{"id":2339,"date":"2022-06-09T17:47:06","date_gmt":"2022-06-09T16:47:06","guid":{"rendered":"https:\/\/adilo.com\/blog\/?p=2339"},"modified":"2025-04-25T11:39:42","modified_gmt":"2025-04-25T10:39:42","slug":"ecommerce-product-videos","status":"publish","type":"post","link":"https:\/\/adilo.com\/blog\/ecommerce-product-videos\/","title":{"rendered":"7 Tips to Create High-Converting Ecommerce Product Videos Without Session"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/7-Tips-to-Create-High-Converting-Ecommerce-Product-Videos-Without-Session-1024x683.jpg?strip=all&lossy=1&ssl=1\" alt=\"7 Tips to Create High-Converting Ecommerce Product Videos Without Session\" class=\"wp-image-17537\" title=\"\" srcset=\"https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/7-Tips-to-Create-High-Converting-Ecommerce-Product-Videos-Without-Session-1024x683.jpg?strip=all&amp;lossy=1&amp;ssl=1 1024w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/7-Tips-to-Create-High-Converting-Ecommerce-Product-Videos-Without-Session-300x200.jpg?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/7-Tips-to-Create-High-Converting-Ecommerce-Product-Videos-Without-Session-768x512.jpg?strip=all&amp;lossy=1&amp;ssl=1 768w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/7-Tips-to-Create-High-Converting-Ecommerce-Product-Videos-Without-Session.jpg?strip=all&amp;lossy=1&amp;ssl=1 1080w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/7-Tips-to-Create-High-Converting-Ecommerce-Product-Videos-Without-Session.jpg?strip=all&amp;lossy=1&amp;w=216&amp;ssl=1 216w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/7-Tips-to-Create-High-Converting-Ecommerce-Product-Videos-Without-Session.jpg?strip=all&amp;lossy=1&amp;w=432&amp;ssl=1 432w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/7-Tips-to-Create-High-Converting-Ecommerce-Product-Videos-Without-Session.jpg?strip=all&amp;lossy=1&amp;w=648&amp;ssl=1 648w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/7-Tips-to-Create-High-Converting-Ecommerce-Product-Videos-Without-Session.jpg?strip=all&amp;lossy=1&amp;w=864&amp;ssl=1 864w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">eCommerce video marketing is easy if you have just a few basic principles to guide you. Today, we share <\/span>the seven tips to create high-converting eCommerce product videos to help you sell your products quickly<span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether you do private label, drop-shipping, subscription, or manufacture your products, if you can follow these seven simple video marketing tips for creating high-quality product sales videos, you\u2019ll be able to win big in <a href=\"https:\/\/www.oberlo.com\/ecommerce-wiki\/ecommerce\" target=\"_blank\" rel=\"noopener\">eCommerce<\/a><\/span>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tipstocreate\">Tips to create high-converting eCommerce product videos<\/h2>\n\n\n\n<p>By and large, the following are the top 7 tips to create high-converting eCommerce product videos with little or no issue at all.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"777\" height=\"340\" src=\"https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/ecommerce-2140604__340.webp?strip=all&lossy=1&ssl=1\" alt=\"Ecommerce Product Videos\" class=\"wp-image-1843\" title=\"\" srcset=\"https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/ecommerce-2140604__340.webp?strip=all&amp;lossy=1&amp;ssl=1 777w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/ecommerce-2140604__340-300x131.webp?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/ecommerce-2140604__340-768x336.webp?strip=all&amp;lossy=1&amp;ssl=1 768w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/ecommerce-2140604__340.webp?strip=all&amp;lossy=1&amp;w=155&amp;ssl=1 155w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/ecommerce-2140604__340.webp?strip=all&amp;lossy=1&amp;w=466&amp;ssl=1 466w, https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/ecommerce-2140604__340.webp?strip=all&amp;lossy=1&amp;w=621&amp;ssl=1 621w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/><figcaption class=\"wp-element-caption\"><strong>Ecommerce Product Videos<\/strong><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keepitshort\"><span style=\"font-weight: 400;\">1: Keep It Short<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Except if you\u2019re trying to sell $5,000 electronics, there\u2019s no reason your product video should be up to 10 minutes or above; your potential customers will most likely become bored, and you lose engagement and sales.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Average eCommerce products like kitchen wares, home appliances, leather goods, fashion, etc., are usually anything from $0 (Free + Shipping) to $300.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And for products in this price range, a 2-minute video is more than enough to make sales, and if you\u2019re going to use the video outside of your product\u2019s page, maybe you want to use it for online ads (Facebook, Instagram, Youtube, etc.), a 1-minute video is good enough.<\/span><\/p>\n\n\n\n<iframe width=\"1280\" height=\"683\" src=\"https:\/\/www.youtube.com\/embed\/PnET-g7NTao\" title=\"Introducing the new SurveyMonkey\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eliminatebackgroud\"><span style=\"font-weight: 400;\">2: Eliminate Background Sound<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You definitely want your audio quality to be crisp, and you don\u2019t want your audience to hear things clattering in the background, the sound of a fan\/AC humming, or anything that will suggest you didn\u2019t handle this video professionally.