Knowing who watched your video is not enough, we help you leverage that data in your marketing campaigns generate MORE
Imagine having 1,000 people watch your new sales video for your “Influencer Mentorship Program”, these viewers came from different sources including your Instagram posts, your blog posts, Tweets posted by your friends and so on.
After watching your video, only 50 of them bought, 950 didn’t buy but they watched your video which means “they have indicated interest” and could buy if you keep promoting the product to them.
Statistics have shown that:
Unfortunately, since these people all came from different sources to watch your video, you have no idea who they are nor do you have a way to tracking these people or remarket to them.
Now you do, with AdiloTarget, you’ll easily build custom audiences of people who watched your video (adverts, product demo, sales pitches, explainer videos, webinar replays etc.), bring them back to your website and convert them into a customer.
You’ve gotten your initial audience who’s watched your sales video, indicated interest in your product and maybe even purchased.
But is that enough?
Well, it’s a never enough, great business owners know they need more audience and more customers to grow the business and now with Adilo Target, you’ll get them more efficiently, more targeted and at lower cost too.
No need to randomly target people hoping they like your offer, just leverage the custom (seed) audience provided to you via Adilo Target and buildout lookalike audience profiles of your existing audience.
You can build lookalike audience profiles for different regions, countries, cities, gender, age, languages etc.
This way, you can be sure your new advertising campaign is reaching people that will be interested in your content and offers which means lower ad spend, lower cost per acquisition and more customers to your business.
Here’s the best part of having Adilo Target infrastructure running on your videos and this is a progressive tech that no other video marketing platform has.
We realize that not all viewers (audience) are equal prospects.
Just because they started watching your video doesn’t mean they’re interested in your offer. And your marketing efforts are better spent with prospects who are more likely to become your customers than just browsers.
A basic custom audience pixel will fire once, the moment the video loads and that’s it, this means whether the viewer lost interest along the way or not
We offer 6 firing pins to help you build the most targeted audience of prospective customers.
Pin 1: When video loads
Pin 2: At 25% watched
Pin 3: At 50% watched
Pin 4: At 75% watched
Pin 5: At 100% watched
Pin 6: If prospect stays on your page longer after watching video
All 6 pins indicate totally different categories of prospects.
Viewers who trigger firing pin 4, 5, 6 are most likely to purchase your product than viewers who only triggered Pin 1 and 2 who may not be interested in your product.
During retargeting, you can craft different ads for prospects that triggered firing in 4, and different ads for prospects that triggered firing pin 5 & 6 etc.
Install your retargeting pixel on the page your video is embedded on. Retarget everyone that visited that page
This method is like sheep herding, you waste a lot of ad spend targeting people that just skimmed through page with no real interest in your way
Install your retargeting pixel directly in your videos.
Setup goal-basis so different event pixels fire at different stages to prequalify your audience (Eg: started watching video, watched 50% of video)
Embed your videos on any page and start building your audience.
You get to truly segment your audience and laser target the visitors that showed major interest and truly engaged with your content who are most likely to convert.
And because the pixel is installed in your video, you can embed your video in 100 different pages and you’ll automatically have your pixels set.