{"id":2876,"date":"2022-06-13T11:51:51","date_gmt":"2022-06-13T10:51:51","guid":{"rendered":"https:\/\/adilo.com\/blog\/?p=2876"},"modified":"2024-08-12T08:48:07","modified_gmt":"2024-08-12T07:48:07","slug":"ecommerce-products-video-marketing","status":"publish","type":"post","link":"https:\/\/adilo.com\/blog\/ecommerce-products-video-marketing\/","title":{"rendered":"Best eCommerce Products Video Marketing Examples 2022"},"content":{"rendered":"\n<p>Recently, we\u2019ve been talking a lot about eCommerce and video marketing. Yes, that is because the importance of eCommerce products video marketing in boosting sales cannot be overemphasized.<\/p>\n\n\n\n<p>So today, I felt it\u2019s right since we\u2019ve been talking so much about eCommerce products and video marketing, we should also share with you some of the product videos from eCommerce brands we\u2019ve seen that we think are great.<\/p>\n\n\n\n<p>In these videos we\u2019ll show you, you\u2019ll notice they follow most of the basic rules we\u2019ve been talking about making eCommerce product videos that convert, they\u2019re short, they connect with the audio, the videos are always crisp, sometimes even funky and in many cases, the business tries to show the product up close and in action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top 12 eCommerce products video marketing examples<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>There is no single correct technique to create a product video. Customers have varying expectations of what they want to see depending on your industry. And, depending on how individuals make purchasing decisions, they have different needs.<\/p>\n\n\n\n<p>There are a few qualities that all of the top product videos have in common.<\/p>\n\n\n\n<p>Let&#8217;s dig into it, I\u2019m super excited to share all of our discoveries with you and I hope they also inspire you to up your game and <a href=\"https:\/\/adilo.com\/blog\/?p=1839\" target=\"_blank\" data-type=\"post\" data-id=\"1839\" rel=\"noreferrer noopener\">make better videos to sell your products.<\/a><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Nine Line Apparel Stout Hoodie<\/strong><\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/mguRatlaKd3RGfNB70zRXUxRMLxV2M9U_2bm_BwOi0gXU-fHuSLRPSvY58xyIMpO9QjseZ-ed8Dc8-SfENkR_1ZF1TkFmdo49ZCca7fJ6qbDlY2u-WEg0FrxUso92BNOQYhn8tghdMBKsSfrxg\" alt=\"eCommerce Products Video Marketing Examples 2022\" title=\"\"><figcaption><strong>ECOMMERCE VIDEO MARKETING<\/strong><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>At least, nobody is saying your product videos had to be so serious. <\/p>\n\n\n\n<p>This e-commerce video combines the brand&#8217;s wit with its specialty product line (with superb audio narration). And it achieves it in under 30 seconds, with no words said.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"Nine Line Apparel Stout Hoodie\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uCUOBtLdsx0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>2. Man Crates Wooden Crate Grand Opening<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/ezIXURdf8lf0BRHv-I3tb6hwdnUU_1sqcLzFMcAR5OE7vcesE-OLcul3HQpDQzIVN3UfK-My0gu46fXcCH4LU-uBxGlnQBICj5RKixX2YE58pLsolW3QEek-gfcmrzYfD4Wuqyz-a904luTZVQ\" alt=\"Best eCommerce Products Video Marketing Examples 2022\" title=\"\"><figcaption><strong>eCommerce products video marketing<\/strong><\/figcaption><\/figure>\n\n\n\n<p>The voice alone is entertaining, but that isn&#8217;t why this product presentation video is among the finest. <\/p>\n\n\n\n<p>This video exemplifies both the brand&#8217;s spirit and what a buyer may anticipate to receive in the box and from the opening experience.<\/p>\n\n\n\n<p>It accomplishes all of this in less than 30 seconds.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"Wooden Crate Grand Opening\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tj3-boydrI0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>3. Kelty Linger Side Table<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/SdexgbHfgu503EgD8OC7XKXMfdn0rPXGOg2TvlA5Ey7vMPBHSi-Yf0z2og2QphOBOaoPkPkNojGd1dSJ1vdw8l8q0BnbaWjrQxBXT8ueudlAnNQt_-yW2LQTvnx-9uFHEGCTpEpcqeeOfarTtQ\" alt=\"Best eCommerce Products Video Marketing Examples 2022\" title=\"\"><figcaption><strong>PRODUCT VIDEOS THAT SELL<\/strong><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>This product demo video contains a product description with setup instructions. It is limited in scope, yet it contains all of the information that anyone would need to decide whether or not to purchase the product. <\/p>\n\n\n\n<p>This is the definition of extending the offline purchasing experience to the online realm.