Stay ahead this year with these top 50 video marketing statistics. Learn how video can boost your marketing strategy and drive business growth.

Staying on top of trends is more important than ever today.

Video content is king. With TikTok hitting 1 billion active users, YouTube Shorts amassing over 30 billion daily views, and the explosive growth of Instagram Reels and Threads users, visual content is where audiences are at.

Our attention spans are shorter than ever, making engaging video content not just a trend but a necessity. So, what does this mean for your video strategy this year?

Check out these top 50 video marketing statistics and discover how they can give your content the edge it needs to shine.

Let’s get started.

What Are Video Marketing Statistics and Why Do They Matter?

Video marketing is a marketing strategy that involves using videos to promote and market products or services.

It is the new wave of marketing that helps increase engagement in your digital stores and social media channels, educates your audience, and allows you to reach them with a new medium.

By creating and sharing valuable and relevant video content, businesses can attract, engage, and delight their audience, ultimately driving more sales and building brand loyalty.

Video marketing has become a very useful tool for businesses to effectively communicate their brand message, showcase their products, and connect with their audience in a more personal and engaging way.

Video marketing statistics, on the other hand, provide valuable insights into how video content performs across different platforms and audiences.

They help marketers understand trends, preferences, and behaviors, enabling them to create more effective video marketing strategies.

By leveraging these statistics, you can optimize your content to reach a broader audience, increase engagement, and drive conversions.

Now, let’s explore the top 50 video marketing statistics this year.

1. 91% of Businesses Use Video as a Marketing Tool

An overwhelming majority of businesses have embraced video marketing as part of their online marketing strategies, recognizing its powerful impact on their audience engagement and conversion rates.

Tip: You can’t keep snoozing on the important role video plays in marketing. If you haven’t already, start integrating video into your marketing efforts.

You can start small by creating introductory videos about your business or product and gradually expand into more detailed content such as tutorials, testimonials, and behind-the-scenes.

Allocate resources for high-quality video production and distribution to maximize its impact.  Use videos for product launches, brand storytelling, and customer testimonials to engage your audience. 

2. 86% of Businesses Use Video on Their Website

Video is a dominant force in driving web traffic. The high prevalence of video content means it is useful for capturing and maintaining user interest. Incorporating video into your website can help you engage visitors, which improves the user experience, increases time spent on the site, and boosts conversion rates.

Tip: Embed product demo videos, customer testimonials, and explainer videos on your homepage and product pages. Videos can help clarify complex information and guide potential customers through their purchasing journey more effectively than text alone.

3. 92% of Mobile Users Share Videos

Mobile users are highly active in sharing video content, underscoring the importance of creating shareable videos. This statistic highlights the potential for viral marketing through mobile platforms.

Tip: Optimize your videos for mobile viewing by keeping them short, engaging, and easy to share. Consider adding social sharing buttons to your video player to facilitate this process.

4. 54% of Consumers Prefer Video Content Over Text

Many consumers find video content to be more engaging than text. This trend indicates that businesses should prioritize video for effective communication.

Tip: Create a mix of video content, such as explainer videos, tutorials, and behind-the-scenes looks, to cater to various consumer preferences and improve engagement.

5. Video Ads Generate 66% More Leads

Video advertising is a powerful tool for generating leads, making it a valuable component of your marketing strategy.

Tip: Invest in high-quality video ads that clearly convey your brand message and also include a strong call to action. Use A/B testing to determine which video ad performs best.

6. 91% of Consumers Have Watched an Explainer Video to Learn More About a Product or Service 

Explainer videos are highly effective in educating consumers about your products or services, leading to better-informed purchasing decisions. The videos provide a significant influence on their purchasing decisions, often serving as the final push needed to close a sale.

Tip: Create short, engaging explainer videos that highlight the key features and benefits of your products or services. Use clear visuals, straightforward language, and a strong call to action that makes it easy for viewers to take the next step, whether that’s visiting your website, signing up for a demo, or making a purchase.

7. 84% of People Say That They’ve Been Convinced to Buy a Product or Service by Watching a Brand’s Video

Videos have a powerful influence on consumer purchasing decisions, often tipping the scales in favor of making a purchase.

Invest in high-quality, persuasive videos that showcase your product’s unique selling points. Highlight other customers’ success stories, demonstrate how to use your product and its functionality, and create a sense of urgency with limited-time offers to drive conversions.

8. 74% of Marketers Say Video Has a Better Return on Investment (ROI) Than Static Images

Video content often delivers a higher ROI for businesses compared to static images because of its ability to capture consumers’ attention and convey information more dynamically.

