the tiktok creator marketplace platform

With Gen z’s and young millennials going “crazy” over TikTok, it is no surprise that the site is rated as the no. 1 favorite app among young people. 

According to 2022 stats by Hootsuite, about eight new users join TikTok in a second. 

This year alone, the app is said to have over 1 billion monthly users and is expected to reach 1.5 billion by the end of 2022.

In line with data like these, it is no wonder that businesses whose target market is the young generation have jumped on the fast-moving TikTok train and have started using the platform to market their products and services.

This continual increase of brand presence on the app has proved to be a business opportunity for individuals with a flair for creative videos and a good fan base.

How so? Because of the kind of audience the app attracts.

As I said earlier, TikTok is a platform for gen z’s and young millennials; a set of individuals who enjoy creative, authentic, and hilarious videos. 

To successfully market products or services to this generation, brands need to join hands with TikTok influencers who can create content that resonates with them – posts that attract and effectively sell the product/service in question to them.

Enter in TikTok creator marketplace.

Created by TikTok, the TikTok creator marketplace is the platform where creators and businesses can meet and where brands can hire the creative talents they need to drive sales.

This platform offers TikTok creators opportunities to make money and gain followers, expertise, and other benefits when appropriately exploited.

With that said, let’s discuss:

1). What is the TikTok creator marketplace?
2). How does it work?
3). What are the benefits?
4). What are its requirements?
5). What are its rates?

What is the TikTok creator marketplace?

The TikTok creator marketplace, introduced in 2019, is a platform where creators and businesses can collaborate to create videos that will reach a large portion of the target market. 

It is a site where brands go to look up TikTok influencers they would like to work with and where content influencers can go to look up brands they would like to work with.

Similar to Fiverr and UpWork, employers can connect with employees on the TikTok creators marketplace after an assessment of key metrics of the employee like engagement rate, location, age, views, audience type, etc. 

It allows businesses to get the dash of creativity needed to effectively promote their goods and services among gen z’s and millennials, who, for your info, are the generation in charge of America’s market rate right now.

The marketplace also allows content creators to make some extra cash and get more experience doing what they love (more on these later).

TikTok creator marketplace requirements

Now, at this point, you should know that not all content creators can join the TikTok creator marketplace.

And this makes a lot of sense because the creator marketplace is where brands are supposed to meet talented creators that will help them achieve or at least take them close to achieving their TikTok marketing goal. 

It is not a site for trial by error type of marketing.

To be eligible to join the platform, there are specific requirements creators must meet. They include:

– Must be not less than 18.
– Must possess at least 10,000+ followers.
– Must have a minimum of 1,000 video views in the last 30 days.
– It should have been published thrice in the past 30 days.
– Must have an individual account (not a business account).
– Must post only genuine and authentic content.
– Must maintain a profile that complies with the TikTok Community Guidelines.

Another thing to note is that the TikTok creator marketplace is available only in 24 countries, including Australia, the UK, Hong Kong, Taiwan, Malaysia, Philippines, Singapore, Indonesia, Turkey, Brazil, the US, Canada, etc.

You can check out TikTok’s content creator marketplace terms of service to see if your location falls within the 24 countries.

How it works

If you ticked off all the above requirements and are in a country that is part of the lucky 24, you can join the creators’ marketplace either by an invite from TikTok or by applying to join the platform.

If you join the site, TikTok will review your application and send you the results. 

The good news is that even if your application is rejected, you can constantly reapply after 30 days.

Upon joining the TikTok creator marketplace, there are primarily two ways you can get to work with businesses:

A. Being directly sought – Here, brands discover you on the creator marketplace and extend an invitation to collaborate. 

These invitations are typically sent via in-app notifications and contain information about the campaign and the contract details, which you can review. 

If it is to your liking, you can express interest in working with the brand and provide your contact information and other required details.

B. Apply for open campaigns – You can also decide to search for relevant “open campaigns” launched by businesses and send an application to brands you want to collaborate with.

Open campaigns give creators the freedom to interact actively with the brands they love and know. It enables them to collaborate with these brands and show off their talent for content production.

Asides from these, there are certain best practices TikTok creators need to enforce if they want to get the best out of the TikTok creator marketplace. 

These include; setting work rates, going over the campaign details with the brand to ensure it is fully understood, and ensuring the content is in line with TikTok community guidelines; else, it will not be published.

