TikTok is one of the biggest marketing trends in 2022; there is no doubt about that. It is a platform with about 1 billion users around the globe.
So, if you want to impact social media, you must ensure enough people see your TikTok videos.
TikTok is a rapidly moving social media platform, so you must stay on top of what everyone is doing if you want to reach a lot of people.
The best way for you to go viral on TikTok is to keep up with the latest trends consistently.
What does a TikTok Trend mean?
A TikTok trend is simply a video with a specific action, sound, hashtag, or challenge that pulls other users to it. If the movement you initiate is simple to follow and imitate, others get to catch on easily and quickly by creating adaptations that best fit their audiences.
If a particular element is seen as a running theme across videos, it is most likely trending.
How to start up a TikTok Trend
Often, an influencer can start up a TikTok trend by introducing a new dance move, a challenge, or a concept.
Because the influencer already has many established followers, the trend is quickly picked up by the audience and goes viral in very little time because other users who come across the trend recreate the same move or idea.
As the trend gets popular, a lot of users recreate their spins which are usually unique until TikTok’s feeds become flooded with new adaptations.
Brands or businesses can also start up TikTok trends by first finding out what your audience likes and then putting your brand story out through content. But this depends on the number of established and active brand followers.
TikTok Trends for Marketing
From its definition, TikTok trends are created to be followed and modified, which is a high advantage factor for any marketing team.
Using trends as a template for your customization usually creates ads that are more likely to be shown on the For You Page and viewed by other users.
Influencers and users on TikTok want their trends to be easy to adapt to and follow, so they often create trends with simple elements to instantly make the trend recognizable. This trend, therefore, elicits a huge social media impact.
The content users should be easy to share. Because users are so interested in seeing how others interpret a trend, it is not surprising that trends go viral quickly, generating comments and likes and leading to online conversations.
Using TikTok trends for marketing shows that a brand understands what its audience prefers; this allows them to show its human side and interact with the audience on a peer level.
61% of TikTok users say they prefer and like brands that create or take part in trends more than those who do not. Also, using trends in ads helps it be seen organically since brands already know it is relevant to their audience.
TikTok allows its users to share videos of short duration where most of the audience are either lip-syncing to different tunes or freestyling to the trending beats. As it is one of the apps growing very fast, a wide range of opportunities for diverse audiences is offered by TikTok.
Reasons Your Brand Should have a TikTok Account.
Your brand needs a TikTok account to participate in TikTok trends. Some reasons are:
- TikTok trends inspire organic growth:
The TikTok account of your brand must participate in TikTok trends as it can provide you with more organic reach than any other social media platform.
The unique, innovative algorithm of TikTok, a rapidly growing social media platform, allows your account to reach many people based on how much they like your content.
Like the Instagram algorithm, users tend to see posts or accounts they interact with the most. The more you watch a particular creator’s content, the more it is likely to have their content reappear on your TikTok feed.
The act of completing videos is very high on TikTok. When users watch a video entirely to the end, it becomes more likely for the TikTok algorithm to suggest that video to other users’ feeds.
So, the more users who finish the video, the more the tendency for that video gets to appear on more users’ feeds.
Another factor that influences the TikTok algorithm is hashtags and user viewing habits. Just like if you like to watch videos in niche communities, such as DanceTok, BooksTok, and MusicTok, the algorithm will suggest videos that look like the previous videos you have watched.
So also, you could help your business go viral as long as you understand how the algorithm on TikTok works and make good use of relevant TikTok trends.
- TikTok also offers more when compared to other social media platforms:
TikTok makes you feel part of a community more than other social media platforms do. TikTok niche communities that emerged within the last year have a place for everybody, and new niches are being created continuously as the platform users increase.
Take, for instance, BusinessTok or BrandTok, two niche communities that entrepreneurs and business leaders use to share tips and experiences, and Livestream some of their events.
BooksTok is also another popular niche where bibliophiles come together to share book recommendations and celebrate new releases.
Also, something very different from other social media platforms is that TikTok users focus more on finding new content than keeping up with their followers.
This means it is a great platform to spread brand awareness. So if your goal is to reach many people, then TikTok is the best platform to achieve this.
- Hashtag Challenges:
The Hashtag challenge is one of the most significant reasons businesses should use TikTok. These fun challenges encourage your target audience to create new videos, which get your brand in front of many users.
TikTok audiences are usually playful and creative and are primarily drawn to these challenges they can relate to.
