{"id":4747,"date":"2022-07-17T12:24:07","date_gmt":"2022-07-17T11:24:07","guid":{"rendered":"https:\/\/adilo.com\/blog\/?p=4747"},"modified":"2024-09-05T14:49:13","modified_gmt":"2024-09-05T13:49:13","slug":"seo-video-marketing-tips-to-grow-your-business","status":"publish","type":"post","link":"https:\/\/adilo.com\/blog\/seo-video-marketing-tips-to-grow-your-business\/","title":{"rendered":"SEO Video Marketing: How to Make Your Business Videos Rank Higher in Google &#038; Get Free Organic Traffic"},"content":{"rendered":"\n<p><em>Unlock free organic traffic from higher Google ranking! Discover SEO video marketing strategies to boost your business videos&#8217; Google rankings and drive unstoppable growth.<\/em><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"535\" src=\"https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/07\/image-7.png?strip=all&lossy=1&ssl=1\" alt=\"\" class=\"wp-image-8493\" title=\"\" srcset=\"https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/07\/image-7.png?strip=all&amp;lossy=1&amp;ssl=1 612w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/07\/image-7-300x262.png?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/07\/image-7.png?strip=all&amp;lossy=1&amp;w=122&amp;ssl=1 122w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/07\/image-7.png?strip=all&amp;lossy=1&amp;w=244&amp;ssl=1 244w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/07\/image-7.png?strip=all&amp;lossy=1&amp;w=367&amp;ssl=1 367w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/07\/image-7.png?strip=all&amp;lossy=1&amp;w=489&amp;ssl=1 489w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><figcaption class=\"wp-element-caption\"><strong>SEO Video Marketing<\/strong><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Videos grow businesses, and there is no point disputing this fact. So to reach a wider audience with your video content, you need to master SEO video marketing.<\/p>\n\n\n\n<p>While you&#8217;ll agree that videos bring in customers and lead and build awareness around your brand,, publishing them is not good enough unless your aim is achieved. <\/p>\n\n\n\n<p>No matter what, the videos must be seen; if nobody sees them, it means nothing.<\/p>\n\n\n\n<p>Your videos have to be seen for your business to be visible to your target audience, and one of the best, most straightforward ways to do it without spending a lot is through search engine optimization. <\/p>\n\n\n\n<p>If you do the right search engine optimization, your videos can get ranked on Google and receive free, organic traffic.<\/p>\n\n\n\n<p><strong>Related: <a href=\"https:\/\/adilo.com\/blog\/video-email-marketing\/\" data-type=\"post\" data-id=\"5382\" target=\"_blank\" rel=\"noreferrer noopener\">Video Email Marketing: Three Clever Ways To send Video Through Email for Greater Engagement <\/a><\/strong><\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#optimize-your-meta-data\">Optimize Your Meta Data<\/a><\/li><li><a href=\"#include-video-captions\">Include Video Captions<\/a><\/li><li><a href=\"#attractive-thumbnails\">Attractive Thumbnails<\/a><\/li><li><a href=\"#choose-the-right-business-video-hosting\">Choose the Right Business Video Hosting<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"14753\" class=\"elementor elementor-14753\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<a class=\"elementor-element elementor-element-9bc5574 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"9bc5574\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/adilo.com\/join\">\n\t\t\t\t<div class=\"elementor-element elementor-element-687dadb elementor-widget elementor-widget-heading\" data-id=\"687dadb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Host, Organize, Manage and Share Your Videos On Adilo - Completely\nAd-Free<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-879d64e elementor-position-right elementor-vertical-align-middle elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"879d64e\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tStart a Free Trial\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-4-seo-video-marketing-tips\"><strong>Best 4 SEO Video Marketing Tips<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>In this blog post, we&#8217;ll share some SEO video marketing tips with you; as such, get ready to be inspired.<\/p>\n\n\n\n<p>Some of these tips are as follows:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"optimize-your-meta-data\"><strong>Optimize Your Meta Data<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/iziWBLrjLZMgU4PBrDv1JUp2s2EmY7puOIZNJ5kPnfVuT_AAUkC_GRbSwFcvY6FfpbOsyDPCeXhOmOtsg52U1LOwd39ngCzt_ReUU0BlqdLx1SonQ1WbHlAARL9yXzY3h2itB5-fs3a4h-H1kg\" alt=\"SEO Video Marketing\" title=\"\"><figcaption class=\"wp-element-caption\"><strong>SEO Meta Image<\/strong><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Metadata tells search engines how to quickly interpret content, and this is even more so in videos where content crawling is not direct; you have to tell search engines about your video and what it should be ranked for.