Discover expert proven steps to start a dental video blog (Vlog). Learn about the best hosting platforms for your dental vlog.
Dental practices are becoming digital and videos have proven more effective in connecting with patients.
Hence, starting a dental vlog is key to attracting new patients, building practice visibility and trust.
However, you need more than just your operational equipment to achieve this.
In this guide, I’ll break down everything you need to start a dental video blog, from discovering your niche to choosing the right video hosting platforms and delivering quality content.
Let’s get started
Table of Contents
Key Takeaways
- Videos are effective in driving organic traffic to your practice website or page.
- Dental vlogs are similar to traditional blogs, but instead of writing, a creator talks about the topic in a video and shares.
- When planning to start a dental video vlog, keep in mind that videos between 7-15 minutes perform better than overly lengthy ones.
- When you host your video with Adilo, you gain access to comprehensive analytics to track your video performance and improve.
- Adding captions and subtitles makes your video accessible to a broader audience. This includes those with hearing impairments and those who prefer watching without sound.
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What’s a Dental Video Blog?
A dental video blog or vlog is a type of website that focuses on video content.
These content are centered on dental topics, created to educate, engage and connect with viewers interested in oral health.
Vlogging makes dental information accessible and eases anxiety associated with dental visits.
Dental vlogs are similar to traditional blogs, but instead of writing, a creator talks about the topic in a video and shares.
Why Invest in a Dental Video Blog?
How to start a dental video blog becomes easier when you understand its benefits to your dental practice:
- Boost Online Visibility: Videos are effective in driving organic traffic to your practice website or page. Optimized videos with keywords, meta description and tags improves your brand ranking on search results.
- Build Trust: Patients have confidence in dental practice that educate them through practical video content
- Convenient Communication Medium: Dental vlog makes communication hassle-free between you and your patients. Patients can easily watch practical instructions and carry them out.
- Establishes Niche Authority: Videos are the perfect medium to showcase expertise through before-and-after results or patient testimonials. This further shows new clients how reliable and trustworthy your dental practice is.
- Attracts New Patients:Patients are easily drawn to interactive videos that offer solutions to their dental problems.
- Enhances Education and Engagement: Sharing common procedures, dental tips, or preventive care routines gives a patient a clear explanation—increasing engagement with your dental practice.
- Generate Additional Revenue: You can monetize your blog based on the number of views, clicks and engagement. Creating additional revenue streams.
- Encourages Social Sharing: It is easier to hit the share button after watching an educational video compared to coping a lengthy text before forwarding
8 Steps to Start a Dental Video Blog
Wondering how to start your dental vlog? Here is a step-by-step guide:
1. Define Your Niche and Audience
You need to define your niche to achieve your blogging goals.
Creating general video content doesn’t show expertise and professionality. Instead identify what aspect of dental care you want to focus on.
This includes dental hygiene tips, specialized procedures, dental product reviews or dental education for kids.
Also, define your target audience, which guides you in creating videos tailored towards their needs. This could be parents, teens or individuals seeking cosmetic dentistry.
2. Equipment and Setup
You need the right equipment and setup tools to start a dental video blog and grow.
Quality of content and production enhances search visibility and retainment of subscribers.
Hence, invest in a quality high-definition camera, standard microphone to capture clear audio and a ring light for proper lighting.
However, you don’t have to break the bank to purchase the above equipment.
You may also need a tripod for stability of camera, a dedicated video space to minimize distractions and video softwares.
3. Choose the Right Hosting Platform
There are tons of video hosting platforms in the market but not all are suitable for your dental video blog.
Choosing the right video hosting platform depends on your budget, video goals and audience.
YouTube is a popular video hosting choice, known for its free plan and vast audience.
However, top notch video hosting platforms like Adilo offer you unlimited hosting, ad free streaming, SEO options, advance customization and more.
This makes video creation hassle-free, likewise, attracts the right audience interested in your dental service. .