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"Kelty Linger Side Table\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qexkEo8XJRE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption><strong>eCommerce products video marketing<\/strong><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>4. Solo Stove<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/5tpwLIx7ugNfky-LxioAXB-GNT-4SJN6BhoblgRHKRgsxYlPVAHNAxza37bK_fvJ_tbz_mnWzv_Y8V5FaAY4TuMuQDDb86LibnGGxE8MPBB9jkwLTJMuFV7z4dKv8lb6Xymk7cJoLXFC1HWDxQ\" alt=\"Best eCommerce Products Video Marketing Examples 2022\" title=\"\"><figcaption><strong>BEST ECOMMERCE PRODUCT VIDEOS<\/strong><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>This video not only shows the product in action, but it also explains the brand&#8217;s positioning and provides context on how and why the product came to be. <\/p>\n\n\n\n<p>This video wonderfully mixes storytelling and product showing, making it suitable for usage across all channels: on a product website, in paid advertising, and so on.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"Solo Stove Bonfire - The World&#039;s Most Unique Fire Pit\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/83tuiTSBK3U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption><strong>eCommerce products video marketing<\/strong><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>5. Josie Maran<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/UeeN33oZUbO9KbDkq9kV8fQ55tNRw6Hw15cE4pnnNjmBGKPmQ5f1bQ7Pqu8Ik4OFMqWZWd8XF1sLfGHDApgD9R5NkfwtEOyolNyxb6qtg_35YSmUFML6ik25b_cRKCQwLkmMHcGl8gF19e_QPw\" alt=\"Best eCommerce Video Marketing Examples 2022\" title=\"\"><figcaption><strong>HIGH CONVERTING ECOMMERCE VIDEOS<\/strong><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Product videos do not have to be solely on the product under consideration. A good video will tell you a narrative. Josie connects the dots between parenthood, health, beauty, and natural skincare in an interesting way in this video.<\/p>\n\n\n\n<p> The backstory of the new product is brought to life and made more relevant for her brand&#8217;s consumers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"Introducing: Pure Argan Milk Intensive Hydrating Treatment\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dZTFw6DX9nI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption><strong>eCommerce products video marketing<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>6. Redbaby<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/lERs_PXeS9TDEbeCZXyYbESYW-K6Ewwy27wcthpXfmTr8iRzPQjKt20JP2HLSekss3DnTup8wdjuY-jzd2UJl0zP9ZW-Emn4CC0ucP6CdDtwPnLs-ZBW7x9shjhM-J2_lm0SYcVKfXEaLJurag\" alt=\"eCommerce Products Video Marketing Examples\" title=\"\"><figcaption><strong>ECOMMERCE PRODUCT VIDEO EXAMPLES<\/strong><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The main purpose of any product video is to bring the product to life by showing the viewer everything they&#8217;d want to know or ask about if they were looking at it in person.<\/p>\n\n\n\n<p>This video does an excellent job of covering every aspect of the item while also showing it in operation.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"Redsbaby BOUNCE 2016 Model - Your Favourite All-In-One Pram\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ki2mHGfpkck?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption><strong>eCommerce products video marketing<\/strong><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>7. NaturallyCurly Honey Baby<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/JTvavG1dIz4WC7964ePabISxxX2rD34AJe6y224vEgTjPJo8TP_sNQxE1ulaQ3RWqzmHOcqW8jjS5o-xSBqdNTXsSjKcS8Tzs35I9q-8IRc6CRsEv1JTy2sKrPQ37zuRbaNX_bE9QwgjsCSjtA\" alt=\"\" width=\"950\" height=\"528\" title=\"\"><figcaption><strong>BEST ECOMMERCE PRODUCT VIDEO<\/strong><\/figcaption><\/figure>\n\n\n\n<p>NaturallyCurly is both a media brand and an internet store. As a result, their product videos are tied to content series and campaigns, and there are very few one-offs.<\/p>\n\n\n\n<p>We chose this video because of the hashtag #HaveYouTriedThis, which encourages social media interaction. Furthermore, any video with a lovely child that takes less than 15 seconds to convey the message is a winner.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"Honey Baby Naturals | #HaveYouTriedThis\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/35D6mpqp06A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption><strong>eCommerce products video marketing<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>8. Native Union Night Cable<\/strong><\/p>\n\n\n\n<p><strong>VIDEOS THAT SELL<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/roZt_WnqFMYTy-V-6nwoU_MUlyPHF19U3qbvIo5AHFGfLGnpvqlVaWO8nZNkrMqsQ_hBxSLvqWoiNRz-o5DvU_k9zUnUHHIQ76a9YljzelFDEDZFqE9g8O-iC-wYy_rWmsEc-67LhqKmeu5pDQ\" alt=\"Products Video Marketing Examples 2022\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"NIGHT Cable by NATIVE UNION\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/b-mJBr4kGSs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption><strong>eCommerce products video marketing<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>9. Ethereal