Get PR coverage and boost backlinks with linkable assets! Learn what linkable assets are, real examples of different linkable assets and how to pitch journalists to land media coverages and backlinks.
Linkable assets are one of the most effective link-building tactics.
Brands can leverage it to ensure a consistent stream of organic backlinks and earned media, leading to improved online visibility and search engine ranking.
However, not all content is link-worthy or attracts backlinks naturally.
To get PR coverage with linkable assets, brands must invest in quality, relevant, and useful content that aligns with the search engine algorithm.
These are unique content such as comprehensive research reports, interactive tools, or infographics.
A linkable asset is about creating valuable content that journalists, bloggers, and influencers want to discuss. Since these linkable content are solution-oriented they naturally attract media attention and quality backlinks from other websites.
Here, you’ll learn everything you need to know to create quality linkable assets that attract PR coverage and organic backlinks. We also shared the exact process we followed to land valuable media coverage.
Let’s begin.
Table Of Contents
Table of Contents
Key Takeaways
- Linkable assets are products of thorough research and comprehensive study.
- Backlinks serve as an endorsement that tells search engines your content is valuable and relevant which positively impacts your brand’s SEO performance.
- You don’t have to ditch your audience needs to gain PR coverage, it won’t work because the two go hand-in-hand.
- A linkable asset attracts PR coverage in two unique ways. First, naturally through organic search results and secondly through well-researched media outreach.
- it takes several pitches to get noticed by your desired journalist. However, a structured and personalized follow-up could speed up their response time to your request.
What is a Linkable Asset?
Linkable assets are valuable resources that naturally attract backlinks from reputable publications. These assets are super valuable, relevant, and shareable
They’re the key ingredients for getting media coverage.
Valuable
Linkable assets come from thorough research and data-backed studies.
This ensures that they are unique and valuable, and provide solutions to their target audience. The value of a linkable asset lies in its ability to offer something new and insightful.
Relevance
Linkable assets align with the interests and needs of its target audience.
This ensures that the content is not only valuable but also applicable to those who are most likely to engage with it. Brands can establish themselves as authorities in their respective industries and build thought leadership.
Shareability
Linkable assets are more than just resources; they are valuable pieces of content that people naturally love to share with others. These assets typically offer something useful, informative, or entertaining, making them worth passing along through social media, email, or other communication channels.
Benefits of Linkable Assets for PR Opportunities
Getting PR through traditional means can be slow. But, using linkable assets can speed things up and has some other cool perks too. Let’s explore just a few of them:
Brand Awareness and Visibility
It’s competitive to dominate organic searches.
However, with backlinks from other websites, you stand a chance of ranking in the top search position.
Backlinks serve as an endorsement that tells search engines your content is valuable and relevant which positively impacts your brand’s SEO performance.
Cost-Effective Backlink Strategy
Getting backlinks manually requires a great investment of time and money into continuous research, outreaches, negotiations, and promotion.
In contrast, less is required through linkable assets. All you need to do is invest in in-depth research and study to create quality content and the rest will fall in place within time including PR coverage.
Organic and Referral TrafficBuild Reputation
Low-quality, manipulative, and promotional content would bury your brand in the crowd. But, you could turn things around and position your brand as an authority in your niche through linkable assets.
Digital PR is always on the lookout for content to support its claims. That’s where linkable assets fit into the equation—it’s a boost to your brand’s reputation when trusted digital PR references your assets.
Organic and Referral Traffic
Your organic traffic can’t stay the same when your site has backlinks coming from different sources.
This gives your content a boost in search ranking because the search algorithm believes that only valuable content attracts backlinks. In addition, since your asset would be shared across multiple platforms, referral traffic would experience an increase too.
It’s an effective strategy to secure high-quality backlinks for technology websites, eCommerce brands, fashion blogs, health channels and even educational platforms.
Top Linkable Assets Ideas to Attract PR Coverage
Not all content is linkable assets. But, a few well-structured content can become a valuable asset that attracts PR coverage. Hence, here are linkable asset ideas to get your brand started:
Surveys
Image Credit: H Locke | Medium.Com
What makes the survey valuable and unique is that it isn’t based on the opinion of a single person, but a collective view, making the content balanced and not biased—that’s what digital PR is on the hunt for.
Not every journalist has the time to run surveys. Hence, some are always in search of valuable resources that have done the hard job for them.