<\/p>\n\n\n\n<p>You do this through the meta tags.<\/p>\n\n\n\n<p>Some of the most important meta tags that you should optimize your video for include:<\/p>\n\n\n\n<p><strong>Title:<\/strong> Always use a descriptive title Example: How to Use Campfire Stove in Winter&nbsp;<\/p>\n\n\n\n<p>And not &#8220;Product 2 Demo&#8221;. Keep tags between 60 &#8211; 100 characters.<\/p>\n\n\n\n<p><strong>Description: <\/strong>As the title summarizes the entire video in a few words, the description aims to enrich the video further with more data and information about the contents of the video. So you have to be very detailed in the meta description of your video and keep it 100 &#8211; 500 characters in the report.<\/p>\n\n\n\n<p><strong>Tags: <\/strong>meta tags tells search engines the keywords you want your video to be ranked for precisely, so enter all the keywords you want to see your video ranked for, comma-separated.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"include-video-captions\"><strong>Include Video Captions<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/DO21Jm5_DIQc7bhxKef97V1T4H3QJ522JO7L0saQuC0hmRZARHUYioSz7UoQU0wOWpeOriObSoI40sagdkqdOq_B3kpV6MDd67yQ79EJVW3fK_4rnAs6eWcI4cThY7ivThNGSNm8VEY_Qv5gTg\" alt=\"\" title=\"\"><figcaption class=\"wp-element-caption\"><strong>SEO Video Marketing:<\/strong> <strong>Video Captioning Example<\/strong><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>While metadata gives search engines a good overview of the contents in a video, captions and subtitles serve as the whole (detailed) map to the goldmine, and search engines love it.<\/p>\n\n\n\n<p>It tells them clearly what is said in the video, every second word for word, making it possible for search engines to fully index that video as a typical blog post; this pushes it up in the rankings.<\/p>\n\n\n\n<p>Also, you should include the entire content of your SRT file in the video&#8217;s metadata and give search engines full access.<\/p>\n\n\n\n<p>This is one video SEO strategy that many people are not taking advantage of yet, and those that do are seeing explosive improvements in their organic traffic.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"attractive-thumbnails\"><strong>Attractive Thumbnails<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/HIj8PcNJXMRApDdpzfDVdYk78ccfx6Zz8v4S4tgTFheYsT2ncQWwzNEJ1NU5exmwZbtJ0VAou6nD5sc8JPwGLFdwVC9tEtw11FO-ZVjVg2WeIVUUcTR4MPPUsgESlmPMxjXHl3YDJnaF5flu6w\" alt=\"SEO Video Marketing\" title=\"\"><figcaption class=\"wp-element-caption\"><strong>SEO Video Marketing Tips EXample<\/strong><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Visual appeal is fundamental in any marketing type, and people only spend time viewing something that&#8217;s visually appealing to them.<\/p>\n\n\n\n<p>Your thumbnail is your first point of contact; it&#8217;s severe\u2026 don&#8217;t be one of those lazy marketers that use a random image\/clip from the video as the thumbnail.<\/p>\n\n\n\n<p>Spend time crafting well-designed, visually appealing thumbnails (gifs or static images) that will make people click.<\/p>\n\n\n\n<p>Also, high CTR is a significant factor in search engine ranking signals; precisely, Google associates high CTR with good content and rewards the video with better positioning in the search.<\/p>\n\n\n\n<p>And what will get you a high CTR (click-through rate)?<\/p>\n\n\n\n<p>Visual appeal.<\/p>\n\n\n\n<p>And what gives visual appeals to your video?<\/p>\n\n\n\n<p>Thumbnails!<\/p>\n\n\n\n<p>There you have it.<\/p>\n\n\n\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"14141\" class=\"elementor elementor-14141\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<a class=\"elementor-element elementor-element-6884830 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6884830\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/adilo.com\/join\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94dabdc elementor-widget elementor-widget-heading\" data-id=\"94dabdc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Effortlessly Schedule Premieres And Drip-Feed Your Videos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8e8b4 elementor-position-right elementor-vertical-align-middle elementor-view-default elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"5d8e8b4\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tStart a Free Trial\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<h3 class=\"wp-block-heading\" id=\"choose-the-right-business-video-hosting\"><strong>Choose the Right Business Video Hosting<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Fkw3vJ5RBbjJChZwa8-Jzm4Ff22EPIpndEirCHCNSDcZ9pR0yjXNcHt0FtR3qx4hWnmG5482dk5n9UnLak2BJonwvv_S181vYT2QrDKavJWyGgq2XGCNctBsHmtw20Eui8nRhkaSDy6I4BOWMA\" alt=\"\" title=\"\"><figcaption class=\"wp-element-caption\"><strong>SEO Video Marketing <\/strong><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Not all business video hosting platforms are search engine sensitive. In fact, very few of them are.