But, if you need to target the younger generation, consider using platforms like TikTok and Instagram.
4. Plan and Structure Your Content
Content is king!
Valuable content spreads faster and viewers would keep coming back for informative content. Hence, you need to take your video content seriously.
Start by brainstorming video ideas that address common dental problems. Next, engage in topic research and gather quality knowledge about your focus subject before you begin creating content.
To avoid mix up, create a content calendar to keep your topics organized and consistent.
Additionally, structure your content into segments and explain your topic by breaking it down into steps.
Also, avoid overwhelming your viewers by summarizing key points.
When planning to start a dental video vlog, keep in mind that videos between 7-15 minutes perform better than overly lengthy ones.
5. Filming and Editing Techniques
You don’t have to be a pro video editor to create quality dental videos.
When filming, focus on clear, steady shots. Most importantly, use close-ups for practical topics like dental techniques and tips.
Also, pay attention to editing which helps refine your content to suit your audience’s needs.
When editing, cut out unnecessary pauses, add text overlays, and include graphics to simplify key points.
Besides, viewers are more likely to engage with a video when it includes text and graphics.
6. Optimize Your Content
Your dental video becomes discoverable by the right audience when optimized.
Before you start a dental video blog, invest quality time in researching ranking video topics. Afterwards, you can optimize your created video titles, description, and tags with these relevant keywords.
However, you need to optimize your video for different platforms to attract your targeted audience and achieve your vlogging goals.
Here is how you can optimize your video content across various platform:
Your Website
- Index your website and videos for search engine
- Embed videos within relevant blog post
- Optimize video for SEO using keyword rich titles, headers and alt text
- Add video transcript and caption
- Include clear call to action
- Use schema markup
YouTube
- Use keyword rich titles and description
- Create and share quality thumbnails
- Add relevant video tags
- Utilize video chapter option
- Organize videos into playlists
- Leverage instagram reels and stories
- Create short and engaging clips
- Include captions and text overlays
- Utilize relevant hashtags
- Include link in bio to lead viewers to website or hosting platform
- Make use of consistent designs
- Upload videos directly on facebook
- Use 1:1 and 16:9 aspect ratio for your facebook videos
- Start with attention grabbing intro
- Include captions to video
- Leverage facebook ads to promote video to specific demographics
TikTok
- Keep video short and snappy usually between 15-60 seconds
- Participate in relevant TikTok trends or challenges
- Use engaging visuals, stickers and text overlays
- Leverage trending sounds or music
- Use trending and niche hashtags
7. Promote Your Content
You’re your no.1 biggest fan and should take joy in promoting your content across various platforms.
Promote your dental video content across social media platforms to broaden your reach. Consider posting snippets or highlights on Instagram, and facebook to drive traffic back to the full video.
Also, collaborate with other dentists and influencers in your niche to boost your viewership.
Besides, social media promotion increases engagement faster compared to other medium—don’t hesitate to leverage this medium to grow your dental vlog.
8. Track Analytics
Analytics shows you the aspects of your video making progress and those parts that need improvement.
You need insight into your audience demographics and engagement with your content. These metrics help you refine your strategies and continuously improve your content.
For instance, if your analytics shows that your viewers tend to drop off at the 3 minutes mark, you may consider shorter videos or adding more graphics to boost engagement.
Interestingly, when you host your video with Adilo, you gain access to comprehensive analytics to track your video performance and improve.
4 Best Video Hosting Platforms for Dentist
Below are 4 best video hosting platforms to consider before you start a dental video blog:
1. YouTube
YouTube is a popular free video hosting platform with a large audience base. This platform is recommended for dentists on a tight budget.
This platform allows you to create unlimited numbers of video and upload in multiple video formats—with the right optimization strategies your videos reach a variety of viewers.
YouTube also offers you video customization options including adding chapters to videos. Live streaming is also possible on this platform.
Additionally, you can track your video performance and patients interactions using YouTube analytics.
