Find out the best video marketing strategies for dentists that attract new patients. Discover reliable hosting and marketing platforms for your marketing videos.
Did you know that 72% of consumers prefer to learn about products and services in a video format?
This implies, you could attract new patients by leveraging video marketing strategies for dentists.
Video helps create a personalized connection between dentist and patients. Likewise, educate and build trust with patients even before they set foot in the office.
Whether sharing a procedure walkthrough, post-treatment care tips, or a patient testimonial, this post offers you expert proven dental video marketing strategies that work.
You’ll also discover ways to win new patients with video marketing strategies for dentists.
Ready? Let’s get started.
Table of Contents
Key Takeaways
- Videos are effective in driving organic traffic to your dental practice website or page.
- A short video tour around offices and sections in your dental firm gives a friendly first impression to patients.
- FAQs session videos are an effective way to address common patient concerns in a conversational and relatable way.
- Before and After videos are the quickest way to showcase and convince new patients about your dental expertise.
- Applying video marketing strategies for dentists is a lot easier as Adilo automatically transcribes videos and integrates them into video sitemaps and schema markups.
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What are Dentist Video Marketing Strategies?
Dental video marketing strategies are structured techniques and steps used by dental practices in creating engaging videos that attract, educate and retain patients.
These videos are created with personalized messages and targeted towards a client’s needs.
It further aims to boost awareness, professionality and trust about dental services, encouraging patients to book appointments.
Furthermore, when dealing with video marketing, “Create videos with a distinct purpose, anticipate your ideal consumer’s needs and create content to address those needs”. —Brian Rotsztein
So, keep reading to discover best video marketing strategies for dentists and how to apply them.
Why Having a Dental Video Marketing Strategy Matters
Today, videos are dominating the digital space as 91% of users want to see more video marketing content from businesses.
Here are more reasons to consider video marketing strategies for dentist:
- Attracts New Patients: Patients are easily drawn to interactive videos that offer solutions to their dental problems. This works because a patient can get a sense of a dentist personality and professionality through videos.
- Enhances Patient Education: Educational contents which are often complex are best explained through videos. This includes common procedures, dental tips, or preventive care routines which give a patient a clear explanation.
- Reduces Patient Anxiety: Many patients do experience anxiety when visiting a dentist. However, this can be reduced when videos showing how friendly and straightforward a dental procedure looks like is shared.
- Showcases Results and Expertise: Videos are perfect medium to showcase expertise through before-and-after results or patient testimonial. This further shows new clients how reliable and trustworthy your dental practice is.
- Boost SEO: Videos are effective in driving organic traffic to your dental practice website or page. Optimized videos with keywords, meta description and tags improves your brand ranking on search results.
- Encourages Social Sharing: It is easier to hit the “share button” after watching an educational video compared to coping a lengthy text before forwarding. Videos encourage your patients to share valuable content with their network expanding your reach and visibility.
12 Best Video Marketing Strategies for Dentists
Here are expert proven video marketing strategies for dentist that works:
1. Patient Testimonials
Dental practice works best with proves and results. It shows that a patient can get a solution when an appointment is booked with your firm.
Patient testimonials videos are effective in building trust about your professionality. It also encourages easy sharing and attracts recommendations to your dental practice.
Research has shown that 79% of purchase decisions are highly influenced by testimonial videos.
This is because when patients share positive experiences in a video, it adds authenticity to your brand. Besides, patients with similar problems would connect better and feel more confident in booking an appointment with your practice.
2. Educational Content
Complex health topics are best explained via videos.
With video marketing you can break down dental content into relatable visual segments.
For instance, a quick video explaining 3 practical ways to safeguard one’s oral health would attract more clicks and views compared with a lengthy post on oral health.
Videos give you the opportunity to show patient practical ways to apply those explained tips. So, instead of guessing their way around, a patient can follow the step by step guide explained in the video to apply what is taught.
Also, sharing educational content helps attract new patients and encourage existing patients to stay consistent with their care practice.
3. Office Tour Video
An office tour video showcases a welcoming environment. This strategy is necessary especially for clients who are anxious about visiting a dentist.
A short video tour around offices and sections in your dental firm gives a friendly first impression to patients. Let patients have a glance of your office layout, modern technology, waiting room, and friendly environment.
An inviting tour helps patients familiarize with your office before their first visit.
4. Meet the Team
Meet the team is an effective video marketing strategy for dentists that humanizes your practice.
Leverage videos to introduce your dental team to patients. This helps them know who they are coming to meet, creating a sense of connection.
Also, meeting the team videos helps reduce a patient’s anxiety about booking an appointment or dental procedure.