Tip: Track the performance of your video campaigns to understand what types of content yield the best ROI. Use this data to refine your video marketing strategy, focusing on the formats and topics that resonate most with your audience.

9. 90 % of Video Marketers Report That Video Gives Them a Positive ROI

The majority of video marketers find that their video content provides a good return on investment, reinforcing the value of video as a key marketing tool.

Continuously optimize your video content by experimenting with different formats, lengths, and distribution channels. Use A/B testing to determine which approaches work best for your audience and adjust your strategy accordingly.

10. 93% of Marketers Who Use Video Say That It’s an Important Part of Their Marketing Strategy

Video marketing is considered essential by the vast majority of marketers, highlighting its critical role in modern marketing strategies.

Develop a comprehensive video marketing plan that aligns with your overall business objectives. Incorporate video at various stages of the customer journey, from awareness and consideration to decision and advocacy.

11. 89% of Video Marketers Plan to Continue Using Video in 2024

Nearly all video marketers intend to keep using video in the coming year, recognizing the ongoing value and effectiveness of video content for brands.

Tip: Stay ahead of the curve by keeping up with the latest trends in video marketing. Experiment with new formats like live streaming, 360-degree videos, and interactive videos to maintain viewer interest and engagement.

12. 83% of Video Marketers Believe Video Is More Important Than Ever

The importance of video content continues to grow, with marketers recognizing the critical role it plays in engaging with their audiences and driving results.

Tip: Regularly assess your video marketing efforts to ensure they remain relevant and effective. Update old content, create new videos in response to emerging trends, and continuously engage with your audience through fresh, compelling content.

13. 87% of Video Marketers See Increased Traffic to Their Website Due to Video

Video content is a powerful driver of web traffic, helping to attract and retain both old and new visitors.

Tip: Use videos to boost your website’s SEO by embedding them on key pages and optimizing them with relevant keywords, engaging thumbnails, and clear descriptions. Share your videos across social media and email campaigns to drive additional traffic to your site.

14. 87% of Video Marketers Say Video Has Directly Helped Increase Sales

Video content not only engages audiences but has also directly contributed to increased sales for businesses.

Tip: Create product videos that highlight the unique features and benefits of your offerings. Use compelling storytelling and high-quality visuals to create an emotional connection with your audience, encouraging them to make a purchase.

15. 94% of Video Marketers Say Video Has Helped Increase User Understanding of Their Product or Service

Videos are highly effective in educating audiences about products or services, leading to better-informed customers.

Tip: Use explainer videos to break down complex concepts into easily digestible content. Incorporate clear visuals, straightforward language, and real-life examples to enhance viewer understanding and retention.

16. 83% of Marketers Say Video Has Helped Increase the Average Time Their Visitors Spend on a Page

Video content helps keep visitors on your website longer, reducing bounce rates and increasing engagement.

Tip: Place videos strategically on your website to enhance the user experience and keep visitors engaged. Consider embedding videos on your homepage, product pages, and blog posts to provide valuable content that encourages longer site visits.

17. 86% of Marketers Say Videos Have Helped Them Generate Leads

Videos are an effective tool for lead generation, helping marketers attract and capture potential customers.

Tip: Use videos as part of your lead generation strategy by creating gated content, such as webinars, exclusive tutorials, and downloadable resources. Capture viewer information in exchange for access to the video, and use this data to nurture leads through your sales funnel.

18. 93% of Brands Got New Customers Because of a Video on Social Media

Social media videos are highly effective in attracting new customers and expanding brand reach.

Tip: Leverage the power of social media by regularly posting engaging video content. Use platform-specific features like Instagram Stories, Facebook Live, and TikTok videos to connect with your audience in real time and build a loyal following.

19. 78% of People Watch Online Videos Every Week, and 55% View Online Videos Every Day

Online video consumption has become a daily habit for a large portion of the population, making it a crucial medium for reaching audiences.

Tip: Consistently produce and share new video content to stay top-of-mind with your audience. Consider creating a content calendar to plan and schedule your videos in advance, ensuring a steady stream of fresh content.

20. 87% of Consumers Want to See More Video Content from Brands

There is a high demand for video content from consumers, with many wanting to see more from their favorite brands.

Tip: You can meet this demand by regularly producing and sharing high-quality video content. Experiment with different formats and topics to keep your audience engaged and excited about your brand.

21. 88% of Marketers Are Satisfied With the ROI of Their Video Marketing Efforts on Social Media

Social media videos deliver a strong return on investment for most marketers, making them a valuable component of their marketing strategies.

Tip: Focus on creating engaging, shareable video content tailored for each social media platform. Use analytics to track performance and optimize your videos for maximum reach and engagement.

