Recently, we’ve been talking a lot about eCommerce and video marketing. Yes, that is because the importance of eCommerce products video marketing in boosting sales cannot be overemphasized.
So today, I felt it’s right since we’ve been talking so much about eCommerce products and video marketing, we should also share with you some of the product videos from eCommerce brands we’ve seen that we think are great.
In these videos we’ll show you, you’ll notice they follow most of the basic rules we’ve been talking about making eCommerce product videos that convert, they’re short, they connect with the audio, the videos are always crisp, sometimes even funky and in many cases, the business tries to show the product up close and in action.
Top 12 eCommerce products video marketing examples
There is no single correct technique to create a product video. Customers have varying expectations of what they want to see depending on your industry. And, depending on how individuals make purchasing decisions, they have different needs.
There are a few qualities that all of the top product videos have in common.
Let’s dig into it, I’m super excited to share all of our discoveries with you and I hope they also inspire you to up your game and make better videos to sell your products.
- Nine Line Apparel Stout Hoodie
At least, nobody is saying your product videos had to be so serious.
This e-commerce video combines the brand’s wit with its specialty product line (with superb audio narration). And it achieves it in under 30 seconds, with no words said.
2. Man Crates Wooden Crate Grand Opening
The voice alone is entertaining, but that isn’t why this product presentation video is among the finest.
This video exemplifies both the brand’s spirit and what a buyer may anticipate to receive in the box and from the opening experience.
It accomplishes all of this in less than 30 seconds.
3. Kelty Linger Side Table
This product demo video contains a product description with setup instructions. It is limited in scope, yet it contains all of the information that anyone would need to decide whether or not to purchase the product.
This is the definition of extending the offline purchasing experience to the online realm.
4. Solo Stove
This video not only shows the product in action, but it also explains the brand’s positioning and provides context on how and why the product came to be.
This video wonderfully mixes storytelling and product showing, making it suitable for usage across all channels: on a product website, in paid advertising, and so on.
5. Josie Maran
Product videos do not have to be solely on the product under consideration. A good video will tell you a narrative. Josie connects the dots between parenthood, health, beauty, and natural skincare in an interesting way in this video.
The backstory of the new product is brought to life and made more relevant for her brand’s consumers.
6. Redbaby
The main purpose of any product video is to bring the product to life by showing the viewer everything they’d want to know or ask about if they were looking at it in person.
This video does an excellent job of covering every aspect of the item while also showing it in operation.
7. NaturallyCurly Honey Baby
NaturallyCurly is both a media brand and an internet store. As a result, their product videos are tied to content series and campaigns, and there are very few one-offs.
We chose this video because of the hashtag #HaveYouTriedThis, which encourages social media interaction. Furthermore, any video with a lovely child that takes less than 15 seconds to convey the message is a winner.
8. Native Union Night Cable
VIDEOS THAT SELL
9. Ethereal Evolution
ECOMMERCE VIDEOS
10. BioLite Portable Grill
VIDEO MARKETING FOR ECOMMERCE
11. Blendtec’s Will It Blend
BEST CONVERTING PRODUCT VIDEOS
12. Poopourri
VIRAL ECOMMERCE PRODUCT VIDEOS
13# SquattyPotty
FUNNY ECOMMERCE VIDEO MARKETING
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