Build Custom Retargeting Audiences with Your Videos

Men aged 25 - 55 and watched more than 50% of “sentinel a.i demo video”

Women aged 30 - 45 living in New York, US and has watched more “divorce matchmakers video”

people that watched up to 80% of “cavemen survival video”

people living in Canada that has watched “2021 winter fashion reveal video” and visited order page

People living in UK aged 30 - 55 and watched 75% of “Keto Burn Challenge video”

Turn your videos into smart marketing assets that help you win big in your ads and marketing campaigns.
Easily build custom and lookalike audience profiles for higher ROIs on your advertising campaigns.

Setup multiple events to segment your audience and target your ads on the segment most likely to buy.

Men aged 25 - 55 and watched more than
50% of “sentinel a.i demo video”

Women aged 30 - 45 living in New York, US and
has watched more “divorce matchmakers video”

people that watched up to 80% of
“cavemen survival video”

people living in Canada that has watched “2021
winter fashion reveal video” and visited order page

People living in UK aged 30 - 55 and
watched 75% of “Keto Burn Challenge video”

Launch goal-based Ads retargeting campaigns with Adilo Pixels

Knowing who watched your video is not enough, we help you leverage that data in your marketing campaigns generate MORE

  • - targeted visitors
  • - pre-qualified leads
  • - closed sales

3 Reasons Every Business Owner Needs Adilo Pixel on their Videos

1

Custom Audience

Imagine having 1,000 people watch your new sales video for your “Influencer Mentorship Program”, these viewers came from different sources including your Instagram posts, your blog posts, Tweets posted by your friends and so on.

After watching your video, only 50 of them bought, 950 didn’t buy but they watched your video which means “they have indicated interest” and could buy if you keep promoting the product to them.

Statistics have shown that:

  • Businesses who retarget prospects are 70% more likely to convert
  • CTR of a retargeted ad is 10X higher than that of a normal ad
  • Cost per acquisition drops as much as 43% when retargeting
  • Average of 97% of online consumers do not purchase products the first time

Unfortunately, since these people all came from different sources to watch your video, you have no idea who they are nor do you have a way to tracking these people or remarket to them.

Now you do, with AdiloTarget, you’ll easily build custom audiences of people who watched your video (adverts, product demo, sales pitches, explainer videos, webinar replays etc.), bring them back to your website and convert them into a customer.

2

Lookalike Audience

You’ve gotten your initial audience who’s watched your sales video, indicated interest in your product and maybe even purchased.

But is that enough?

Well, it’s a never enough, great business owners know they need more audience and more customers to grow the business and now with Adilo Target, you’ll get them more efficiently, more targeted and at lower cost too.

No need to randomly target people hoping they like your offer, just leverage the custom (seed) audience provided to you via Adilo Target and buildout lookalike audience profiles of your existing audience.

You can build lookalike audience profiles for different regions, countries, cities, gender, age, languages etc.

This way, you can be sure your new advertising campaign is reaching people that will be interested in your content and offers which means lower ad spend, lower cost per acquisition and more customers to your business.

3

Tiered Audience Builder

Here’s the best part of having Adilo Target infrastructure running on your videos and this is a progressive tech that no other video marketing platform has.

We realize that not all viewers (audience) are equal prospects.

Just because they started watching your video doesn’t mean they’re interested in your offer. And your marketing efforts are better spent with prospects who are more likely to become your customers than just browsers.

A basic custom audience pixel will fire once, the moment the video loads and that’s it, this means whether the viewer lost interest along the way or not

We offer 6 firing pins to help you build the most targeted audience of prospective customers.

Pin 1: When video loads

Pin 2: At 25% watched

Pin 3: At 50% watched

Pin 4: At 75% watched

Pin 5: At 100% watched

Pin 6: If prospect stays on your page longer after watching video

All 6 pins indicate totally different categories of prospects.

Viewers who trigger firing pin 4, 5, 6 are most likely to purchase your product than viewers who only triggered Pin 1 and 2 who may not be interested in your product.

During retargeting, you can craft different ads for prospects that triggered firing in 4, and different ads for prospects that triggered firing pin 5 & 6 etc.

Integrate with all your favourite advertising & retargeting platforms

The old way

Install your retargeting pixel on the page your video is embedded on. Retarget everyone that visited that page

THE PROBLEM

This method is like sheep herding, you waste a lot of ad spend targeting people that just skimmed through page with no real interest in your way

The new way with Adilo Pixel

Install your retargeting pixel directly in your videos.

Setup goal-basis so different event pixels fire at different stages to prequalify your audience (Eg: started watching video, watched 50% of video)

Embed your videos on any page and start building your audience.

THE BENEFIT

You get to truly segment your audience and laser target the visitors that showed major interest and truly engaged with your content who are most likely to convert.

  • Less ad spend
  • Higher quality clicks
  • Increased conversions
  • More ROI on your campaigns

And because the pixel is installed in your video, you can embed your video in 100 different pages and you’ll automatically have your pixels set.

Start hosting your videos with Adilo!