Just like other social media platforms, brands that want to capitalize on the potential of TikTok would have to keep up with trending hashtags, songs, and dances to increase their video’s reach.
It does not matter the number of followers you have or how recently your account was opened, and your TikTok videos can go viral if you create the right content and use the right hashtags. Some examples of hashtags include #milkcrateschallenge and #bigbunnychallenge.
- Target Audiences:
TikTok is currently the largest social network available. It has up to a billion active users and 1.5 billion downloads worldwide; this makes it a good opportunity for brands and TikTok creators to reach many people.
This large audience provided by TikTok is one that you will not always find on Instagram and Facebook. Many businesses use TikTok as a channel for marketing because it is where their target customers are already.
As such, for your business, TikTok could be your ticket to helping you reach many new customers.
- Duet Feature
TikTok’s Duet is one of the most popular TikTok features. It allows people to dance or lip-sync to their favorite song with anyone on TikTok.
The videos will appear in a side-by-side format on the same screen. Also, businesses can use the Duet feature to increase their fan base, get higher engagement, and build a strong relationship with their audience.
- Organic and Paid Posts
TikTok gives opportunities for paid and organic posts. For Organic Posts, brands use TikTok daily to reach and engage new audiences. Most users prefer an organic content strategy to get more views and attention.
User-generated content is one organic strategy that most businesses use on TikTok; this is because it encourages your audience to create and share videos.
For Paid Posts: TikTok also provides a lot of paid advertising opportunities for brands; this helps them get a high engagement rate and helps them also to reach wider audiences.
NB: You should also consider verifying your TikTok account, as this would help your business look more legit and authentic on the platform.
TikTok Trends and Native Advertising
Brands have the opportunity to create native content and engage with their audience in a better way when they follow the trends of their users. Ads found on TikTok have been said to be enjoyed more than ads on other social media platforms because of the sense of community TikTok ads kindle.
Research proves that 67% of TikTok users prefer brand videos with TikTok trending music tracks to increase the weight trends carry.
This is also a good way of getting a lot of people involved and getting them to become a part of the brand conversation, for example, having a guy drink cranberry juice while skateboarding to Dreams by Fleetwood Mac.
This video became a significant media moment for Ocean Spray cranberry juice because influencers and celebrities made their versions of his video.
TikTok Trends for Business
Trends on TikTok also provide advertisers with essential insights into the lifestyle of their audiences, what they like or dislike, and their goals and aspirations.
Before you choose what TikTok trend to adopt, you will need to check out and select trends that will be worth the investment and tend to perform better with your target demographic.
We will look at some of the biggest TikTok trends you should look out for and how they can be helpful in business marketing or advertising.
- Transitions
This trend for editing on TikTok has been around for a while now and does not show any sign of going out of style. The use of time transitions is getting more sophisticated and unique.
Viewers love the feeling of amazement when they view a post, inspiring enough users to create their own. Various TikTok transitions can be used, but the secret is the seamless blending of scenes to give the video that surprise factor.
The user’s curiosity increases since they anticipate how a transition will conclude. This keeps them viewing the video until the end, which is helpful if you want to improve users’ engagement.
- Office Life
This TikTok trend has a lot of variations. It includes reactions to colleagues at work who have annoying attitudes to how to dress in the office. TikTokers often use a sarcastic but humorous approach to help deal with dilemmas in the workplace.
Users express their feelings on TikTok freely, which makes TikTok an outlet for frustrations such as office politics or real help with tricky questions like how an interview should not be answered.
When one of these workplace-related issues is being addressed, you show viewers that you can relate to them, and also you show them that you regard them as people in a position to offer sound advice.
- Day in the Life
This TikTok trend helps to show clearly how people use their time. There are many professions worldwide, and this feature is an excellent way to showcase not-so-popular and bizarre occupations.
Taking gravestone cleaning as an example, a video is seen where a TikToker combines the art of telling stories with her daily profession, bringing the mundane to life.
Providing insights into a daily decision process at work to the audience in your video makes the audience an active partner in making a choice and also makes them more invested in the product.
This is a significant trend that you can adopt for your company, and it makes other employees who relate to your content inspired to share something interesting they do at work and what they are good at.
- Fun Conversation Starters
Due to this TikTok trend, doors have been opened for introduction to your brand or product to be done quickly, and you can easily use it to leverage your content.