Example: Best Marketing Video Types (2025): 15 Experts Share Their Preferences
We reached out to over 15 experts, founders, and executives for expert commentary on their preferred marketing video types. With this, we were able to put together an authoritative piece on the best marketing video types to help businesses grow in 2025.
The results? These experts shared the article, which broadened our audience reach. Some even featured it on their websites, giving us valuable backlinks. Plus, other blogs started linking to it because they recognized its authority on the subject.
So, with the article, we killed three birds with a stone.
Statistics Compilation
Statistics are like oxygen, they give life to a topic or research. Since PR coverage is about credibility and value, statistics compilation would pull in backlinks from other websites and sources.
For every topic there are statistics scattered across different channels and sources, that’s where the hard work comes in. Your job is to compile these statistics into one piece that’s easy to access and share.
However, ensure your sources are credible and fact-checked. Also, reference back to each statistic source to enhance your credibility. After that, you can relax, and in less time, these linkable assets would magnetize PR coverage because statistics bring claims to life and prove their efficiency.
Example: Top 50 Video Marketing Statistics You Need To Know This Year
We once compiled valuable video marketing statistics from credible sources. This study provides insights into trends, preferences, and behaviours that give rise to result-driven video marketing strategies.
Original Research and Studies
Image Credit: Research Leap
Original research and studies take a great deal of time and effort to conduct. These aren’t just mere facts, but in-depth studies, analyses, and experiments of the results gotten to prove it works.
They aren’t the regular content that is easy to come by. Original research and studies may also involve hypothesis testing, dispersion, correlation, and regression analysis to uncover credible insights.
In other words, original research and experiments aren’t a day job, it takes time. Often weeks, months and sometimes years depending on the focus topic.
These are goldmines that aren’t found on the surface, so, if you could pay the sacrifice to drill them to the surface, you’ll reap its dividends.
Example: The Optimal eCommerce YouTube Length: A 2025 Study
Adilo analyzed 49,000+ videos from top eCommerce brands to reveal optimal eCommerce YouTube video length to maximize views and engagement. Also, we ran an in-depth YouTube SEO study where we analyzed 1.6 million YouTube videos to reveal actionable techniques that boost search visibility.
The result? Several online publications featured the YouTube SEO study, including Search Engine Journal, Taboola, Boot Camp Digital, and The Digital Surfer Newsletter.
Infographics
Infographics present complex information in a digestible form. It simply converts content into visually appealing forms which makes them easier to process.
With infographics, practical topics are broken down into step-by-step processes, so its target audience can understand and practice.
Infographics are great linkable assets since they’re shareable, especially on social media and blogs. Websites that aim to enhance content with images are sure to link back to your infographics.
Plus, search engines prioritize websites with images, which enhances content readability. Hence, your brand stands a chance to rank high on search engines.
Example: Video Marketing Predictions Infographics.
We turned our video marketing predictions article into infographics, making it easier for brands to use them and give us credit.
eBooks and Whitepapers
eBooks and whitepapers are free tools you could build to magnet PR coverage naturally. They are in-depth guides on specific topics that position your brand as an authority in your niche.
Anyone could write a segment of a topic. But for credibility, they would need to link to a complete whole on that topic. That’s where eBooks and Whitepaper come into play.
They are comprehensive and cover a topic from top to bottom and everything in between. This means, a person would gain complete knowledge with these resources and wouldn’t need to consult other sources.
When done right, you’ve successfully positioned your brand to magnet backlinks from industries and websites in search of authoritative resource pages.
Example: YouTube SEO Study 2025 PDF – Data-Backed YouTube Video Optimization Strategies
We converted our YouTube SEO study into a free downloadable PDF. Hence, with a single click at zero fee, brands can have access to our comprehensive data-backed study.
Expert Round-Up
Image Credit: Bulkly
An interview with an industry expert or a compilation of their predictions, strategies, or points of view on a topic has a huge influence on your brand’s PR coverage.
These experts have built credibility and authority in their irrespective niche thus, their words hold value and are most likely to be believed by the target audience.
Also, experts’ predictions weren’t born out of the blues or in haste, they’ve been experimented and studied through their years of expertise.
Example: 17 Experts Share 14 Biggest Video Marketing Predictions for 2025
The video research team at Adilo spent over three months speaking with more than 20 video experts, founders, CEOs, marketing managers, PR specialists, and digital strategists to get their video marketing predictions for 2025.
