Philip Kotler’s Marketing Quotes and Advice Every Marketer Needs to Know When Applying Online Marketing Strategies and Tactics.
Effective online marketing strategies and tactics are core for every company that desires a large base of loyal customer following and business growth in this digital era.
And while market research, market segmentation, and market analysis are vital to coming up with these marketing strategies, it is also equally necessary to learn from the nuggets of marketing wisdom dropped by prominent and successful individuals who have gone ahead in the marketing sector.
Knowing and applying these wisdom nuggets will help a brand save time in identifying effective marketing techniques, avoid costly mistakes, and using tried and proven marketing methods that will bring good results and scale up the company fast.
That said, one individual recognized globally as an authority in marketing is Philip Kotler, the father of modern marketing.
As a man with the tendency to say much in very few words, there are several Philip Kotler’s marketing quotes and advice marketers need to note when crafting their marketing strategies.
But before delving into these bits of advice, I would like to tell you about the man himself and show you why it is necessary to take his quotes and advice on marketing to heart.
So, let us get that sorted out first.
Who is Philip Kotler?
Born on the 27th of May in Chicago, Illinois, US, in 1931, Philip Kotler is a specialist in mathematics, writing, economics, and marketing.
The North-American professor holds the title of Professor Emeritus of Marketing at the Kellogg School of Management at Northwestern University. He also had the S.C. Johnson & Son Professorship of International Marketing.
He is the author of “Marketing Management,” the most used marketing textbook globally.
This textbook has been converted to over 20 languages and sold over 3 million copies.
Asides from this, Philip has authored over 70 books, including Principles of Marketing, Ten Deadly Marketing Sins, Marketing Places, Marketing Models, and Social Marketing.
He has also written about 150 articles.
Philip Kotler the father of Modern Marketing
In the 1960s, Philip Kotler pushed for marketing to become an area of study because he saw it as a core of Economics.
Today, he is regarded by many scholars as the father of modern marketing because he is said to be the reason marketing is taught as a discipline in colleges and institutions today.
I can go on about how Philip acquired his degrees, achievements, and awards, but then this article will stretch on indefinitely, and we might never get around to his marketing advice, which is why you are reading this in the first place.
So with this idea of who Philip Kotler is and why you should receive his quotes and marketing advice with humility and an open heart, let us get to the good stuff.
27 top Philip Kotler Quotes and marketing advice
1. Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
This Philip Kotler quote points out that marketing is a lifelong course. You keep learning new ways to promote your product/service and attract the target market.
2. Satisfied customers do the best advertising.
This quote highlights the importance of word-of-mouth and referral marketing as effective ways of promoting your brand.
3. The sales department is not the entire company, but the whole company should be the sales department.
Here, Philip Kotler identifies the necessity of all employees in a company, down to the janitor, to understand the company’s set marketing goals, who the target market is, what their needs are, and how the company’s product or service meets that need.
4. Marketing is a race without a finish line.
Another one of Philip Kotler’s quotes emphasizes that no one can thoroughly learn all about marketing.
There is no marketing knowledge you gain today that is an end to all there is to know about marketing.
5. Authentic marketing is not the art of selling what you make but knowing what to make.
This bit of advice accentuates the importance of knowing the needs of your market as it determines what kind of product you make.
6. Successful sellers are first concerned with the clients and then the products.
This Philip Kotler’s quote buttresses the previous one.
Identifying your target market and their pain points is necessary to making the right product.
7. There is only one winning strategy: cautiously defining a target market and pushing a special market offer towards this market.
This Philip Kotler quote identifies the necessity of market segmentation for a brand’s success.
8. Every business is a service business. Does your company put a smile on the customer’s face?
A quote that stresses the need for creating a valuable product/service. That is a product that meets your market needs.
Do not be a company that is in business only to make profits.
9. The intelligent marketers of today do not sell products; they sell benefit packets. They do not only sell purchase value but also usage value.
A Philip Kotler quote emphasizes selling the benefits of your product and not the product itself.
10. Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Another piece of advice that signifies the necessity of being a relevant company to your market. That is the only way you can get them to come back again.
11. Every company should work hard to make their line of competition obsolete before their competition does.
Those who want desktops today may wish for laptops tomorrow.
This is one of many Philip Kotler quotes that suggest that people’s needs constantly change.
Hence, it is vital to carry out constant market research to know the current needs of your market and how you can meet it before your competition does that, snatching your customers in the process.
12. It is essential to forecast where customers are moving and be in front of them.
Market research is vital to the sustenance of any and every business. It would help you figure out your market’s current and future needs, so your product/service can always be relevant.
13. Poor firms ignore the competition; average firms copy their competitors; winning firms lead their competitors.
One of Philip Kotler’s quotes suggests researching the competition is necessary to know what superior marketing strategies and tactics you can employ.
14. The internet will make the winners bury the stragglers.
This quote suggests that online marketing is compulsory for businesses in this digital era.
15. Marketing is the task we perform before creating a product. If three years are spent developing a product, then it will not be the correct product.
Another Philip Kotler quote highlights the necessity of market research. Do not be too quick to start developing your product.
Conduct in-depth research on your prospect and their needs first. Then you will create the product/service they will buy.
16. Watch the product life cycle and, more importantly, the market life cycle.
Another piece of marketing advice from Philip Kotler pinpoints the need to monitor the results of your market strategies and tactics.
17. Companies pay too much attention to the cost of doing something. They should worry about the cost of not doing it.
By this quote, Philip Kotler suggests that companies should not be reluctant to implement an effective marketing strategy or tactic simply because it is too expensive. The results it will bring will be worth it in the end.
18. The best way to hold customers is to figure out how to give them more for less.
This quote highlights people’s loyalty to a business that offers quality products/services at an affordable price.
19. The key to branding, especially for small businesses, is to focus on a limited number of areas in a sector and on developing superior expertise in that area.
This quote rightly shows that being recognized as an expert in a field is better than being a jack of all trades but a master of none.
20. Our job is to wake up the consumers. If we become too predictable, that is not waking them up.
Another one of Philip Kotler’s marketing quotes shows the necessity of market research and forecasting your customers’ needs.
21. The primary cause of companies’ failure is companies’ success.
This quote pinpoints that companies should not get too carried away with their marketing successes.
22. Today, you have to run faster to stay in place.
Like the previous quote, this Philip Kotler’s selection also accentuates the importance of not being carried away with marketing success.
23. We are living in a world that is no longer facing a shortage of goods but a shortage of customers.
This quote suggests the necessity of standing out amongst competitors.
24. Your company does not belong in markets where it cannot be the best.
Another piece of marketing advice pinpoints the importance of being the best in your field at all times.
25. It is no longer enough to satisfy your customers; you must delight them.
One of several Philip Kotler quotes on the necessity of meeting your market’s needs.
26. Good companies will meet needs; great companies will create a market.
With this quote, Philip again shows the benefit of good market research.
Good market research will create products/services your market does not realize they need until they see it, causing a sudden high demand for those products/services.
27. Good customers are an asset that will return a handsome lifetime income stream for the company when well managed and served.
Another one of the many Philip Kotler quotes emphasizes the necessity of satisfying your customers’ needs if you want them to become loyal to your brand.
The list goes on and on, but here are the top 27 Philip Kotler quotes and advice on marketing I believe every marketer needs to know.
Learned and applied, these marketing quotes and advice will help you know things you need to prioritize when marketing – the crucial factors you need to focus on and those you need to let go of.
It will usher you in crafting effective online marketing strategies and tactics that guide your company towards achieving its marketing goals.
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