10X your business sales using our complete video prospecting guide. Discover the best software and recorder for your video prospecting journey!
Your lengthy and wordy sales copy will get ignored in your prospect inbox.
Wondering why?
Text heavy sales are getting outdated as videos dominate the digital marketing space.
Moreover, it’s easy and stress-free to grab the content of a video message compared to scrolling through lengthy emails.
Hence, video prospecting is what you need to stand out, build connections with your prospects and boost response rates. In fact, using video increases your click rates by 300%.
Keep reading to find out everything you need to leverage video prospecting to enhance your outreach. This includes understanding how video prospecting works, when to use it, best strategies and practices for optimum results.
Let’s get started.
Table of Contents
Key Takeaways
- Spread the news about your brand to a global audience using video messages. This works more effectively compared to traditional brand awareness using billboard, flyer advert or TV commercials.
- With video, a 500 word sales copy can be communicated in less than 2-minutes.
- Instead of answering the same question from a group of leads via a cold call repeatedly, video can help you provide a personalized answer for every lead with similar questions saving more time.
- Keep your video short and engaging especially when reaching out to a prospect for the first time. Remember, videos between 60-90 seconds do the magic.
- Analytics provide valuable data about your prospect interaction with your video. This includes engagement rate, click through rate, and number of times your content was viewed.
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What is Video Prospecting?
Video prospecting is all about reaching prospects with personalized videos.
Instead of sending a standard email, making a cold call or meeting a prospect one-on-one, you create a short engaging video targeted towards their needs.
Also, the use of video in marketing eases the work of sales reps. This way, a sales representative focuses on recording a brief video instead of spending hours crafting an email or sales copy.
This video often begins with a self introduction, and straight into the solutions a prospect stands to get by patronizing your business.
Interestingly, viewers are 95% more likely to remember a call-to-action after watching a video compared to just reading it.
So, to stand out, leverage Adilo video recorder tools which helps simplify your video prospecting journey.
Pros of Video Prospecting?
Here are reasons your business needs to incorporate video prospecting today:
Boost Engagement and Sales
Imagine receiving a video message with your name on it, no doubt, you are more likely to open it than a general email.
That is exactly what video prospecting does, it increases your click-through rate by 65% which equates to more sales.
With videos, you don’t have to put up with the rejections that come from cold calls. Also, you wouldn’t have to spend hours, days or weeks trying to convince a prospect to no avail.
Increased Brand Awareness
Spread the news about your brand to a global audience using video messages. This works more effectively compared to traditional brand awareness using billboard, flyer advert or TV commercials.
Video sends personalized brand messages to a vast range of audience at a click, without stress. Imagine using a word of mouth approach to enlighten everyone you come across on the road about your business?
You are likely to get frustrated and come down with a nervous breakdown due to the strenuous process. In contrast, video brings your brand to the mind of a prospect. Besides, 80% of people remember a video ad they’ve seen in the past 30 days.
Seamline Sale Processes
Sale funnel processes in marketing become more effective when combined in a video.
This means, with video prospecting, you can utilize all the steps in a sale funnel in one personalized video:
- Lead generation
- Lead nurturing
- Consideration
- Conversion
- Customer loyalty
This allows you to cover more grounds in less time. So, instead of sending an email for every step in a sales funnel which can get the prospect overwhelmed, you can send a practical concise video addressing what you want a prospect to purchase.
Builds Emotional Connection
Did you know that 80% of purchasing decisions are emotionally driven?
That said, building an emotional connection with a prospect is a quick way to get them clicking the purchase button. However, video messages help build a stronger connection. This is because people are designed to connect faster to a person ‘s face and voice.
Conveys Complex Information
Conveying complex information at once can be lengthy and difficult to process by a prospect.
But, you can break down your information for easy digestion using video prospecting. This way, you could divide complex information into categories and explain each in an organized way.
For instance, Adilo, a video hosting platform, uses video prospecting to convey complex information. This video explains the step by step in navigating Adilo’s dashboard for video recording. Likewise, the features and benefits of hosting with Adilo.
Saves Time
Video prospecting saves more time compared to writing long detailed emails that might never get read.
With video, a 500 word sales copy can be communicated in less than 2-minutes. Likewises, your brand reaches a global audience in less time compared with other advertising mediums like flyers or billboards.
Also, instead of answering the same question from a group of leads via a cold call repeatedly, video can help you provide a personalized answer for every lead with similar questions saving more time.
When to Use Video Prospecting?
There are key moments when video prospecting comes in handy. This includes:
Connecting Through Cold Outreach
Reaching out to a prospect for the first time comes with mixed feelings and uncertainty.
Oftentimes, cold emails are less likely to be clicked. But, you can stand out using videos that attract a prospect’s attention easily.
Follow-up After a Sales Meeting
A prospect may have a change of thoughts about a first meeting or call.
Hence, keep the conversation moving forward with video prospecting. This helps reinforce the key points discussed earlier.
Reconnecting With a Dormant Leads
Do you have prospects who went dormant after showing interest?