5. Procedure Walkthroughs
Procedure walkthrough videos help clarify a patient’s doubt, questions or concerns about a specific dental process.
This video explains treatment and operation procedures in digestible steps. It tells and shows a patient what to expect when carrying out a similar procedure.
For instance a “dental tooth filling video walkthrough” should showcase all necessary procedures. This includes the anesthesia steps, isolation steps, removal of decay steps, down to the filling placement steps and everything in between.
Videos like this help patients prepare ahead and get in the right frame of mind before commencement.
6. FAQs Sessions
Patients do have lots of questions about their dental health that need answers.
Hence, FAQs session videos are an effective way to address common patient concerns in a conversational and relatable way.
This way, a patient can have their worries dissolved without having to come over to the office.
7. Oral Health Tips
Sharing oral health tips is vital. Dental firms can leverage these video marketing strategies to help patients prevent oral problems.
In addition to boosting brand visibility, you can position your dental practice as a valuable source offering practical solutions.
In other words, a client who isn’t booking an appointment, can still find your practice valuable through helpful tips. This includes short videos sharing tips like proper brushing techniques or how to prevent cavities.
8. Before and After Shows
Before and After videos are the quickest way to showcase and convince new patients about your dental expertise.
Applying this video marketing strategy for dentists is very persuasive without being pushy or forceful. In fact, they provide proof which is perfect for sharing on social media, increasing your practice reach.
Showcasing the before and after result of a patient teeth whitening procedure validates your professionality.
Most importantly, beyond attracting clients with videos, ensure all stories used are from your patients and are valid.
9. Post Treatment Care Tips
A patient’s treatment doesn’t end after a procedure is completed. Rather, it involves post treatment care tips.
This videos offer practical instructions that aid in a patient’s quick recovery. Dictating a long list of care instructions to a patient who just finished a treatment process might not be effective.
Instead, explain those care tips via videos in an interactive way. This helps patients understand practical steps to take in managing their dental health after a procedure.
Your patient would appreciate your extra effort to ensure their recovery process is smooth and won’t hesitate to refer your practices to friends and family.
10. Seasonal and Special Offer
Applying video marketing strategies for dentists are highly recommended for seasonal and special offers.
A text-worded email is likely to be ignored by a patient. However, short videos are effective for announcing seasonal specials or discounts.
These videos are easily shared via social media and embedded in email campaigns, encouraging both new and old patients to take advantage of the timely discounts.
11. Fun Facts About Dental Health
Sharing fun facts keeps your patient engaged and connected with your practice before and after a procedure.
Fun facts raise your dental practice brand awareness and visibility as a broad range of audience might be interested in your fun facts.
In other words, your practice gets registered in the minds of a vast audience. This includes both those interested in your service at the moment and those who just need the educational facts.
But, this video marketing approach is important as viewers can turn to future clients or recommend your dental practice.
12. Live Q&A Sessions
Live Q&A sessions allow patients to interact in real-time with their dentist.
This video marketing strategy for dentists has proven effective as it leads to a personalized connection between patient and dentist. Patients get the chance to ask questions and have it answered by a real person.
Live videos attract more engagement with your dental practice while building trust and transparency.
Best Video Hosting & Marketing Platform to Power Your Dental Marketing Strategies
Videos that produce results begin with reliable video hosting platforms. A good hosting platform enables you to record, create, edit, and share video content with patients seamlessly.
Look no further, below are trusted video hosting and marketing platforms for your pick:
Adilo
Adilo is a premium all-in-one video hosting platform for business owners, entrepreneurs and creatives.
Its user-friendly interface makes it easy to navigate without needing extra guidelines, offering a seamless experience in creating, sharing and tracking your video performances.
Adilo comes with a cloud-based system that enhances video storage and management, delivery speed and quality. Likewise, it ensures quality output that increases your viewers’ experience.
No external tools are needed to manage your videos on this platform, making it perfect for marketing and scaling as a dental practice.
Also, this platform comes with unlimited hosting with vast benefits. This includes:
- Ad-free hosting
- In-builts screen and video recorder
- Advanced security and privacy
- Multiple video format support
- Integrated with third-party apps
- Customization options
- Standard analytics
- SEO features
- Video split testing
- Video sharing and embedding
- API documentation
- No watermarks inclusion
- Notification
All these and more you stand to enjoy when hosting your video on Adilo. Also, Its top-notch video SEO helps increase your dental practice visibility and professionality via quality videos.
Adilo Pricing
- Free plan
- Unlimited plan ($42/mo) when billed annually.
Vidyard
Vidyard is also recommended for hosting videos as it makes applying video marketing strategies for dentists seamless.