Evolution<\/strong><\/p>\n\n\n\n<p><strong>ECOMMERCE VIDEOS<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/zSiDZcKVmJo5FcnmLe_rd-41srCyrWmPZwphdIKGPZcmTUnZZba5ZZY9XOrEO3qQfCXPV_ecKwORbqT5U20bzJAuibwupssYKAgUCNmd0EIGg0dBWiGSrKVv_-Xpl-lyQqTzokUeieaj-rMLKw\" alt=\"Video Marketing Examples 2022\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"Ethereal Evolution\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bZ_6RsXPDRo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><strong>10. BioLite Portable Grill<\/strong><\/p>\n\n\n\n<p><strong>VIDEO MARKETING FOR ECOMMERCE<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/gx_Fvp5I-8zRtRsQwErj4tKVGkeHi_rCISAZCHepb1u7OWbPahaFL-PEoN--6y52lyTSIS5AkEKsQzleDfH6-X7J7MS1rCjxD7pd36xK56oQgssT2BHQVoG0nzQXQaahEKHGZefWG_cyH310Zg\" alt=\"Best eCommerce Products Video Marketing \" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"BioLite Portable Grill Instruction Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_CzHeUVgN0Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><strong>11. Blendtec\u2019s Will It Blend<\/strong><\/p>\n\n\n\n<p><strong>BEST CONVERTING PRODUCT VIDEOS<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/8m3axinoewryh_JG8YnBqHGQoYMSPgrRGCjlLCvrDwSf1B8rGIp95XdK4XizFEdCNRLyyW-eBLj75XN6uFoTD_tlAb1zejUJHaoJR2L29Mq1PRVSJKw0lls4ick0j2F-gIWNeosxz5S0Gxrh-g\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"Will It Blend? iPhone X\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KWqw5SpITg8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><strong>12. Poopourri<\/strong><\/p>\n\n\n\n<p><strong>VIRAL ECOMMERCE PRODUCT VIDEOS<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/FZVkEn9NY1B3ODjyGR7ytHimQyJTuc6WldjhKYaami5aUDFUptoAsrKxU0bu5xTzquTrBCNyOVTT0-L8RToHI66etuIuPzEpKcvSZw-UVP8PHa8GfJBbDITHtOEd0OltW2bMoVOD6aGeOQBbyA\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"How to Poop at a Party - PooPourri.com\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fkJy0Z2P_1k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><strong>13# SquattyPotty<\/strong><\/p>\n\n\n\n<p><strong>FUNNY ECOMMERCE VIDEO MARKETING<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Bvy8kPm37YOTxWiY0-0ASHI2v1FR8_QnVADE72RFuSL82Q2KM84RLuqCBdPWNtaUxWBmrOsvK15cybrCtJSHYtfGkBUhYNzlXhs_b3nIKtEd3RJieGD7vMrGNxlMoHzZe2_sXhagPBCebsyg0w\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"This Unicorn Changed the Way I Poop - #SquattyPotty\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YbYWhdLO43Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>You love this Article right? Get more Updates via&nbsp;<a href=\"https:\/\/twitter.com\/adilovideo\" target=\"_blank\" rel=\"noreferrer noopener\">Adilo Twitter Page<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, we\u2019ve been talking a lot about eCommerce and video marketing. Yes, that is because the importance of eCommerce products video marketing in boosting sales cannot be overemphasized. So today, I felt it\u2019s right since we\u2019ve been talking so much about eCommerce products and video marketing, we should also share with you some of the product videos from eCommerce brands we\u2019ve seen that we think are great. In these videos we\u2019ll show you, you\u2019ll notice they follow most of the basic rules we\u2019ve been talking about making eCommerce product videos that convert, they\u2019re short, they connect with the audio, the videos are always crisp, sometimes even funky and in many cases, the business tries to show the product up close and in action. Top 12 eCommerce products video marketing examples There is no single correct technique to create a product video. Customers have varying expectations of what they want to see depending on your industry. And, depending on how individuals make purchasing decisions, they have different needs. There are a few qualities that all of the top product videos have in common. Let&#8217;s dig into it, I\u2019m super excited to share all of our discoveries with you and I hope they also inspire you to up your game and make better videos to sell your products. Nine Line Apparel Stout Hoodie At least, nobody is saying your product videos had to be so serious. This e-commerce video combines the brand&#8217;s wit with its specialty product line (with superb audio narration). And it achieves it in under 30 seconds, with no words said. 2. Man Crates Wooden Crate Grand Opening The voice alone is entertaining, but that isn&#8217;t why this product presentation video is among the finest. This video exemplifies both the brand&#8217;s spirit and what a buyer may anticipate to receive in the box and from the opening experience. It accomplishes all of this in less than 30 seconds. 3. Kelty Linger Side Table This product demo video contains a product description with setup instructions. It is limited in scope, yet it contains all of the information that anyone would need to decide whether or not to purchase the product. This is the definition of extending the offline purchasing experience to the online realm. 