If yes, sending a personalized video with a touch of friendliness can re-spark their interest. Videos are an effective reminder that won’t appear pushy.
Connecting With a Referral
When someone or a loyal customer refers a new client to you, ensure you treat them uniquely.
Video helps create an excellent first impression especially when connecting to a referral. These give them a welcoming space to enquire more about your products and services.
When Closing a Deal
A concise thank you video closes a deal more quickly than words.
Instead of overwhelming a prospect who is ready to close a deal with a lengthy letter, leverage video. This also helps fast track the sale process.
Best Video Prospecting Strategies With Examples?
Get inspired for you next video prospecting shot using the below examples:
Personalized Approach
This involves reaching out to a prospect with personalized touch such as their names or using a specific detail about their company. Or you could use recent news relevant to your prospect.
Concise Approach
Concise approach is great for reaching busy prospects. You simply communicate your point in a short and brief way. Hence, focusing only on key details and your call-to-action.
Problem-Solving Approach
The approach addresses the pain point a prospect may be facing and briefly explains how your service can help solve it.
Follow-up Approach
Best applied when reminding a prospect about an initial deal or continuing a conversation.
Testimonial Approach
Simply share a success story from a similar client to prove that others have benefitted from your solution.
Video Prospecting Best Practices?
Videos are effective marketing tools, but, when not done right, can hurt your business. Below are our recommended video prospecting best practices for enhanced outreach:
Research and Plan
You can’t craft a perfect video without in depth knowledge about your prospect.
Before you begin your video, carry out research about your prospect, their name, company, and pain points. Leverage your prospect social media accounts like LinkedIn to get useful information about your prospect.
This way, you can plan and structure your video to meet your client needs.
For instance, before reaching out to the VP of a marketing company, check out their socials like LinkedIn profile and read about their company’s recent news. This helps you address them from a personalized standpoint.
Keep it Short and Engaging
Video prospecting can become overwhelming when lengthy.
Keep your video short and engaging especially when reaching out to a prospect for the first time. Remember, videos between 60-90 seconds do the magic.
Dish out your information to your prospect bit by bit.
There is absolutely no need for lengthy pleasantries or a history of your brand. Simply begin with your name, state the problems your prospect might be facing in a few steps and where your business comes in.
Use a Script
There is absolutely nothing wrong with crafting your videos from a natural standpoint.
But in such instances, you might get to mix up your points or forget to say something vital. Besides, excellence and quality is needed to convince a prospect about your products and services.
Hence, crafting and using a script becomes necessary as it minimizes errors and ensures you stay on track. Your script doesn’t have to be all detailed and clumsy, all you need is a clear draft stating your key point.
Also, using a script is no substitute for practicing.
Instead, your script is there as a guide and not something you stare out while crafting your video. In other words, a slight glance at your script should call to mind what you’re meant to say next.
Use a Cloud-Based Software
You need to refine and modify your videos before sending it out to prospects.
This will require softwares that comes with editing and customization features. I recommend cloud-based softwares like Adilo, Vidyard or Loom that makes it easy to record, edit and share your video seamlessly.
Interesting platforms like Adilo offer unlimited hosting, embedding features, advanced security and analytics to track viewers engagement.
Use Quality Lighting and Sound
Video prospecting is highly influenced by the quality of lighting and sounds used in your video.
Clear audio and lighting makes you look professional and keeps viewers focused on your message. Ensure you use a quality recording mic to deliver clear and crisp audio.
Likewise, your recording should be done in a well lighted environment. The use of natural lighting from a window or positioning a ring light in front of you is recommended.
Also, a calm natural outdoor space works perfectly. Irrespective of your choice of environment, ensure it has a plain and blending background to avoid distracting your prospect.
Include a Call-to-Action (CTA)
Your video wasn’t created and sent to a prospect for the fun of it, you had an aim.
Be quick to include a clear call-to-action that tells a prospect what step to take next. This includes;
- Scheduling a call
- Replying to the email
- Ordering a product
- Clicking a click e.t.c
Whatever be the aim for reaching out to a prospect via video should be boldly stated at the end of the video.
Make use of Analytics
Using analytics for your video prospecting informs you about what is working or isn’t.
Analytics provide valuable data about your prospect interaction with your video. This includes engagement rate, click through rate, and number of times your content was viewed.
Also, I recommend using hosting platforms like Adilo that come with advanced analytics features for tracking your prospects’ behaviour with your content.
Best Softwares & Recorders For Video Prospecting
Adilo
Adilo is the best ad-free video hosting platform currently in the market and it is our #1 recommended recorder for video prospecting.
It comes with a built-in HD recorder on your dashboard that allows you to easily record your screen, camera and audio simultaneously without needing external softwares or tools.
In addition to unlimited video, podcast and audio hosting, you also get unlimited video recording features with Adilo which offers you a user-friendly, 100% web-based solution that requires no special equipment or technical expertise.
Adilo allows you to record your video up to 4K quality, giving your video crystal-clear visuals, perfect for tutorial, product demos or presentations.
