{"id":3193,"date":"2022-06-16T15:43:02","date_gmt":"2022-06-16T14:43:02","guid":{"rendered":"https:\/\/adilo.com\/blog\/?p=3193"},"modified":"2024-08-16T07:33:18","modified_gmt":"2024-08-16T06:33:18","slug":"30-second-explainer-video-for-your-business","status":"publish","type":"post","link":"https:\/\/adilo.com\/blog\/30-second-explainer-video-for-your-business\/","title":{"rendered":"30-Second Explainer Videos: When To Use Them, When to Avoid Them, and The Best Tools for Creating Them"},"content":{"rendered":"\n
\"30-second
30-second Eplainer Video For Your Business<\/strong><\/figcaption><\/figure>\n\n\n\n


I know you\u2019re thinking of creating a beautiful 30-second explainer video<\/a> for your business, but before you do, let’s talk about 30-second explainer videos<\/a>, I don\u2019t want you rushing off to make one if you\u2019re not yet armed with the knowledge of these insanely short video types.<\/p>\n\n\n\n

First, let me say this\u2026<\/p>\n\n\n\n

If your only reason for making a 30-second explainer video for your business is to meet up with human attention span. DON\u2019T!<\/p>\n\n\n\n

The truth is human attention span topic is over complicated, and simplifying the situation is nuts.<\/p>\n\n\n\n

Shorter videos are not always the best.<\/p>\n\n\n\n

Sometimes, you need a longer video to pull off the magic you\u2019re making.<\/p>\n\n\n\n

So before you create those 30-second explainer videos in your mind, let’s discuss the strengths and weaknesses.<\/p>\n\n\n\n

And we\u2019ll do that in a minute but first\u2026<\/p>\n\n\n\n

Is 30 Second Explainer Video any good?<\/h2>\n\n\n\n

Absolutely, I think they\u2019re incredible and create the most \u2018loud impact\u2019 for brands when used right. (KEYWORD: used right).<\/p>\n\n\n\n

And later in this post, I will share a few iconic 30-second explainer videos I know you\u2019ll love.<\/p>\n\n\n\n

When to Use 30 Second Explainer Videos (The Strength)<\/h3>\n\n\n\n

<\/p>\n\n\n\n

When creating a powerful video, draw the audience’s attention and get them to click, request a quote, or sign up for further information.<\/p>\n\n\n\n

The action you want to take doesn\u2019t directly make them pull out their credit card and part with their money, but it will be a frontline action that will now take them to a place or process where they\u2019ll now spend money.<\/p>\n\n\n\n

Example<\/strong>:<\/p>\n\n\n\n

  1. A video ad for local business on social media requesting a call to the business 

    <\/li>
  2. A video ad of XXX product with the link going to the product page on the eCommerce store

    <\/li>
  3. A video ad of software\/app that, on click redirect to the product\u2019s sales page, landing page, or website

    <\/li>
  4. A video on a landing page asking you to subscribe for more information

    <\/li>
  5. A business video on a corporate website asking you to fill out a form and get a free quote

    <\/li>
  6. Sneak preview video of new product launch

    <\/li>
  7. Customer testimonials

    <\/li><\/ol>\n\n\n\n

    There are so many scenarios, but these will clearly depict when a 30 second explainer video is excellent for use.<\/p>\n\n\n\n

     <\/p>\n\n\n\n

    When to avoid 30 Second Explainer Videos like the plague (The Weakness)<\/h3>\n\n\n\n

    People have attention spans less than those of goldfish doesn\u2019t mean that a 30-second video will solve all your problems. Human attention span is a complex, heavily nuanced topic we\u2019ve discussed before.<\/p>\n\n\n\n

    Most of our product sales videos have sat at around 3 – 8 minutes and have generated multiple millions with them, and I believe these long videos work so well.<\/p>\n\n\n\n

    We have a theory, once you can prove to your audience in 30 seconds that you\u2019re precious, a rare commodity, and worth listening to, they will stick around for even 1 hour and reschedule their doctor appointments for you (this is why webinar work so well).<\/p>\n\n\n\n

    It\u2019s impossible to get into much depth with just 75-85  words. While they\u2019re great for quick promos and brief video ads, you\u2019re not going to have much time to delve into the problems your audience may be facing and how your products\/service is solving them in-depth. <\/p>\n\n\n\n

    There are many limitations in a 30 second explainer video because you don\u2019t have much time to explore, build rapport and establish secret body language with your audience.<\/p>\n\n\n\n

    So when you\u2019re making a video that you expect the users to hit the \u201cADD TO CART\/BUY BUTTON\u201d right after watching, throw away 30-second explain videos and make me some good well-nurtured video\u2026 dammit!<\/p>\n\n\n\n

    An example of where to avoid 30-second explainer videos:<\/p>\n\n\n\n

    1. Main sales video of your product on your sales page

      <\/li>
    2. Main demo video of your new software\/app\/service

      <\/li>
    3. How-To video your product

      <\/li>
    4. Educational videos<\/li><\/ol>\n\n\n\n

      Check out all these epic, iconic videos that are NOT 30-second videos.<\/p>\n\n\n\n

      1. Munzit<\/h3>\n\n\n\n

      Yum Yum Company produced the Munzit explainer video. Although it’s not a 30-second video, it conveys an excellent idea and is well suitable for promoting brand and value.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      2. Poopourri<\/h3>\n\n\n\n

      Without a doubt, humor can significantly impact marketing videos, but I’m not going to delve into Girls DOn’t PooP by PooPourri. Watch the video below to get the gist.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      <\/p>\n\n\n\n

      3. BriefMe<\/h3>\n\n\n\n

      You should have no issue getting inspired with this.<\/p>\n\n\n\n

      \"\"
      30-Second Explainer Video<\/strong><\/figcaption><\/figure>\n\n\n\n

      <\/p>\n\n\n\n

      4. Unroll.me<\/h3>\n\n\n\n

      Another value-driven explainer video. Watch it to understand how it can work well for your marketing campaign.<\/p>\n\n\n\n

      \"30<\/figure>\n\n\n\n

      30 Second Explainer Video Ads Examples<\/h3>\n\n\n\n

       <\/p>\n\n\n\n

      1. StitchFix<\/h3>\n\n\n\n

      The explainer video uses a real-world actress to illustrate their brand and products.<\/p>\n\n\n\n

      \"\"
      30-Second Explainer Video<\/strong><\/figcaption><\/figure>\n\n\n\n

      <\/p>\n\n\n\n

      2. Lost Woman by New Zealand Police<\/h3>\n\n\n\n

      <\/p>\n\n\n\n

      \"\"
      30-Second Explainer Video<\/strong><\/figcaption><\/figure>\n\n\n\n

      <\/p>\n\n\n\n

      3. What Are You Waiting for by Donate Life Australia<\/h3>\n\n\n\n

      <\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      4. Open Connections<\/h3>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      5. Instapay<\/strong><\/h3>\n\n\n\n
      \"\"<\/figure>\n\n\n\n
      \n