4. Solo Stove This video not only shows the product in action, but it also explains the brand&#8217;s positioning and provides context on how and why the product came to be. This video wonderfully mixes storytelling and product showing, making it suitable for usage across all channels: on a product website, in paid advertising, and so on. 5. Josie Maran Product videos do not have to be solely on the product under consideration. A good video will tell you a narrative. Josie connects the dots between parenthood, health, beauty, and natural skincare in an interesting way in this video. The backstory of the new product is brought to life and made more relevant for her brand&#8217;s consumers. 6. Redbaby The main purpose of any product video is to bring the product to life by showing the viewer everything they&#8217;d want to know or ask about if they were looking at it in person. This video does an excellent job of covering every aspect of the item while also showing it in operation. 7. NaturallyCurly Honey Baby NaturallyCurly is both a media brand and an internet store. As a result, their product videos are tied to content series and campaigns, and there are very few one-offs. We chose this video because of the hashtag #HaveYouTriedThis, which encourages social media interaction. Furthermore, any video with a lovely child that takes less than 15 seconds to convey the message is a winner. 8. Native Union Night Cable VIDEOS THAT SELL 9. Ethereal Evolution ECOMMERCE VIDEOS 10. BioLite Portable Grill VIDEO MARKETING FOR ECOMMERCE 11. Blendtec\u2019s Will It Blend BEST CONVERTING PRODUCT VIDEOS 12. Poopourri VIRAL ECOMMERCE PRODUCT VIDEOS 13# SquattyPotty FUNNY ECOMMERCE VIDEO MARKETING You love this Article right? Get more Updates via&nbsp;Adilo Twitter Page<\/p>\n","protected":false},"author":1,"featured_media":9669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[26],"tags":[59],"ppma_author":[169],"class_list":["post-2876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-product-videos"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/Best-ecommerce-product-video-marketing-.png?strip=all&lossy=1&ssl=1",1080,1080,false],"thumbnail":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/Best-ecommerce-product-video-marketing--150x150.png?strip=all&lossy=1&ssl=1",150,150,true],"medium":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/Best-ecommerce-product-video-marketing--300x300.png?strip=all&lossy=1&ssl=1",300,300,true],"medium_large":["https:\/\/adilo.com\/blog\/wp-content\/uploads\/2022\/06\/Best-ecommerce-product-video-marketing--768x768.png",768,768,true],"large":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/Best-ecommerce-product-video-marketing--1024x1024.png?strip=all&lossy=1&ssl=1",1024,1024,true],"1536x1536":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/Best-ecommerce-product-video-marketing-.png?strip=all&lossy=1&ssl=1",1080,1080,true],"2048x2048":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/Best-ecommerce-product-video-marketing-.png?strip=all&lossy=1&ssl=1",1080,1080,true]},"uagb_author_info":{"display_name":"Ogonna Ngwu","author_link":"https:\/\/adilo.com\/blog\/author\/ogonnaya\/"},"uagb_comment_info":3,"uagb_excerpt":"Recently, we\u2019ve been talking a lot about eCommerce and video marketing. Yes, that is because the importance of eCommerce products video marketing in boosting sales cannot be overemphasized. So today, I felt it\u2019s right since we\u2019ve been talking so much about eCommerce products and video marketing, we should also share with you some of the&hellip;","authors":[{"term_id":169,"user_id":1,"is_guest":0,"slug":"ogonnaya","display_name":"Ogonna Ngwu","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/e653966bd0576bc03d3fcc4882b17c4287780b31952e9c03ae41676b1ebfffb8?s=96&d=mm&r=g","author_category":"","first_name":"Ogonna","last_name":"Ngwu","user_url":"https:\/\/adilo.com\/","job_title":"","description":"I'm a serial enterpreneur with over 14 years of experience in digital marketing and SaaS.\r\n\r\nCurrently leading the ADILO team and building a strong brand @BigCommand"}],"_links":{"self":[{"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/posts\/2876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/comments?post=2876"}],"version-history":[{"count":9,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/posts\/2876\/revisions"}],"predecessor-version":[{"id":9698,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/posts\/2876\/revisions\/9698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/media\/9669"}],"wp:attachment":[{"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/media?parent=2876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/categories?post=2876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/tags?post=2876"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=2876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}