collecting the pertinent insights.
Using the log event() method, you can use a Firebase Analytics object that you’ve already established to record either predefined or custom events.
You can look through the official Firebase documentation to find out more information about these events and their trigger points.
Working on your mobile app might also help you collect crash reports and improve performance.
Additional advantages in branding, marketing, performance optimization, etc., can be obtained by combining Analytics with other Firebase products.
You must incorporate the Firebase Google Analytics for Firebase SDK into your app to view the app reports (whether in Google Analytics or the Firebase console).
You don’t need to create more code because the Firebase SDK automatically gathers your fundamental app usage statistics.
You can comprehend fundamental interactions like how frequently your app was launched, in-app transactions were made, and how many users were engaged at any given time. User demographics and hobbies are also shown.
How Firebase Google Analytics Works
Google Analytics is a limitless tool that is free to use and is at the core of Firebase.
You may specify up to 500 different events using the Firebase SDK, and Analytics connects with all Firebase services to provide you infinite reporting for each one.
You can utilize analytics data to understand better how your users behave, which will help you decide how to market your app and improve its performance.
You may use Google Analytics to understand better how users interact with your web, iOS, or Android app. Read more on Google Analytics here.
In addition to letting you define your custom events to track the things that are specifically important to your organization, the SDK automatically records various events and user characteristics.
Once the data has been collected, it is accessible in a dashboard via the Firebase console. From summary information like active users and demographics to more specific information like identifying most often purchased items.
This dashboard offers deep insights into your data.
Several other Firebase functions are also integrated with analytics. For instance, it automatically logs activities that relate to notifications that are issued using the Notifications composer, and it offers the analysis of the results of each campaign.
You may decide how to market your app using analytics to understand how your users act.
To determine which strategies attract high-value users, look at how your campaigns perform across paid and organic channels.
You can also connect your Analytics data to BigQuery to undertake more complicated analyses, such as querying big data sets and fusing different data sources, if you need to execute custom analysis or integrate your data with data from other sources.
Firebase Google Analytics Benefits
You need to discover Firebase’s Google Analytics advantages and make the most of every possibility now that you know what it is.
Utilize it to its fullest extent to take full advantage of all the benefits and give your company a boost like never before.
The following are just a few of the many benefits that Firebase Google Analytics offers:
Setup with few barriers
The best feature of Firebase is how simple it is to get started and how cheap it is. Getting started with a free Firebase account takes only a few minutes.
To quickly begin receiving comprehensive insights, all you need to do is link your app project to your Firebase setup.
You may also look through the documentation for Firebase to receive great advice and help for your projects.
Broad compatibility
Regarding platforms and file types, Google Analytics for Firebase is compatible with Unity installations, iOS, Android, Web, C++, and other systems.
Additionally, this functionality makes it possible to authenticate user identities across many platforms, which increases the speed and security of registrations, logins, and other processes.
It provides simple-to-integrate SDKs, UI components, and services that let platforms check and validate users before granting access to different sections.
The use of Firebase services can also enable sign-ups through Facebook, Google, and other platforms. Collecting and processing user data using these login credentials is also possible.
500+ events tracked
With Firebase Google Analytics, you can track more than 500 events, which offers you a comprehensive and detailed picture of everything that happens within your app and company. For example, it informs you of app-related events, such as user activities, system events, or failures.
You may also keep an eye on user characteristics like preferred languages or localities to better understand the usage of your app. Any internet business may take advantage of the incredible power of data collection, which gives you a host of new prospects.
A vast and dependable database
As was already mentioned, data is one of the most potent resources available to us today, and Firebase gives you access to a vast data bank.
Because of the Google advantage and assurance, all data gathered using Firebase is exceptionally accurate and trustworthy.
Firebase allows for the collection, comparison, analysis, and processing of an infinite variety of data.
The data may also create marketing, branding, and communication initiatives, help business leaders make critical decisions and boost sales.
Greater Efficiency
Firebase Google Analytics can assist campaigns in scaling more quickly, performing better over time, and finding more valuable consumers by collecting entire funnel events in a consistent format.