In addition to backlinks from other brands, our expert predictions study has attracted references from the experts we interviewed, including Imran Khan, Ross Dwyer, and Aaron Henry.
Why?
Expert roundup assets would first attract a backlink from the experts themselves you referenced; since your assets help amplify their voice, they’re most likely to return the favor.
Documentary
Documentaries proffer real-life factual information about a topic. It makes PR claims or suggestions relatable to real-life audiences. Documentaries simply compile insights about an event, people, or place from how it all started.
This could be in the form of actual footage, interviews, photographs, or expert opinion. This type of content aims to educate. Inform and raise awareness on a specific topic.
Example: Advanced brand positioning video strategies: How to Position Right With Video Content Marketing
Video content has become effective in branding. So, we at Adilo aim to help brands and businesses connect their audiences to the experience they crave. This birthed our advanced brand positioning video marketing guide.
This content wasn’t half-baked, but a complete whole including benefits of brand positioning, steps to build a brand positioning video strategies, and best tools to use amongst other vital sub-topics.
How Brands Can Get PR Coverage With Linkable Assets
To gain PR coverage with linkable assets, you need a structured plan that works. Here are the steps your plan should follow:
1. Find a Topic People are Interested in
All topics don’t trend at the same time, this means there is a topic for every season.
Your job is to find the topic that people are already searching for and discussing. You need to keep an eye on news and industry reports to see what topics journalists need resources for.
If journalists are in search of such topics, it means one thing; audiences in that niche are also interested in that topic.
Here is where you strike the balance between topics that resonate with both the target audience and the media. This is because linkable assets are about quality and user experiences.
You don’t have to ditch your audience needs to gain PR coverage, it won’t work because the two go hand-in-hand.
That said, to find topics people and media are interested in, maximize tools and platforms such as Google Trends, AnswerThePublic, Reddit & Quora, Twitter/X, and HARO (Help a Reporter Out).
These mediums are perfect for identifying trending topics and conversations in real time.
In addition, analyze your competitors’ content to identify what type of content has earned them backlinks. Tools like Ahrefs, SEMrush, and Moz come in handy. Next, look for gaps in their content that your brand can fill with unique insights.
2. Create Your Linkable Asset
It’s time to get to work with the insights you have gathered about a topic.
You need to build it into a linkable asset that solves the needs of your target audience and is resourceful enough to attract backlinks from journalists, and websites.
Center them on the core pillars of linkable assets; value, relevance, and shareability. Also, add interactive elements to keep your audience engaged and attract quality backlinks.
3. Optimize the Asset for Search Engines
Better visibility means better chances of people linking to your asset.
Hence, you need to optimize your linkable assets for search engines. It’s a total waste of time if your linkable assets can’t be found by prospective audiences and journalists.
Invest in on-page content SEO to boost your asset discoverability.
Ensure your title and meta descriptions are clear, and keyword-rich for search engines to understand your content and match it with user intent. A well-crafted title would entice the audience to click and know more about your content.
Also:
- Structure your content with headers to enhance its readability.
- Add internal and external links to streamline navigation, distribute page equity and add credibility to the content.
- Compress your images to improve load speed.
- Use a descriptive alt text to boost image SEO.
- Add relevant schema markups to improve semantic SEO.
4. Build a List of Potential Journalists
A linkable asset attracts PR coverage in two unique ways. First, naturally through organic search results and secondly through well-researched media outreach.
We’ve already discussed the first method above. So, moving forward, we’ll uncover the second method.
That said, how do you build a list of potential journalists?
To begin, you can leverage mediums such as Google News, Twitter/X, and LinkedIn to search for journalists who have written about similar topics in the past. You should also consider niche industry blogs, newsletters, and trade publications.
In addition, we at Adilo utilize Snov to find prospective journalist contact details. It’s an email-finding and outreach automation tool that helps you locate journalist emails and media contacts—a cost-effective way to build your list in less time.
5. Pitch the Resource to Journalists
Now is the time to pitch to the potential journalist list you built. This can be done either via email or through specialized platforms like Qwoted.
Email Drip Campaigns
These are a series of automated emails sent over to journalists to build a relationship and further get a positive response. Your email can be broken down into three or more sequences depending on when you get a response from them.