However, viewer experiences are interrupted with ads display which can disrupt the flow of what is being communicated.
Features
- Free video hosting
- Live streaming
- Editing tools
- Video analytics features
- Monetization options
- Video sharing with embed features
- Channel creation
- SEO features
Limitations
- Ads display
- Limited security and privacy
- Limited video customization
Pricing
- Free plan
2. Adilo
Adilo is a robust video hosting platform with unlimited hosting, advanced security and video recording features.
Its user-friendly interface and ad free streaming makes it perfect for dental video marketing. It offers a premium all-in-one video hosting including recording, editing, customization, and sharing from a single dashboard.
Adilo allows you to record your video up to 4K quality, giving your video crystal-clear visuals—perfect for patient testimonial, before and after shows, post treatment care tips and more.
Also, it comes with advanced analytics for tracking performance. With Adilo SEO features, your video is sure to reach a broad audience interested in your dental services.
Additionally, you have access to high resolution video recording, likewise, different aspect ratio for different social media sharing.
This platform stands out from all video hosting platforms for dentists because its full integration with Adilo video cloud ensures your records are automatically optimized. This cloud-based system enhances video storage and management, delivery speed and quality.
Features
- Free plan
- Ad-free streaming
- Unlimited storage and bandwidth
- 4K recording quality
- Unlimited recording
- Unlimited video length
- Adilo is 100% web based
- In-built screen and video recorder
- Compatible with all popular browsers including Chrome, Firefox, and Edge
- Multiple format like MP4, MOV, MKV e.t.c
- Embed your video anywhere
- No special equipment or external software needed
- Easy sharing and content management feature
- Flexible editing and customization option
- Adilo default HLS-protection on all video
- Extensive third-party apps integration
- No watermarks inclusion
- Notification
- Analytics tools
- Video messaging option
- Monetization features
- API documentation
Limitations
- Adilo screen recording tools requires an internet connection for recording
Pricing
- Free
- Unlimited plan: $42/month (billed annually) and $69 for a single monthly plan
3. Vidyard
Vidyard offers you an intuitive interface that allows you to record, upload, organize and share dental videos to the right audience in need of your services.
This video software comes with a free video recorder that allows you to record your video seamlessly. It also comes with a built-in editor and video messaging feature which enables you to refine and share your recorded video across different platforms.
Furthermore, Vidyard is particularly known for its AI-powered tools that ensures a smooth video recording experience perfect for beginners getting started with dental video marketing.
Features
- Records your screen, browser and webcam footage
- Organize your videos and project efficiently
- Available for both chrome extension and desktop app
- Customized video privacy settings
- AI-powered tools
- Analytics tools
- Notification
Limitations
- Complex user interface
- Expensive pricing option
- Limited video editing option
- No offline edit option
Pricing
- Free
- Pro: $19/month
- Plus: $59/monh
- Business: custom pricing
4. Brightcove
Brightcove is a reputable video hosting platform to start a dental video blog. It’s praised for its quality hosting and security.
While Brightcove doesn’t come with a built-in video recorder like Adilo video hosting platform, it is still recommended for dental video marketing as it offers standard tools for managing, sharing and streaming video.
In other words, you can integrate Brightcove with third-party CMS platforms like Adobe Experience Manager, Drupal or Sitecore to create your video.
It further comes with monetization option, marketing and communication studio module, insight and analytics features which boost your practice visibility and attract more patients.
Features
- Host, share and publish videos easily
- Customizable options
- Live streaming options
- Video playback option
- Monetization and marketing
- Optimized video quality
- Third-party integration
- Advanced security features
Limitations
- Lack of built-in video recorder
- Complex dashboard and recording process
- Lacks live streaming metrics
- Limited video and audio analytics
Pricing
- Custom pricing
Tips for Dentists to Maximize Video Content
Are you planning to start a dental video blog (Vlog)? If yes, consider the below tips to maximize your video marketing:
- Invest in Search Engine Optimization (SEO); Investing in SEO practices enhances your dental practice visibility, traffic, and awareness. You can improve your video search ranking by using relevant keywords in video title, description and tags.