22. 70% of Businesses Say They Create Videos Specifically for Instagram

Instagram is a key platform for video content, with many businesses creating videos specifically for this social media network.

Tip: Leverage Instagram’s video features for your brand

23. 60% of Businesses Use Video on LinkedIn

LinkedIn is emerging as a powerful platform for video marketing, particularly for B2B businesses.

Tip: Use LinkedIn to share thought leadership content, industry insights, and company updates. Create professional, informative videos that establish your brand as an authority in your field and engage with your professional network.

24. 58% of Businesses Use Video on Twitter

Twitter is a valuable platform for sharing video content, helping businesses engage with their audience in real time.

Tip: Keep your Twitter videos short and impactful, focusing on concise, engaging content that grabs attention quickly. Use videos to share updates, promote events, and engage with trending topics to increase your reach and engagement.

25. 76% of Businesses Use Video on Facebook

Facebook remains a popular platform for video marketing, with many businesses leveraging its extensive reach and engagement capabilities.

Tip: Take advantage of Facebook’s video features, such as Live videos, Stories, and native video posts. Use engaging thumbnails and compelling descriptions to attract viewers and encourage interactions through likes, comments, and shares.

26. 82% of Users Watch Video Content on Twitter

A significant portion of Twitter users regularly consume video content, highlighting its importance on the platform.

Tip: Utilize Twitter videos to capture attention quickly and deliver your message succinctly. Experiment with different formats, such as GIFs, short clips, and live videos, to see what resonates most with your audience.

27. 86% of Businesses Use Video for Employee Training and Communication

Videos are not only effective for external marketing but also for internal communication and training purposes.

Tip: Develop training videos to onboard new employees, provide ongoing education, and communicate company updates. Use engaging visuals and clear instructions to ensure your messages are easily understood and retained.

28. 68% of Consumers Prefer to Watch a Video About a Product Rather Than Read an Article

Video content is more engaging for many consumers compared to text-based content, making it a preferred method for learning about products.

Tip: Supplement your written content with videos to cater to different audience preferences. Create product demos, unboxing videos, and tutorials to provide a richer, more engaging experience for your audience.

29. 73% of B2B Marketers Say Video Positively Impacts ROI

Video marketing delivers a strong ROI for B2B marketers, making it a valuable tool for reaching business customers.

Tip: Use video content to share case studies, product demos, and thought leadership insights. Tailor your videos to address the specific needs and pain points of your B2B audience, demonstrating how your solutions can help them achieve their goals.

30. 52% of Consumers Say Watching Product Videos Makes Them More Confident in Online Purchase Decisions

Product videos help build consumer confidence, leading to higher conversion rates and fewer returns.

Tip: Create detailed, high-quality product videos that showcase your offerings from multiple angles. Highlight key features and benefits, demonstrate how the product works, and address common questions to help viewers make informed decisions.

31. 86% of Businesses Say Video Increases Their Email Open Rates

Including video content in email campaigns can significantly boost open rates and engagement.

Tip: Incorporate video thumbnails and links in your email marketing campaigns to entice recipients to open and click through. Use videos to share announcements, product launches, and exclusive offers to create a more engaging email experience.

32. 81% of Marketers Use Paid Video Ads

Paid video ads are a popular and effective way for marketers to reach their target audience and drive results.

Tip: Invest in paid video advertising on platforms like YouTube, Facebook, and Instagram to expand your reach and attract new customers. Use targeting options to ensure your ads are seen by the right audience and track performance to optimize your campaigns.

33. 69% of Marketers Say Video Marketing Has Improved Their Brand Awareness

Video marketing is highly effective at increasing brand awareness and visibility.

Tip: Create shareable, memorable video content that highlights your brand’s unique value proposition. Use storytelling, humor, and emotional appeals to connect with your audience and encourage them to share your videos with their network.

34. 88% of Video Marketers Use YouTube for Video Marketing

YouTube remains the most popular platform for video marketing, offering extensive reach and engagement opportunities.

Tip: Optimize your YouTube channel by creating playlists, using keywords in your titles and descriptions, and engaging with your audience through comments and community posts. Regularly upload new content to keep your channel active and attract subscribers.

35. 65% of People Use YouTube to Help Them Solve a Problem

YouTube is a go-to resource for many people seeking solutions to their problems, making it an ideal platform for how-to and tutorial videos.

Tip: Create helpful, informative videos that address common problems or questions related to your industry. Use clear visuals and step-by-step instructions to provide value and establish your brand as a trusted resource.

36. 82% of Twitter Users Watch Video Content on Twitter

Video content is highly popular on Twitter, with a large portion of users regularly watching videos on the platform.