Also, personalization is key in email drip campaigns. Reach out to journalists with their names and references to their past work. To make your pitch appealing, provide takeaways, direct links to your assets, and exclusive access if need be.
Direct Outreach via Qwoted
We utilized Qwoted a PR platform that connects journalists with industry experts and high-quality content.
After signing up, ensure to actively respond to journalist queries with your linkable asset. Also, engage with journalists through in-depth data, reports, and case studies.
6. Provide Story Angle to Journalists
Journalists are lovers of stories and drive their point home through storytelling. So, you easily gain their attention when you pitch your linkable assets within a story angle.
This approach makes your content relevant to journalists since you’ve already gotten their narrative format started. All that’s left is for them to modify and structure to suit their context.
To find an irresistible story angle, tie your linkable assets around a trending topic while you highlight a unique insight or surprising data—journalists love shocking data, it adds credibility to their claims and publications.
We also recommend you localize your story for the specific audience that your desired journalist covers.
7. Follow Up
Journalists receive hundreds of emails daily. So, if you don’t follow up with your initial pitch, chances are, it may get buried, ignored, or forgotten in the crowd.
Oftentimes, it takes several pitches to get noticed by your desired journalist. However, a structured and personalized follow-up could speed up their response time to your request.
Before you send a follow-up pitch, allow 3-5 days to give journalists time to review your submission if it has been received and considered.
But, if otherwise, you’re much welcome to craft a short and professional follow-up pitch. This time around, use a catchy subject line, include a fresh angle or additional insight, and avoid being pushy.
8. Find HARO Opportunities
HARO (Help a Reporter Out) used to be a free service where journalists post requests to get expert opinions, statistics, and insight for their articles. However, several alternatives like Qwoted and Sourcebottle are now available.
Top publications leverage these services including Forbes, Business Insider, and New York Times to gain valuable and credible content for their press releases.
As a brand, you could respond quickly and accurately with your linkable assets to these queries to get featured in high-authority publications and earn valuable PR coverage and backlinks.
Secure media coverage by responding to journalists’ requests for sources. the more requests you respond to the greater your chances of getting featured. You could leverage HARO to find these opportunities.
Case Study: How Adilo Got Featured By SEJ
Late last year, we were looking at how to get more media coverage to boost brand awareness.
Building thought leadership and becoming an industry subject matter expert is our best bet. We put together a research team and started creating linkable assets to offer newsworthy value to publications.
The research team started with original research on the optimal eCommerce YouTube length, where we analyzed over 49,200 eCommerce YouTube videos. Also, we conducted a YouTube SEO study, analyzing over 1.6 million YouTube videos and the 300 in the top three positions.
Boom! It exploded, landing us coverage from authority platforms like Search Engine Journal (SEJ).
Screenshot from SEJ YouTube Category Posts Archive
The results were insane. SEJ articles were syndicated in several publications, as a result, generating for us several high-value backlinks.
Also, our YouTube SEO study article got several visits, making it one of our best-performing pages in terms of organic and referral traffic.
Again, after the SEJ feature, we started getting unprecedented outreach requests from authority blogs for collaborations. I think we have got more requests than ever since Adilo launched over eight years ago.
Here’s how this happened and how your brand can replicate these strategies to secure PR coverage.
Invest in Data-Backed Linkable Asset
We started by creating an article backed by original research.
During the study, we analyzed over 1.6 million YouTube videos and 300 in the top three positions to understand the factors that correlate with top rankings.
This type of original research is highly attractive to industry publications because:
- It offers fresh insights that are not widely available.
- It backed up claims with data, which shows credibility and value.
- It’s newsworthy as many marketers and SEOs are constantly looking for relevant updates.
Build Media Database
We didn’t just relax and fold our hands after publishing the study.
Instead, we put in the work, getting our hands more dirty. First, we considered several outreach platforms and then settled for Snov.io. It’s affordable, easy to use, has an extensive media database and comes with robust search and filter functions.
Using this tool and Qwoted, we built a media database of 1,000+ journalists. We vetted and verified the emails to minimize hard bounces.
Next, we built a database of the top 100 marketing blogs we believe would be interested in our study.
Automate Your Outreach
We pitched the study to relevant journalists.
Of course we didn’t do this manually. We set up an automated three-sequence drip campaign on Snov. The first email drew their attention to the study, highlighted key findings and provided a story angle.