Furthermore, this platform supports unlimited recordings and video lengths, giving you the freedom to record as much content as possible. It’s also compatible with numerous browsers including Chrome, Firefox, Safari or Edge.
This platform is fully integrated with Adilo video cloud that ensures your records are automatically optimized. This cloud-based system enhances video storage and management, delivery speed and quality and ensures quality output that increases your viewers experience.
Features
- Captures high resolution up to 4K recording quality
- Unlimited recording
- Unlimited video length
- No ads displayed on video
- Adilo is 100% web based
- Compatible with all popular browsers including Chrome, Firefox, and Edge
- Third-party video import integration
- Supports multiple format like MP4, MOV, MKV e.t.c
- Embed your video content anywhere
- Integrated with Adilo video cloud
- Flexible editing and customization option
- Free plan
- Adilo default HLS-protection on all video
- Third-party apps integration
- No watermarks inclusion
- Notification
- Analytics tools
- Video messaging option
- Monetization features
Vidyard
Vidyard offers you an intuitive interface that allows you to record, upload, organize and share various types of videos.
This video software comes with a free recorder that allows you to record your video seamlessly. It also comes with a built-in editor and video messaging feature which enables you to refine and share your recorded video.
Furthermore, Vidyard is particularly known for its AI-powered tools that ensures a comprehensive and smooth video recording experience.
Features
- Records and organize your videos and project efficiently
- Available for both Chrome extension and desktop app
- Customized video privacy settings
- Utilize AI-powered tools
- Analytics tools
- Notification
Loom
Loom is a cloud based video recording tool that offers you advanced recording and editing tools to create your video easily.
Also, you can record your video and share across different platforms without watermark or needing external softwares.
Loom is compatible with multiple operating systems like Windows, macOS, android and other devices, letting you add real time notes or drawings while recording.
It also comes with an effective video creation, editing tools, collaboration and annotation features that makes video creation effective.
Features
- High resolution recording in 720p to 4k
- Captures both screen and audio simultaneously
- Uses desktop, webcam and microphone
- Multi-device support via web, desktop, iOS, and android devices
- Advanced editing feature
- Unlimited transcriptions on all video
- Collaborative features
- Integrated with AI tools
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FAQs
How long should a video prospecting message be?
Keep your video between 60 to 90 seconds long. A short video has a high tendency of being watched completely. To maintain a concise video, focus on introducing yourself, mentioning a key point about your prospect’s need and include a clear call to action.
Examples of video prospecting tools?
Reliable video prospecting tools include Adilo, Vidyard, or Loom. These tools are easy to use and best for creating, sharing and tracking video performance.
Should I use a script for my video?
Yes, using a script is highly recommended. It helps you focus on the key point without rambling. However, use your script as an outline and not read in word-for-word when recording your video.
Can I reuse video prospecting messages?
Yes, you can reuse a video prospecting message when dealing with similar prospects. But, it’s essential to send a personalized video with the prospect name and details relevant to them. This increases click through rate and engagement.
How Adilo Can Help With Your Video Prospecting
Video prospecting is a game changer in today’s marketing space. However, to enhance outreach with videos, you need a reliable video hosting platform.
That said, Adilo video hosting platforms offer you unlimited hosting with a navigable interface to create, record, and share your video with prospects.
When you sign up to Adilo, you gain access to unlimited recording, email embedding feature and top notch security and privacy.
You can rely on this platform to ease your video prospecting journey as Adilo has a 100/100 Trustscore on ScamAdviser.
Experience: Happiness Hassan is an SEO content writer and strategist with over 7 years of experience helping brands boost visibility, engagement, and sales.
Expertise: Whether it's keyword research, crafting content, or fine-tuning on-page and off-page strategies, I’ve got you covered. My goal is beyond driving traffic but making your users experience a win-win for everyone!
On the coaching side, I’ve trained countless writers to turn their passion into profitable SEO careers. I help them navigate the SEO path, standing out in even the toughest niches and cashing in on their skills.
When I’m not geeking out over SEO, you’ll find me deep in the world of self-development. As a dedicated student of continuous growth, I write about my growth journey, sharing insights to help others unlock their potential.
Education: Complementing my BSc. Geography and Environmental Management from the prestigious Ahmadu Bello University, Zaria, I have honed my skills as an SEO content writer and strategist through comprehensive training at Northpad, where I gained expertise in crafting optimized content to boost search engine visibility. As a certified student of Jobberman Soft Skills Training, I developed strong communication and problem-solving skills, which complement my SEO proficiency.
My dedication to continuous personal learning and online training keeps me updated with the latest industry trends, enabling me to create content that aligns with the ever-evolving demands of search engines and user experiences. I stay connected with top experts to ensure my strategies remain current and effective.
Felix is the Senior Content Editor and Strategist at Adilo, where he harnesses his expertise in social video marketing, online video platforms, video editing, e-commerce, e-learning, and marketing to to help businesses drive results. With a keen eye for storytelling and a pulse on industry trends, Felix crafts actionable content that empowers brands to elevate their video marketing strategies and thrive in the digital landscape.