Tip: Share short, engaging video clips on Twitter to capture attention and drive engagement. Use trending hashtags, mention influencers, and participate in Twitter chats to increase the visibility of your videos.

37. 85% of Facebook Videos Are Watched Without Sound

Many Facebook users watch videos with the sound off, making captions and visuals crucial for engagement.

Tip: Add captions to all your Facebook videos to ensure your message gets across even without sound. Use strong visuals and text overlays to capture attention and convey your key points effectively.

38. 80% of Marketers Use Video on Their Landing Pages

Videos on landing pages can significantly increase engagement and conversion rates.

Tip: Embed a compelling video on your landing pages to provide a dynamic introduction to your offer. Use the video to highlight the benefits of your product or service, address common objections, and guide visitors towards taking the next step.

39. Live Video Increases Viewer Engagement by 20%

Live video content fosters higher engagement compared to pre-recorded videos, providing an opportunity for real-time interaction with your audience.

Tip: Schedule regular live sessions to connect with your audience. Promote these sessions in advance and use interactive features such as live polls and Q&A sessions to boost engagement.

40. 93% of Marketers Use Video for Social Media

Video is a key element in social media marketing, helping to boost engagement and reach.

Tip: Tailor your video content for each social media platform, considering factors like video length and format. Use platform-specific features such as Instagram Stories or Facebook Live to maximize impact.

41. Video Content Increases Organic Search Traffic by 157%

Incorporating video content into your SEO strategy can significantly boost organic search traffic.

Tip: Optimize your video titles, descriptions, and tags with relevant keywords. Ensure your videos are embedded on your website and linked to other high-quality sources to enhance search visibility.

42. 70% of Consumers Prefer Video Content Over Static Ads

Consumers engage more with video content than static advertisements, highlighting video’s superior effectiveness in capturing attention.

Tip: Shift your focus from traditional static ads to dynamic video ads. Create visually appealing and informative videos that resonate with your target audience.

43. 80% of Video Marketers Say Video Retention is Key to ROI

Retaining viewers through video content is crucial for achieving a positive return on investment.

Tip: Focus on creating compelling and relevant content that maintains viewer interest. Use storytelling techniques and strong visuals to keep viewers engaged throughout the video.

44. 87% of Video Marketers Report Higher Engagement

Video marketing leads to increased engagement, making it a valuable tool for fostering interaction with your audience.

Tip: Incorporate interactive elements such as clickable links, quizzes, and polls into your videos to boost engagement and encourage viewer participation.

45. 95% of Videos are Shared Via Mobile Devices

Mobile devices are the primary means through which video content is shared, emphasizing the need for mobile-optimized videos.

Tip: Ensure your videos are optimized for mobile viewing by keeping file sizes manageable and using responsive design. Test your videos on various devices to ensure compatibility.

46. 88% of People Spend More Time on Websites With Video

Websites with video content see increased time spent by visitors, indicating that video enhances user engagement.

Tip: Integrate videos into key areas of your website, such as landing pages, product pages, and blog posts. Use video to explain complex topics or showcase your products in action.

47. 70% of Marketers Plan to Increase Video Spend in 2024

An increasing number of marketers are planning to invest more in video marketing, reflecting its growing importance.

Tip: Evaluate your current video marketing budget and allocate resources to expand your video efforts. Consider investing in video production tools, professional services, or training for your team.

48. 80% of Consumers Retain 95% of a Message When Consumed Through Video

Video content significantly enhances message retention, making it a powerful tool for communication.

Tip: Focus on creating engaging and memorable videos that clearly convey your message. Use storytelling techniques and strong visuals to enhance viewer retention.

49. 77% of Marketers Report Improved Click-Through Rates With Video

Video content can lead to higher click-through rates, making it effective for driving traffic to your website.

Tip: Incorporate video into your online ads, email campaigns, and landing pages to boost click-through rates. Use compelling visuals and clear calls to action to encourage clicks.

50. 70% of Marketers Use Video for Webinars and Live Events

Webinars and live events are popular video formats for engaging with audiences in real time.

Tip: Plan and carry out webinars and live events to provide valuable content and interact with your audience. Promote these events in advance and use live video features to engage viewers and answer their questions in real time.

Final Thoughts On Video Marketing Statistics

Staying updated with the latest video marketing statistics is crucial for crafting an effective video strategy this year.

By understanding these statistics and implementing the associated insights and tips, you can enhance your video marketing efforts, drive engagement, and achieve better results.

Keep experimenting with new formats, tracking your performance, and adapting to emerging trends to stay ahead in the competitive landscape of video marketing.