Captions that begin with saying, “Do not be surprised if one day I just….” could be used to give hints to the audience about the plans within your company or to give a preview of a new product that you have or will soon release.
- Turning DMs into Quotes
Whenever a client sends you great feedback or a testimonial about your service or product as DMs turn them into inspirational quotes. You could also go to the extent of taking unpleasant or unusual messages and using them for a whole new purpose. This is a TikTok trend that is fun to try out, and not just that, it can also be used to create compelling content.
- TikTok Stitch and Duets
TikTok operates on creativity. Because there are a lot of potential creators on the platform, TikTok provides users with a means of getting inspiration from other user-generated content and helps them create new content with a twist.
The Stitch and Duets are one of the latest TikTok marketing trends in 2022. They are new forms of video content that can be recognized easily.
The TikTok Stitch feature allows users to take a snippet of videos from other content creators and add to them without being restricted.
However, every Stitch video has an attribution of the original creator, and a single-click link takes you to their profile. This is, therefore, a very interactive method that brands can and are already using to gain more exposure.
On the other hand, the TikTok Duets feature may sound similar but is quite different from TikTok Stitch as it allows users to create TikTok videos while incorporating the videos of others in a different format.
In TikTok duets, the screen is usually split, so people can respond to the original TikTok video using a new video. Both videos are viewed side by side, almost like a collaboration.
Nowadays, Tiktok Stitch and Duets are pretty standard and famous as the days go by. It has a great capacity to increase the awareness of a business or brand to extraordinary levels by just creating an interactive video that others can use.
- TikTok Live Sessions
The standard videos seen on TikTok have their charm and attract your audience base, but TikTok live sessions are also gradually becoming popular. For the past few years, live videos have drastically improved among users of various social media platforms, including TikTok.
According to TechCrunch, the overall number of people going live on TikTok and the number of people watching live videos have doubled since last year.
Due to the latest launches by TikTok, creators can now have their events scheduled, and their followers will be notified beforehand.
Creators can also share this notification through the use of in-app messages. They can also promote it through more TikTok videos using a live countdown sticker.
Co-hosting is also a new feature that is undergoing testing on this platform; this is a situation where creators can go live with multiple hosts.
- Episodic Contents from Brands and Influencers
Since 2021, the popularity of episodic content has gradually increased. It is said that an average individual spends about 90 minutes watching TikTok videos in a day.
Most users are now inclined toward videos that have a series of episodes that demonstrates or narrates a story. You can say that TikTok is almost turning into a mini OTT platform.
Brands and influencers are now focusing on generating more episodic content where they can show a particular part of the story, keep some for the next episode, and let the users wait for the next video.
You can make longer episodes or even shorter ones. This depends on the length of your story. The key is advertising your brand within these stories and keeping your audiences hooked to your videos.
- Behind the Scenes Videos
Many brands have post-behind-the-scenes content, like manufacturing product packaging, employee performance, and many other creative ideas. Many brands even showcase their employee’s involvement in the company nowadays.
Users love to relate to your business more. This is an excellent strategy to hook your users by letting them look into the processes involved in creating, packing, and delivering their favorite products.
- Longer TikTok Videos
Tiktok is known for the short videos they produce that keep users glued to their screens all day. Since 2021, videos that are a minute long are becoming popular.
Tiktok allows users to create videos up to three minutes long, enabling creators to be more flexible to demonstrate and convey all the information in a single video if they want to.
This is highly beneficial to specific niches like cooking, packaging videos, and others that you usually need to rush the entire process due to time constraints.
It is important to note that even though longer videos are getting popular these days, shorter forms of videos will never stop being popular. The right way to go about this is to strike a balance between the two during your TikTok marketing venture for the best results.
- Authenticity is Crucial
TikTok is only famous for its creators, and TikTok acknowledges that. Authenticity is something every user appreciates on TikTok and loves to share. This is why most brands are finally stepping into their TikTok marketing venture and pledging to stay authentic and original with their content ideas.
By creating authentic and original content relatable to the audience, you get the facility to connect with your audiences on a whole new level.
Therefore, you must consistently create engaging and authentic content if you want your business to shine on TikTok in 2022.
How TikTok Can Expose your Brand
There are ways in which your brand or business can be exposed by using TikTok.
- TikTok is all about trends.
The entire focus of the app is around discovering trending content. You should join the trends to ensure that your content reaches many TikTok users.