- Use Captions and Subtitles: Adding captions and subtitles makes your video accessible to a broader audience. This includes those with hearing impairments and those who prefer watching without sound. Also, subtitles help viewers understand your dental videos if they speak a different language.
- Call-to-Action (CTA): Your video content should include clear call to actions, prompting patients to take the next steps like booking an appointment, downloading dental guides or following your practice on social media.
- Regularly Update Content: To attract new patients and retain old ones, regularly update your video content. Add valuable dental videos with new procedures, tips and technology. Also, regularly modify published videos to suit patients needs.
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FAQs
Do I need a HIPAA compliant video hosting platform?
Yes, you need HIPAA compliance if your videos contain any patient identifiable information. This ensures videos are stored and shared securely, protecting patients data.
Can I use video hosting platforms for live streaming?
Yes, many video hosting platforms offer live streaming options which are perfect for live Q&A sessions between dentist and patient, likewise, educational webinars and virtual consultations.
What are the best free video hosting platforms for dentists?
Youtube comes to mind when considering a free video hosting platform because of its vast reach. However, Adilo also offers a free plan with ad-free experience, editing tools and customization options.
How do I optimize my videos for SEO on these platforms?
Most video hosting platforms come with SEO features that require little effort for your video to rank on search engines. Common video SEO practice includes the use of keyword, thumbnails, transcript, links and social sharing.
Can I embed videos from my hosting platform directly on my website?
Yes, most video hosting platforms for dentists allow you to embed videos directly on your websites. Adilo, YouTube, Vidyard amongst other hosting platforms provides you simple embed codes that you can insert into your websites.
Final Thoughts on How to Start a Dental Video Blog
Starting a dental video blog may seem complex, but with the right steps, it’s a straightforward medium to share your expertise and help people interested in dental healthcare.
Therefore, as a dentist starting with blogging for the first time, sign up to Adilo video hosting.
Why?
Adilo helps you create, edit, optimize and share your content across multiple platforms from a single dashboard.
So, grab your camera, plan your first video topic and you’re ready to start your dental video blog!
Experience: Happiness Hassan is an SEO content writer and strategist with over 7 years of experience helping brands boost visibility, engagement, and sales.
Expertise: Whether it's keyword research, crafting content, or fine-tuning on-page and off-page strategies, I’ve got you covered. My goal is beyond driving traffic but making your users experience a win-win for everyone!
On the coaching side, I’ve trained countless writers to turn their passion into profitable SEO careers. I help them navigate the SEO path, standing out in even the toughest niches and cashing in on their skills.
When I’m not geeking out over SEO, you’ll find me deep in the world of self-development. As a dedicated student of continuous growth, I write about my growth journey, sharing insights to help others unlock their potential.
Education: Complementing my BSc. Geography and Environmental Management from the prestigious Ahmadu Bello University, Zaria, I have honed my skills as an SEO content writer and strategist through comprehensive training at Northpad, where I gained expertise in crafting optimized content to boost search engine visibility. As a certified student of Jobberman Soft Skills Training, I developed strong communication and problem-solving skills, which complement my SEO proficiency.
My dedication to continuous personal learning and online training keeps me updated with the latest industry trends, enabling me to create content that aligns with the ever-evolving demands of search engines and user experiences. I stay connected with top experts to ensure my strategies remain current and effective.
Felix is the Senior Content Editor and Strategist at Adilo, where he harnesses his expertise in social video marketing, online video platforms, video editing, e-commerce, e-learning, and marketing to to help businesses drive results. With a keen eye for storytelling and a pulse on industry trends, Felix crafts actionable content that empowers brands to elevate their video marketing strategies and thrive in the digital landscape.