<\/p>\n\n\n\n<p>Of course, most of them will have basic SEO settings on their videos and use that on the sales page, but that&#8217;s it because, in business video marketing, nobody cares about video SEO; everyone wants traffic fast, so we go for paid traffic option.<\/p>\n\n\n\n<p>But if you choose a partner like Adilo&#8217;s business video hosting solution, the story is different. <\/p>\n\n\n\n<p>Our founders have been SEO experts since 2009; we sincerely believe in organic content marketing and have leveraged it for over a decade; as a matter of fact\u2026 we use organic content marketing to grow the Adilo brand as well, so we care deeply about SEO.<\/p>\n\n\n\n<p>Every visitor counts regardless of the flow channel they came through.<\/p>\n\n\n\n<p>So you should use <a href=\"https:\/\/adilo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adilo <\/a>to host your business videos if free organic traffic is important to you.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Related: <a href=\"https:\/\/adilo.com\/blog\/video-email-marketing\/\" target=\"_blank\" data-type=\"post\" data-id=\"5382\" rel=\"noreferrer noopener\">Video Email Marketing: Three Clever Ways To send Video Through Email for Greater Engagement <\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Follow us on <a href=\"http:\/\/twitter.com\/Adilovideo\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter <\/a>for more insightful posts. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlock free organic traffic from higher Google ranking! Discover SEO video marketing strategies to boost your business videos&#8217; Google rankings and drive unstoppable growth.<\/p>\n","protected":false},"author":1,"featured_media":8494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[15],"tags":[44],"ppma_author":[169],"class_list":["post-4747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/07\/mmm.png?strip=all&lossy=1&ssl=1",626,417,false],"thumbnail":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/07\/mmm-150x150.png?strip=all&lossy=1&ssl=1",150,150,true],"medium":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/07\/mmm-300x200.png?strip=all&lossy=1&ssl=1",300,200,true],"medium_large":["https:\/\/adilo.com\/blog\/wp-content\/uploads\/2022\/07\/mmm.png",626,417,false],"large":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/07\/mmm.png?strip=all&lossy=1&ssl=1",626,417,true],"1536x1536":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/07\/mmm.png?strip=all&lossy=1&ssl=1",626,417,true],"2048x2048":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/07\/mmm.png?strip=all&lossy=1&ssl=1",626,417,true]},"uagb_author_info":{"display_name":"Ogonna Ngwu","author_link":"https:\/\/adilo.com\/blog\/author\/ogonnaya\/"},"uagb_comment_info":5,"uagb_excerpt":"Unlock free organic traffic from higher Google ranking! Discover SEO video marketing strategies to boost your business videos' Google rankings and drive unstoppable growth.","authors":[{"term_id":169,"user_id":1,"is_guest":0,"slug":"ogonnaya","display_name":"Ogonna Ngwu","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/e653966bd0576bc03d3fcc4882b17c4287780b31952e9c03ae41676b1ebfffb8?s=96&d=mm&r=g","author_category":"","first_name":"Ogonna","last_name":"Ngwu","user_url":"https:\/\/adilo.com\/","job_title":"","description":"I'm a serial enterpreneur with over 14 years of experience in digital marketing and SaaS.\r\n\r\nCurrently leading the ADILO team and building a strong brand @BigCommand"}],"_links":{"self":[{"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/posts\/4747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/comments?post=4747"}],"version-history":[{"count":8,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/posts\/4747\/revisions"}],"predecessor-version":[{"id":15057,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/posts\/4747\/revisions\/15057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/media\/8494"}],"wp:attachment":[{"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/media?parent=4747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/categories?post=4747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/tags?post=4747"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=4747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}