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Use the professional recording mics to record your voice during the shoot so it will be easy to eliminate background noise. You can also 100% mute the video and layover your voice at the end.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"InvestinQuality\"><span style=\"font-weight: 400;\">3: Invest in Quality<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Consumers translate your video&#8217;s quality to represent your products&#8217; quality, so make sure your <a href=\"https:\/\/adilo.com\/blog\/videos\/best-and-free-after-effects-video-templates\/\">videos are sparkling<\/a>, crystal clear, and have excellent sound quality.<\/span><\/p>\n\n\n\n<iframe width=\"1280\" height=\"683\" src=\"https:\/\/www.youtube.com\/embed\/_apP7usn8FI\" title=\"Skech-Knit Commercial\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"InvestinQuality\"><span style=\"font-weight: 400;\">4: Excite Emotions with Music<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Great music, soundtracks, and tunes elicit magic feelings in consumers; depending on the soundtrack you use, a consumer can feel sad, excited, or inspired when considering purchasing your product.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a tool that evokes emotions, you should use it in your <a href=\"https:\/\/adilo.com\/blog\/e-commerce\/types-of-videos-that-sell-ecommerce-products-fast\/\">product videos<\/a> to provoke the feelings you want from your consumers.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"FocusontheProduct\"><span style=\"font-weight: 400;\">5: Focus on the Product<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In eCommerce product videos, you have just 30 seconds &#8211; 2 minutes to make your point and close a sale. That\u2019s <\/span>not enough time, especially considering<span style=\"font-weight: 400;\"> that regular sales videos of digital products are anywhere from 8- 15 minutes, and webinars are anywhere from 30 minutes &#8211; to 2 hours.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This means you have a very limited window to make a sale, and that window should be focused on the product and its benefits close-up.<\/span><\/p>\n\n\n\n<iframe width=\"1280\" height=\"683\" src=\"https:\/\/www.youtube.com\/embed\/BMat3J64OTg\" title=\"Welcome to Bluprint | Get started at mybluprint.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dontjusttalk\"><span style=\"font-weight: 400;\">6: Don\u2019t Just Talk About It, Show It<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In situations where results are possible such as supplements, show the results. Or a household appliance where you can show people what doing the same activity without the appliance looks like and what it looks like when it\u2019s done with the device, then do not hesitate to show this.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Records have shown that 70% of consumers feel more confident to buy a product after seeing it in action. In your videos, always try to show the product in action.<\/span><\/p>\n\n\n\n<iframe width=\"1280\" height=\"683\" src=\"https:\/\/www.youtube.com\/embed\/4CBy2hFCSyY\" title=\"5:00 Caffeine Concealer by The Lip Bar\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"strongcalltoaction\"><span style=\"font-weight: 400;\">7: Strong Call to Action<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Always close your video with a solid call to action, asking your viewers to order your product immediately. Also, always use incentives and scarcity to motivate them to take action fast.<\/span><\/p>\n\n\n\n<iframe width=\"1280\" height=\"683\" src=\"https:\/\/www.youtube.com\/embed\/r0lsyTaAuJE\" title=\"Meet Airtable\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>eCommerce video marketing is easy if you have just a few basic principles to guide you. Today, we share the seven tips to create high-converting eCommerce product videos to help you sell your products quickly. Whether you do private label, drop-shipping, subscription, or manufacture your products, if you can follow these seven simple video marketing tips for creating high-quality product sales videos, you\u2019ll be able to win big in eCommerce. Tips to create high-converting eCommerce product videos By and large, the following are the top 7 tips to create high-converting eCommerce product videos with little or no issue at all. 1: Keep It Short Except if you\u2019re trying to sell $5,000 electronics, there\u2019s no reason your product video should be up to 10 minutes or above; your potential customers will most likely become bored, and you lose engagement and sales. Average eCommerce products like kitchen wares, home appliances, leather goods, fashion, etc., are usually anything from $0 (Free + Shipping) to $300. And for products in this price range, a 2-minute video is more than enough to make sales, and if you\u2019re going to use the video outside of your product\u2019s page, maybe you want to use it for online ads (Facebook, Instagram, Youtube, etc.), a 1-minute video is good enough. 