It comes with built-in video marketing tools like call-to-action and A/B testing which equates quality output. Its AI-powered tools make video recording and customization straightforward even for beginners.
With Vidyard hosting you stand to gain:
- Customized video privacy settings
- Utilize AI-powered tools
- Analytics tools
- Notification
- Integrated with third-party apps
- Ad-free
- SEO features
Vidyard Pricing
- Free
- Pro: $19/month
- Plus: $59/monh
- Business: custom pricing
Loom
Loom is a cloud based video hosting platform that offers you advanced recording and editing tools to create your video easily.
This platform is compatible with multiple operating systems like Windows, macOS, android and other devices, letting you add real time notes or drawings while recording.
It also comes with an effective video creation, editing tools, collaboration and annotation features that makes video creation effective.
Its features includes:
- High resolution recording in 720p to 4k
- Captures both screen and audio simultaneously
- Uses desktop, webcam and microphone
- Multi-device support via web, desktop, iOS, and android devices
- Advanced editing feature
- Unlimited transcriptions on all video
- Collaborative features
- Integrated with AI tools
Loom Pricing
- Free
- Business: $12.50/month (billed annually)
- Enterprise: custom pricing
7 Ways Dentists Can Win New Patients With Video Marketing
“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment”-Mark Robertson.
Bearing that in mind, here are 7 ways you can win new patients with video marketing strategies for dentists.
Let’s get started;
1. Invest in Video SEO
Your dental practice will rank higher in search engines with the right SEO tools and techniques.
That said, using video schema is one effective way to enhance your video SEO.
A video schema is a structured data added to a video that helps search engines understand the content on a page.
This structured data includes video title, duration, thumbnail, upload date and description, which the web crawlers use to generate rich search results.
To begin, invest in video SEO with Adilo which offers turnkey solutions.
This platform allows dentists to enable SEO indexing with just one click. This uploads your videos to Adilo’s authority content map; a high-priority sitemap that is submitted to search engines leading to fast video indexing.
Applying video marketing strategies for dentists is a lot easier as Adilo automatically transcribes videos and integrates them into video sitemaps and schema markups.
This platform enhances your video search ability by creating video chapters or key moments that allows search engines to index specific parts of the video.
Also, by hosting videos with Adilo, you can optimize your website with JSON-LD data. All these make your dental practice visible to a broad audience.
2. Social Media Sharing
Social media platforms are a great medium to promote your dental practice to the right audience.
Share your quality videos on platforms like Facebook, Instagram, and YouTube by using the right hashtags, and aspect ratio.
Furthermore, these social media platforms boost brand awareness through targeted tools.
These tools allow dentists to promote their videos to specific demographics like people within a certain age range, geographic areas, or those interested in health and wellness.
However, consistently sharing valuable video is one great secret to scaling your practice with social media platforms.
3. Try Paid Campaigns
Paid campaigns are a marketing medium to try out as they promote your practice to targeted audiences.
By investing in platforms like Google Ads, Facebook or YouTube campaigns, dentists can attract new clients to their practice.
Paid campaigns allow dental practice to target specific demographics such as location, age, interest or online behaviors. This way, your campaign reaches people most likely to need dental care.
Also, these platforms provide you measurable analytics about your dental video marketing. This includes how many views, click, or conversion, helping dentists track their Return on Investment (ROI).
4. Leverage Social Proof
Sharing social proof validates a dental practice professionality.
This includes video on patients testimonials, before-and-after results or case studies. This social proof builds trust and confidence in patients that they are on the right track booking an appointment with your practice.
Furthermore, embedding QR codes that link directly to your video boosts engagement with social proof.
Fortunately, you can leverage Adilo’s video QR code embed features as a dentist to attract new clients. This feature makes it easy to share across different channels like business cards, flyers, in-office posters or online platforms.
QR code embed feature has proven effective in driving traffic and engagement as viewers can simply scan the QR code to watch videos.
For instance, during the pandemic, Burger King ran a successful “QR Whopper” campaign. Viewers simply scan a QR code on their screens to access exclusive discounts and deals.
Likewise, you can use these video marketing strategies for dentists to increase engagement. Create and paste QR code in strategic locations such as waiting rooms or social media platforms.
5. Eliminate Guesswork With Video Split Testing
Video split testing is an essential phase in video editing that helps eliminate guesswork.
It allows you to compare two or more versions of your video and see which one performs better in terms of conversion and engagement rate.
Tools like VWO, Tube Buddy, Unbounce amongst other A/B testing tools can be used for video split testing. Unfortunately, they incur more expenses.
However, you don’t have to worry about extra cost with Adilo.
