Marketing
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Marketing
A Definite Guide to the Difference Between Inbound VS. Outbound Lead Generation
Companies use inbound or outbound lead generation or a mix of tactics. Marketers often generate and distribute marketing materials like blog posts or PPC advertisements online via inbound lead generation, while they may also make billboards or TV commercials offline. Inbound and Outbound Lead Generation To generate outbound leads, merchants contact prospective customers directly by…
Temidayo Olayinka
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Marketing
10 Inbound marketing tactics for B2Bs and startups.
Inbound marketing tactics In a previous post, I discussed the inbound marketing strategies b2bs and startups can employ to draw in their target market and ultimately level up their business. However, despite how important it is to know the inbound marketing strategies you can adopt as a b2b or startup is, it is equally vital…
Elizabeth Oyinlola
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Marketing
Tiktok For Musicians: How To Promote Your Song & Albums On TikTok To Go Viral
A Comprehensive Guide on Tiktok For Musicians Are you an artist and care to know how to promote your song and albums on TikTok to go viral? If yes, this blog post on TikTok for musicians is meant for you. In recent years, we have seen artists like Lil Nas X, Doja Cat, Ava Max,…
Glory Agu
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Marketing
Tiktok Marketing For Small Business Guide: Leverage Tiktok & Get Customers Fast
Tiktok Marketing For Small Business Many people love watching videos, and for the past few years, a video-based social network called TikTok has become very popular, especially for Gen-Z and Millennials. For your business to reach a broader but younger audience, you will have to figure out how to use TikTok marketing for your small…
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Marketing
Inbound Marketing Strategies for B2Bs and Startups
Inbound marketing One of the easiest ways to explain inbound marketing is the fish-bait example. Rather than spreading a net to catch a wandering fish, you use bait to lure the fish in; clean, simple, and efficient. That is inbound marketing simplified. It attracts potential market to your brand by proving value first - the…
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Marketing
Top 20 Video Marketing Agencies To Hire Right Now
Video has been used as a marketing tool because it conveys complex information in a visually and highly entertaining format. It helps people understand businesses’ offerings better, and marketers improve traffic. As a result, the number of users watching of videos keeps increasing with each passing day. Cisco projected that more than 82% of all…
Ogonna Ngwu
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Marketing
10 Email Marketing Tools and Software for Marketers
In a world where we have various channels of Marketing, Email marketing finds a way to stand out as the most effective form of marketing. With an ROI of about $38 for every dollar spent, Email marketing has earned its place in the must-have toolbox of every marketer. If you already know how effective email…
Chukwuka Mark
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Marketing
SEO Video Marketing: How to Make Your Business Videos Rank Higher in Google & Get Free Organic Traffic
SEO Video Marketing Videos grow businesses, and there is no point disputing this fact. So to reach a wider audience with your video content, you need to master SEO video marketing. While you'll agree that videos bring in customers and lead and build awareness around your brand,, publishing them is not good enough unless your…
Soliu Jamiu
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Marketing
Brand Repositioning: The Definition, Strategies & Real Life Examples
What does brand repositioning entail? Brand repositioning is a strategic approach to rebranding a company or product. This involves changing the image of a brand or product to better align with the needs of consumers. Strategic approach Brand repositioning is a strategy where a company takes its existing brand identity and uses it to create…
Favour Nmadu