Included in the new features of the Google app SDK are:
Automated Similar Audiences, with which you can use similar audiences to target users who exhibit behaviors similar to your core consumers.
Limited resources will be needed because Google Analytics manually updates lists for Firebase.
Dynamic audience evaluation and specific exclusion and membership length rules will simplify audience management.
Other new characteristics include:
The audience for app engagement campaigns, instead of manually building these audiences in Google Ads, you can import and manage them from Google Analytics.
Firebase Google Analytics gives a comprehensive view of your company
Since it improves the transition and measurement from the online to apps to obtain a thorough understanding of the business across apps and the web.
With features like:
App Deep Linking and Deferred Deep Linking; These technologies enable advertisers to direct newly installed consumers to a particular location within the app to match ad creative.
Google Analytics’ Unified Web + App Analytics will also help track user interactions when they deep-link into the app from mWeb.
With Firebase GA, you can track these user touchpoints, aiding advertisers in analyzing the user funnel more thoroughly.
Other endless lists of further benefits
As mentioned, Firebase’s capabilities go beyond only gathering and processing data. You can accomplish considerably more than that.
The acquired data can serve as a foundation for several projects that you can undertake.
For instance, integration with push messaging systems, branding and marketing tools, and more is available.
You may leverage the data to create innovative marketing campaigns, company strategies, and more and extract actionable insights.
As a result, you can use the data that Firebase Analytics helps you gather to inform your other branding and business activities.
Most Preferred Option Between Firebase Google Analytics and Regular Google Analytics
Given your knowledge of the two programs, you might wonder which one is better for your company. There are a few elements to consider while deciding which is ideal for your company.
Initial Goal
You should consider each tool when deciding which is best for your company.
A tool for developing for mobile is called Firebase. Firebase is a mobile-focused tool that analyzes behaviors that frequently occur with mobile apps if you want to concentrate on keeping an eye on your app. More app behavior-specific customization is present.
While Google Analytics is a platform tailored specifically for analytics, although it still functions with mobile apps, web-based websites are where it is developed the most.
Advertising is the main focus and tracking such statistics while running campaigns is crucial.
For sure, you must take the tool’s function into account while deciding which one is best.
Limits
The restrictions imposed by each program should also be taken into account. Knowing how much you can accomplish with these applications before the price increases are essential.
The amount of events that can be logged with Firebase Analytics is unrestricted. From adding an email to using the app to search, you have the option to keep tabs on several actions.
This indicates that you are free to log however many occurrences you desire.
With Firebase, the number of event names is the sole restriction.
Also, with Firebase, your event names can only be 500 different. Other than that, using Firebase Analytics is not restricted.
However, you’ll incur extra charges if you use Google Analytics. There is a volume cap for Google Analytics, and once that limit is reached, you’ll have to pay more.
Thus, determining which is best for your business is something to consider.
Reporting
Your reports must contain essential information that will enable you to develop a more effective campaign once you have gathered all the necessary data—Google Analytics and Firebase Analytics present data in different ways.
In general, Firebase is the ideal choice for your company if your primary focus is designing and developing apps. It prioritizes the creation of mobile apps and is mobile-forward. For a business that focuses on apps, this will work better.
Google Analytics is the ideal choice if all you have is a website. Google Analytics was created to track your pages and assist you in developing a more engaging campaign.
Final Thoughts On Firebase Google Analytics
From the aforementioned, you would agree that the usage of Firebase Google Analytics largely depends on the purpose for which you need it. You can check out the explainer from Firebase here if you would love to get an explanation of what this tool is about more visually.
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I am what they call an Ambivert
Felix is the Senior Content Editor and Strategist at Adilo, where he harnesses his expertise in social video marketing, online video platforms, video editing, e-commerce, e-learning, and marketing to to help businesses drive results. With a keen eye for storytelling and a pulse on industry trends, Felix crafts actionable content that empowers brands to elevate their video marketing strategies and thrive in the digital landscape.
