Make your videos longer than 5 minutes interactive, fun and easier to watch
Videos between 1 – 2 minutes get almost 100% completion rate
Everything after goes downhill… most audience can’t sit at a place and watch your ramble or pitch them for 45 minutes especially if your audience are working adults from 25 – 65 years old.
Studies show videos longer than 12 minutes get less than 30% completion rate on average.
Using chapters in your long videos will fix this, increase your video engagement/audience retention rate.
Imagine picking up a 200 page text book to read and they’re no chapters… it will drive you insane, right?
Now, think about what your viewers go through when they have to sit through a 30 minute e- learning video, or 1 hour webinar/conference replay.
Chapters helps your viewers see at a glance the content of your video, what comes after each segment.
Making your viewers participate keeps them engaged and chapters is a great way to keep your viewers active and interacting with your videos.
Perhaps the most important benefit of chapters… your viewers get the opportunity to easily skip to the most sections of your video they’re interested in.
Viewers that are busy can take advantage of chapters to skim through your video and quickly understand your ideas, pitch, content and solution without having to watch the entire videos.
Viewers that would have dropped off your video can instead skip to sections that are relevant to the information they seek