To remain competitive as a digital marketer, you must continue your inbound sales certification education and strive to improve your skills to stay ahead of the competition.
A wide variety of paid and unpaid educational opportunities are available online. But which of these options should you go with?
Most aspiring digital marketers go with HubSpot when deciding which certification courses to enroll in.
Why? Because of its incredible popularity and the widespread acclaim it receives across the internet.
In addition to that, they offer a vast selection of online certification programs that you can for free at any time.
Because of this, HubSpot is an excellent resource for individuals who do not wish to spend any money while gaining an understanding of the fundamentals of digital marketing.
But does it live up to the anticipation? Our honest review of the HubSpot Sales certification will reveal your answers.
What is inbound selling?
Inbound selling is a sales practice that focuses on tracking qualifying leads throughout the buyer’s journey, understanding the buyer’s requirements via focused research, and engaging them with a customized proposal when they’re almost ready for a sales rep’s involvement.
Inbound selling is a tremendously powerful sales strategy for today’s buyers, and it’s absolutely one that you’ll want to include in your playbook as soon as possible.
The client and the time are the two most essential factors in inbound sales. Nothing else matters.
Inbound sales is a customer-centric strategy that focuses on a variety of factors, including but not limited to the following:
– Successful prospecting.
– Increasing the number of leads you get by producing and disseminating good content.
– Adapting the offer to each purchaser by taking into account their requirements.
Inbound selling is the process of creating a message specifically designed to draw in and nurture the best-qualified prospects for your offer.
Instead of rushing the decision to purchase, inbound salespeople watch prospective customers’ behavior (on social media or LinkedIn, for instance) and always get ready to help them through the remaining steps of the purchasing process only when they show signs of being prepared for assistance.
Timing is everything in inbound selling; if the salesperson is overly forceful, inbound prospects may rapidly become cold.
Now, let’s take a look at HubSpot’s Inbound Sales Certification. Is it worth it? How do you go about earning the certificate?
HubSpot Inbound sales certification
The HubSpot Academy is the industry standard for education about inbound marketing, sales, and customer service/success. HubSpot Academy has been on a mission since 2012 to improve how individuals and organizations develop by providing online training for the digital age in courses, projects, certifications, and software training.
You can access this training from anywhere with an internet connection.
Over 60,000 people get their Inbound Certification from HubSpot Academy each year, making it the de facto standard for recognizing those involved in the inbound marketing trend.
Numerous people worldwide are obtaining the award-winning credentials developed by Academy students and professors, which have been translated into four other languages.
The marketing community recognizes and appreciates the value of the free certifications offered by HubSpot. Their Inbound sales Certification programs have been around for years, and thousands of marketers have successfully finished them.
A brand new credential, known as the Inbound Sales Certification, was only made available by HubSpot.
HubSpot is no longer just about marketing.
Until recently, the “inbound” ideology HubSpot adheres to has focused primarily on marketing. Although this is all fine and good, nobody understood what to do about legacy sales, which is like the unpleasant uncle of inbound marketing.
HubSpot has been preaching for a long time that marketing and sales must collaborate to generate results. Still, the company has not provided precise measures for bringing sales under control. When HubSpot introduced its free CRM, they were only getting started on its journey to dominating the world of sales. But just having a tool without knowing how to use it won’t fix the issue.
The introduction of the Inbound Sales Certification is the first tangible step HubSpot has taken toward its goal of providing actual vision and training to salespeople.
As a result of HubSpot’s expansion into the realm of sales, the company is putting into practice what it preaches and paving the way for collaborative efforts between sales and marketing teams. It would seem that inbound marketing might very well get the uncle she deserves very soon.
Acquiring the certification is a very vital initial step. It is the same as the Inbound Marketing Certification, but it has been adapted specifically for salespeople. It is comparable to the Inbound Certification in that it leads a strategy and presents a future vision rather than teaching how to use the software.
The Inbound Sales Certification aids sales professionals in understanding how to perform their duties in a connected and digital world. The Inbound Sales Certification alone makes it worthwhile for salespeople seeking strategies to advance their careers.
HubSpot built their “Inbound Sales Methodology” as they did for marketing. The inbound sales process can be visualized using this manner.
How To Make Sure You Pass The Test
Some people are naturally good at taking tests, while others get the creeps just thinking about having to do one under timed conditions. No of where on this spectrum you find yourself, if you take the time to prepare for an exam properly, you will have a better chance of doing well.