A follow-up email went out three days later, focusing on one key insight to get their attention. Only people who’d seen the first email but didn’t take action received it.
The final email tries to use the fear of missing out to drive action. It runs seven days after the second email.
After setting this up, we created another outreach campaign for marketing blogs.
FAQs
What exactly are linkable assets?
Linkable assets are valuable, relevant, and shareable resources designed to naturally attract backlinks from reputable publications. They are often the result of thorough research, data-backed studies, and unique insights, making them attractive to journalists, bloggers, and influencers.
Why are linkable assets important for PR?
Linkable assets can significantly speed up PR efforts. They boost brand awareness and visibility, serve as a cost-effective backlink strategy, build a brand reputation as an authority, and drive both organic and referral traffic. Essentially, they make your content more attractive to media outlets and other websites, leading to increased coverage and backlinks.
What are some examples of effective linkable assets?
Some effective examples include surveys with unique data, compilations of valuable statistics, original research and studies, infographics, eBooks and whitepapers, expert round-ups, and documentaries. These formats offer valuable information in a shareable and engaging way.
How do I create a successful linkable asset?
To create a successful linkable asset, start by finding a topic people are interested in, conduct thorough research, and present the information in a valuable, relevant, and shareable format. Optimize the asset for search engines, build a list of potential journalists, pitch the resource with a compelling story angle, and follow up to increase your chances of getting coverage.
How do I promote my linkable asset to get PR coverage?
Promote your linkable asset by building a media database of relevant journalists, using email drip campaigns or platforms like Qwoted for outreach, providing story angles that appeal to journalists, following up on your pitches, and looking for opportunities on platforms like HARO (Help a Reporter Out) or its alternatives.
Final Thoughts On Linkable Assets for PR Coverage
High-quality linkable assets come with tons of benefits for a brand such as expanded visibility, strong authority, and even PR coverage.
However, crafting this content requires time, hard work, and dedication to in-depth research and interviews, original studies, and proven experiments.
Don’t get discouraged, pay the price of discovering insights and data about specific topics because the end product is worth the effort.
Besides, this rigorous process ensures your linkable assets solve the needs of the target audience and it’s resourceful to naturally attract backlinks from reputable sources.
In addition to optimizing for search engines, take a step further and pitch your assets to potential journalists and publications. You might wait longer for a reputable journalist to find you organically (although it works with time).
But, while search engines work on your content, you too can structure an outreach campaign and pitch your linkable assets to journalists for expanded reach and fast PR coverage.
Author
Experience: Happiness Hassan is an SEO content writer and strategist with over 7 years of experience helping brands boost visibility, engagement, and sales.
Expertise: Whether it's keyword research, crafting content, or fine-tuning on-page and off-page strategies, I’ve got you covered. My goal is beyond driving traffic but making your users experience a win-win for everyone!
On the coaching side, I’ve trained countless writers to turn their passion into profitable SEO careers. I help them navigate the SEO path, standing out in even the toughest niches and cashing in on their skills.
When I’m not geeking out over SEO, you’ll find me deep in the world of self-development. As a dedicated student of continuous growth, I write about my growth journey, sharing insights to help others unlock their potential.
Education: Complementing my BSc. Geography and Environmental Management from the prestigious Ahmadu Bello University, Zaria, I have honed my skills as an SEO content writer and strategist through comprehensive training at Northpad, where I gained expertise in crafting optimized content to boost search engine visibility. As a certified student of Jobberman Soft Skills Training, I developed strong communication and problem-solving skills, which complement my SEO proficiency.
My dedication to continuous personal learning and online training keeps me updated with the latest industry trends, enabling me to create content that aligns with the ever-evolving demands of search engines and user experiences. I stay connected with top experts to ensure my strategies remain current and effective.
Ferderick is a seasoned content strategist and data analysis expert with a proven track record of driving business growth through data-driven insights. He leverages his expertise in statistical modeling, data visualization, machine learning, storytelling, and media relationships to inform strategic decision-making and optimize business outcomes.
Felix is the Senior Content Editor and Strategist at Adilo, where he harnesses his expertise in social video marketing, online video platforms, video editing, e-commerce, e-learning, and marketing to to help businesses drive results. With a keen eye for storytelling and a pulse on industry trends, Felix crafts actionable content that empowers brands to elevate their video marketing strategies and thrive in the digital landscape.