Benefits of TikTok creator marketplace

The TikTok creator marketplace holds a plethora of advantages for businesses. 

From driving brand awareness to having access to a community of only talented creators to being able to assess a creator based on important metrics before partnering up with them, the list goes on.

But how does the creator marketplace benefit the content creators themselves? 

What does a TikTok influencer gain by joining this community of creators? 

A lot.

First, there is the opportunity to make extra cash doing what you love. 

Depending on the terms of your contract with a brand, your creative skills, and fans-following, among other factors, it is possible to make between $5 to $2000 per sponsored post.

In addition, TikTok also pays a certain amount of money to creators with at least 10,000 followers and gets about 100,000 post views in 30 days. 

As a creator on the TikTok Creator Marketplace, you will have free access and the opportunity to connect with several popular and unknown brands for partnerships. 

There is also the benefit of accessing online collaboration tools, a chance to explore new grounds and work with experts on projects you would never have thought you were capable of.

The TikTok creator marketplace is bursting with mutual benefits for businesses and creators. 

However, you must be a creator/influencer who knows their onions. 

With that said, here are tips on how to get good sponsorship opportunities as a member of TikTok’s creator marketplace.

How to attract brands to the TikTok creator marketplace

1. Build a brand image

Your TikTok posts develop and reflect your brand image. 

Hence, they must reflect the values you want your brand to uphold.

Ultimately, the kind of business that would collaborate with you is defined by the content you produce.

2. Have a large follower-base

Before partnering with a creator, a business will go through certain vital metrics of that creator to determine whether it is beneficial to work with such an individual. 

One such metric is the number of followers that the creator has.

As such, creators need to keep track of their audience growth, which can be easily achieved with TikTok analytics.

3. Knowing your audience

Asides from having a large audience, it is also essential to know who they are, their lifestyle, etc.

As brands are looking to work with creators whose audience consists of their target market, knowing your fans’ demography will help you identify businesses you can work with. 

This is especially handy if you are going through the “open campaign” route and want to increase the chances of your application being accepted.

4. Consistency is key

This tip is more for growing your audience than attracting brands on the TikTok creator marketplace, but I believe it works just as well.

As it relates to growing your audience, consistency is key for your audience to see your unique style and understand the tone that backs all your posts. 

While it may be tempting to try different things, especially if you are new to TikTok, it can negatively affect the brand image you build, leave your fans confused about what exactly you stand for as a creator, and ultimately affect your number of followers.

As it relates to attracting brands on the TikTok creator marketplace, a creator that is consistent in their messaging style, posting schedule, etc., is viewed as one who is hardworking and knows their onions. 

Such content creators appear to know what they want and are focused on achieving it. Businesses are drawn to these creators and want to work with them.

On the other hand, a creator whose posts are all over the place, not being tied by a theme, messaging style, posting schedule, etc., may appear tardy and unfocused. 

Businesses can deem such a creator as not good for business.

TikTok Creator Marketplace rate

As I mentioned earlier, one best practice for creators on the TikTok creators marketplace is to set their rates for sponsored videos ahead – there is just something about someone who knows their worth.

To guide you as you do this, here are the rates different types of creators charge on sponsored posts.

1. Nano-influencers. These creators have between 1000 – 10,000 followers. They usually charge 5$ to $25 per post.

2. Micro-influencers. These creators have 10,000 – 50,000 followers. Their rate typically ranges between $25 to $125 per post.

3. Mid-tier influencers. These creators have between 50,000 – 500,000 followers. They typically charge $125 to $1000 per post.

4. Macro-influencers. These creators have 500,000 – 1 million followers. They usually charge $1000 to $2000 per post.

5. Mega-influencers. These creators have 1 million plus followers. They charge from $2000 upward per post.

Conclusion

Technology has made life easy.

You can make content from the comfort of your home that will get across to millions in less than 5 minutes. 

Best of all, you can make money doing it.

As TikTok continues to grow popular among the younger generation, businesses whose prospects are this young generation continue to jump on the fast-moving TikTok train.

For these brands, it is necessary to shift away from the traditional forms of marketing, which have proved to be less effective on gen z’s and millennials, and focus on marketing strategies and tactics spiced with innovation and authenticity. 

This shift in focus has made it necessary to seek out TikTok influencers with a flare for creativity, influencers whose posts resonate with the target market in question.

RELATED: Tiktok Marketing for Restaurants: How To Use Tiktok to Grow Your Cooking and Recipe Business in 2022

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