The course is divided into five video lessons that may be accessed whenever they’re needed. The total video content for the courses is three hours, twenty-three minutes, and thirty seconds. This is the breakdown of the classes:
– Inbound Fundamentals
– Introduction to Inbound Sales
– Identify
– Prioritizing Active Buyers over Passive Buyers
– Connect
– Earning The Attention of Today’s Empowered Buyers
– Explore
– Understanding Buyer Context
To prepare for HubSpot’s certifications, and more especially the Inbound Sales Certification, the following are a few items that have shown to be helpful:
1) While you watch the videos, be sure to have the study guide open
While an upbeat piece of acoustic guitar music plays in the background, a cheerful HubSpot employee rattles about frequent mistakes in developing business profiles. Before you know it, you’re trying to memorize the pattern of your keyboard with your forehead. It is simple to go into a trance while watching a video and let the key takeaways slip through your fingers.
Each HubSpot certification comes with a study guide structured similarly to how the topics presented in the accompanying videos are laid out.
Listening carefully to each answer in the study guide has proven helpful in maintaining my interest in a film and identifying its essential ideas.
In most cases, the questions on the examination will be similar to those included in the study guide.
2) Take down some notes in writing.
According to several studies, one may improve memory retention by writing things down by hand. Do not rely just on following along on the video; if necessary, copy the study material and jot down your responses to each question. Keep your finished study material with you when you’re taking the test.
3) Take periodic pauses
I understand your desire to get through everything as quickly as you can but trust me when I say that if you take breaks occasionally, you will be able to recall the information much more effectively and have a lot less trouble staying sane.
4) Get social
You may obtain assistance and network with other HubSpot academics if you join the HubSpot Academy community on Inbound.org. While you’re at it, show off your intelligence by using the hashtag #InboundSalesCertification on Twitter to interact with others who have undergone the certification process and discuss their experiences.
Advantageous features of HubSpot Inbound Sales Certification
The Standard of the Content
HubSpot is doing excellent work if we’re talking about how high-quality the material is.
This course is jam-packed with a ton of valuable information that any newbie can use to grasp the foundations of digital marketing and sales.
The courses are easy to access, the material is intriguing and thought-provoking, and the quality of the video is exceptional.
Acknowledgment and Acceptance on a Global Scale
HubSpot certifications are recognized globally; hence, your standing in the community is elevated when you achieve one.
Their qualifications are expected to assist you in developing your profession and company, irrespective of the region of the globe in which you now reside.
Networking
Regarding business, networking is unquestionably one of the essential activities.
By earning a HubSpot certification, you automatically become a member of a sizable community of inbound marketing experts with whom you can exchange ideas and gain knowledge.
Every inbound marketer out there would like to be a part of this type of exclusive club for digital sales and marketing!
Help with the Search for a Job
If you include “HubSpot Certified” on your resume, you will be noticed among the other applicants because of this distinction.
Independent certifications such as these demonstrate your excitement, ambition, and devotion to the professional objectives and career planning that you have set for yourself.
When there are many applicants for a particular post, it is simple for an employer to exclude you from consideration for the job.
Certifications offered by HubSpot are an excellent means of acquiring fundamental knowledge and securing desirable employment.
What Does the HubSpot certification Mean?
Although “free” is sometimes used interchangeably with “junk,” fortunately, that is not the case here. The videos provided by HubSpot are of excellent production value, the programs are simple to use, and the information is fantastic.
And the results are clear to see: tens of thousands, tens of hundreds of thousands, and even hundreds of millions of people have now graduated from HubSpot Academy.
Do not enroll in a HubSpot Academy class to earn a badge that you can display on your LinkedIn profile; that is not where the value of the course resides. Instead, use that time to expand your skill set. Then, use those newly acquired abilities to win over customers, enhance the quality of your work, or find a new position.
Because of this, it will be well worth the effort.
HubSpot Inbound Sales Certification FAQs
Q- Does HubSpot inbound sales certification expire?
A- The majority of significant HubSpot inbound sales certifications are typically valid for a period of up to two years.
The rate of change in the market is relatively rapid. Everything that is connected to digital marketing is undergoing profound changes. As a result, HubSpot considers a schedule of two years to be more acceptable.
Q- How much time does it take to get certified by HubSpot?
A- It depends upon the course you are currently enrolled in, and the amount of time it takes you to complete the practical test after the course.
You will be awarded a digital certificate of completion after completing all your courses and passing the final examination.
RELATED: Inbound Sales WorkBook: The How, Strategy, and Tactics
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