- Users search for trends.
Users could search for trending songs, hashtags, challenges, or whatever trend they are interested in. As a business or brand that wants to reach many TikTok users, you have a single job: to jump onto these trends or start a new one.
When you do this, your TikTok content will be more relevant, and your marketing efforts will provide you with better results.
- Users prefer fun
With the use of TikTok, your brand has a place to reveal its fun side, which TikTok users can get interested in.
The platform is about not being too severe and showing your audience your business or products differently. So when you make TikTok videos, relax a bit and have fun while you do so.
Advantages of TikTok Trends For Marketing
There are a lot of advantages for brands that use TikTok trends for marketing. Some of these are:
-TikTok increases your reach
TikTok is found in the U.S, India, and China, and these places have the most downloads, but this is not to say that it is not popular in other countries around the world. It still has ground in over 150 countries worldwide.
This means that there is a chance to reach out to your market through TikTok trends on a global scale. It is an excellent way to localize their marketing strategies for businesses in many locations.
They can create trends in different languages to relate to their various markets.
With TikTok trends, it is easier for brands to target users on TikTok and gain all the hype that the brand wants just by creating engaging content and using different tactics to leverage it.
Following TikTok trends is a great way to showcase a brand or products and also an excellent way to leverage content.
– Participating in trends is a brilliant marketing move because it makes use of organic TikTok reach
The algorithm aims to show relevant videos unique to each user, which culminates in the For You page. Hence, to get to the For You page, participating in TikTok trends is crucial.
– Following TikTok trends allows for an Anti-Marketing Marketing Strategy.
People do not generally like advertisements. They usually skip them whenever possible, which is why they block web ads using tools.
This is because ads feel invasive, and many people see ads as disrupting what they are doing, especially when they are watching a video or scrolling.
A way to make your ad feel less invasive is to make the users think that the video is a part of the platform. TikTok is great for the use of this feature, as you have the opportunity to take part in challenges and use a video ad that does not look out of place in a user’s native feed.
To get this done, you must make other users feel like you are a part of the community. You will also have to show that you are not another brand that wants to use social media for exposure. Even though that is your goal, you can be less upfront about it.
– The Audience is Ready to Engage
Everyone with a TikTok account logs in, ready to have fun. They are prepared to watch some entertaining videos and attempt challenges; they are also there to look out for a challenge to try for themselves or create a fun video for followers.
Engagement is trending on TikTok as it shows your audience that your brand has a mastery of how to relate to its audience and also provides the chance for people to know your brand better.
Your audience is much more willing to interact with your brand because the platform provides many opportunities. They can try your challenge if it is exciting or use your video to make a duet. Using your hashtags is also enough traction for your marketing strategy to take off.
In TikTok, it is very much likely to trend as well. This is because users log in many times a day; they have a higher chance of seeing and interacting with your videos. Even if you are new to the platform and have just a few followers, it can go viral if you do it right.
Trends can also boost marketing performance organically, as trending content is highly relevant to users and improves the chances of the content being shown on the For You page.
– You are Always Updated on the Trends
Trends on TikTok can change in a day, which is a little time for businesses to get in on the fun. Brands often try to stay relevant and fail because they did not meet the trend earlier than they did.
On TikTok, you can be in front of the trends. You must log in to the app daily to check the trending videos, hashtags, and challenges.
One advantage of this app is that nobody expects that polished content will come from anyone. You do the trend, and that is it.
Usually, joining in the trends does not require preparation; there are no storylines to discuss and no equipment to make ready. This allows users to push out content as soon as possible, allowing them to stay relevant.
You can also cut back on production costs since TikTok trends do not usually involve preparation and others.
All you need is a phone and a few staff members who are willing most of the time. You do the challenge, and you can now enjoy your view count.
Conclusion
TikTok has risen dramatically since 2016. It is now ranked within the top 10 influential social media apps on both Android and iOS.
TikTok offers a wide range of opportunities and possibilities to all its creators equally, be it sharing events in your life or creating content for your brand.
If you are a marketer looking for some good marketing strategies, you should not ignore TikTok marketing.
Considering the rising TikTok marketing trends in 2022 and the upcoming years, you will need to step up your TikTok marketing strategies and hook your followers by creating engaging content.
RELATED: The Complete Guide To Tiktok Marketing (Everything You Need to Know)
Enjoy this content? Follow Adilo on Twitter for more insightful articles like this.