Its advanced built-in video split testing tool comes with all the tools you need for video split testing without hassle.
Hence, making it easy for you to split your video thumbnails for improved marketing strategy. Also, it comes with a traffic manager that lets you monitor the number of viewers on each video.
6. Stand Out with Video Email Marketing
Adding videos to your email can increase click rates by 300%. Whereas, text worded emails are likely ignored.
However, you can stand out with video email marketing by signing up with Adilo.
This platform is known for its cutting edge video email marketing features designed to help businesses create stunning, and engaging emails by embedding videos directly into them.
Adilo is my recommended video email marketing platform if you’re looking to engage more, sell more, or simply stand out in your customers inbox; It offers you a complete suite from recording to hosting and email embeds features.
Leveraging platforms like Adilo will drastically improve click-through rates, increase audience management and boost conversions for your dental practice.
7. Explore Video Landing Page
Your landing page is often the first contact a patient has with your dental practice.
It determines if a patient will book an appointment or consider another option. Hence, your landing page should be customized to reflect professionality and trust.
A professional landing page should contain key features like appointment scheduling buttons, special offers and consultation requests that give patients a seamless experience.
Adilo’s video landing page builder offers you a standout tools. This allows you to build exceptional landing page as a dental practice.
This platform automatically gives each uploaded video its own branded landing page, complete with your practice’s logo and domain name.
Also, you can add customized call-to-action buttons to your page.
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FAQs
What types of video works best for dental marketing?
Videos that build trust, show professionality, educate and engage with a patient works best for dental video marketing. This includes before-and-after shows, procedure walkthrough, patient testimonials, and post treatment care tips.
How often should a dentist post video content?
Patients can get overwhelmed with videos when they aren’t shared at the right time and frequency. To achieve results with video marketing strategies for dentists, share video content at least once or twice in a week.
How do I promote myself as a dentist on social media?
To promote yourself as a dentist on social media, begins by sharing educational content using the right hashtags that attract a broader audience. Also, engage with your followers by responding to their comments and hosting live Q&A sessions which builds trust and credibility.
What equipment or software are needed for creating quality dental video?
Creating, hosting and marketing your videos on a reliable hosting platform saves you the cost of purchasing external equipment and softwares. Platforms like Adilo, Vidyard and Loom allow you to capture video in high resolution, offer SEO features, advanced analytics and more.
How can I make my dental videos engaging for viewers?
Engaging videos are content that answer common questions, address patient concerns and offer value. Keep your video short and concise in a conversational tone. Also, include elements like captions, music, or graphics.
Final Thoughts on Video Marketing Strategies for Dentist
Today, videos are dominating the digital market as more audiences are interested in learning from videos.
Hence, don’t hesitate to leverage video marketing strategies for dentists to boost your dental practice visibility and professionality.
To attract new patients with video marketing, it’s essential to optimize your content for search engines and promote via social media platforms.
Also, tools like Adilo’s video landing page builder and turnkey SEO features ensure your videos rank well on search engines and reaches the right audience interested in your dental practice.
Experience: Happiness Hassan is an SEO content writer and strategist with over 7 years of experience helping brands boost visibility, engagement, and sales.
Expertise: Whether it's keyword research, crafting content, or fine-tuning on-page and off-page strategies, I’ve got you covered. My goal is beyond driving traffic but making your users experience a win-win for everyone!
On the coaching side, I’ve trained countless writers to turn their passion into profitable SEO careers. I help them navigate the SEO path, standing out in even the toughest niches and cashing in on their skills.
When I’m not geeking out over SEO, you’ll find me deep in the world of self-development. As a dedicated student of continuous growth, I write about my growth journey, sharing insights to help others unlock their potential.
Education: Complementing my BSc. Geography and Environmental Management from the prestigious Ahmadu Bello University, Zaria, I have honed my skills as an SEO content writer and strategist through comprehensive training at Northpad, where I gained expertise in crafting optimized content to boost search engine visibility. As a certified student of Jobberman Soft Skills Training, I developed strong communication and problem-solving skills, which complement my SEO proficiency.
My dedication to continuous personal learning and online training keeps me updated with the latest industry trends, enabling me to create content that aligns with the ever-evolving demands of search engines and user experiences. I stay connected with top experts to ensure my strategies remain current and effective.
Felix is the Senior Content Editor and Strategist at Adilo, where he harnesses his expertise in social video marketing, online video platforms, video editing, e-commerce, e-learning, and marketing to to help businesses drive results. With a keen eye for storytelling and a pulse on industry trends, Felix crafts actionable content that empowers brands to elevate their video marketing strategies and thrive in the digital landscape.