2: Eliminate Background Sound You definitely want your audio quality to be crisp, and you don\u2019t want your audience to hear things clattering in the background, the sound of a fan\/AC humming, or anything that will suggest you didn\u2019t handle this video professionally. Use the professional recording mics to record your voice during the shoot so it will be easy to eliminate background noise. You can also 100% mute the video and layover your voice at the end. 3: Invest in Quality Consumers translate your video&#8217;s quality to represent your products&#8217; quality, so make sure your videos are sparkling, crystal clear, and have excellent sound quality. 4: Excite Emotions with Music Great music, soundtracks, and tunes elicit magic feelings in consumers; depending on the soundtrack you use, a consumer can feel sad, excited, or inspired when considering purchasing your product. As a tool that evokes emotions, you should use it in your product videos to provoke the feelings you want from your consumers. 5: Focus on the Product In eCommerce product videos, you have just 30 seconds &#8211; 2 minutes to make your point and close a sale. That\u2019s not enough time, especially considering that regular sales videos of digital products are anywhere from 8- 15 minutes, and webinars are anywhere from 30 minutes &#8211; to 2 hours. This means you have a very limited window to make a sale, and that window should be focused on the product and its benefits close-up. 6: Don\u2019t Just Talk About It, Show It In situations where results are possible such as supplements, show the results. Or a household appliance where you can show people what doing the same activity without the appliance looks like and what it looks like when it\u2019s done with the device, then do not hesitate to show this. Records have shown that 70% of consumers feel more confident to buy a product after seeing it in action. In your videos, always try to show the product in action. 7: Strong Call to Action Always close your video with a solid call to action, asking your viewers to order your product immediately. Also, always use incentives and scarcity to motivate them to take action fast.<\/p>\n","protected":false},"author":1,"featured_media":17537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[26],"tags":[75,49],"ppma_author":[169],"class_list":["post-2339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-products","tag-sales"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/7-Tips-to-Create-High-Converting-Ecommerce-Product-Videos-Without-Session.jpg?strip=all&lossy=1&ssl=1",1080,720,false],"thumbnail":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/7-Tips-to-Create-High-Converting-Ecommerce-Product-Videos-Without-Session-150x150.jpg?strip=all&lossy=1&ssl=1",150,150,true],"medium":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/7-Tips-to-Create-High-Converting-Ecommerce-Product-Videos-Without-Session-300x200.jpg?strip=all&lossy=1&ssl=1",300,200,true],"medium_large":["https:\/\/adilo.com\/blog\/wp-content\/uploads\/2022\/06\/7-Tips-to-Create-High-Converting-Ecommerce-Product-Videos-Without-Session-768x512.jpg",768,512,true],"large":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/7-Tips-to-Create-High-Converting-Ecommerce-Product-Videos-Without-Session-1024x683.jpg?strip=all&lossy=1&ssl=1",1024,683,true],"1536x1536":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/7-Tips-to-Create-High-Converting-Ecommerce-Product-Videos-Without-Session.jpg?strip=all&lossy=1&ssl=1",1080,720,true],"2048x2048":["https:\/\/erfoug9mumh.exactdn.com\/blog\/wp-content\/uploads\/2022\/06\/7-Tips-to-Create-High-Converting-Ecommerce-Product-Videos-Without-Session.jpg?strip=all&lossy=1&ssl=1",1080,720,true]},"uagb_author_info":{"display_name":"Ogonna Ngwu","author_link":"https:\/\/adilo.com\/blog\/author\/ogonnaya\/"},"uagb_comment_info":6,"uagb_excerpt":"eCommerce video marketing is easy if you have just a few basic principles to guide you. Today, we share the seven tips to create high-converting eCommerce product videos to help you sell your products quickly. Whether you do private label, drop-shipping, subscription, or manufacture your products, if you can follow these seven simple video marketing&hellip;","authors":[{"term_id":169,"user_id":1,"is_guest":0,"slug":"ogonnaya","display_name":"Ogonna Ngwu","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/e653966bd0576bc03d3fcc4882b17c4287780b31952e9c03ae41676b1ebfffb8?s=96&d=mm&r=g","author_category":"","first_name":"Ogonna","last_name":"Ngwu","user_url":"https:\/\/adilo.com\/","job_title":"","description":"I'm a serial enterpreneur with over 14 years of experience in digital marketing and SaaS.\r\n\r\nCurrently leading the ADILO team and building a strong brand @BigCommand"}],"_links":{"self":[{"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/posts\/2339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/comments?post=2339"}],"version-history":[{"count":24,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/posts\/2339\/revisions"}],"predecessor-version":[{"id":17555,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/posts\/2339\/revisions\/17555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/media\/17537"}],"wp:attachment":[{"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/media?parent=2339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/categories?post=2339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/tags?post=2339"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/adilo.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=2339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}